Program Review. MARKETING/MANAGEMENT Certificate and Degree Programs

Transcription

1 Review MARKETING/MANAGEMENT Certificate and Degree s Linda Jones, Applied Science Division Chair Dave Fewins and Mark Watkins Marketing/Management Instructors Fall 2006

2 Introduction While a history of the Marketing/Management s at Neosho County Community College is not required I trust the readers will find it beneficial to have the following historical information. As the current Marketing/Management Coordinator, Dave Fewins first came to Neosho County Community College in the fall of At that time the position was half Foreign Language and half Marketing Education. The main courses taught as part of the 1987 program were: Sales and Display, Retailing, Marketing, Advertising, Small Business Management, and Human Relations. The unemployment rate in Neosho County in the spring of 1987 was 13.5 percent. Upon the announced retirement of Charles Moore, the Marketing coordinator, the college Administration took the bold step of turning the position into a full-time Marketing position. In 1987, most of the department enrollment was from non-traditional adults wanting skills to reenter the job market as soon as possible. The Administration saw the need for business training and took the appropriate action. During the period from 1987 to approximately 1997 the department changed its focus to reflect the training needs of the business community; the result put more focus on management related classes. New courses were developed: Intro. to Management, Safety Management, Mid-Management Field Study, and Intro. to Total Quality Management. The department worked closely with the Continuing Education Department to provide in-house training to several local businesses in the Chanute and Ottawa areas. Over the last ten years the unemployment rate has been relatively low and non-traditional student enrollment has been declining. As a result of lower non-traditional enrollment, the Marketing/Management program had to focus more on the needs of the traditional transfer student. During this time period the Intro. to Business course was created. Also, less time was needed to provide support for the Continuing Education Department as other personnel were hired to meet the needs for Continuing Education. Presently, due to not having a fulltime Economics instructor, Marketing/Management department instructors are being asked to teach sections of Economics. It should be noted that a full self-study of the business programs, including the Marketing/Management program, was conducted in in accordance with rigorous standards established by the Association of Collegiate Business Schools and s (ACBSP). Upon an evaluation visit by the ACBSP, the Marketing/Management program was among the business programs granted full ACBSP accreditation. Section 1: Alignment of Marketing/Management s Mission and Purposes with Mission and Purposes of NCCC The mission of the Neosho County Community College Marketing/Management program correlates with the institutional mission statement: to enrich our communities and our students lives. The Marketing/Management program, as a whole, has two primary purposes and a number of secondary purposes as they relate to NCCC s mission. These include, but are not limited to the following:

3 Primary Purposes: Career Preparation. Students from both the traditional and non-traditional ranks are served by the Marketing/Management program in preparation for an occupation. It is very important to note that courses within the Marketing/Management program also serve students in other business related areas as well as non-related areas such as nursing, and liberal arts. This career preparation is needed to support local economic development. Transfer. The field of business has many attractive features as an occupational career choice, and NCCC serves the needs of transfer students to a university. The Marketing/Management program verifies that its program is compatible with the institution s mission statement and that it is meeting its purposes through periodic reviews. This was verified during the ACBSP self-study process that was conducted during the academic year. In addition, the Business and Technology Advisory Board provides input into the program to ascertain that NCCC is meeting the needs of business and industry. The Marketing/Management program contributes to each of NCCC s purposes as follows: NCCC Purpose 1: student learning through the meeting of students needs, quality educational programs, and effective assessment processes; The Marketing/Management program meets the needs of both traditional and non-traditional students. The Marketing/Management program is a quality educational program. The program is one of several business programs that are fully accredited by the Association of Collegiate Business Schools and s (ACBSP), thus it meets the rigorous standards of excellence as set by this accrediting body. The Marketing/Management program follows the assessment processes which have been established at NCCC in an effort to improve student learning of course and program outcomes. Assessment will be discussed in more detail in Section 2 of this report. NCCC Purpose 2: student success through providing personal attention, individualized advising, and the opportunity to meet personal goals; All NCCC business programs, including the Marketing/Management program, operates under the philosophy that personal attention and individualized advising are essential for student success. Full-time instructors on both the Chanute and Ottawa campuses have open-door policies. NCCC Purpose 3: ensuring access through affordability, flexible delivery and scheduling methods, responsive student services, and safe and comprehensive facilities;

