NTT Electronics' H.264 for Consumer Applications

Transcription

1 NTT Electronics' H.264 for Consumer Applications Keizo Takahashi Department Director NTT Electronics Ray Chang Sales Manager MACINICA TAIWAN

2 MACNICA Company Profile Established: Net Net Sales: Sales: US$ US$ 1.31B 1.31B (FY2008) Employees: (March, 2009) 2009) The The 1st 1st Section of of Tokyo Tokyo Stock Stock Exchange One One of of the the leading semiconductor distributors with with its its own own sales sales channels in in Japan, Japan, APC, APC, Europe and and USA. USA. Yokohama Headquarters Macnica Asia 智創科技 2

3 NTT Electronics Company Profile Established: June June Net Net Capital Capital :: US$ US$ Million Million Net Net Sales: Sales: US$ US$ Million Million (FY (FY 2007) 2007) Employees: (March, 2008) 2008) 100% 100% Subsidiary of of NTT NTT (*) (*) (*)Biggest Communication Service Company in Japan (*)Biggest Communication Service Company in Japan Business: Digital Digital Video Video // Photonics // B.B. B.B. Network New Jersey San Jose China Japan U.S.A. 3

4 Background of NTT Electronics Regional Communications Long-Distance and International Mobile Communications Data Communications NTT R&D Holding Co. Group company Transferring Technologies and Licensing Patents Over 400 group companies 4

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6 NTT Electronics Roadmap of Codec LSIs 6

7 NTT Electronics Covers Entire Broadcast Market Microwave Transmitter/ Receiver Professional Camera Video Server, Ingest/Playout Server 1 st Stage: Contribution at a studio or sporting event 2 nd Stage: Production or editing station 7 3 rd Stage: Headend, local carrier exchange Real-time Encoder 4 th Stage: Home

8 NTT Electronics Relied on World Sports Event Beijing Olympic 2008 EURO2008 MLB Network Tour de France 8

9 NTT Electronics Broadcast Strength Drives Push into Consumer Market Video Capture Board Personal Video Recorder Wireless TV Broadcast Quality High Video Quality Low Latency High Reliability Digital Signage Digital Cinema Video Surveillance Remote Monitoring Video Conference 9

10 Worldwide Demand for 'full HD' TVs Growing % Mil.Units % 80% 70% 60% 50% 40% 30% 20% 10% LCD TV Total PDP TV Total LCD FHD TV(%) PDP FHD TV(%) 0 0% Source : Display Bank 10

11 Worldwide Number of HD channels 11

12 Compression Technology Immerses More Video Products in HD Family room Digital Video Recording Home Office Computer Outside Wireless Video A/V rack Video Server MPEG-2 AVC/H.264 Video Surveillance Video camera 12

13 Demand Cases: Consumer/Professional Wireless TV Digital Signage Unique Requirement HD encoding with low latency, compact LSI chip needed Solution LIBRAENC HD Video Server STB with PVR Transcode from MPEG-2 to AVC/H.264 Matiz PC video editing Taking SD/HD video & encoding in digital AVC/H.264 format PINEA Onboard cameras Wireless cameras Monitoring systems Fast product dev. cycle demands easy-to-integrate module SC3000 Module High-end video camera Encoding in MPEG-2 Full HD Professional format 13 SuperENCV

14 NTT Electronics Key Products HDTV Transcoder LSI Matiz 14

15 HDTV Transcoder LSI Matiz Matiz MatizMain Main Features Transcoding Transcodingfrom from MPEG-2 MPEG-2 to to AVC/H.264 AVC/H.264 halves halves the the bit bit rate. rate. Doubles Doubles the the compression compression ratio ratio while while retaining retaining excellent excellent video video quality. quality. Supports Supports HDTV HDTV and and SDTV SDTV formats. formats. Small Small package package size size (17 (17 mm mm x x mm) mm) Recorder Application Target Applications AV AV personal personal computer computer PVR PVR (Personal (Personal Video Video Recoder) Recoder) Home Home server server system system 15

16 HDTV Transcoder LSI Matiz Case Study: TV with HDD DVR The AVC recording function can be easily realized by connecting Matiz with the TV processor as companion LSI. 16

17 NTT Electronics Key Products H.264 HDTV Real-Time Codec LSI Supporting PCI-e PINEA 17

18 H.264 HDTV Real-Time Codec LSI Supporting PCI-e PINEA PINEA PINEA Main Main Features Full Full HDTV HDTV H.264 H.264 support support // Integrated Integrated Motion Motion JPEG JPEG decoder decoder SiP SiPwith integrated integrated DDR DDR Low Low Power Power consumption: consumption: 1W 1W Package Package size: size: 15mm 15mm x x 15mm 15mm DTV contents PINEA H.264/AVC Encoder H.264/AVC Decoder Video editing Storage media HDD, memory cards, Portable player H.264 contents(internet stream, Blu-ray) Target Applications Videoconferencing Videoconferencing or or surveillance surveillance systems systems based based on on PCI PCI Express Express Video Video compression compression processor processor for for personal personal computers computers 18

19 H.264 HDTV Real-Time Codec LSI Supporting PCI-e PINEA Case Study: Video Editing & Streaming System PC + PINEA offers strong streaming environment. 19

20 NTT Electronics Key Products Full-HD MPEG-2 2 Single-Chip A/V Codec LSI SuperENCⅤ 20

21 Full-HD MPEG-2 2 Single-Chip A/V Codec LSI SuperENCⅤ SuperENC Ⅴ Main Main Features Supports Supports multiple multiple formats formats Video Video encoding: encoding: 480i, 480i, 576i, 576i, 480p, 480p, 576p, 576p, 720p, 720p, 1080i 1080i Low Low latency latency (100msec) (100msec) Audio: Audio: MPEG-1 MPEG-1 Layer Layer II II (sampling (sampling frequency: frequency: KHz) KHz) SuperENCV 21 Target Applications Wireless Wireless TVs TVs Digital Digital video video cameras cameras Wireless Wireless monitoring monitoring cameras cameras Home Home server server systems systems Video Video capture capture cards cards AV AV personal personal computers computers Hard Hard disk disk recorders recorders

22 Full-HD MPEG-2 2 Single-Chip A/V Codec LSI SuperENCⅤ Case Study: Digital Signage, Multi-location video distribution Large Video Displays Conference room Retail store Sports stadium RF cable TV channel network Video Head End device with SuperENC V LSI 22

23 Thank you!