Illegal Waste Dumping Survey

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1 Illegal Waste Dumping Survey Project Director: Jason Dunstone Managing Director / jason@squareholes.com Supporting consultants: Rikki-Lee Schmitt Victoria Carbone Data collected: June 2007 Client contact: Grace Barila KESAB grace@kesab.asn.au Square Holes Pty Ltd 8-10 Regent Street Nth, Adelaide [Report ]

2 Overview...1 Conclusions...2 Looking forward... 5 Survey Findings...6 Rubbish Disposal...7 Disposal of rubbish... 7 Reasons for incorrect disposal of rubbish... 8 Notice dumped rubbish... 9 Location of dumped rubbish Dumped rubbish in your area Residents opinions on rubbish in their area Businesses opinion on rubbish in their area Council provide business with disposal service Awareness of services and information...14 Aware of waste disposal services Waste removal services used Perceived frequency of council hard waste collection days Illegal Dumping Awareness of council fines for illegally dumping rubbish Attitudes towards Rubbish Disposal Resident attitudes...20 Business attitudes...21 Need to know more about waste removal...22 Need to make rubbish disposal easier...23 Communication Requested information about waste disposal and recycling...24 Information source...25 Recall of information about waste removal and recycling...26 Communication with residents...27 Communication with businesses...28 Commercial Waste Types of commercial waste generated by businesses...29 Person responsible for disposing commercial waste...30 Resident Profile Business Profile Appendices Methodology About Square Holes Questionnaire [Report ]

3 [Report ]

4 1 Overview KESAB was created to inspire the South Australian Community to restore, preserve and improve the total environment through active participation in dynamic programs. KESAB has established a number of key government, community and business partnerships to address the vast array of environmental litter issues. Illegal dumping is a key environmental issue, and KESAB environmental solutions, Zero Waste SA and the local Government Association are working together with six local councils in response to the issue of illegal dumping. Square Holes was commissioned to conduct a comprehensive quantitative survey of 420 Adelaide residents and 120 Adelaide businesses within the council areas of City of Tea Tree Gully, City of Port Adelaide Enfield, City of Onkaparinga, District Council of Grant, District Council of Grant, District Council of Mallala, and City of Playford. The survey was designed to provide a clear understanding on the success of the KESAB illegal dumping education campaign; provide insights on the extent to which residents and businesses understand the issue of illegal dumping; determine the knowledge, awareness and use of various council and alternative waste collection, disposal and recycling services; and identify the preferred method of communication about waste disposal services.

5 2 Conclusions South Australians are generally aware of other means to dispose of rubbish if it is unsuitable for regular weekly collection [82% residents, 80% businesses]. Residents would typically leave items out for council collection days [50%]; or take them to the tip/dump [31%]. However, 38% of residents were unaware of the frequency of hard waste collection days. Whereas businesses would typically use private waste companies [43%]; or go to the tip/dump [29%]. Many residents [44%] have noticed dumped rubbish in their local area, typically in the street. Dumped rubbish is perceived by 24% of residents and 19% of businesses to be problematic in local areas. However, only 2% of residents and no businesses admitted to illegally dumping rubbish. Yet, respondents expressed common reasons why people might incorrectly dispose of rubbish including laziness and expense. Three quarters of residents were aware of council fines for illegally dumping rubbish. Illegal waste dumping Resident [n=420] Business [n=120] Notice dumped rubbish in their area 44% - Noticed dumped rubbish on a weekly basis or more often 34% - Dumped rubbish problematic in local area 24% 19% Aware of council disposal services [not weekly collection] 82% 80% Unaware of hard waste collection days 38% - Admit to illegally dumping rubbish 2% 0% Aware of council fines for illegally dumping rubbish 75% - Around 85% of residents and businesses believe people need to know more about waste removal, and the majority view Council as primarily responsible for providing this information.

6 3 It was generally believed that people need to know more about waste removal and that council need to make rubbish removal easier. About half of those surveyed requested further information in regards to rubbish disposal, typically hard refuse and how to dispose of various wastes. The local council was said to be the most logical source of information about waste removal [89% residents, 63% businesses]. Current communication to residents is evidently more effective than to businesses, where 63% of residents can recall receiving information about waste removal, typically in the form of a brochure. This compares to 24% of businesses recalling such information, typically in the form of a newsletter or brochure. Both residents and businesses expressed a preference for communication via a brochure [89% and 85% respectively]; newsletter [83% both]; or with rates notice [80% and 71% respectively]. Communication Resident [n=420] Business [n=120] Need to know more about waste removal 86% 85% Council need to make rubbish removal easier 68% 84% Requested information in regards to rubbish disposal 52% 46% Would source information from local council 89% 63% Recall council information about waste removal 63% 24% Likely to access information via brochure 89% 85% Likely to access information via newsletter 83% 83% Likely to access information with rates notice 80% 71% WHERE DO YOU RECA LL SEEING/HEARING COUNCIL INFORMATION REGARDING WASTE REMOVAL Businesses Residents Brochure 29% 8% Calendar 16% Most businesses and residents do not believe that dumped rubbish is a Newsletter Local paper 16% 10% 5% problem in their area. Can't recall 37% 76%

7 4 A majority of the community [62% residents, 71% businesses] hold the council responsible for keeping the streets clean. Council seems to be moderately living up to this role, where 64% of residents and 53% of businesses say that their council makes it easy to correctly dispose of rubbish. There is definite room for improvement on the council s behalf, with seven in ten demanding more regular clean up days; and some [41% residents, 24% businesses] noting a lack of convenient places to dispose of rubbish. Attitudes [% agree] Resident [n=420] Business [n=120] Council needs to have more regular clean up days 72% - It costs too much to correctly dispose of rubbish [i.e. at the dump/tip] 71% 61% My council makes it easy to correctly dispose of rubbish 64% 53% The community also takes personal responsibility for the cleanliness of their surrounding environment, where attitudes opposed statements such as there is mess anyway, a bit of rubbish doesn t matter [1% residents, 2% businesses agree]; you can put anything out on the street outside your house at anytime and the council will pick it up [6% respondents]; and most people/businesses have to dump their rubbish on the streets from time to time [8% residents, 3% businesses]. However, one in five residents believe it is OK to put things on the street because other people do. A worrying 31% of residents and 27% of businesses believe it is too much effort to correctly dispose of rubbish. Another pressing concern among the community is the excessive cost of correctly disposing of rubbish at the dump/tip [71% residents, 61% businesses]. This may be an element of problematic illegal waste. It s the council s responsibility to keep the streets clean 62% 71% There aren t any convenient places to dispose of rubbish 41% 24% It s too much effort to correctly dispose of rubbish 31% 27% It s OK to put things on the street because other people do 18% - Most people/businesses have to dump their rubbish on the street from time to time 8% 3% You can put anything out on the street outside your house at anytime and the council will pick it up 6% - There is a mess anyway, a bit of rubbish doesn t matter 1% 2%

