FILM ON PHYSICAL VIDEO. BFI Research and Statistics PUBLISHED DECEMBER Image: The Hunger Games: Catching Fire courtesy of Lionsgate Films

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1 FILM ON PHYSICAL VIDEO BFI Research and Statistics PUBLISHED DECEMBER 2015 Image: The Hunger Games: Catching Fire courtesy of Lionsgate Films

2 FILM ON PHYSICAL VIDEO DESPITE FALLING REVENUES, PARTICULARLY IN THE RENTAL MARKET, PHYSICAL VIDEO REMAINS A CRUCIAL ELEMENT OF THE FILM VALUE CHAIN. IN 2014, FEATURE FILM VIDEO SALES AND RENTALS IN THE UK GENERATED JUST UNDER 1 BILLION. FACTS IN FOCUS Sales for all categories of video on physical media in 2014 were almost 1.3 billion; feature film on video accounted for just over 860 million. There were 143 million sales of all categories of video on physical media (162 million in 2013), 110 million of these being feature film. Film accounted for 77% of the volume of the video sales market and 68% of the value. UK films accounted for around 25% of all films sold on video. The most popular purchase on both DVD and Blu-ray in 2014 was Frozen. The value of the video rental market for film was 107 million in 2014, with online rental with postal delivery accounting for 74% of all feature film rental transactions.

3 FILM IN THE RETAIL VIDEO MARKET Video is used in this chapter as the generic description of all physical video, including DVD, Blu-ray and other physical formats, in line with the British Video Association s (BVA) definition; it does not include downloads. Information on films rented or purchased by download or streaming will be available in the Film on digital video report. In 2014, 143 million videos in all categories were sold, down 12% on As Figure 1.1 shows, the total market value was 1,264 million, down 12% from 1,438 million in The sales of videos peaked in 2004, and since then the trends for both sales value and volume have been decreasing. DVDs accounted for the majority of all categories of video sales (82% by value and 88% by volume). Blu-ray disc sales accounted for 18% of total video sales by value and 12% of sales by volume in These figures are unchanged from FILM ON PHYSICAL VIDEO Feature film represented approximately 68% of the retail video market by value ( 861 million) and 77% by volume (110 million units) in UK films accounted for around 25% of sales, by volume, of film on video. Figure 1.1 Retail video sales (all categories), Million 3,000 2,500 2,000 1,500 1, Volume (million) Value ( million) 878 1,101 1,417 1,896 2,245 2,478 2,309 2,219 2,246 2,237 1,975 1,839 1,749 1,543 1,438 1,264 Source: BVA, IHS Note: Data in this table include all categories of retail video, not only film. The number of films sold on video more than trebled between 1999 and 2008, from 61 million units to 196 million, before falling in 2009 to 180 million. The decrease in sales has continued since 2009, with 119 million units sold in 2013 and 110 million sold in 2014 (Figure 1.2). BFI Statistical Yearbook

4 Figure 1.2 Film on video retail sales, Million 1,800 1,600 1,400 1,200 1, Volume (million) Value ( million) ,175 1,392 1,557 1,399 1,302 1,440 1,454 1,311 1,267 1, Source: BFI RSU analysis of Official Charts Company and BVA data Note: Includes some feature films which would be classified as children s videos in the BVA Yearbook. As Figure 1.3 shows, the average unit price for film on video increased with the introduction of the DVD format in the late 1990s to reach a peak in 2002, but there was a general downward trend from 2002 to The average price increased to 7.90 in 2010 compared with 2009 s 7.29, and has stayed at similar levels since. In 2014 the average price per film on physical video was Figure 1.3 Average retail price of film per unit, Price ( ) Price ( ) Source: BFI RSU analysis of Official Charts Company and BVA data Table 1.1 shows the top 10 best selling films on physical video in Five of the top 10 titles were released theatrically in 2014, and the other five were released in At the top of the list is Frozen, the fourth highest grossing film at the UK box office in 2013, followed by The Hobbit: The Desolation of Smaug, the second highest grossing film in the UK in The other titles released theatrically in 2013 are The Hunger Games: Catching Fire, Gravity and Thor: The Dark World. None of the 2013 theatrical releases appeared in the top 10 best selling films on video in BFI Statistical Yearbook 2015

