The story - how it began. Isabella Löwengrip. Isabella Löwengrip (Blondinbella) is a strong role model for women in the Nordics.

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2 Isabella Löwengrip "Löwengrip Care & Color (LCC) uses unique formulas that balance sensitive skin and hair, and are adapted to Nordic conditions. I myself suffer from asthma and a number of allergies, so there are many products that I cannot tolerate. LCC products are Swedishmade, reliable, deliver what they promise, and come in luxurious but practical packaging. They are ideal for women-on-the-go, of any age, who want gentle yet effective products."

3 Löwengrip Care & Color The story - how it began Isabella Löwengrip had problems with her skin throughout her teenage years and, due to persistent difficulties with acne, she developed a personal interest in skincare. However, she found no range of products that perfectly suited her needs - products that were effective yet gentle on sensitive skin, with pleasing fragrances suited to an asthmatic. Determined to make her vision a reality, she started Löwengrip Care & Color in 2012, with business partner Pingis Hadenius. Today LCC products retail at hundreds of stores throughout the Nordic region. Isabella is responsible for the conceptualization of all LCC products, which she then develops with the help of a dozen chemists in Sweden. Isabella Löwengrip Isabella Löwengrip (Blondinbella) is a strong role model for women in the Nordics. Her brand has been built on the foundations of empowerment of encouraging women to develop a sense of selfesteem and to live their dreams, both professionally and privately. She has been an entrepreneur for nearly ten years.

4 Social media LCC s product development process is largely influenced by customer feedback via social media, and is completely transparent. Our consumers are encouraged to influence both the design and improvement of products. We believe that keeping the lines of communication open helps us develop a superior product, and we are constantly trying to evolve our "democratic process".

5 Social media Forum Isabella Löwengrip (approx.) Löwengrip Care & Color (approx.) Blog 1,300,000 Facebook 700,000 (potential reach of 6.5 million) 3,000 Instagram 300,000 16,500 Snapchat 1,000 YouTube 23,000 Newsletters 2,000

6 - Instagram Followers on Instagram 16,100 8,815 9,360 1,601 3,487 Loreal Emma Sweden s Redken Björn Axén Nordic Maria Nila Estelle Matrix & Thill LCC

7 Is LCC for you? Do you have sensitive skin and hair, or are you prone to allergic reactions? Do you live in northern climate conditions, where the wind, cold and dry air pose challenges to your skin and hair? Do you want gentle products that nevertheless yield effective results? Do you want high quality products that adhere to all cosmetic regulations? Do you want reliable products that you can depend on? Do you want products that are made in Sweden, thus ensuring quality as well as a lower impact on the environment?

8 BLONDE BOUQUET A N EW SC A N DI N AV I A N FRAG RA N C E BY LÖ W EN G RI P C A RE & C O LO R

9 Products Löwengrip Care & Color's products are developed and produced in Sweden. Together with leading Swedish chemists, Isabella Löwengrip develops beauty products of the highest quality, always factoring in response and feedback from social media. Facial Care Moisturizing and healing Body Care Cleansing and fast-acting Home Spa Everyday luxury Hair Care Gentle yet effective Fragrance Luxury in a bottle

10 Facial Care Eyelighter Eye Cream 15 ml A feather-light cream that reduces puffiness and dark circles under the eyes. Light-reflecting particles hide under-eye lines, making skin look brighter and smoother. The Cream Facial Cream 50 ml A calming cream for day and night that contains several active ingredients to balance the skin's barrier function. Clean & Calm Facial Cleanser 75 ml A soft, lathering, soap-free gel with soothing and cleansing ingredients. Removes impurities and light makeup. Moisture On The Go Facial Mist 100 ml A facial toner that can be used in the morning and evening. A real vitamin and moisture booster that balances your skin when you are on-the-go. -Fragrance-free formula for sensitive skin. - Contains allantoin. - Contains allantoin. - Contains allantoin.

11 Facial Care Purify My Skin Face And Decolletage Scrub 75 ml A gentle, moisturizing face scrub designed to remove impurities. A combination of small and large granules (silicon and cellulose) ensures optimal results. Mad On Moisture Lip Balm 3 ml A creamy and moisturizing lip balm that protects the lips and helps with cell regeneration. A unique mix of shea butter, vitamin E, and oil of apricot kernel gives this soothing lip balm its conditioning properties. 18 Hours Mascara 14 ml A volumizing mascara that gives great length and fullness to your lashes. Lasts for 18 hours at a stretch without crumbling. - Contains allantoin. - With SPF Volumizing mascara.