8 5 Looking forward Cost of waste disposal is an issue The cost of disposing of hard waste at tips and through private contractors is viewed as an issue, particularly amongst businesses. Businesses are large users of private waste removal services and believe that the costs are significant, and that they do not typically pass these onto customers. Develop strategies to address waste disposal cost concerns amongst businesses Confusion as to what to do and available services Many residents do not know how to dispose of hard waste. There is also low awareness amongst residents of when hard rubbish is collected. It is evident that there is also confusion amongst businesses, yet less so than residents. Only onequarter of businesses were aware of commercial waste disposal services provided by their council. Residents and businesses believe councils need to make rubbish disposal easier. Clearly define council policies and services, including a reliable schedule of hard waste collection and other services Hard waste disposal is not a priority or major concern Most do not believe that hard waste disposal is a problem in their area. This is consistent for residents and businesses. Seeing hard waste dumped was viewed as rare. In saying this, around half of residents had previously seen dumped rubbish in their area. This lack of concern is likely to make education more difficult. Plan, test and refine an engaging education program using reasons why the issue is important, e.g. statistics, fines and other solid facts Provide information through councils There is a belief amongst residents and businesses that they need to know more about waste disposal. Once again, this doesn t mean that they are an open audience to such information. It does infer that they demand that when they require such information, it is easy to access. Councils are viewed as the most logical source of such information. Communication to both residents and businesses will be most effective via brochures, newsletters and rates notices. Local newspapers and magazines are also valuable communication vehicles. There is less demand for this information via council websites, yet still notable demand [around 40-50% of residents and businesses]. Website information demand is likely to increase over time. Use traditional hard copy communication supported by the Internet Need to define key communications issues Although there is a view that information about waste disposal should be easily available when needed, the associated topics of interest are difficult to articulate. Businesses are slightly less able to suggest areas of interest. Some demand exists amongst residents for information in relation to hard refuse and how to dispose of various wastes. Amongst businesses, the top two forms of commercial waste are cardboard and general waste, then follows plastics, wood and metal. Information about how businesses can dispose of these items is worth considering. Define the key messages and understand gaps to better inform residents and businesses. This should address problems within each council area and be targeted to the various audiences, e.g. general residents, manufacturing and other business segments.

9 Survey Findings

10 7 Rubbish Disposal Disposal of rubbish Half of residents surveyed [50%] said they would leave their rubbish out for council collection days if it was unsuitable for weekly rubbish collection, this was more common [63%] amongst Onkaparinga residents. However, only 12% of businesses indicated likewise. One third of residents [31%] indicated they would take their rubbish to the tip/dump if it were unsuitable for weekly rubbish collection. This was a similar businesses [29%]. Leave them out for council collection days Rubbish tip/dump Q2 Resident / Q5 Business RUBBISH DISPOSAL Businesses Residents 50% 12% 31% 29% A further 17% of residents indicated they would donate their Donate to charity 17% unwanted household items to charity. Other residents [7%] indicated they would wait for the hard refuse Wait for hard refuse 7% collection. Private waste removal companies 6% 43% Some residents [6%] indicated they would use a private waste removal company. This was more common amongst businesses Recycling centres 15% [43%]. Other businesses indicated they would use recycling centres [15%]. Don't know/ nothing 5% 11%

11 8 Reasons for incorrect disposal of rubbish Respondents were asked why they thought people leave unwanted items out on the street or footpath and around bins. Q3 Resident / Q6 Business WHY PEOPLE INCORRECTLY DISPOSE OF RUBBISH Businesses Residents Half of residents surveyed [46%] believe people are too lazy or don t care. A further 37% of businesses agreed with this. Too lazy/ don't care 37% 46% A total of 29% of residents believe it costs too much to dispose rubbish properly. Almost half of businesses surveyed agreed [45%]. Costs too much to dispose properly 29% 45% A further 22% of residents believe people don t know what else to do with their rubbish. A total of 13% of businesses agreed. Don't know what else to do with it 13% 22% Some [10%] believe people know the council will pick it up anyway. Fewer businesses agreed [6%]. They know the council will pick it up anyway 6% 10% Don't know 7% 13%

12 9 Notice dumped rubbish A total of 11% of residents notice dumped rubbish almost everyday. This is more common amongst Playford residents [20%]. FREQUENCY OF NOTICING DUMPED RUBBISH [residents only] Q4 Resident Fewer residents [9%] indicated they notice rubbish two or three times a week. Almost everyday 11% A further 14% of residents notice dumped rubbish weekly. Two/three times a week 9% Some [18%] notice dumped rubbish on the streets every few weeks. Weekly 14% A total of 28% of residents notice dumped rubbish on the street once a month. Every few weeks 18% A further 18% of respondents never notice dumped rubbish. This is more common amongst Grant residents [45%]. Once a month or less 28% Never 18%

13 10 Location of dumped rubbish Of those who have noticed dumped rubbish, 72% have seen rubbish in the street. This was higher amongst Playford residents [93%]. LOCATION OF DUMPED RUBBISH [residents only]* Q5 Resident A further 28% have seen rubbish around bins. In the street 72% Some [18%] indicated they had seen rubbish in parks and reserves. This was higher amongst Onkaparinga residents [34%]. Fewer [8%] indicated they had seen rubbish on country/dirt roads. Around bins 28% Parks/reserves 18% Country/dirt roads 8% *Of those who have noticed dumped rubbish

14 11 Dumped rubbish in your area Q6 Resident A total of 44% of residents have noticed dumped rubbish in their area. DUMPED RUBBISH IN YOUR A REA [residents only] More Playford residents [54%] have noticed dumped rubbish in their area. 54% 49% 49% Whereas, fewer Port Adelaide Enfield residents [34%] have noticed rubbish in their area. 44% 41% 39% 34% Total Playford Tea Tree Gully Onkaparinga Mallala Grant Port Adelaide Enfield

