PANEL: STANDARDS IN MOBILE CODES. Kennie Kwong, Content Delivery-Mobile Codes SWG chair Requirements WG chair
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1 PANEL: STANDARDS IN MOBILE CODES Kennie Kwong, Content Delivery-Mobile Codes SWG chair Requirements WG chair
2 BARCODE STANDARDS FACTS OF SIGNIFICANCE 1973: UPC 1D barcode was standardised by GS1. The first scan of the UPC for the Wrigley's gum took place on June 26, 1974, at a March Supermarket in Troy, Ohio (Ref: National Museum of American History, Washington, D.C.) 2003: NTT Docomo and Vodafone introduced the first mobile phone 2D QR Code readers in Japan (Ref: 3gVision); Docomo sets de facto standard JEIDA for QR barcode Direct Mode encoding. 2010: OMA published the Mobile Codes V1.0 covering 2D barcode Direct and Indirect Mode encoding based on ISO/IEC symbology standards for both QR Code and Data Matrix. The OMA work was preceded by requirements developed by the Mobile Codes Consortium and GSMA in [1] [2] [3]
3 MOBILE BARCODE LANDSCAPE OBSERVATIONS 2D barcodes are used widely for product promotions, advertising, coupon distribution and other calls-to-action QR Code is the most preferred barcode symbology by far ( Scanbuy publishes a mobile barcode market survey periodically) Will NFC tags replace mobile barcodes? Both Mobile Codes and NFC tags can satisfy many common use cases Mobile Code and NFC tag each occupies a unique set of use cases (due to environment, distance, cost differentials, suitability for print media distribution, etc.) Opportunities ahead: Smartphone camera resolution and auto-focus drastically improved reliability of barcode reading Most mobile phone barcode scanner can read both 1D & 2D barcodes Device API for code scanning can insulate app developers from code scanner design issues and spur innovative uses of mobile codes (mash-up with shopping apps, mobile augmented reality)
4 TOPIC OF THE PANEL Lessons learned & best practices for implementing QR Codes Everything You Know About QR Codes Is Wrong - Terence Eden (Telefonica) The state of the Industry in mobile code scanning - Mike Wehrs (Scanbuy) How trusted digital product information benefits consumers - Malcolm Bowden (GS1) See speakers bios:
5 FUTURE ACTIONS GS1-OMA collaboration in a specification for Universal Mobile Codes Scanning Experience [4] Support of standards based Data Format: GS1 1D UPC/EAN codes, GS1 2D and OMA 2D codes, standards based ISO/IEC Barcode Symbology QR Code and Data Matrix, and for both Direct and Indirect Mode encoding Smartphone shipments outpace other mobile devices; an opportunity exists to render mobile code scanning as a native device feature (much like Text Messaging): in addition, an API is available for access by innovative Web apps Would Integration of mobile barcode scanning and NFC tag reading on the same device provide for a more seamless user experience? ( Mobile Codes redefined to include barcodes and NFC tags?) Any other upcoming major market development for mobile barcodes? [4]
6 THANK YOU
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