INTRODUCTIONS TO RETAILING
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1 BBAR 14 INTRODUCTIONS TO RETAILING Retailing - Definition, Nature, Scope Meaning Types - Classification Retailing & Marketing - Growing importance of retailing- Factors influencing retailing Stores Location Steps in choosing a retail location. I Retail outlets by Ownership & Organization - Retail categories - Types of business organization - Types of Retail store ownership - Classification on the basis of ownership - Classification on the basis of Merchandise mix, Non store retailing - Other retail models. Services & Quality in Retailing - Factors constituting retailing - The service product concept - The intangible-tangible product continuum - A classification of service and quality - Implementation of service management - Growing emphasis on control of quality - Key terms of quality - Characteristics of quality and Long term Benefit. Retail in India - The origin of retail in India - Drivers of retail change in India - Changing income profiles - Difference between rural and urban India - Changes in consumption patterns - Foreign direct investment in retail. BLOCK -V The size of retail in India - Clothing, textiles and fashion accessories - Food and food services - Books and music - Other emerging sectors - Retail realities - Challenges to retail development in India. Retailing Management - Michael Levy and Barton A Weitz Retail Management (Principles and Practices) - R. Sudharshan, S. Ravi Prakash & M. Subrahamanya Sarma Retail Management (Functional Principles & Practices) - Gibson G. Vedamani Retail management - Text & Cases - Swapna Pradhan
2 BBAR 24 STORE LAYOUT, DESIGN AND VISUAL MERCHANDISING Store Layout: Types of Layout - Grid - Race track - Free Form Layouts - The circulation Plan - Considerations in Layout selection - Feature areas - End Caps - Promotional Area - Free Standing Fixtures and Mannequins - Windows - POP Areas - Walls. I Space Planning - Location of Departments - Relative vocational Advantages - Evaluation a Department Layout - Location of Merchandize department - Use of Plano grams - Leveraging Space. Importance of Store Design - Exterior Store Design - Interior Store Design - Fixtures Flooring & Ceiling & Lighting - Graphics & Signages - Atmospherics. Visual Merchandising - Presentation Techniques - Ideal Oriented Presentation - Item Oriented presentation - Color Presentation, Ice lining, Vertical Merchandising - Tonnage Merchandising - Frontage Presentation - Fixtures - Straight Rack - Gondola Visual Communication - Lighting - Color - Music - Scent Retailing Management Michael Levy and Barton A Weitz Retailing Management William R. Davidson Retailing Management Suja Nair Retailing Management Swapna Pradhan (Text and Cases)
3 BBAR 31 MERCHANDISE MANAGEMENT & PRICING Merchandising - Meaning of merchandising - Evolution of merchandising - Factors affecting the merchandising function - Roles and Responsibilities of merchandiser - Roles and responsibilities of the buyer - The concept of life style merchandising. I Merchandise Planning - Devising merchandise plans - Developing sales Forecast - Forecasting at the store (SKU) - Collaborative planning forecasting and replenishment (CPFR) - Determining the merchandise requirements - Merchandising control- Assortment planning - The model stock plan - Tools used for merchandise planning. Merchandise sourcing - Identifying the source of supply - Contracting & evaluating the sources of supply - Negotiating - Advantages - The process of private label creation. Financial Merchandise Management - Merchandise budget plan - Components Evaluation - Open -to -Buy systems - Allocating Merchandise to stores - Evaluating the merchandise performance. Pricing in Retailing - External influences on retail pricing strategy - Retail pricing objectives - Retail pricing strategies - Consumer response to pricing. Retailing Management Retail Management Retail Merchandising Principles and Applications Retail Management: Principles and Practices - Michael Levy and Barton A Weitz - William R.Davidson - Ralph D.Shipp - R.Sudharshan, S. Ravi Prakash M.Subrahamanya Sarma
4 BBAR 32 RETAIL STORE OPERATIONS Elements & Components of Retail Operation - Store Administration and Management Premises - Roles of Store Manager. I Managing Inventory & Display : Inventory Techniques - ABC Analysis EOQ SAP Analysis GAP Model Perpetual Inventory Control Sales Forecast CPFR Merchandise Reordering Plano-grams Promotional Ordering. Managing Receipts - Store level and receiving and marking - Case Receiving Item Check in - Self Service and Check out operations : Merchandising Factors in self service Applying Simplification in the Selling Process Check out Operations Checkout Systems and Productivity. Customer Complaints & Adjustments - Causes Redresel Practices Store Security Insurance Store Maintenance Energy Management Credit Management Crisis Management. Retailing Management - Michael Levy and Barton A Weitz Retailing Management - William R. Davidson Retailing Management A Strategic Approach - Barry Berman & Joel R Evans Retail Management - Chetan Bajaj, Rajnish Tuli Nidhi V Srivastava
5 BBAR 34 CUSTOMER SERVICE AND PERSONAL SELLING IN RETAILING Customer service Importance of service in Retail Steps in evolving effective customer service model in retail I Reasons for gaps in service Steps in reducing customer service gap - Collecting customer information and enhancing loyalty - Service recovery Customer Relationship Management Process Collection of customer data Analysing and identifying target customers Developing and implementing Customer Relationship programmes - Customer Relationship Management In retail. Role of personal selling in retailing Retail selling process Theories of personal selling Difference between Advertisement and personal selling Role of sales personnel in retail organization. Duties and responsibilities of Sales Personnel Traits of sales personnel - Qualities of Sales Personnel Appearance Communication Vocabulary Building Rapport Ego problems Adequacy of Knowledge - Careers in retailing Retailing Management - Michael Levy and Barton A Weitz Retailing Management - WilliamR. Davidson Retailing Management A Strategic Approach - Barry Berman & Joel R Evans Integrated Retail Management - James R. Ogden and (Indian Adaptation) Denise T. Ogden
6 BBAR 36 INFORMATION TECHNOLOGY & E-TAILING Information Technology Meaning and its growing role in retailing Indian scenario Applications of Information Technology in retailing. I Retail Management Information System Types of information systems - Role of retail data capture in retail transaction Campaign management. Adopting coding systems Radio Frequency identification (RFID) Benefits of data base marketing Limitation of web applications Information technology innovation to tackle web limitations. Electronic point of sale (EPOS) - Electronic funds transfer and point of sale (EFTPOS) Quick response replenishment system - Electronic loyalty scheme. Information technology in merchandising Information technology in Supply chain management - Information technology in Customer Relationship management E- Commerce in retailing institutions. Retailing Management Fundamentals of Computers & Information Technology PC Software of Windows Made Simple Retail Management - A Strategic Approach Principles of Retail Management - Michael Levy and Barton A Weitz - A. Jaiswal - RK Taxali - Barry Berman & Joel R Evans - Rosemary Varley and Mohammed Rafiq
7
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