5 The highest earning title from the 2014 theatrical releases is The Lego Movie, which was the year s third highest earning film at the UK box office. Table 1.1 Top 10 best selling films on physical video formats, 2014 Title Country of origin Distributor 1 Frozen USA Walt Disney 2 The Hobbit: The Desolation of Smaug USA/NZ Warner Bros 3 The Lego Movie Aus/USA/Den Warner Bros 4 The Hunger Games: Catching Fire USA Lionsgate 5 Mrs. Brown s Boys D Movie UK Universal 6 Guardians of the Galaxy UK/USA Walt Disney 7 Gravity UK/USA Warner Bros 8 The Wolf of Wall Street USA Universal 9 The Inbetweeners 2 UK Channel 4 10 Thor: The Dark World UK/USA Walt Disney FILM ON PHYSICAL VIDEO Source: Official Charts Company As Figure 1.4 shows, action/adventure was the highest selling genre of films sold on video in 2014, accounting for 26% of the market (25% in 2013). Comedy was the next most popular with 19% of all sales, followed by drama with 17% the same pattern as in (It should be noted that these categories, as defined by the BVA, differ from the genre categories assigned to the theatrical market by the BFI Research and Statistics Unit in the Genre and Classification report.) Figure 1.4 Sales of film on physical video formats by genre, 2014 Genre % Action/adventure 25.5 Comedy 18.9 Drama 17.3 Sci-fi 10.0 Thriller 9.1 Family 6.9 Horror 6.7 Musical 1.8 War 1.4 Western 1.3 Documentary 0.6 Anime 0.3 Adult 0.1 Source: Official Charts Company, BVA Note: These genres are assigned by the BVA; the categories are not the same as those in the Genre and Classification report. BFI Statistical Yearbook

6 The list of the top 10 UK performers on sell-through video in 2014 includes five titles which are also in the overall top 10 for the year: Mrs. Brown s Boys D Movie, Guardians of the Galaxy, Gravity, The Inbetweeners 2 and Thor: The Dark World (Table 1.2). As with the overall top 10 chart, five of the titles were released theatrically in 2014 and five were released in Four of the top 10 UK qualifying films on video are independent titles, including the second highest earning independent theatrical release of 2014, The Inbetweeners 2. Table 1.2 Top 10 best selling UK qualifying films on physical video formats, 2014 Title Country of origin Distributor 1 Mrs. Brown s Boys D Movie UK/Ire/USA Universal 2 Guardians of the Galaxy UK/USA Walt Disney 3 Gravity UK/USA Warner Bros 4 The Inbetweeners 2 UK Channel 4 5 Thor: The Dark World UK/USA Walt Disney 6 Maleficent UK/USA Walt Disney 7 Captain Phillips UK/USA Sony Pictures 8 Rush UK/Ger/USA StudioCanal 9 Philomena UK Pathé 10 Non-Stop UK/Fra/USA StudioCanal Source: BFI RSU analysis of Official Charts Company data Unlike the previous top 10 charts, the majority of titles in the list of the top 10 UK independent films sold on video in 2014 were released theatrically in previous years. Six of the titles were released in 2013 and one was released in The 2012 release, The Best Exotic Marigold Hotel, features in the chart for the third consecutive year, while two 2013 releases, Alan Partridge: Alpha Papa and Red 2, appear in the chart for the second consecutive year. The three titles released theatrically in 2014 include The Inbetweeners 2, which was both the second highest earning UK and UK independent film of the year. The two other films first released in cinemas in 2014 were Non-Stop and The Railway Man (Table 1.3). 6 - BFI Statistical Yearbook 2015

7 Table 1.3 Top 10 best selling UK independent films on physical video formats, 2014 Title Country of origin Distributor 1 The Inbetweeners 2 UK Channel 4 2 Rush UK/Ger/USA # StudioCanal 3 Philomena UK Pathé 4 Non-Stop UK/Fra/USA # StudioCanal 5 The Railway Man UK/Aus Lionsgate 6 Sunshine on Leith UK Entertainment 7 The Best Exotic Marigold Hotel UK/USA/Ind # 20th Century Fox 8 Red 2 UK/USA # eone Films 9 Alan Partridge: Alpha Papa UK StudioCanal 10 Filth UK/Ger/USA/Bel # Lionsgate FILM ON PHYSICAL VIDEO Source: BFI RSU analysis of Official Charts Company data # Rush, Non-Stop, The Best Exotic Marigold Hotel, Red 2 and Filth were made with independent (non-studio) US support. Table 1.4 shows the top 10 best selling feature documentaries on video in This list does not include documentaries which are based on music concerts. Documentaries about sport or sports personalities dominate the list with nine of the top 10 titles. Three of the titles have appeared in the chart previously. Both Senna and TT3D: Closer to the Edge (both released theatrically in 2011) appear for the fourth consecutive year, while The Class of 92 (released in 2013) appears for the second consecutive year. Senna is the all time highest grossing non-concert UK documentary at the UK box office, and was the highest selling non-concert documentary on video in both in 2011 and Two of the tiles in the list, The Summit and Manny, were not released theatrically in the UK. Table 1.4 Top 10 best selling documentary films on physical video formats, 2014 Title Country of origin Distributor 1 I Am Ali UK/USA Universal 2 Road UK/Ire Kaleidoscope 3 The Class of 92 UK/USA Universal 4 Senna UK/USA Universal 5 TT3D: Closer to the Edge UK eone Films 6 1: Life on the Limit USA StudioCanal 7 The Summit UK/Ire/USA Metrodome 8 Generation Iron USA Signature 9 Grey Wolf: The Escape of Adolf Hitler UK/Arg High Fliers 10 Manny USA/Phi Universal Source: BFI RSU analysis of Official Charts Company data Note: Titles based on music concerts are not included. BFI Statistical Yearbook

