Travel and Tourism in Croatia to 2017

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1 Brochure More information from Travel and Tourism in Croatia to 2017 Description: The report provides detailed market analysis, information and insights, including: - Historic and forecast tourist volumes covering the entire Croatian travel and tourism sector - Detailed analysis of tourist spending patterns in Croatia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others - Detailed market classification across each category, with analysis using similar metrics - Detailed analysis of the airline, hotel, car rental and travel intermediaries industries Summary The global economic crisis and prolonged eurozone debt crisis presented a challenge for the Croatian tourism sector during the recessionary years of the review period ( ). However, a slow but positive growth in tourist volumes followed the worst years of the crisis. The sector plays an important role in the country's economic development, accounting for 30.2% of the country's total employment in This has encouraged the government of Croatia to increase its focus on the sector to stimulate growth. Scope This report provides an extensive analysis related to the tourism demands and flows in Croatia: - It details historical values for the Croatian tourism sector for , along with forecast figures for It provides comprehensive analysis of travel and tourism demand factors, with values for both the review period and the forecast period - The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Croatia. - It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the review period and the forecast period. Reasons To Buy - Take strategic business decisions using historic and forecast market data related to the Croatian travel and tourism sector. - Understand the demand-side dynamics within the Croatian travel and tourism sector, along with key market trends and growth opportunities. Key Highlights - Croatia's travel and tourism sector contributes significantly to the country's overall economic development. According to the World Travel and Tourism Council (WTTC), the sector contributed 27.8% (HRK80.68 billion) to the nation's GDP in The sector also accounted for 319,000 jobs (direct and indirect), representing 30.2% of the country's total employment in Croatia's entry into the EU in 2013 presents opportunities for tourism development, but the country is not a part of the Schengen Area, meaning that while immigration controls still take place, travelers from other EU states are exempt from customs checks. This is expected to lead to demand for leisure travel from CEE countries. The country's entry into the EU has also provided investors from overseas markets with the chance to invest in luxury tourism. - The Croatian government is increasing its focus on improving and developing tourism infrastructure in the country. For example, the Croatian Ministry of Tourism has invested more than US$200,000 in developing internet-related facilities at various tourist locations across the country. - Croatia has responded to the global demand for cruise tourism by developing its ports. According to port authorities at Dubrovnik, cruise traffic arriving at the port increased in From January to August, approximately 440 cruise ships, carrying more than half a million passengers passed through the port. A 10% increase in cruise ships at Dubrovnik is estimated by the end of In 2012, the European Bank of Reconstruction and Development (EBRD) announced its decision to finance the expansion of the Port of Split, to support growing cruise tourism around this area. - Rising operational costs, low profit margins and intense competition has made it difficult for airline companies to operate profitably in tough market conditions. For example, Croatia Airlines has suffered significant financial losses since In 2012, the company posted a net loss of HRK487 million, despite 5.9% growth in operational revenues. Competition in the market is expected to increase further due to Croatia's entry into the EU on July 1, 2013, as more airlines are able to operate freely to and from Croatia.