15 12 Residents opinions on rubbish in their area Q7 Resident Residents were asked how much of a problem dumped rubbish is in their area. DUMPED RUBBISH A PROBLEM IN YOUR AREA [residents only] A total of 48% of Mallala residents believe dumped rubbish is an extremely big problem [12%] or quite a problem [36%] in their area. Extremely big problem Not much of a problem Quite a problem Not a problem at all Don't know/ Neutral Not seen rubbish in area Mallala 12% 36% 51% A further 37% of Playford residents believe dumped rubbish is an extremely big problem [14%] or quite a problem [23%] in their area. Playford 14% 23% 17% 46% A total of 26% of Grant residents believe dumped rubbish is an extremely big problem [7%] or quite a problem [19%] in their area. Grant 7% 19% 10% 61% A further 25% of Port Adelaide Enfield residents believe dumped Port Adelaide Enfield 25% 8% 66% rubbish is quite a problem in their area. Onkaparinga 20% 20% 51% One quarter of Onkaparinga residents [23%] believe dumped rubbish is an extremely big problem [3%] or quite a problem [20%] in their area. Tea Tree Gully 5% 6% 22% 5% 59% Fewer respondents from Tea Tree Gully [11%] believe dumped rubbish is an extremely big problem [5%] or quite a problem [6%] in their area.

16 13 Businesses opinions on rubbish in their area All businesses surveyed were asked how much of a problem the dumping of rubbish is in their area. DUMPED RUBBISH A PROBLEM IN YOUR A REA [businesses only] Q7 Business A total of 25% of businesses in the Mallala district believe dumped rubbish is an extremely big problem [10%] or quite a problem [15%] in Extremely big problem Quite a big problem Don't know/ Neutral Not much of a problem Not really a problem at all their area. Mallala 10% 15% 5% 5% 65% A further 22% of Tea Tree Gully businesses believe dumped rubbish is quite a problem in their area. Tea Tree Gully 22% 11% 33% 33% A total of 20% of Onkaparinga businesses believe dumped rubbish is an Onkaparinga 5% 15% 5% 40% 35% extremely big problem [5%] or quite a problem [15%] in their area. One in five Grant businesses [20%] believe likewise. Grant 5% 15% 30% 50% A further 18% of Port Adelaide Enfield businesses believe dumped Port Adelaide Enfield 9% 9% 5% 59% 18% rubbish is an extremely big problem [9%] or quite a problem [9%] in their area. Playford 5% 5% 10% 50% 30% Fewer Playford businesses [10%] believe dumped rubbish is an extremely big problem [5%] or quite a problem [5%] in their area.

17 14 Awareness of services and information Council provide business with disposal service Apart from the weekly disposal service provided by local councils, one in four businesses [24%] indicated their council provides other disposal services for commercial waste. This was higher among those businesses in the Tea Tree Gully [50%] and Mallala [46%] districts. COUNCIL PROVIDE YOUR BUSINESS WITH ANY WASTE DISPOSAL SERVICES [businesses only] 50% Q8 Business 46% 24% 15% 15% 10% 6% Total Playford Port Adelaide Enfield Grant Onkaparinga Tea Tree Gully Mallala

18 15 Aware of waste disposal services Respondents were asked if they are aware of any disposal services apart from the regular weekly rubbish and recycling collection provided by council services. A total of 37% of residents and a lesser 14% of businesses are aware of leaving out rubbish on council collection days. A further 34% of residents and 31% of businesses are aware of the rubbish tip/dump. This was higher amongst Mallala residents [83%]. Leave them out for council collection days Rubbish tip /dump AWARENESS OF WASTE DISPOSAL SERVICES Businesses 14% Residents Q8 Resident / Q9 Business 34% 31% 37% Additionally, 18% of residents and 19% of businesses are aware of recycling centres. This was higher amongst Grant residents [42%]. Recycling centres 18% 19% A total of 10% of residents and a larger 39% of businesses are aware of Private waste removal companies 10% 39% private waste removal companies. Donate to charity 7% A smaller proportion of residents [7%] mentioned donating to charity. Fewer residents [5%] and businesses [11%] are aware of chemical Chemical collection depots 5% 11% collection depots. Don't know / none 18% 20%

19 16 Waste removal services used One in three residents [31%] has donated their unwanted items to charity in the past twelve months. A smaller proportion of businesses [11%] have done likewise. Q9 Resident / Q10 Business WASTE REMOVAL SERVICES USED IN PAST TWELVE MONTHS Businesses Residents A total of 29% of residents have used recycling centres in the past Donate to charity 11% 31% twelve months. A further 38% of businesses have done likewise. Recycling centres 29% 38% A further 27% of residents and 20% of businesses have left their waste out for council collection days. Leave them out for council collection days 20% 27% A total of 19% of residents and a further 37% of businesses have used the rubbish tip/dump in the past twelve months. A similar percentage of residents [18%] have used private waste removal companies in the past twelve months. More businesses [64%] have used private waste removal companies than any other removal service in the past twelve months. Rubbish tip /dump Private waste removal companies Chemical collection depots Don't know/ none of these 19% 18% 6% 26% 11% 37% 64% Fewer businesses [6%] have used chemical collection depots in the past twelve months.

20 17 Perceived frequency of council hard waste collection days Two in five residents [38%] are unaware of how often hard waste collection occurs. HOW FREQUENTLY DO YOU THINK COUNCIL HAVE HARD WASTE COLLECTION [residents only] Q10 Resident A total of 13% of residents believe council hard waste collection occurs anytime, using a call and collect service. Anytime 13% Some [8%] believe council hard waste collection days occur monthly. Others [12%] believe council hard waste collection days occur every few months. A further 8% of residents believe hard waste collection occurs twice a year. Every month Every few months Every 6 months 8% 8% 12% Don't know 38%

21 18 Illegal Dumping Only 2% of residents admitted to ever illegally dumping rubbish. Those who admitted to illegally dumping rubbish are from Playford, Tea Tree Gully and Port Adelaide Enfield Districts. All guilty respondents are aged over 35, with an even stretch across ages up to 60+, and are more likely to be female. Q11 & Q12 Resident / Q11 Business Of those 8 people who admitted to illegally dumping rubbish, 7 people disposed furniture; 3 people disposed appliances; 2 people disposed wood; and 1 person disposed clothing. A few people had dumped multiple items. Most [7 people] owned their house; and the remaining person was renting in their area. Their reasons for illegally dumping the items include convenience [2 people]; the belief others may want their items [2 people]; and the expense of the alternative [1 person]. No businesses admitted to ever illegally dumping rubbish.

