Breathable Treatment + Color

Transcription

1 CHAPTER 5 SECTION 6 3 Breathable Treatment + Color breathable treatment + color Introducing the first ever Professional Treatment + Color. ORLY Breathable Treatment + Color offers strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology. WHAT IT S FOR All-In-One Breathable Formula: a treatment, basecoat, color, and topcoat. Breathable treatment + color WHY YOU NEED IT Breathe New Life into Your Nails ORLY Breathable Treatment + Color is the first ever professional Treatment + Color in one. The All-In-One formula contains Advanced Oxygen Technology plus Argan Oil, Pro-Vitamin B5 and Vitamin C to help improve hydration, stimulate nail growth and heal damaged nails. THE TECHNOLOGY The Advanced Oxygen Technology creates a non-occlusive film, which allows oxygen and hydration to penetrate and reach the nails. Similar to the technology of a contact lens, it allows oxygen and hydration to pass through, promoting nail growth, increasing nail strength and helping heal damaged nails. HOW TO USE 1) Start with clean, bare nails. 2) Apply two coats of your favorite ORLY Breathable Treatment + Color. *For extra shine and protection, apply one coat of ORLY Breathable Treatment + Shine. *For Professional, basic manicure preparation steps are needed. Available Sizes:.6 FL Oz/18mL PARTNER WITH GelFX 3-in-1 Cleanser - To thoroughly prep and clean the nails. Argan Oil Cuticle Drops - Extra hydration and nourishment for cuticles and nails. Argan Oil Hand Crème - Instant moisture and smoother skin for especially dry, parched skin. KEY INGREDIENTS In conjunction with using the Advanced Oxygen Technology: Argan Oil - Nourish, moisturize and improve skin elasticity. Improves dry, brittle nails and helps to reduce signs of aging. Pro-Vitamin B5 - Panthenol helps to increase the water retention capacity of nails and prevents dry brittle nails. Vitamin C - An antioxidant that helps protect the nails from environmental damage and free radicals. ORLY International 7710 Haskell Avenue Los Angeles, California USA F orlybeauty.com/pro

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3 CHAPTER 5 SECTION 6 5 Breathable Treatment + Color breathable treatment + color Introducing the first ever Professional Treatment + Color. ORLY Breathable Treatment + Color offers strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology. INGREDIENTS ORLY Breathable Nail Lacquer CREME Ingredients: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Sucrose Acetate Isobutyrate, Styrene/ Acrylates Copolymer, Benzophenone-1, Silica, Trimethylpentanediyl Dibenzoate, Dimethicone, Trimethylsiloxysilicate, Argania Spinosa Kernel Oil, Ascorbyl Palmitate, Panthenol, Phenoxyethanol, Fucus Vesiculosus Extract, Aspalathus Linearis Leaf Extract, Water/Aqua/Eau, Propylene Glycol, Glycerin. May Contain (+/-):CI (Titanium Dioxide), CI (Red 6), CI (Red 30), CI (Red Iron Oxide), CI (Black Iron Oxide), CI (Yellow Iron Oxide), CI (Red 34), CI (Red 7), CI (Yellow 5), CI (Bismuth Oxychloride), CI (Ferric Ammonium Ferrocyanide), CI (Blue 1), CI (Violet 2), CI (Yellow 10), CI (Aluminum Powder), CI (Brown Iron Oxide), CI (Ultramarines), CI (Black 2), CI (Chromium Oxide Greens) ORLY Breathable Nail Lacquer NEON CRÈME Ingredients: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Bis(Glycidoxyphenyl)propane/Bisaminomethylnorbornane Copolymer, Stearalkonium Bentonite, Acrylates Copolymer, Sucrose Acetate Isobutyrate, Styrene/Acrylates Copolymer, Benzophenone-1, Silica, Trimethylpentanediyl Dibenzoate, Aluminum Hydroxide, Dimethicone, Trimethylsiloxysilicate, Argania Spinosa Kernel Oil, Ascorbyl Palmitate, Panthenol, Phenoxyethanol, Fucus Vesiculosus Extract, Aspalathus Linearis Leaf Extract, Water/Aqua/Eau, Propylene Glycol, Glycerin. May Contain (+/-):CI (Titanium Dioxide), CI (Red 6), CI (Red 30), CI (Red Iron Oxide), CI (Red 22), CI (Red 28), CI (Black Iron Oxide), CI (Yellow Iron Oxide), CI (Red 34), CI (Red 7), CI (Yellow 5), CI (Bismuth Oxychloride), CI (Ferric Ammonium Ferrocyanide), CI (Blue 1), CI (Violet 2), CI (Yellow 10), CI (Aluminum Powder), CI (Brown Iron Oxide), CI (Ultramarines), CI (Black 2), CI (Yellow 11), CI (Chromium Oxide Greens). ORLY Breathable Nail Lacquer Shimmer Ingredients: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Sucrose Acetate Isobutyrate, Silica, Mica, Synthetic Fluorphlogopite, Styrene/Acrylates Copolymer, Calcium Aluminum Borosilicate, Benzophenone-1, Trimethylpentanediyl Dibenzoate, Dimethicone, Trimethylsiloxysilicate, Tin Oxide, Argania Spinosa Kernel Oil, Ascorbyl Palmitate, Panthenol, Phenoxyethanol, Fucus Vesiculosus Extract, Aspalathus Linearis Leaf Extract, Water/Aqua/Eau, Propylene Glycol, Glycerin. May Contain (+/-):CI (Titanium Dioxide), CI (Red 6), CI (Red 30), CI (Red Iron Oxide), CI (Black Iron Oxide), CI (Yellow Iron Oxide), CI (Red 34), CI (Red 7), CI (Yellow 5), CI (Bismuth Oxychloride), CI (Ferric Ammonium Ferrocyanide), CI (Blue 1), CI (Violet 2), CI (Yellow 10), CI (Aluminum Powder), CI (Brown Iron Oxide), CI (Ultramarines), CI (Black 2), CI (Chromium Oxide Greens). ORLY International 7710 Haskell Avenue Los Angeles, California USA F orlybeauty.com/pro