2 - In order to encourage luxury tourism in the country, the state-owned company Plovput transformed 12 lighthouses into luxury accommodation. According to media reports, Plovput owned around 40 lighthouses in the country. According to Plovput's director, Darko Mestrovic, the transformed lighthouses generally register a 95% occupancy rate during summer months. - In order to stimulate sales, in May 2013, Nova Rent a Car partnered with telecommunication company, T- Com, to provide mobile Wi-Fi services to its customers. These mobile devices are available for rent at various locations across Croatia, including Zagreb, Zadar, Trogir, Split, Omiš, Makarska and Dubrovnik. - A rise in demand for overseas property was recorded in Croatia. Many foreigners bought holiday homes in the country and then rented them out during holiday seasons. Family travelers are also showing a preference for staying in villas and apartments, which encouraged travel management companies to include such facilities in their product offerings. Contents: 1 Executive Summary 1.1 Issues in the market Entry into the EU presents opportunities Investments in the hotel industry Cruise tourism growing fast 2 Travel and Tourism Sector In Context 2.1 Main Tourist Attractions 3 Country Fact Sheet 4 Tourism Flows 4.1 The Market Domestic tourism Inbound tourism Outbound tourism 4.2 Key Developments Entry into the EU creates opportunities Increased government focus to stimulate growth in the tourism sector Niche tourism Growing culture of cruise tourism in the region 4.3 Timetric View Domestic tourism Inbound tourism Outbound tourism 5 Airlines 5.1 The Market 5.2 Key Developments 5.3 Competitive Landscape 5.4 Timetric View 6 Hotels 6.1 The Market 6.2 Key Developments Growing tourism and increasing investment in the CEE region New hotels opening in Croatia 6.3 Competitive Landscape 6.4 Timetric View 7 Car Rental 7.1 The Market 7.2 Key Developments Expansion of Right Cars and introduction of mobile Wi-Fi 7.3 Competitive Landscape 7.4 Timetric View 8 Travel Intermediaries 8.1 The Market 8.2 Key Developments Tour operators respond to the rise in demand for apartment and villa stays 8.3 Timetric View 9 Tourism Board Profile 9.1 Tourist Board Description 9.2 Target Market 10 Airport Profiles 10.1 Croatia Airports

3 Overview Operator profile Routes 11 Company Profiles Airlines 11.1 Company Profile: Croatia Airlines d.d Croatia Airlines d.d. company overview Croatia Airlines d.d. business description Croatia Airlines d.d. main services and brands Croatia Airlines d.d. history Croatia Airlines d.d. SWOT analysis Croatia Airlines d.d. strengths Croatia Airlines d.d. weaknesses Croatia Airlines d.d. opportunities Croatia Airlines d.d. threats Croatia Airlines d.d. key employees 11.2 Company Profile: European Coastal Airlines European Coastal Airlines company overview European Coastal Airlines main services European Coastal Airlines key employees 11.3 Company Profile: Trade Air d.o.o Trade Air d.o.o. company overview Trade Air d.o.o. main services Trade Air d.o.o. key employees 11.4 Company Profile: Ryanair Croatia Ryanair Croatia company overview Ryanair Croatia main services Ryanair Croatia key employees 12 Company Profiles Hotels 12.1 Company Profile: Valamar Grupa d.d Valamar Grupa d.d. company overview Valamar Grupa d.d. main services and brands Valamar Grupa d.d. key employees 12.2 Company Profile: Maistra d.d Maistra d.d. company overview Maistra d.d. business description Maistra d.d. main services Maistra d.d. history Maistra d.d. SWOT analysis Maistra d.d. strengths Maistra d.d. weaknesses Maistra d.d. opportunities Maistra d.d. threats Maistra d.d. key employees 12.3 Company Profile: Hilton Hotels Croatia Hilton Hotels Croatia company overview Hilton Hotels Croatia main services and brands Hilton Hotels Croatia key employees 12.4 Company Profile: Hotel Miramar d.o.o Hotel Miramar d.o.o. company overview Hotel Miramar d.o.o. main services Hotel Miramar d.o.o. key employees 12.5 Company Profile: Radisson Blu Hotels and Resorts Croatia Radisson Blu Hotels and Resorts Croatia company overview Radisson Blu Hotels and Resorts Croatia main services and brands Radisson Blu Hotels and Resorts Croatia key employees 13 Company Profiles Car Rental 13.1 Company Profile: A-Anticus d.o.o A-Anticus d.o.o. company overview A-Anticus d.o.o. main services A-Anticus d.o.o. key employees 13.2 Company Profile: Uniline d.o.o Uniline d.o.o. company overview Uniline d.o.o. main services