12 Facial Care NEW The Serum Facial serum 50 ml A serum that richly hydrates stressed, dry, or normal skin, balancing it out and providing lustre. Strengthens the skin's barrier function. A fragrance-free formula. City Living Facial Mask 100 ml A facial mask that soothes stressed skin exposed daily to exhaust fumes and pollution from urban areas. Cleanses and moisturizes skin, giving it new radiance and freshness. - Contains jojoba oil. - Contains allantoin.

13 Body Care Balance My Skin Body Lotion 250 ml A softening and moisturizing body lotion with secondgeneration shea nut. The lotion is absorbed quickly into the skin, keeping it soft for ages. Clean Up Shower Gel 250 ml A moisturizing and soothing shower gel with secondgeneration shea nut. Leaves a fresh and pleasant feel on the body. Count On Me Deodorant 50 ml An effective deodorant with moisturizing shea nut. Provides a dry, smooth feel, with immediate and longlasting results. Toiletry case Exclusive case made in soft pink leather of the best quality. Accommodates up to four LCC products (100ml), making it perfect for your travel needs. - Contains second-generation shea nut. - Contains second-generation shea nut. - Contains secondgeneration shea nut. - Designed in Sweden and made in Italy.

14 Body Care Velvet Dream Body Scrub 125 ml A soft but effective exfoliating body scrub with grape seeds and moisturizing shea butter. Leaves the skin glowing and feeling silky smooth. Get A Grip Hand Balm 50 ml A moisturizing hand balm with shea nut and almond butter. Is absorbed quickly into the skin, keeping it soft for hours. Grow And Glow Pregnancy Body Oil 150 ml Softening, moisturizing, and abundant in essential fatty acids and vitamins. Contains camellia oil, which is rich in squalene, a primary fatty acid present in the skin that helps to maintain moisture balance. -Contains second-generation shea nut. - Contains second-generation shea nut. - Contains camellia oil.

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16 Shampoo & Conditioner Long Lasting Workout Back To Balance Blonde Perfection The Cure Gentle yet effective hair care that provides long-lasting results. Gentle and nourishing hair care for daily use. Gentle and nourishing care to restore balance to combination hair. Gives hair the perfect platinum blonde hue, while also gently nourishing and moisturizing it. A gentle yet luxurious hair care treatment that repairs damaged or chemically treated hair.

17 Hair Care Long Lasting Shampoo 250 ml A nourishing shampoo that keeps your hair feeling freshly washed for longer. Strengthens hair and adds shine. For normal and colored hair. Long Lasting Conditioner 250 ml A nourishing and moisturizing balm for the hair. Strengthens hair and adds shine. For normal and colored hair. Blonde Perfection Silver Shampoo 250 ml A nourishing and color-preserving shampoo containing violet pigments. Washes away yellow and golden hues from light hair for a perfect platinum blonde hue. Also works for brunettes who want a colder tone for their hair. Blonde Perfection Silver Conditioner 250 ml A nourishing and color-preserving conditioner containing violet pigments. Washes away yellow and golden hues from light hair for a perfect platinum blonde hue. Also works for brunettes who want a colder tone for their hair. - Contains bamboo extract. - Contains bamboo extract. - Contains bamboo extract. - Contains bamboo extract.

18 Hair Care Workout Shampoo For Daily Use 250 ml The perfect shampoo for those who exercise frequently and therefore need to wash their hair daily. Workout is designed for everyday use, gently cleansing the hair, while preventing it from drying out. Workout Conditioner For Daily Use 250 ml The perfect conditioner for those who exercise frequently and therefore need to wash their hair daily. Workout conditioner is best used after Workout shampoo, and is designed for everyday use. Back To Balance Shampoo For Combination Hair 250 ml A shampoo for an oily scalp and dry ends. Back To Balance brings hair back to its normal balance, with improved gloss and shine. Back To Balance Conditioner For Combination Hair 250 ml A conditioner for an oily scalp and dry ends. Back To Balance brings hair back to its normal balance, with improved gloss and shine. - Contains argan oil. - Contains an antioxidant complex. - Contains jojoba oil. - Contains castor oil.

19 Hair Care NEW The Cure Repair & Shine Shampoo & Conditioner 250 ml A nourishing and reparative shampoo and conditioner developed for damaged and chemically treated hair. Repairs the hair shaft and moisturizes the scalp, giving hair new lustre. - Contains seaweed extract. The Cure Quick Dry Volumizing Lotion 125 ml A leave-in lotion that shortens drying time, shields hair from heat, and provides volume and fullness. Leaves hair lustrous and beautifully finished. - Contains seaweed extract.