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5 CHAPTER 5 SECTION 6 7 Breathable Treatment + Color frequently asked questions breathable treatment + color Introducing the first ever Professional Treatment + Color. ORLY Breathable Treatment + Color offers strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology. FREQUENTLY ASKED QUESTIONS Q1. What makes ORLY Breathable Treatment + Color different from a traditional nail lacquer? ORLY Breathable is the first ever Professional Treatment + Color. Unlike traditional nail lacquer that creates a shield that prevents oxygen and hydration from reaching the nails, ORLY s Breathable formula with Advanced Oxygen Technology allows nourishing benefits to reach the nails. Q2. What is Advanced Oxygen Technology? The Advanced Oxygen Technology creates a non-occlusive film, which allows oxygen and hydration to pass through to the nail respecting the natural physiology of the nail. Similar to the technology of a contact lens, it allows oxygen and hydration to pass through promoting nail growth, increasing nail strength and helping heal damaged nails. Q3. What are additional benefits of ORLY Breathable Treatment + Color? ORLY Breathable contains Advanced Oxygen Technology and key ingredients including Argan Oil, Pro-Vitamin B5, and Vitamin C to help improve hydration, stimulate nail growth and heal damaged nails. Q4. Do nails breathe and if they don t how is the formula good for my nails? We know that nails don t breathe. ORLY s Breathable Treatment + Color is a breathable formula that allows the key ingredients to permeate to the nails giving additional hydration and moisture. The key ingredients help the nails to become stronger and prevent from breaking. Q5. What do you mean by All-In-One formula? ORLY Breathable Treatment + Color is the first ever professional, All-In-One formula. This advanced formula contains the benefits of a treatment, basecoat, color and topcoat in an All-In-One application. Q6. Why are basecoat and topcoat not needed with ORLY s Breathable formula? ORLY Breathable Treatment + Color is formulated with adhesion promoters and shine additives, eliminating the need for a basecoat and topcoat. Q7. What are the unique benefits of ORLY Breathable Treatment + Color? Breathable Treatment + Color Advanced Oxygen Technology Nourish + Hydrate to Strengthen and Grow ORLY International 7710 Haskell Avenue Los Angeles, California USA F orlybeauty.com/pro