22 19 Awareness of council fines for illegally dumping rubbish Q14 Resident Three in four residents [75%] indicated they are aware that some councils administer fines and penalties for illegally dumping rubbish. AWARENESS OF COUNCIL FINES [residents only] More residents in the Grant [97%], Mallala [91%], and Port Adelaide Enfield [84%] districts are aware of the council fines. 91% 97% 84% Fewer residents in the Tea Tree Gully district [60%] are aware of the 75% 75% 77% council fines. 60% Total Playford Tea Tree Gully Onkaparinga Mallala Grant Port Adelaide Enfield

23 20 Attitudes towards Rubbish Disposal Residents attitudes A number of statements regarding rubbish disposal were read to the respondents. A total of 72% of residents strongly agree [24%] or agree [48%] that their council needs to have more regular clean up days. STATEMENTS REGARDING RUBBISH DISPOSAL [residents only] Strongly agree Agree Neutral/ Don t know Disagree Strongly disagree Q15 Resident A further 71% of residents strongly agree [25%] or agree [46%] it costs too much to correctly dispose of rubbish, while 64% of residents strongly agree [9%] or agree [55%] their council makes it easy to Council needs to have more regular clean up days It costs too much to correctly dispose of rubbish 24% 25% 48% 46% 7% 11% 21% 18% correctly dispose of rubbish. This was higher in Onkaparinga [75%] My council makes it easy to correctly dispose of rubbish 9% 55% 15% 18% and Port Adelaide Enfield [77%]. It's the councils responsibility to keep the streets clean 14% 48% 8% 24% 6% A total of 62% of residents strongly agree [14%] or agree [48%] it is their council s responsibility to keep the streets clean. Agreement was lower with there aren t any convenient places to dispose of rubbish [41%], higher in Playford [53%]; it is too much effort to correctly dispose of rubbish [31%], higher in Playford [40%]; it is OK to put things on the street because others do [18%]; most people have to dump their rubbish on the street from time to time [8%]; the council will pick up rubbish anytime There aren't any convenient places to dispose of rubbish Its too much effort to correctly dispose of rubbish It's ok to put things on the street because other people do Most people have to occassionally dump their rubbish on the street You can put anything out on the street in front of your house at any time, and the council will pick it up The area is a mess anyway, a bit of rubbish doesn't matter 8% 33% 27% 17% 7% 42% 50% 62% 65% 65% 46% 57% 6% 16% 17% 24% 27% [6%]; and a bit of rubbish doesn t matter [1%].

24 21 Businesses attitudes A number of statements regarding rubbish disposal were read to the business respondents. A total of 71% of businesses strongly agree [29%] or agree [42%] it is the council s responsibility to keep the streets free of rubbish. This was higher in Mallala [80%]. A further 61% of businesses strongly agree [26%] or agree [35%] it costs too much to take things to the dump, higher in Playford [75%]. A total of 53% of businesses strongly agree [6%] or agree [46%] their council make it easy to dispose of things properly. This was higher in the Grant district [75%] and lower in Playford [35%]. Agreement was much lower with statements including it is too much effort to dispose of things properly [27%] higher in Playford [40%]; there are not any convenient places to take rubbish [24%]; most businesses have to dump their rubbish on the street from time to time [3%]; and the area is a mess anyway so a bit of extra rubbish does not matter [2%]. STATEMENTS REGARDING RUBBISH DISPOSAL [businesses only] 29% 26% 23% 19% 30% 38% 46% 35% 42% 39% 15% 58% Q14 Business Strongly agree Agree Neutral/Don't know Disagree Strongly disagree It's the councils responsibility to keep the streets free of rubbish It costs too much to take things to the dump My council makes it easy to dispose of things properly Its too much effort to dispose of things properly There arent any convenient places to take rubbish Most businesses have to dump their rubbish out on the street from time to time The area is a mess anyway so a bit of extra rubbish in the street doesn't really matter 6% 5% 5% 68% 58% 20% 31% 23% 33% 8% 10% 12%

25 22 Need to know more about waste removal A majority of residents [86%] and businesses [85%] indicated that people need to know more about waste removal. Q16 Resident / Q15 Business NEED TO KNOW MORE ABOUT WASTE REMOVAL Residents Businesses A higher percentage of residents from the Playford district [94%] and businesses from the Mallala district [95%] and Tea Tree Gully [94%] indicated they need to know more about waste removal. 86% 85% 94% 94% 95% 90% 87% 84% 84% 80% 91% 87% A comparatively smaller percentage of residents from the Grant district [62%] and businesses from the Onkaparinga district [58%] indicated they 58% 62% need more information on waste removal. Total Playford Tea Tree Gully Onkaparinga Mallala Grant Port Adelaide Enfield

26 23 Need to make rubbish disposal easier A total of 68% of residents indicated that councils need to make rubbish disposal easier. COUNCIL NEED TO MAKE RUBBISH DISPOSAL EASIER Q17 Resident / Q16 Business Residents Businesses This was higher amongst Playford [93%] and Mallala [83%] district residents. 84% 93% 94% 90% 79% 90% 83% 86% A total of 84% of businesses believe that councils need to make rubbish disposal easier. 68% 59% 66% 69% 65% 64% Furthermore, this indication was higher amongst Tea Tree Gully [94%], Playford [90%] and Mallala [90%] district businesses. Total Playford Tea Tree Gully Onkaparinga Mallala Grant Port Adelaide Enfield

27 24 Communication Requested information about waste disposal and recycling A total of 25% of residents and a lesser 7% of businesses requested information regarding hard refuse. Q18 Resident / Q17 Business REQUESTED INFORMATION IN REGARDS TO RUBBISH DISPOSAL Businesses Residents A further 15% of residents and 6% of businesses requested information regarding how to dispose various wastes, such as hazardous chemicals, sharps and plastics. Hard refuse 7% 25% Some residents [8%] and businesses [3%] requested recycling How to dispose various wastes 6% 15% information. Recycling 3% 8% Fewer residents [5%] and businesses [4%] requested information regarding transfer station/dump opening times. Transfer station/ dump opening times 5% 4% A total of 10% of businesses requested information regarding locations. Locations 10% Some businesses [5%] requested information regarding dumping costs. Dumping costs 5% Don't Know/ Nothing 48% 54%