20 Hair Care Good To Go Light Dry Shampoo 80 and 250 ml A dry shampoo that soaks up excess oil in the scalp, leaving hair feeling silky and freshly washed. Contains vitamin B5 and chamomile extract. Works on all types of hair. - For normal and colored hair - Contains vitamin B5. Good To Go Dry Shampoo 80 and 250 ml An effective, volumizing dry shampoo that removes excess greasiness from unwashed hair and adds new freshness. Works on all types of hair. - For normal and colored hair. Pixie Dust Hairspray 80 and 250 ml A hairspray that keeps hair in place for hours and adds volume, while still maintaining a natural feel. - Natural finish.

21 Hair Care The Heat Is On Heat Protector 150 ml Protects hair from heat (up to 260C) when blowdrying and styling, while also adding shine. Works on normal and colored hair. Hydration Heaven Hair Oil 50 ml Deeply moisturizes hair and leaves it looking shiny and feeling silky. Contains a conditioning element that detangles hair. Intense Care Conditioning Hair Treatment 150 ml Nourishing and moisturizing hair wrap that produces results within three minutes. Bamboo extracts help rebuild damaged hair shafts, improve hair quality, and allow it to develop a natural sheen. The Cure Hair Mask 200 ml The cure is a luxurious hair care treatment like a facial for your hair and scalp. Containing shea butter and bamboo extracts, it helps rebuild the hair shaft, and repairs and protects damaged hair from root to tip. - Contains argan oil. - Contains lingonberry seed oil. - Contains bamboo extract. - Contains shea butter.

22 Fragrance Blonde Bouquet - Eau de Parfum 100ml Blonde Bouquet is a fresh floral fragrance with notes of white flowers, almonds and red berries. Löwengrip Care & Color has, in collaboration with French perfumer Pierre Wulff and designer Pierre Dinand, created a delicate masterpiece with Scandinavian undertones. The scent of Blonde Bouquet symbolizes positivity and empowerment a tribute to the woman who dares to dream and follow her heart. The composition of floral and green notes evokes energy and the happy delirium of springtime. Top notes: almond, bergamot, red currant Heart notes: jasmine, mimosa Base notes: amber, musk

23 HOME SPA Balance and the everyday are the pillars of Löwengrip Care & Color. Experience everyday luxury with LCC s new Home Spa series, which includes a hand soap, hand balm, body peel, and body balm. The series features high-quality ingredients to pamper your skin and senses Pentavitin, for example, is similar to the skin's own moisture-retaining substances. Pentavitin has the unique property of enhancing the skin by creating a moisture reserve which lasts several days. The stylishly designed products, sporting earthy golden hues, double as elegant interior decor for your bathroom. Turn your bathroom into a spa for a few minutes, a couple of hours, or as long as you wish. The LCC Home Spa series was created with great care, and attention to the smallest of details. Give these unique products a chance to pamper you, or gift them to a cherished friend. Enjoy amazing textures, scents, and luxurious packaging. Isabella Löwengrip, Creative chief, Löwengrip Care & Color.

24 HOME SPA HOME SPA- Hand Soap 250 ml A golden brown hand soap that is full-bodied and viscous in texture. Cleans and pampers your hands. HOME SPA- Hand Balm 250 ml A honey-colored hand balm that softens and hydrates the skin. The formula is designed to be absorbed quickly and become one with your skin. HOME SPA- Body Peeling 200 ml A golden brown body exfoliator. Gel-based and viscous in texture, with large and small granules for optimum performance. Leaves skin feeling smooth and moisturized. HOME SPA- Body Balm 200 ml A honey-colored body balm that leaves your body feeling silky-soft and moisturized. - Contains cocoa extract and Pentavitin. - Contains cocoa extract and Pentavitin. - Contains cocoa extract and Pentavitin. - Contains cocoa extract and Pentavitin.

25 2016 V.20 V.42 V.48 Sensitive Deodorant Feel My Heel Foot Balm Protect My Face Facial Cream (SPF 50) Sensitive Body Lotion Sensitive Shower Cream Sensitive Rescue Balm Home Spa Shower Oil Home Spa Body Oil *Updated design, 2016

26 For more information Pingis Hadenius CEO and co-founder Hannah Molin Brand Manager