4 Uniline d.o.o. key employees 13.3 Company Profile: Hertz Rent a Car Croatia Hertz Rent a Car Croatia company overview Hertz Rent a Car Croatia main services Hertz Rent a Car Croatia key employees 13.4 Company Profile: Nova Gratia d.o.o Nova Gratia d.o.o. company overview Nova Gratia d.o.o. main services Nova Gratia d.o.o. key employees 14 Company Profiles Travel Intermediaries 14.1 Company Profile: Adriatic Explore Ltd Adriatic Explore Ltd company overview Adriatic Explore Ltd main services 14.2 Company Profile: Navitas Travel d.o.o Navitas Travel d.o.o. company overview Navitas Travel d.o.o. main services Navitas Travel d.o.o. key employees 14.3 Company Profile: Fortuna Travel d.o.o Fortuna Travel d.o.o. company overview Fortuna Travel d.o.o. main services and brands Fortuna Travel d.o.o. key employees 14.4 Company Profile: Gulliver Travel Croatia Gulliver Travel Croatia company overview Gulliver Travel Croatia main services Gulliver Travel Croatia key employees 14.5 Company Profile: Ban Tours Croatia Ban Tours Croatia company overview Ban Tours Croatia main services Ban Tours Croatia key employees 15 Market Data Analysis 15.1 Domestic Tourism Number of trips and overnight stays Number of overnight stays Total domestic tourist expenditure Average expenditure per domestic tourist by category 15.2 Inbound Tourism International arrivals by region International arrivals by purpose of visit Total inbound tourism expenditure by category Average international tourist expenditure by category 15.3 Outbound Tourism Flows International departures by region International departures by purpose of visit Number of overnight stays Total outbound tourism expenditure by category Average overseas expenditure per resident by category 15.4 Airlines Seats available Number of seats sold by passenger type Load factor Passenger kilometers available Revenue-generating passenger kilometers Revenue per passenger Total airlines revenue 15.5 Hotels Hotel establishments Available rooms Room occupancy rate Room nights available Room nights occupied Average revenue per available room Revenue per occupied room Total revenue per available room

5 Total hotel revenue Guests by customer type 15.6 Car Rentals Market value by customer type Fleet size Rental occasions Rental length Average rental length Utilization rate Average revenue per day 15.7 Travel Intermediaries Market value by product type Travel intermediaries market value by channel Travel intermediaries market value by destination Travel intermediaries market value by customer type 16 Appendix 16.1 What is this Report About? 16.2 Definitions 16.3 Methodology 16.4 Contact Timetric 16.5 About Timetric 16.6 Timetric's Services 16.7 Disclaimer List of Tables Table 1: Croatia Tourist Arrivals from Top 10 Countries (Thousand), Table 2: Croatia Tourist Departures to Top 10 Countries (Thousand), Table 3: Croatian National Tourist Board Key Facts and Locations Table 4: Zagreb Airport Overview Table 5: Dubrovnik Airport Overview Table 6: Pula Airport Overview Table 7: Zadar Airport Overview Table 8: Osijek Airport Overview Table 9: Croatia Airlines d.d., Key Facts Table 10: Croatia Airlines d.d., Main Services and Brands Table 11: Croatia Airlines d.d., History Table 12: Croatia Airlines d.d., Key Employees Table 13: European Coastal Airlines, Key Facts Table 14: European Coastal Airlines, Main Services Table 15: European Coastal Airlines, Key Employees Table 16: Trade Air d.o.o., Key Facts Table 17: Trade Air d.o.o., Main Services Table 18: Trade Air d.o.o., Key Employees Table 19: Ryanair Croatia, Key Facts Table 20: Ryanair Croatia, Main Services Table 21: Ryanair Croatia, Key