28 25 Information source A majority of residents [89%] and businesses [63%] would source information regarding waste removal from their local council. Q19 Resident / Q18 Business ADDITIONAL INFORMATION SOURCE Businesses Residents Fewer residents [4%] and businesses [6%] would source such information from the Internet. Local council 63% 89% A total of 17% of businesses would source information from private companies. Internet 4% 6% A further 5% of businesses would source such information from the yellow pages. Private company 17% Yellow pages 5% Don't know 3% 8%

29 26 Recall of information about waste removal and recycling More businesses [76%] than residents [37%] could not recall seeing any council information about waste removal or recycling. This was particularly high among those residing in rental properties [55%]. WHERE DO YOU RECA LL SEEING/HEARING COUNCIL INFORMATION REGARDING WASTE REMOVAL Businesses Residents Q20 Resident / Q19 Business A total of 29% of residents and a lower 8% of businesses recall seeing information regarding waste removal and recycling in brochures. This Brochure 8% 29% was higher among housing trust residents [42%]; and lower among those residing in rental properties [16%]. Calendar [fridge magnet calendar] 16% A further 16% of residents recall seeing waste removal and recycling information on a calendar, such as a magnet fridge calendar. Newsletter 16% 10% Some residents [16%] and businesses [10%] recall seeing waste removal and recycling information in newsletters. Local paper 5% Fewer residents [5%] and businesses [2%] recall seeing waste removal and recycling information in the local paper. This was higher among Can't recall 37% 76% those residing in rental properties [13%].

30 27 Communication with residents A total of 89% of residents are extremely [17%] or quite likely [72%] to access information in a brochure. LIKELIHOOD OF ACCESSING INFORMATION REGARDING WASTE REMOVAL IN THE FOLLOWING FORMS [residents only] Q21 Resident A further 83% of residents are extremely [10%] or quite likely [73%] to access information in a newsletter. Extremely likely Quite likely Don't know/ Neutral Not very likely Not at all likely Many [80%] are extremely [30%] or quite likely [50%] to access Brochure 17% 72% 10% information if it was provided with rates notice. More so than businesses, 65% of residents are extremely [7%] or quite Newsletter 10% 73% 13% likely [58%] to access information in a newspaper/magazine. With rates notice 30% 50% 6% 9% 5% Fewer residents [48%] are extremely [19%] or quite likely [29%] to access information on a website. Newspaper/ Magazine 7% 58% 31% Website 19% 29% 29% 22%

31 28 Communication with businesses Similar to residents, a total of 85% of businesses are extremely [21%] or quite likely [64%] to access information in a brochure. This was higher in the agriculture industry [100% likely]. LIKELIHOOD OF ACCESSING WASTE REMOVAL/RECYCLING INFORMATION IN THE FOLLOWING FORMS [businesses only] Q20 Business A further 83% of businesses are extremely [8%] or quite likely [75%] to Extremely likely Quite likely Don't know/ Neutral Not very likely Not at all likely access information in a newsletter. This was higher in the agriculture industry [100% likely]; and lower among the retail industry [64%]. Brochure 21% 64% 13% Many businesses [71%] are extremely [33%] or quite likely [38%] to access information if it was provided with rates notice. This was higher Newsletter 8% 75% 15% in the agriculture industry [94% likely]. With rates notice 33% 38% 13% 13% More so than residents, 63% of businesses are extremely [18%] or quite likely [45%] to access information on a website. This was particularly lower in the agriculture industry [44% likely]. Website 18% 45% 14% 22% Fewer businesses [45%] are extremely [4%] or quite likely [41%] to access information in a newspaper/magazine. This was lower in the Newspaper/ Magazine 41% 41% 13% manufacture [26% likely] and retail [32% likely] industries. Q20 Business

32 29 Commercial Waste Types of commercial waste generated by businesses Half the number of businesses [48%] generate cardboard waste. This was lower in Playford [15%]. TYPES OF COMMERCIAL WASTE GENERATED [businesses only] Q2 & Q3 Business One third of businesses [32%] generate general waste. Cardboard 48% One quarter of businesses [25%] generate plastic waste. This was higher in Port Adelaide Enfield [45%]. General Plastics 25% 32% Other commercial wastes generated by businesses include wood [19%], higher in Onkaparinga [35%]; metal [18%], higher in Grant [40%]; oil [13%]; batteries [9%], higher in Tea Tree Gully [50%]; tyres [8%], higher in Grant [10%]; green waste [8%]; and chemicals [6%], higher in Grant [30%]. Wood Metal Oil Batteries 9% 13% 19% 18% A vast majority [90%] of businesses do not include or calculate a waste disposal fee when quoting for services. This was lower in Tea Tree Gully [78%]. A further 8% quote less than $50, higher in Tea Tree Gully [17%]. Tyres Green waste Chemicals 6% 8% 8%

33 30 Person responsible for disposing commercial waste Half of businesses surveyed [48%] indicated the person responsible for disposing the commercial waste are themselves. This was higher in Mallala [75%]. PERSON RESPONSIBLE FOR DISPOSING THE COMMERCIAL WASTE [businesses only] Q4 Business A total of 40% of businesses indicated there are several people within the business who are responsible for disposing the commercial waste. Self 48% Fewer businesses [8%] indicated their contractors are responsible for disposing the commercial waste. Several people within the business 40% Contractors 8%

34 Resident Profile

35 The subsequent charts provide a detailed illustration of the respondent profile for the resident survey. The chart illustrates residents are fairly evenly distributed amongst council areas, as requested by KESAB. Playford Tea Tree Gully COUNCIL AREA OF RESIDENTS [n=420] 17% Onkaparinga Mallala Grant Port Adelaide Enfield 17% Two thirds of residents [64%] have lived in their current council area for more than ten years. 17% 15% The charts illustrate a spread across age groups, where 42% are aged over 45 years old and one third [31%] are under 34 years old. 17% 17% There is an equal proportion of male [49%] to female respondents [51%]. The majority of respondents [89%] occupy their own home, while 7% live in private rentals. Half of residents surveyed [52%] have five to six people over the age of 18 years old in their household. The majority [93%] speak English as their first language. HOW LONG HAVE YOU BEEN LIVING IN YOUR AREA [n=420] Less than one year 64% 1-3 years 4-6 years 7-10 years 10+ years 3% 6% 13% 14%