8 The list of the top 10 best selling foreign language films on video in 2014 includes two titles that have appeared in the chart previously. The Girl with the Dragon Tattoo, the top selling foreign language film on video in 2012, appears for the fourth consecutive year and The Raid, the top selling foreign language film on video in 2013, appears for the third consecutive year. The sequel to the latter, The Raid 2, which was released theatrically in 2014, tops the current chart. Both Raid titles are Indonesian language films but were written and directed by the British filmmaker Gareth Evans. In addition to The Girl with the Dragon Tattoo, there is one other Scandinavian title in the list, The Hundred Year-Old Man Who Climbed Out the Window and Disappeared, and one Finnish title 1944: The Final Defence. There are two Mandarin language titles in the list (Chinese Zodiac, Man of Tai Chi), one Russian language title (Stalingrad), one Japanese language title (Howl s Moving Castle) and one French language title (La Vie en Rose). The 2004 Studio Ghibli production, Howl s Moving Castle, is the first foreign language animation to appear in the list since our records began. Alongside Man of Tai Chi and 1944: The Final Defence, Howl s Moving Castle has not been on general release theatrically in the UK, but it has been shown as part of a number of themed seasons. Table 1.5 Top 10 best selling foreign language films on physical video formats, 2014 Title Country of origin Distributor 1 The Raid 2 Indonesia/USA eone Films 2 The Raid Indonesia/USA eone Films 3 The Girl with the Dragon Tattoo Swe/Den/Ger eone Films 4 Chinese Zodiac Chi/Hong Kong Universal 5 Man of Tai Chi USA/Chi/Hong Kong Universal 6 The Hundred-Year-Old Man Who Climbed Out Swe/Cro the Window and Disappeared StudioCanal 7 Stalingrad Rus Sony Pictures : The Final Defence Fin Metrodome 9 Howl s Moving Castle USA/Jap/Fra StudioCanal 10 La Vie en Rose UK/Fra/Czech Icon Source: BFI RSU analysis of Official Charts Company data Classic titles, in particular classic family films, also remain popular video purchases, due in part to theatrical re-releases or other events associated with the films. Walt Disney titles Cinderella, The Jungle Book, The Little Mermaid, Sleeping Beauty and Snow White and the Seven Dwarves all sold well on video in 2014, helped in part by a prolonged promotion with major retailers. Mrs. Doubtfire, which was released theatrically in the UK in 1994, also achieved significant sales during the year, linked perhaps to the death of Robin Williams. Some classic titles achieve substantial sales on video without the help of a theatrical re-release or associated event. In 2014, such titles included the Lord of the Rings and original Star Wars trilogy sets. 8 - BFI Statistical Yearbook 2015

9 FILM IN THE VIDEO RENTAL MARKET There were 36 million rental transactions of feature film on physical video in 2014, a fall of 29% compared with 2013 s 51 million. The value of the market was 107 million, down from 149 million in The average value of a rental was 2.98, and online renting of physical discs (with postal delivery) accounted for 74% of rental transactions. 1 The peak value of the physical rental market for film was 494 million in both 2001 and 2002; the current value of the market is just over one fifth of that (Figure 1.5). The decrease in the market s value is due mainly to the rapid decline of over-the-counter rentals in the face of competition from multichannel television and subscription Video on Demand (eg services such as Netflix). FILM ON PHYSICAL VIDEO Figure 1.5 Film on video rental market, Million Transactions (million) Value ( million) Source: IHS, BVA HARDWARE According to the BVA, in 2014 some 2.7 million DVD players were sold in the UK, down from 3.3 million in Sales of DVD players have been decreasing each year since Also, 1.1 million Blu-ray players were sold in 2014, a slight fall from 1.2 million in In total, more than 6.5 million Blu-ray players have now been sold in the UK. 1 Due to declining volumes, information on the top 10 online film video rentals, top 10 over-the-counter film video rentals and a breakdown of rentals by genre are no longer presented in this year s report. BFI Statistical Yearbook

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