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7 CHAPTER 5 SECTION 6 9 Breathable Treatment + Color frequently asked questions breathable treatment + color Introducing the first ever Professional Treatment + Color. ORLY Breathable Treatment + Color offers strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology. FREQUENTLY ASKED QUESTIONS CONT. All-In-One formula contains treatment, basecoat, color and topcoat Cuts manicure time in half Q8. What are the key treatment ingredients in ORLY Breathable Treatment + Color? Advanced Oxygen Technology - non occlusive film allows hydration to permeate to the nail in order to respect the natural physiology of the nail Argan Oil - moisturizes dry, brittle nails Pro-Vitamin B5 - hydrates and helps maintain healthy nails Vitamin C - great anti-oxidant benefits Q9. In addition to the Advanced Oxygen Technology, what makes ORLY s Breathable Treatment + Color a healthy formula? ORLY Breathable Treatment + Color is formulated without the following ingredients: DBP- plasticizer Toluene- solvent Formaldehyde- hardener Formaldehyde Resin- film former Camphor- plasticizer Triphenyl Phosphate (TPP/TPHP)- adhesion promoter Parabens- preservatives Hydroquinone Monomethyl Ether (MEHQ)- stabilizer Gluten- wheat derived protein Animal Derived Ingredients- colorants/glitters from animal sources Q10. How many ORLY Breathable Treatment + Color shades are available? Breathe new life into your nails with 19 healthy, ORLY Breathable colors. Q11. Why do clients love ORLY Breathable Treatment + Color? (Here s what our testers said about the ORLY Breathable formula) 99% of women tested saw a noticeable difference in the overall health and appearance of their nails. Nails were stronger + healthier after one week Faster nail growth ORLY International 7710 Haskell Avenue Los Angeles, California USA F orlybeauty.com/pro

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9 CHAPTER 5 SECTION 6 11 Breathable Treatment + Color frequently asked questions breathable treatment + color Introducing the first ever Professional Treatment + Color. ORLY Breathable Treatment + Color offers strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology. FREQUENTLY ASKED QUESTIONS CONT. Less chipping and peeling than traditional nail lacquer 50% of testers reported the Breathable formula lasted longer on their nails 10 out of 10 nail technicians agreed that it was easier to apply and control *When tested against traditional nail lacquer on 500 women Q12. Why do Nail Technicians love ORLY Breathable Treatment + Color? All-In-One formula application Easier to apply with the 600 bristle ORLY Genius Brush Smoother application than traditional lacquer Unique Treatment + Color offering to clients Q13. What is ORLY Breathable Treatment + Shine? ORLY Breathable Treatment + Shine has all the treatment benefits in a clear beautiful shine. It can be used as a standalone clear color, basecoat, or over any of our Breathable colors for extra shine. Q14. if a client has damaged nails and wants extra protection, can the client wear Treatment + Shine as a basecoat to prevent staining? For clients with damaged nails, staining is normal regardless of the products being used. If a client needs extra protection and treatment, apply Treatment + Shine as a basecoat Q15. Can I use ORLY Breathable Treatment + Shine as a topcoat over my Breathable colors? For those wanting extra protection and ultra-shine, ORLY Breathable Treatment + Shine can be used over any of our Breathable colors. Q16. How do you use ORLY Breathable Treatment + Color? ORLY Breathable Treatment + Color is a one-step application. Simply prep the nail properly and apply two coats of ORLY Breathable Treatment + Color. For Consumers: Start with clean, bare nails. Apply two coats of your favorite ORLY Breathable Treatment + Color *For extra shine and protection, apply one coat of ORLY Breathable Treatment + Shine. ORLY International 7710 Haskell Avenue Los Angeles, California USA F orlybeauty.com/pro

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11 CHAPTER 5 SECTION 6 13 Breathable Treatment + Color frequently asked questions breathable treatment + color Introducing the first ever Professional Treatment + Color. ORLY Breathable Treatment + Color offers strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology. FREQUENTLY ASKED QUESTIONS CONT. For Professional: Basic manicure preparation steps are needed. Clip, File, Lightly Soak Push Cuticle and Nip if needed Massage hands and arms Brush off nails over soaking bowl, then cleanse nails thoroughly with alcohol. Apply two coats of ORLY Breathable Treatment + Color Apply one coat of ORLY Breathable Treatment + Shine for additional shine and protection *Detailed Protocol can be found in Education Manual. ORLY International 7710 Haskell Avenue Los Angeles, California USA F orlybeauty.com/pro

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