Employees Table 22: Valamar grupa d.d., Key Facts Table 23: Valamar Grupa d.d., Main Services Table 24: Valamar Grupa d.d., Key Employees Table 25: Maistra d.d., Key Facts Table 26: Maistra d.d., Main Services Table 27: Maistra d.d., History Table 28: Maistra d.d., Key Employees Table 29: Hilton Hotels Croatia, Key Facts Table 30: Hilton Hotels Croatia, Main Services and Brands Table 31: Hilton Hotels Croatia, Key Employees Table 32: Hotel Miramar d.o.o., Key Facts Table 33: Hotel Miramar d.o.o., Main Services Table 34: Hotel Miramar d.o.o., Key Employees Table 35: Radisson Blu Hotels and Resorts Croatia, Key Facts Table 36: Radisson Blu Hotels and Resorts Croatia, Main Services and Brands Table 37: Radisson Blu Hotels and Resorts Croatia, Key Employees Table 38: A-Anticus d.o.o., Key Facts

6 Table 39: A-Anticus d.o.o., Main Services Table 40: A-Anticus d.o.o., Key Employees Table 41: Uniline d.o.o., Key Facts Table 42: Uniline d.o.o., Main Services Table 43: Uniline d.o.o., Key Employees Table 44: Hertz Rent a Car Croatia, Key Facts Table 45: Hertz Rent a Car Croatia, Main Services Table 46: Hertz Rent a Car Croatia, Key Employees Table 47: Nova Gratia d.o.o., Key Facts Table 48: Nova Gratia d.o.o., Main Services Table 49: Nova Gratia d.o.o., Key Employees Table 50: Adriatic Explore Ltd, Key Facts Table 51: Adriatic Explore Ltd, Main Services Table 52: Navitas Travel d.o.o., Key Facts Table 53: Navitas Travel d.o.o., Main Services Table 54: Navitas Travel d.o.o., Key Employees Table 55: Fortuna Travel d.o.o., Key Facts Table 56: Fortuna Travel d.o.o., Main Services and Brands Table 57: Fortuna Travel d.o.o., Key Employees Table 58: Gulliver Travel Croatia, Key Facts Table 59: Gulliver Travel Croatia, Main Services Table 60: Gulliver Travel Croatia, Key Employees Table 61: Ban Tours Croatia, Key Facts Table 62: Ban Tours Croatia, Main Services Table 63: Ban Tours Croatia, Key Employees Table 64: Croatia Number of Trips by Purpose (Thousand), Table 65: Croatia Number of Overnight Stays (Million), Table 66: Croatia Total Domestic Tourism Expenditure by Category (HRK Million), Table 67: Croatia Average Expenditure per Domestic Tourist by Category (HRK), Table 68: Croatia International Arrivals by Region (Thousand), Table 69: Croatia International Arrivals by Purpose of Visit (Thousand), Table 70: Croatia Total Inbound Tourism Expenditure by Category (HRK Million), Table 71: Croatia Average Expenditure per Inbound Tourist by Category (HRK), Table 72: Croatia International Departures by Region (Thousands), Table 73: Croatia International Departures by Purpose of Visit (Thousand), Table 74: Croatia Overnight Stays (Million), Table 75: Croatia Total Outbound Tourism Expenditure by Category (HRK Million), Table 76: Croatia Average Outbound Expenditure per Resident by Category (HRK), Table 77: Croatia Number of Seats Available (Million), Table 78: Croatia Number of Seats Sold by Passenger Type (Thousand), Table 79: Croatia Load Factor (%), Table 80: Croatia Number of Passenger Kilometers Available (Billion), Table 81: Croatia Number of Revenue-Generating Passenger Kilometers (Billion), Table 82: Croatia Revenue per Passenger (HRK), Table 83: Croatia Total Revenue (HRK Billion), Table 84: Croatia Hotel Establishments (Actual), Table 85: Croatia Available Hotel Rooms (Thousand), Table 86: Croatia Hotel Room Occupancy Rate (%), Table 87: Croatia Room Nights Available (Million), Table 88: Croatia Room Nights Occupied (Million), Table 89: Croatia Average Revenue per Available Room (HRK), Table 90: Croatia Average Revenue per Occupied Room (HRK), Table 91: Croatia Total Revenue per Available Room (HRK), Table 92: Croatia Total Hotel Revenue (HRK Billion), Table 93: Croatia Guests by Customer Type (Thousand), Table 94: Croatia Car Rental Market Value by Customer Type (HRK Million), Table 95: Croatia Car Rental Fleet Size (Actual), Table 96: Croatia Car Rental, Rental Occasions (Million), Table 97: Croatia Car Rental, Rental Days (Million), Table 98: Croatia Car Rental, Average Rental Length (Days), Table 99: Croatia Car Rental, Market Utilization Rate (%), Table 100: Croatia Car Rental Average Revenue per Day (HRK), Table 101: Croatia Travel Intermediaries Market Value by Product Type (HRK Million),

