Connecting to grow Our Guide to Purpose, Vision, Values

Transcription

1 Connecting to grow Our Guide to Purpose, Vision, Values

2 Welcome This guide sets out daa s strategy for , as well as the strategic roadmap for each of the company s four business units Dublin Airport, Cork Airport, ARI and daa International. This guide also introduces the common set of Values that all of us share and that guide the way we act and behave to achieve our strategic goals Inside this guide Page 03 Welcome Page 04 Our company Page 05 Our roadmap to success Page 07 Our values Page 08 daa Page 10 Dublin Airport Page 1 Cork Airport Page 14 daa International Page 16 ARI Page 17 For more information 3

3 Our company We all play an essential part in achieving our Vision Every element in the strategy cycle needs to work together. daa and each Business Unit has a specific Purpose, Vision, Goals and Strategy but they all share the same values Our Central Functions Group Security Group Development Communications Company Secretary Finance, Procurement & Shared Services Group People IT & Transformation Internal Audit Operations Terminal Airside Campus Asset care & maintenence (centre of excellence for group) Commercial Local airline Group airline relationship Marketing insight (centre of excellence for group) Airport property Marketing operations Concession space allocation & tender process sign-off Operations Terminal Airside Campus Asset care & maintenence Commercial Local airline Airport property Marketing operations Concession space allocation & tender process sign-off Airport operating partner Dublin International Aviation Training Academy Direct retail & supply chain Ireland International Partner Concessions OUR PURPOSE Our reason for being OUR VISION Where we want to get to OUR GOALS Targets to achieve our vision OUR STRATEGY Roadmap of what to do deliver our goals OUR VALUES Our DNA - the way we behave to deliver on our Purpose, Vision, Goals and Strategy Engagement with the regulator 4 5

4 Our Values Our Values are the glue that binds us together No matter which part of the business we work in; whether we serve passengers or operate security points; whether we work in retail environments or in central functions; whether we secure new route contracts with airlines or advise airport clients in the best way to manage their airports assets our Values act as our collective DNA lying at the heart of all of our actions and behaviours. BRILLIANT AT THE Whatever our role, everyday we take pride in doing our job to the highest standards, creating an exceptional environment for our customers and for each other. It s professionalism that makes us who we are. We work as a team. All of us have a distinct and valuable role to play; we appreciate each other s diverse contributions and celebrate success together. Respect and teamwork are vital. We seek solutions before presenting problems and we support each other when we stand up to take responsibility. Having the confidence to be responsible and accountable for our actions makes work more rewarding. We are constantly seeking ways to improve, sharing information and ideas, and always feeling that we have the freedom to ask, how could this be better? When we see that change can be good, not just for us but for everyone, things will improve. 6 7

5 WHO WE ARE OUR GOALS Our parent company, comprising Dublin Airport, Cork Airport, ARI and daa International, as well as our Central Functions and emerging businesses. Responsible for the successful operation and effective of our interests in Ireland and around the world. OUR PURPOSE To connect Ireland with the World 1 3 Grow our profits to 80m by 017 (from 8m in 013), and provide a return to our shareholder Develop a significant new daa business Consistently deliver the best experiences for our customers and partners always Top 5 compared to our peers 4 5 Make daa a great place to work Be a great neighbour, an important economic contributor and deliver the aviation infrastructure that will meet the needs of the next generation OUR VISION We will be airport industry leaders growing our business by delivering great service and value for airlines, passengers and business partners OUR STRATEGY Deliver exemplary performance, and drive sustainable growth in our Irish airport businesses OUR VALUES Drive for growth in our international businesses (ARI, daa International, Car Parks daa), and establish best way to maximise their future AT value THE BRILLIANT BRILLIANT AT THE Put in place strong foundations that will guide our work and enable our success: Make it easier and quicker to get things done Engage and partner with our key stakeholders, PASSING our airlines and BB customers, and with one BATON, BATO N another, to deliver our goals THE THE BUCK B Whatever Whatever our role, our everyday role, everyday we we take pride take in doing pride in our doing job to our the job to the highest standards, highest standards, creating creating an an exceptional exceptional environment environment for our for our customers customers and for each and for other. each other. We seek We solutions seek s presenting presenting problem support each support othee stand up stand to take up re BRILLIANT AT THE AT THE Whatever Whatever our role, our everyday role, everyday we we take pride take in pride doing our doing job our to the job to the highest highest standards, standards, creating creating an an exceptional exceptional environment environment for our for our customers customers and for and each for other. each other. RESPECTING EACH EACH OTHER S OTHER S VALUE VALUE PASSING THE THE BATON, BATON, NOT NOT THE THE BUCK BUCK We work We as a work team. as All a team. of us All have of us have We seek We solutions seek solutions before before a distinct a and distinct valuable and valuable role to play; role to play; presenting presenting problems problems and we and we we appreciate we appreciate each other s each other s support support each other each when other we when we diverse contributions diverse contributions and and stand up stand to take up to responsibility. take responsibility. celebrate celebrate success success together. together. We are constantly We are to improve, to improv sharin and ideas, and and ideas alw that we have that we the ha fr how could how this coul be BRILLIANT AT THE 8 RESPECTING EACH EACH OTHER S VALUE VALUE 9

