The New Mobile Point of Sale Opportunities, Technology and Data

Transcription

1 12 ème Forum Suisse de Logistique I 6 novembre 2012 The New Mobile Point of Sale Opportunities, Technology and Data Dr. Samuel Müller, CEO, Scandit

2 The New Mobile Point of Sale - Opportunities, Technology and Data Dr. Samuel Mueller CEO and co-founder Forum Suisse de Logistique, Lausanne, Nov 6, 2012

3 ABOUT

4 4 ABOUT ME CEO and co-founder of Scandit Previous positions: Management and IT consultant with IBM, Swiss Re, Swissair, AMP, Swiss, etc. Researcher at IBM Research Author of numerous patents and publications Education: PhD, ETH Zurich MA Financial Economics, UZH MS Computer Science, UZH

5 5 ABOUT SCANDIT Company: Founded by entrepreneurs and MIT / ETH Zurich graduates in Based in Zurich, Switzerland, with presences in SF and Boston. Mission: Connect consumers with everday products through smartphones. Customers: 1,500+ Licensees in 60+ countries, e.g. Apple, Ahold, Shopkick, GS1, Out of Milk. Preferred technology provider of GS1

6 6 SCANDIT PLATFORM Scandit provides developers best-in-class tools to build quality m-commerce and m-payment apps. IDENTIFY Products ANALYZE User Behavior MONETIZE Apps

7 THE NEW MOBILE POINT OF SALE

8 8 EXISTING POS OR NO POS AT ALL

9 9 A NEW MOBILE POS IS EMERGING

10 10 TRADITIONAL VS NEW POS TRADITIONAL NEW Target merchant size Medium to large Small to medium Pricing Complex Simple Merchant account Required Included Complexity High Low Speed to market Slow Fast Maintenance Expensive Cheap Analytics Available Available Aesthetics Well Clean Business model IC fees and support-based IC fees and/or ad-based

11 11 OLD MODEL UNDER PRESSURE Increasing competition is driving down fees: Transaction fees are seen as a tax on current revenues, which merchants want to avoid. LevelUp already offers 0% interchange fee. Rationale: Traditional payment companies do not help generate new business or acquire new customers Merchants would be happy to pay for new business or customers (e.g. AdWords).

12 12 NEW BUSINESS MODEL EMERGING Opportunity: Use transaction data for marketing Idea: Use existing transactions to generate more transactions Create Amazon-like recommendation system for everything Help merchants drive more foot traffic Help consumers with local discovery How much was spent by whom, when and where and for what?

13 13 NEW POS IS MORE THAN PAYMENT Higher-tier merchants need more than just an m-payment technology. Value-adding technologies and services to support the merchant during entire purchasing process: Before purchase During purchase After purchase

14 14 TECHNOLOGY FOR THE NEW POS +?

15 15 PURCHASING PROCESS BEFORE DURING AFTER Manage inventory Educate staff Help discover Recognize your customers Inform customer Up-sell and cross-sell Sum up items Redeem coupon Read credit card Pay for items Customer rewards Sell extended warranties Provide receipt Handle returns Analyze sales Run targeted campaigns Personalized mailings

16 16 EXAMPLE: BARCODE SCANNER Use Cases Enter product catalogue Manage inventory Sum up items Scan loyalty cards Redeem vouchers Obtain product information Facilitate transaction Scandit Barcode Scanner SDK Leading 1D/2D barcode scanning technology Used by Shopkick, Out of Milk, QThru and many more Barcode scanning is key to any POS old and new!

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18 18 EXAMPLE: PRODUCT DATABASE Use Cases Speed up onboarding Manage inventory & pricing Publish inventory and pricing SKU-level analytics Provide access to reviews etc. Scandit Product API: Over 25M product records across different geographies. Product names, categories, images, prices, etc. How much was spent by whom, when and where and for what?

19 19 OTHER RELEVANT TECHNOLOGIES Barcode generation Image recognition Credit card recognition Receipt scanning Geo-fencing Face recognition Augmented Reality NFC RFID Etc.

20 20 SUMMARY Traditional POS systems under pressure New POS model and system emerging Both types of players need and will adapt Scandit technologies and services help turn this POS vision into a reality: New POS system for SMB merchants Higher volume transactions and larger ticket sizes Differentiate against competing m-payment offerings

21 THANKS

22 FURTHER INFORMATION 22 Blurry Barcode Scanning Blog Post Series Introduction: Why Bother? Market Perspective: Original Research Study Technical Perspective: Reasons for Use Additional Web Resources Try our SDKs for free: Product API: Case Studies:

23 THANKS