36 33 AGE [n=420] GENDER [n=420] Refused Male Female 1% 12% 32% 19% 51% 49% 20% 17% HOUSING SITUATION [n=420] Other Housing trust Private rental Owner occupier 2% 2% 7% PEOPLE IN HOUSEHOLD OVER 18 YEARS OLD [n=420] % 10% 28% 14% 89% 24% 19%

37 Business Profile

38 35 The subsequent charts provide a detailed illustration of the respondent profile for the business survey. The charts illustrate that businesses are fairly evenly distributed amongst council areas, as requested by KESAB. Playford Tea Tree Gully COUNCIL AREA OF BUSINESSES [n=120] Onkaparinga Mallala Grant Port Adelaide Enfield 17% 17% Main industry sectors include retail [23%]; manufacture [19%]; and agriculture [13%]. 17% 15% There is a fairly equal proportion of male [45%] to female respondents [55%]. 17% 17% A majority of businesses [69%] employ less than ten people, including 42% who employ less than five people. INDUSTRY [n=120] Three quarters of businesses [75%] have been operating for more than ten years. A majority of businesses [95%] separate or recycle their wastes. Retail Manufacture Agriculture Wholesale Construction Mechanic Trade Hospitality Medical Education Other 3% 3% 3% 5% 5% 7% 8% 9% 13% 19% 23%

39 36 GENDER [n=120] NUMBER OF EMPLOYEES [n=120] Male Female Less than people people people More than 30 8% 6% 45% 17% 42% 55% 27% YEARS BUSINESS HAS BEEN OPERATING [n=120] 1 to 3 years 4 to 6 years 7 to 10 years More than 10 years SEPARATE OR RECYCLE WASTES [n=120] No Yes 6% 6% 5% 13% 75% 95%

40 Appendices

41 38 Methodology A total of 540 telephone surveys with South Australian adults were conducted in the Square Holes facility on Regent Street North in Adelaide in June The questionnaire was based on determining the attitudes, perceptions, behaviour, knowledge and awareness relating to council and non-council waste collection and recycling centres. The 540 surveys comprised of 420 residential telephone interviews and 120 business telephone interviews with South Australian adults within the council areas of the City Tea Tree Gully, City of Port Adelaide Enfield, City of Onkaparinga, District Council of Grant, District Council of Mallala and City of Playford. The target was to have even number across each council area. Interviews are as follows Council Residents Businesses City of Playford City of Tea Tree Gully City of Onkaparinga District Council of Mallala District Council of Grant City of Port Adelaide Enfield Total All interviewers were IQCA trained and experienced. Staff were fully briefed prior to commencing and a supervisor managed the team at all times. Cross-tabulations were produced using the statistical package SPSS. Results presented throughout this report are intended to illustrate the knowledge and awareness of waste disposal and related issues amongst residents and businesses in six various South Australian council districts.

42 39 About Square Holes Square Holes Pty Ltd is a marketing and research consultancy. The agency opened for business in late 2004 and has emerged as the foremost South Australian based consumer and business research agency. Square Holes has worked with more than 60 leading Corporate and Government clients, including Harris Scarfe, the Department of the Premier and Cabinet, Health Partners, Finlaysons Lawyers, Australian Central Credit Union and the Australian Wine and Brandy Corporation. Square Holes has been based in the Adelaide CBD since its inception, and has recently moved into a new facility to allow Square Holes to continue to grow. The new building has been designed to house the consulting and data collection arms in a modern environment that will benefit clients and staff. The facility is based on Regent Street North in Adelaide [the continuation of Frome Street after Angas Street]. It includes a telephone interviewing and focus group capability. Square Holes welcomes client visits. Square Holes was established at a time when consumers and business had become increasingly globally interconnected, technologically literate, time poor and demanding in their expectations. The agency s view was that the old rules of marketing had changed and a fresh approach was required. Square Holes works with their clients to ensure that they are agile and responsive to emerging marketing trends and issues. In his 15 years consulting background in Adelaide and Melbourne Jason Dunstone, the Founder and Managing Director of Square Holes, had become frustrated with traditional market research and enticed four other leading marketing and advertising identities to join him in establishing Square Holes. Square Holes aim is to not be a typical research company, but rather a consultancy thinking outside the square and recognising unmet needs to ensure that our clients gain true value in the form of innovation and continuous improvement, with creativity at the core. Square Holes is also in partnership with Ipsos Mackay Public Affairs. Ipsos is one of the three largest global research companies, based in Paris with offices in 40 countries.

43 40 Questionnaire

44 ILLEGAL WASTE DUMPING SURVEY - RESIDENTS [070503] LEGEND Responses in lowercase are unprompted TEXT AND RESPONSES IN UPPERCASE ARE READ OUT Text in bold lowercase are interviewer instructions M = Multiple Response S = Single Response GOOD MORNING/AFTERNOON/EVENING. MY NAME IS FROM SQUARE HOLES [A SOUTH AUSTRALIAN BASED RESEARCH COMPANY]. WE ARE CONDUCTING A RESEARCH STUDY ON BEHALF OF THE SOUTH AUSTRALIAN GOVERNMENT IN RELATION TO WASTE DISPOSAL AND RECYCLING AND APPRECIATE YOUR ASSISTANCE. THE INTERVIEW IS QUITE SIMPLE, AND WILL ONLY TAKE AROUND 8 MINUTES TO COMPLETE. If necessary say: I CAN ARRANGE AN APPOINTMENT FOR A MORE SUITABLE TIME IF YOU WOULD PREFER. WE ARE CONDUCTING INTERVIEWS WITH A RANDOM SELECTION OF SOUTH AUSTRALIAN HOUSEHOLDS. YOUR NUMBER WAS SELECTED FROM THE WHITE PAGES. WE ARE NOT SELLING ANYTHING. THE INTERVIEW WILL BE FOR RESEARCH PURPOSES ONLY AND WE HAVE STRICT INDUSTRY GUIDELINES TO PROTECT YOUR PRIVACY. YOUR RESPONSES WILL REMAIN CONFIDENTIAL. YOUR ANSWERS WILL BE STORED IN A DATA-FILE SEPARATE TO YOUR PERSONAL DETAILS. WE ARE MORE INTERESTED IN THE PERCENTAGE OF PEOPLE WITH PARTICULAR OPINIONS. SQUARE HOLES IS BOUND BY THE STRICT CODE OF PROFESSIONAL BEHAVIOUR OF THE AUSTRALIAN MARKET AND SOCIAL RESEARCH SOCIETY, AND MEETS THE REQUIREMENTS OF THE NEW PRIVACY LEGISLATION. THIS CALL MAY BE MONITORED BY MY SUPERVISOR FOR QUALITY CONTROL. Square Holes Pty Ltd

