Addressing Health Equity in Boston s Bike Share System

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Deborah Floyd
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1 Addressing Health Equity in Boston s Bike Share System Social Equity and Bikesharing Webinar May 3, 2012 Daisy De La Rosa, MPA Project Director Communities Putting Prevention to Work (CPPW) Obesity

1 1 Addressing Health Equity in Boston s Bike Share System Social Equity and Bikesharing Webinar May 3, 2012 Daisy De La Rosa, MPA Project Director Communities Putting Prevention to Work (CPPW) Obesity 2 In Boston 54% of Adults are overweight (31%) or obese (23%) More than 40% of BPS students are overweight or obese Black (32%) and Latino (30%) residents have higher obesity rates than White (17%) residents Reducing inequities in Boston s obesity rates is BPHC priority 1

2 3 CPPW s Active Transportation Interventions Bike Share Community Biking Bike/Pedestrian Crash Data Access to helmets Complete Streets 4 Addressing Health Equity from Planning Phase Early concerns: Does it support BPHC s overarching health equity goals? Start up in downtown/financial district Potential barriers: credit card, computer, cost, cultural Solutions: 3-4 stations at low income neighborhoods 600 Subsidized memberships Address registration barriers Jobs Helmets mandatory; low cost/free helmets Collect demographic information, provide ridership reports 2

3 5 Addressing Health Equity Potential Access Barriers Need a credit card to register Need computer to register Language barrier A deposit required Price Boston Solutions can use debit card as well can call; membership drives at partner sites Hubway 3 languages; BPHC s language line; subsidized flyers in 5 languages; partner support Not applicable for annual or subsidized memberships Annual subsidized membership lowered fro $85 to $5 includes a free helmet; $50 65 promotional price for regular memberships sometimes offered 6 Addressing Health Equity Potential Usage Barriers Lack of bike riding skills Knowledge of station locations Lack of familiarity with the system Fear of additional charges after free period Biking not popular among all groups Boston Solutions trainings offered (outreach needed) stations map placed at targeted stations; info on website; neighborhood bike rides membership drives, increase education 1 st hour now free now; promoting bike share for leisure as well; education; neighborhood bike rides; strengthening network of bikes in neighborhoods neighborhood promotion (bike rides, radio personality); increase education 3

- Boston Hubway Stations 8 Allston/ Brighton Western Ave/Soldiers Field 125 Western Ave/Batten Way Western Ave at N.

4 5/3/2012 New Balance Hubway 7 Boston Bike Share Launched July 2011 yr 1 As of As of forecast 12/31/12 3/31/12 stations bikes members 3,000 3,733 5,033 casual users 50,000 61,531 65,618 trips 100, , ,712 Map - Boston Hubway Stations 8 Allston/ Brighton Western Ave/Soldiers Field 125 Western Ave/Batten Way Western Ave at N. Harvard Union Sq/Brighton Ave Packard s Corner Roxbury Ruggles Station Dudley Square Roxbury Crossing Washington/ Lenox BMC 4

5 9 Concentration of Stations Against Burden of Obesity 10 Subsidized Memberships Goal by 6/30/12 As of 12/31/11 As of 3/31/12 As of 4/30/12 subsidized memberships Zip code of Subsidized Members: N=68 59% 61% Highest Obesity Rates Lower Obesity Rates 5

6 11 Qualification for Subsidized Membership Boston resident and low income: Receive public assistance or 400% of poverty level Qualification system flaws/challenges? No proof necessary College students 12 How did you hear about subsidy opportunity? 30% 25% 20% 15% 10% 5% 0% 6

7 13 Bike Share Boston Members by Race/Ethnicity as of 10/10/11 Two or More Races 2% Unknown 42% Other 1% Latino 3% Black 1% Asian 5% White 46% DATA SOURCE: Alta Bicycle Share DATA ANALYSIS: Boston Public Health Commission Research and Evaluation Office 14 Multi-City Bike Share Call Addressing Health Equity Participating Cities March 5, 2012 Boston, Nashville, NYC, Chicago, Denver, Minnesota Common themes Challenges reaching low income/high risk population Credit card not so much of an issue Issues - familiarity with system, overage fees Key partnerships & targeted outreach critical Recreation vs. transportation; smaller vs. larger systems Evaluation efforts important improvements needed 7

8 15 Evaluation: Voluntary Survey of Registrants Zip code Gender Age Race/ethnicity Bike/car ownership Participation in PA in the past month On avg. week - # of times / length of time participated in PA Bicycling during the past month (# of times, length of time) Purpose for bicycling (i.e., work, transit, errands, exercise) 16 Evaluation: YRBS Questions 1. During the past 7 days, how many hours did you spend riding a bicycle? 2. How often do you ride a bicycle to school? 3. When you rode a bicycle during the past 12 months, how often did you wear a helmet? 4. What is the main reason you do not wear a helmet when riding a bicycle? 5. Are you aware of places to bicycle in or near your neighborhood, such as special lanes, separate paths or trails, or shared use paths for bicycles and people? 6. Are you aware of a bike share or rental bike facility in or near your neighborhood? 7. What is the main reason you do not ride a bicycle? 8

9 17 Evaluation: BRFSS Questions 1. In the past week, how much total time did you spend biking? 2. How often do you ride a bicycle to work? 3. Please tell me to what degree you agree with this statement: There are facilities to bicycle in or near my neighborhood, such as bike share (or rental bikes), special lanes, separate paths or trails, shared use paths for cycles and pedestrians 18 Next Steps Aggressive outreach Partnership development Membership Drives Follow up group bike rides #2 Multi-city Call (after June) Advocacy for station expansion Evaluation efforts 9

10 19 Contact Information Daisy De La Rosa, MPA Boston Public Health Commission

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