> 2: movie poster. > specifications: save as: Movie Poster_Lastname.psd dimensions: 6"x8" resolution: 200 dpi mode: RGB or CMYK contents: Transparent

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1 > 2: movie poster > objective(s): Students will create a professional quality movie poster that effectively markets an existing or ficticious film using integrated multiple images and typography > curricular focus: This lesson focuses on the effective and seamless integration of multiple images into a unified composition, the use of typography to deliver a message, font selection to match mood and advanced typesetting of information. > specifications: save as: Movie Poster_Lastname.psd dimensions: 6"x8" resolution: 200 dpi mode: RGB or CMYK contents: Transparent > instruction: slideshow of professional movie posters, highlighting positive and negative aspects discuss unification through composition arrangement (see Movie Poster Compostion on page 3) discuss unification through limited color palette (see Movie Poster Compostion on page 3) discuss blue-orange color scheme that is common to movie posters (see Blue & Orange Color Scheme on page 5) review how color and typography impact mood and message review how to do a cut-out background using a Layer Mask introduction to adjusting color cast using Color Balance and/or Layer Style Color Overlay remove the color from an image (go to Image: Adjustments: Desaturate) adjust color by using Color Balance or Color Overlay Layer Style - go to Color Balance (Image: Adjustments: Color Balance) and adjust sliders to create desired color - go to Layer Style: Color Overlay and select desired color and Blending Mode introduction to adjusting contrast using Levels go to Image: Adjustments: Levels move pyramids for darks, midtones and highlights until desired look is achieved introduction to altering type settings in the Character palette adjusting Leading (distance between lines of text), Character Width and Height, Tracking (distance between letters) > procedure: select movie title and approve with instructor research potential images online and select (remember to use large format) include logos for movie title (if it exists) as well as supplemental info logos such as production company, distribution house, sounds company, effects company, etc. (see professional posters for examples) put together sketch(es) of potential arrangements of images and text and approve with instructor minimum two different compositional sketches; must approve with instructor design must be vertical focus on unity in your design allow images to blend and work together as one unit overlapping, fading adjacent edges so they transition smoothly create dominance through either scale (size) or contrast in color or value limit your color palette (2-3 colors is most common) remember to reinforce mood consider schemes like: blue/orange, analogous, monochromatic must label COB, overlapping, feathered edge, color casting, title and slogan fonts, production info font, color, etc. make sure your imagery accommodates appropriate space allotment for title (top) and production info (bottom) procedures continued on page 2

2 > 2: movie poster begin work on the computer set up file (see specifications above) movie title may be a COB of actual logo production credits typesetting obtain info by finding an example of an actual poster produced for your movie, or by finding traditionally included information from websites such as imdb.com or movies.yahoo.com traditional information includes: distribution/production house (for example Paramount, Universal, Lucasfilm); producer; director; main actors; casting; costume design; music composer; film editor; production designer; director of photography; screenplay (written by); release date font selection choose highly readable font due to the amount of info and the small size (usually sans serif) type style all caps with compressed width compressed (go to Window: Character to change width percentage to acheive traditional look) production credits logos include: production house and/or distribution house, rating (required) sound house and effects house (if available) review examples of professional posters' information as well as example on page 3 of this lesson plan > requirements: file specifications are adhered to all layers are named and ordered appropriately minimum of three images used composition must show at least one example of a cut-out, overlapping, feathered edge and colored casting cut-out(s) of subject must be clean and accurate without unnecessary hidden composition (image is tightly cropped) foreground images that appear as if they should have same color cast and contrast actually do composition must include self-created artwork that supports the overall composition tutorials may be incorporated if only a minor part of the design (at instructor's discretion and approval) any tutorial used in any way must be sited in the metafile description copy and paste tutorial URL into Description field of metadata (Shift + Ctrl + Alt + I) or (File: File Info) must incorporate effective use of filters, effects and/or styles colors selected must support overall message and mood typography movie title may be COB of actual logo if typeset must have creative use of text (layer styles, effects, warps, etc.) cannot just be color or gradient fill title may be treated as a background element as long as it is still prominent production credits (at bottom) must include: distribution/production house (for example Paramount, Universal, Lucasfilm); producer; director; main actors; casting; costume design; music composer; film editor; production designer; director of photography; screenplay (written by); release date font selection must reflect traditional movie poster trend of tall, skinny, all caps typeface imagery behind text must be subtle to allow easy readability text on top of a busy, chaotic background makes text difficult to read all text anti-alias is set to Smooth

3 > movie poster composition Creating dominance The Fellowship of the Ring poster utilizes ten different images of characters, yet it still has a dominant image that keystones the poster. Frodo Baggins is largest and centered while supporting images are smaller and surround him. All of these images are unified through overlapping and transparency. Keep in mind that the centerpiece does not necessarily have to be one person.in the Star Wars poster, dominance is created through color contrast. Luke Skywalkers and Princess Leia are warm colors while Darth Vader, the Death Star, the X-Wing fighters and Mos Eisley spaceport are all monochromatic blue. Unification thru limited color palette Limiting the total number of colors is a highly effective way of unifying a composition that has numerous elements. Smoke Jumpers uses only warm colors. Superhero movie is more chaotic, and thus less effective, because each individual image is a different high intensity color. Production Information Here is an example of the types of items that typically appear at the bottom (see requirements for what must be present). Notice how the imagery behind it is subtle and does not interfere with readability.

4 > transition techniques Color Cast This involves adjusting the colors of various photos to be more consistent with each other, thus helping to achieve unity. All four faces are still in full color, but have been desaturated then color overlayed with a golden orange. Overlapping Obviously this technique involves the placement of one image on top of an another. This is one of the easiest ways to unify two or more images. COB COB stands for "cutout background". This technique involves the removal of an image's background so that only the subject remains. Feathered Edge This technique is where an image softly fades out along an edge to reveal imagery or graphics behind only that area. Here, the bottom of the lion smoothly fades out in the castle image underneath. Transparency Transparency is the lowering of an image's overall opacity so that you can see through it to imagery or graphics behind it. This poster does not have an example of a fullytransparent image.

5 > blue & orange color scheme

6 > production credits Production Credits > what to include The information at the bottom is basically like the credits at the end of the movie. Different movie posters have different information, but for our project you must include: distribution/production house (for example Paramount, Universal, Lucasfilm) producer director main actors casting costume design music composer film editor production designer director of photography screenplay (written by) release date (usually appearing larger and underneath) > alignment This text is typically center aligned, but be careful to make sure the lengths of the individual lines of text are relatively the same. > font selection The font selection must reflect traditional movie poster trend of tall, skinny, all caps typeface. You may use either serif or sans serif fonts, but be careful in your selection. You may either choose a font that is already very skinny, or you may change the width setting of a normal font to make it skinny. To do this, simply highlight all your text, open the Character palette and change the width setting until you achieve the desired effect. Readability of the font you choose is extremely important here since everything is tiny, squished and all caps. Also, remember to make sure the imagery behind text must be subtle to allow easy readability of the text. Text on top of a busy, chaotic background makes text difficult to read. > production logos The logos vary from poster to poster much like the text. But for our project you must include: production house and/or distribution house rating sound house (if available) effects house (if available) Just check examples of existing posters for your chosen movie and see what already appears. These logos are usually one color.