45 1. WHICH COUNCIL AREA DO YOU LIVE IN? S 1 CITY OF PLAYFORD 2 CITY OF TEE TREE GULLY 3 CITY OF ONKAPARINGA 4 DISTRICT COUNCIL OF MALLALA 5 DISTRICT COUNCIL OF GRANT 6 CITY OF PORT ADELAIDE ENFIELD 7 Other [terminate] 8 Don t know [terminate] 2. IF YOU HAD TO DISPOSE OF THINGS LIKE RUBBISH, OLD FURNITURE AND UNWANTED HOUSEHOLD ITEMS THAT WERE UNSUITABLE TO PUT IN WITH YOUR NORMAL WEEKLY RUBBISH COLLECTION, WHAT ARE SOME THINGS YOU WOULD DO WITH IT? M 1 Recycling centres 2 Rubbish tip/dump 3 Chemical collection depots 4 Donate to charity 5 Leave them out for council collection days 6 Private waste removal companies 7 Other [Specify] 8 Don t know / nothing 3. IN MANY AREAS AROUND ADELAIDE, PEOPLE SOMETIMES DUMP BAGS OF RUBBISH, OLD FURNITURE, AND USED HOUSEHOLD ITEMS OUT ON THE STREET OR FOOTPATH AND AROUND BINS. WHY DO YOU THINK PEOPLE DO THIS? M 1 Don t know what else to do with it 2 Costs too much to dispose properly 3 Cant be bothered/don t care 4 They know the council will pick it up anyway 5 Cant transport it to a disposal point 6 Have no room in their bins 7 Other [Specify] 8 Don t know Square Holes Pty Ltd

46 4. HOW OFTEN HAVE YOU NOTICED RUBBISH OR UNWANTED HOUSEHOLD ITEMS DUMPED IN THE STREET OR INAPPROPRIATE LOCATIONS? S 1 ALMOST EVERYDAY 2 TWO / THREE TIMES A WEEK 3 WEEKLY 4 EVERY FEW WEEKS 5 ONCE A MONTH OR LESS Go to 6 NEVER Q8 7 Don t know 5. WHERE HAVE YOU SEEN DUMPED RUBBISH? M 1 In the street 2 Around bins 3 Car parks 4 Parks/reserves 5 Beach 6 Other [Specify] 7 Don t know / none 6. DOES THIS SORT OF THING HAPPEN WHERE YOU LIVE? S 1 Yes Go to 2 No Q8 3 Don t know 7. HOW MUCH OF A PROBLEM IS THE DUMPING OF RUBBISH IN YOUR AREA? S 1 EXTREMELY BIG PROBLEM 2 QUITE A BIT PROBLEM 3 Don t know/neutral 4 NOT MUCH OF A PROBLEM 5 NOT REALLY A PROBLEM AT ALL Square Holes Pty Ltd

47 8. APART FROM THE REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION PROVIDED BY COUNCIL, WHAT SERVICES ARE YOU AWARE OF TO DISPOSE OF WASTE AND UNWANTED HOUSEHOLD ITEMS IN YOUR AREA? M 1 Recycling centres 2 Rubbish tip/dump 3 Chemical collection depots 4 Donate to charity 5 Leave them out for council collection days 6 Private waste removal companies 7 Other [Specify] 8 Don t know / none 9. APART FROM REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION PROVIDED BY COUNCIL WHAT WASTE REMOVAL, DISPOSAL OR RECYCLING SERVICES HAVE YOU USED IN THE PAST 12 MONTHS? M 1 RECYCLING CENTRES 2 RUBBISH TIP/DUMP 3 CHEMICAL COLLECTION DEPOTS 4 DONATE TO CHARITY 5 LEAVE THEM OUT FOR COUNCIL COLLECTION DAYS 6 PRIVATE WASTE REMOVAL COMPANIES/SKIP BIN PROVIDERS 7 Other [specify] 8 Don t know/none of these 10. APART FROM THE REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION PROVIDED BY COUNCIL, HOW FREQUENTLY DO YOU THINK YOUR COUNCIL HAS HARD WASTE CLEAN UP DAYS? S 1 Weekly 2 Fortnightly 3 Monthly 4 Every few months 5 Once a year 6 Anytime - you call them and they come and collect it 7 Other [Specify] 8 Don t know / none Square Holes Pty Ltd

48 11. APART FROM PUTTING THINGS IN YOUR NORMAL RUBBISH BIN, OR LEAVING ITEMS OUT ON COUNCIL CLEAN UP DAYS, HAVE YOU EVER LEFT BAGS OF RUBBISH, OLD FURNITURE, OR USED HOUSHOLD ITEMS ON THE STREET, PAVEMENT OR AROUND BINS? S 1 Yes Go to Q14 2 No 12. WHAT SORT OF ITEMS HAVE YOU HAD TO DISPOSE OF THAT WAY? M 1 Appliances 8 Garden/green waste 2 Building materials 9 Mattresses 3 Car batteries 10 Paint 4 Chemicals 11 Packaging [boxes etc] 5 Clothing 12 Tyres 6 Computers 13 Whitegoods 7 Furniture 14 Other [specify] 15 Don t know 13. CAN YOU THINK OF ANY REASONS WHICH PREVENTED OR DISCOURAGED YOU FROM TAKING YOUR WASTE TO A LANDFILL, DUMP, OR RECYCLING STATION - OR FROM HIRING SOMEONE TO COME AND COLLECT YOUR WASTE OR RECYCLING? M 1 Yes Cost 2 Yes Inconvenience 3 Yes Not sure what options are available 4 Yes Other [Specify] 5 No 14. ARE YOU AWARE THAT SOME COUNCILS ADMINISTER FINES AND PENALTIES FOR ILLEGALLY DUMPING RUBBISH? S 1 Yes 2 No Square Holes Pty Ltd