7 Table 102: Croatia Travel Intermediaries Market Value by Channel (HRK Million), Table 103: Croatia Travel Intermediaries Market Value by Destination (HRK Million), Table 104: Croatia Travel Intermediaries Market Value by Customer Type (HRK Million), Table 105: Timetric Travel and Tourism Sector Definitions List of Figures Figure 1: Croatia Tourism Expenditure (US$ Million), Figure 2: Croatia Key Ratios (%), Figure 2: Country Comparison Average Length of Domestic Trips (Day), Figure 3: Croatia Domestic Tourism Expenditure (HRK Million), Figure 4: Croatia International Arrivals by Purpose of Visit (Thousands), Figure 5: Croatia Number of Trips by Purpose (Thousand), Figure 6: Croatia Total Inbound Tourism Expenditure by Category (HRK Million), Figure 7: Croatia Load Factor (%) and Revenue per Passenger (HRK), Figure 8: Croatia Seats Sold vs Seats Available (Thousand), Figure 9: Croatia Total Hotel Revenue (HRK Billion), Figure 10: Croatia Hotel Establishments (Actual), Figure 11: Croatia Car Rental Total Revenue (HRK Million), Figure 12: Croatia Average Revenue per Day (HRK), Figure 13: Croatia Travel Intermediaries Market Value by Channel (HRK Million), Figure 14: Croatia Travel Intermediaries Market Value by Customer Type (HRK Million), Figure 15: Croatia Number of Trips by Purpose (Thousand), Figure 16: Croatia Number of Overnight Stays (Million), Figure 17: Croatia Total Domestic Tourism Expenditure by Category (HRK Million), Figure 18: Croatia Average Expenditure per Domestic Tourist by Category (HRK), Figure 19: Croatia International Arrivals by Region (Thousands), Figure 20: Croatia International Arrivals by Purpose of Visit (Thousand), Figure 21: Croatia Total Inbound Tourism Expenditure by Category (HRK Million), Figure 22: Croatia Average Expenditure per Inbound Tourist by Category (HRK), Figure 23: Croatia International Departures by Region (Thousands), Figure 24: Croatia International Departures by Purpose of Visit (Thousand), Figure 25: Croatia Overnight Stays (Million), Figure 26: Croatia Total Outbound Tourism Expenditure by Category (HRK Million), Figure 27: Croatia Average Outbound Expenditure per Resident by Category (HRK), Figure 28: Croatia Number of Seats Available (Million), Figure 29: Croatia Number of Seats Sold by Passenger Type (Thousand), Figure 30: Croatia Load Factor (%), Figure 31: Croatia Number of Passenger Kilometers Available (Billion), Figure 32: Croatia Number of Revenue-Generating Passenger Kilometers (Billion), Figure 33: Croatia Revenue per Passenger (HRK), Figure 34: Croatia Total Revenue (HRK Billion), Figure 35: Croatia Hotel Establishments (Actual), Figure 36: Croatia Available Hotel Rooms (Thousand), Figure 37: Croatia Hotel Room Occupancy Rate (%), Figure 38: Croatia Room Nights Available (Million), Figure 39: Croatia Room Nights Occupied (Million), Figure 40: Croatia Average Revenue per Available Room (HRK), Figure 41: Croatia Average Revenue per Occupied Room (HRK), Figure 42: Croatia Total Revenue per Available Room (HRK), Figure 43: Croatia Total Hotel Revenue (HRK Billion), Figure 44: Croatia Guests by Customer Type (Thousand), Figure 45: Croatia Car Rental Market Value by Customer Type (HRK Million), Figure 46: Croatia Car Rental Fleet Size (Actual), Figure 47: Croatia Car Rental, Rental Occasions (Million), Figure 48: Croatia Rental Days (Million), vs Average Rental Length (Days), Figure 49: Croatia Car Rental, Market Utilization Rate (%), Figure 50: Croatia Car Rental Average Revenue per Day (HRK), Figure 51: Croatia Travel Intermediaries Market Value by Product Type (HRK Million), Figure 52: Croatia Travel Intermediaries Market Value by Channel (HRK Million), Figure 53: Croatia Travel Intermediaries Market Value by Destination (HRK Million), Figure 54: Croatia Travel Intermediaries Market Value by Customer Type (HRK Million),

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