6 WHO WE ARE OUR GOALS Ireland s primary gateway, and busiest airport. Dublin Airport served 0. million passengers in Be the airport that everyone recommends 3 Stand up, speak out and drive the national agenda Innovate to be a 1/billion and 5 million passenger business by Be one winning Dublin Airport team OUR PURPOSE Deliver an outstanding airport experience for airlines and passengers OUR VISION OUR STRATEGY We will be the best performing airport in Europe Prioritise airlines and partner with our business customers Create the best passenger experience in Europe Grow our connecting passengers to become a mini-hub, increase long haul/short haul connectivity and win market share Grow commercial yields and increase efficiency Develop new ways of working together, and deliver topquality service OUR VALUES BRILLIANT AT THE 10 11

7 WHO WE ARE OUR GOALS The gateway to the south of Ireland and the second largest airport in the Republic of Ireland. Cork Airport handled.3 million passengers in Compete and return to sustainable growth at Cork; deliver.8m passengers a year by 017, and increase our earnings by more than 40% 3 4 Build pride in our workplace and be recognised as a great place to work Own our region and work with our stakeholders to deliver growth OUR PURPOSE Connect the south of Ireland with the world Provide unrivalled service for all customers maintain Top 3 position OUR VISION OUR STRATEGY We will compete and grow as the airport of choice in Munster for passengers and airlines Maintain and grow our routes, airlines and passenger numbers building our inbound and outbound business, and positioning Cork Airport as the preferred choice for travel over competitor airports Grow our commercial revenues Use our key strengths customer service, ease of access, punctuality and overall value for money to give our customers what they value Engage with our people and build our capabilities in support of our strategy Strengthen our relationship with local, business and political communities in the wider region OUR VALUES BRILLIANT AT THE

8 WHO WE ARE OUR GOALS daa International provides end-to-end operational solutions and advisory services for clients and partners that are investing in and developing airports worldwide. daa International also provides expert aviation training services through the Dublin International Aviation Training Academy (DIATA). 1 Realise a significant business success by the end of 015 Deliver new business opportunities of similar value every two years 4 5 Get regularly shortlisted for new business opportunities Be an attractive business in which to work and build a career OUR PURPOSE Use our expertise to unlock value for airport investors 3 Achieve a 6m profit per year by 017 OUR VISION OUR STRATEGY We will be the first choice operator on airport transactions Identify and understand our target markets and potential opportunities Identify the best approach for daa international to win within its chosen markets Develop the Dublin International Aviation Academy (DIATA) creating excellence in aviation operations OUR VALUES BRILLIANT AT THE 14 15

9 WHO WE ARE One of the world s longest-established and most successful travel retail companies, ARI designs, manages and operates duty free and duty paid airport retail outlets in Europe, the Middle East, Asia and the Americas. OUR GOALS 1 Double profits to 45m by 017 Be the best travel retail operator as recognised by our passengers, our staff, our suppliers, and our partners. OUR PURPOSE Create an outstanding shopping experience every time OUR VISION OUR STRATEGY We will deliver the best shopping experiences for our customers and value for our partners Deliver growth through business development bid engine Attract and develop the best talent Drive more value from our partnerships and suppliers Develop and embed best in class ways of working the ARI Way Enhance consumer, category and market intelligence OUR VALUES BRILLIANT AT THE 16 17

10 We all have a part to play in delivering our Vision and Strategy every single day. By committing to what the company, our units and our teams are working to achieve, and taking responsibility for our own performance. By living and breathing our Values. For more information talk to your manager, who can explain the strategy and how your unit fits into it Or contact a member of the strategy/values team: Strategy: dan.mcgrane@daa.ie Values: cathy.burke@daa.ie

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