49 15. THERE ARE A LOT OF DIFFERENT THINGS THAT PEOPLE DISPOSE OF FROM TIME TO TIME AND SOMETIMES PEOPLE LEAVE THESE ITEMS IN THE STREET OR OTHER PUBLIC PLACES. I M GOING TO READ OUT SOME THINGS THAT PEOPLE HAVE SAID ABOUT THIS AND ASK YOU TO TELL ME WHETHER YOU AGREE OR DISAGREE WITH THE STATEMENT AND BY HOW MUCH a. IT S THE COUNCILS RESPONSIBILITY TO KEEP THE STREETS FREE OF RUBBISH b. MOST PEOPLE HAVE TO DUMP THEIR RUBBISH OUT ON THE STREET FROM TIME TO TIME c. ITS TOO MUCH EFFORT TO DISPOSE OF THINGS PROPERLY d. IT COSTS TOO MUCH TO TAKE THINGS TO THE DUMP e. THERE AREN T ANY CONVENIENT PLACES TO TAKE YOUR RUBBISH f. MY COUNCIL MAKES IT EASY TO DISPOSE OF THINGS PROPERLY g. THE AREA IS A MESS ANYWAY SO A BIT OF EXTRA RUBBISH IN THE STREET DOESN T REALLY MATTER h. IT S OK TO PUT THINGS OUT ON THE STREET BECAUSE OTHER PEOPLE TAKE IT ANYWAY i. COUNCIL NEED TO HAVE MORE REGULAR CLEAN UP DAYS j. YOU CAN PUT ANYTHING OUT ON THE STREET IN FRONT OF YOUR HOUSE AT ANY TIME AND THE COUNCIL WILL JUST PICK IT UP WHEN THEY SEE IT STRONGLY AGREE AGREE NEUTRAL / DON T KNOW DISAGREE STRONGLY DISAGREE DO YOU THINK PEOPLE NEED TO KNOW MORE ABOUT WHAT THEY CAN DO WITH THEIR RUBBISH AND USED HOUSEHOLD ITEMS? S 1 Yes 2 No 17. DO YOU THINK THE COUNCIL NEED TO MAKE IT EASIER TO DISPOSE OF RUBBISH AND HOUEHOLD ITEMS? S 1 Yes 2 No Square Holes Pty Ltd

50 18. WHAT SORT OF INFORMATION ABOUT WASTE DISPOSAL AND RECYCLING WOULD YOU PERSONALLY LIKE TO KNOW MORE ABOUT? M 1 Hard refuse 2 Transfer station/dump opening times 3 Dumping costs 4 Recycling 5 Locations 6 Other [Specify] 7 Don t Know/Nothing 19. WHERE WOULD YOU GO OR WHO WOULD YOU CONTACT TO FIND OUT INFORMATION ABOUT WASTE REMOVAL AND RECYCLING? M 1 Local council 2 KESAB 3 Zero Waste 4 Internet 5 EPA Environmental Protection Authority 6 Other [Specify] 7 Don t know 20. CAN YOU RECALL SEEING OR RECEIVING ANY INFOMRATION IN FROM THE LOCAL COUNCIL ABOUT WASTE REMOVAL OR RECYCLING THE PAST 12 MONTHS? If yes: WHERE? M 1 Yes Brochure 2 Yes Local paper 3 Yes Internet site 4 Yes - Newsletter 5 Other [Specify] 6 No Square Holes Pty Ltd

51 21. HOW LIKELY WOULD YOU BE TO ACCESS INFORMATION ABOUT WASTE REMOVAL, RECYCLING AND DISPOSAL IF IT WAS PROVIDED IN THE FOLLOWING FORMS EXTREMELY LIKELY QUITE LIKELY Don t know /Neutral NOT VERY LIKELY NOT AT ALL LIKELY a. WEBSITE b. BROCHURE c. NEWSPAPER/MAGAZINES d. NEWSLETTER e. WITH RATES NOTICES NOW JUST A COUPLE OF DETAILS ABOUT YOURSELF FOR ANALYSIS PURPOSES 22. WHICH OF THE FOLLOWING HOUSING SITUATIONS APPLIES TO YOU? S 1 HOUSING TRUST 2 PRIVATE RENTAL 3 OWNER OCCUPIER 4 Other [specify] 23. HOW LONG HAVE YOU LIVED IN THE AREA YOU ARE NOW LIVING IN? S 1 Less that one year 2 1 to 3 years 3 4 to 6 years 4 7 to 10 years 5 More than 10 years 6 Don t know/unsure Square Holes Pty Ltd

52 24. INTO WHICH OF THE FOLLOWING AGE RANGES DO YOU FALL? S Refused 25. IS ENGLISH YOUR FIRST LANGUAGE? If no: WHAT IS YOUR FIRST LANGUAGE? S 1 Yes 2 No Italian 3 No Vietnamese 4 No Greek 5 No - Chinese 6 No Polish 7 No Indonesian 8 No Polish 9 No - German 10 No Japanese 11 No French 12 No Other [specify] 26. HOW MANY PEOPLE AGED 18 OR OVER LIVE IN YOUR HOUSEHOLD? [specify number of people] 999 Don t know 27. Record gender: S 1 Male 2 Female Square Holes Pty Ltd

53 28. SQUARE HOLES REGULARLY CONDUCTS MINUTE FOCUS GROUPS ABOUT ADVERTISING, NEW PRODUCTS AND GOVERNMENT INITIATIVES FOR EXAMPLE. PARTICIPANTS ARE PAID FOR THEIR INVOLVEMENT IN THESE INFORMAL DISCUSSIONS. WOULD YOU BE WILLING TO BE INVOLVED IN FOCUS GROUPS? If yes - ensure name, phone number and postcode recorded below. If necessary say: YOUR DETAILS WILL REMAIN CONFIDENTIAL. 1 Yes 2 No FOR VALIDATION PURPOSES BY MY SUPERVISOR, COULD I JUST ASK YOUR FIRST NAME AND GET A CONTACT PHONE NUMBER PLEASE. Name Phone ON BEHALF OF ZERO WASTE AND SQUARE HOLES I THANK YOU FOR YOUR TIME AND COMMENTS. YOUR VIEWS COUNT. If necessary: IF YOU HAVE ANY QUERIES YOU CAN CALL THE INDUSTRY S FREE SURVEY LINE ON I certify that this is a true, accurate and complete interview, conducted in accordance with the IQCA standards and the AMSRS Code of Professional Behaviour [ICC/ESOMAR]. I will not disclose to any other person the content of this questionnaire or any other information relating to this project. Signature: Date: ID: 29. Record postcode 30. Record ID Square Holes Pty Ltd

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