4 The Marketing/Management program provides affordable instruction for students, with the standard tuition rates applying to courses within the program. Most courses do not require the assessment of additional fees. Business program scholarships are available to full-time business students who are Neosho County residents and are taking at least nine credit hours of business courses per year. The scholarships cover tuition cost only. All business program enrollments would benefit by offering a limited number of scholarships to be granted to students from outside of the Neosho county area and also by including book loan as part of a business scholarship. Courses within the Marketing/Management program are offered at a variety of times. Courses are on rotation schedules making them available to both day and night students. In accordance with ACBSP standards, fulltime business instructors make themselves available to both day and night students. On the Chanute campus, full-time instructors teach a night class at least once every two years. On the Ottawa campus, Mark Watkins is teaching at a variety of times, including day, night, and on-line Marketing/Management program students benefit from the variety of student services available to NCCC students. Facilities housing the Marketing/Management programs on both campuses are safe, up-to-date, and handicapped accessible. On the Chanute campus, Marketing/Management program students have access to two business computer labs in the Rowland Building that have Internet access, Microsoft Office, QuickBooks and Peachtree. Ottawa students also have computer access. NCCC Purpose 4: responsiveness to our stakeholders through open communication, ethical management of resources, accountability, the development of leaders; Communication with stakeholders is maintained through the Business and Technology Advisory Board. The Advisory Board meets at least once each semester. Advisory Board members are as follows: Business and Technology Advisory Board Name Title Business Affiliation Marcie Breiner-Merrill Owner Breiner s Feed Store Leroy Burk Appraiser Labette County (resident of Neosho County) Marie Hawkins Office Clerk City of Chanute, Utilities Office Gary Herron Vice President Home Savings Bank Lesly Lock Accountant Diehl, Banwart, Bolton, Jarred & Bledsoe Scott Murray Manufacturing Engineer Young s Welding Bruce Neville Electrical Engineering Manager Everbrite Electronics Dr. David O Bryan Ph.D., CPA, CMA, CFE, Chairperson, Dept. of Accounting Pittsburg State University Gene Reinhardt Real Estate Agent Robinson-Burns Realty Derrell Schooley CPA, Internal Auditor Community National Bank Rick Willis Data Processing Manager City of Chanute The Advisory Board has approved the program emphasis sheets and program outcomes for all of the business programs, including the Marketing/Management programs.

5 A major focus within the ACBSP is accountability in providing quality educational offerings. In addition, the development of leaders is certainly a focus within the program. Input is received regarding the industry expectations so that leaders in the field can be produced through NCCC s Marketing/Management program. NCCC Purpose 5: meeting community needs through collaboration and innovation lifelong learning opportunities cultural enrichment, and the providing of an educated workforce. An indicated above, the Marketing/Management program is able to work in collaboration with business and industry representatives to provide training necessary for business program students to enter the workforce if that is the student s goal. Section 2: Curriculum of and s Assessment outcomes for all business programs, including the AS-Business Administration and AAS- Marketing/Management degree programs, were developed several years ago and have recently been updated. The format in which they are presented below was adopted based upon advice from an assessment specialist that provided training on campus.

6 NEOSHO COUNTY COMMUNITY COLLEGE BUSINESS AND TECHNOLOGY DIVISION Skills s Management The faculty, advisory committee, and National Skill Standards were used to establish outcomes for students in various business and industrial vocational programs offered by the college. This instrument is used to determine student mastery of program outcomes. Faculty Evaluation Advisory Committee Evaluation Student Self-Evaluation 6. Learner fails to demonstrate mastery 7. Learner has some success but has not mastered outcome 8. Learner demonstrates marginal mastery 9. Learner demonstrates acceptable mastery 10. Learner demonstrates complete mastery GENERAL BUSINESS SKILLS Weighted Average 1. Display adequate human relation skills and recognize the relationship to customer service, employee relations, teamwork, and productivity Recognize the importance of attendance and personal appearance in achieving organizational and career goals Demonstrate the proper use of different forms of electronic communications Display a set of personal and business standards/values that are socially acceptable in regard to family, work, and diverse cultural situations Demonstrate a basic knowledge of marketing Demonstrate the use of basic accounting terminology, principles, and practices involving business situations Prepare and evaluate basic external financial statements, including an income statement, balance sheet, and statement of cash flows Discuss the basic principles and problems of economics Describe the function of money, money development, and operations of the money and banking system Utilize computer application software MANAGEMENT SPECIFIC SKILLS Weighted Average 1. Evaluate several theories of management Discuss different kinds of planning as related to different levels of management Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning Evaluate elements of the organizing process Compare the informal organization to the formal organization Explain the role of managers and employees in creating an organizational culture Evaluate elements of the staffing function Contrast several theories of motivation Evaluate the benefits and costs of team-based management Analyze the main elements of a control process VOCATIONAL EDUCATION OBJECTIVES At the completion of their field of study, vocational education students will be able to: 1. Demonstrate competency in basic skill areas applicable to their field of study. 2. Demonstrate 80% proficiency or higher in major program outcomes. 3. Gain employment after course or program completion.

7 NEOSHO COUNTY COMMUNITY COLLEGE BUSINESS AND TECHNOLOGY DIVISION Skills s Marketing The faculty, advisory committee, and National Skill Standards were used to establish outcomes for students in various business and industrial vocational programs offered by the college. This instrument is used to determine student mastery of program outcomes. Faculty Evaluation Advisory Committee Evaluation Student Self-Evaluation GENERAL BUSINESS SKILLS 6. Learner fails to demonstrate mastery 7. Learner has some success but has not mastered outcome 8. Learner demonstrates marginal mastery 9. Learner demonstrates acceptable mastery 10. Learner demonstrates complete mastery Weighted Average 1. Display adequate human relation skills and recognize the relationship to customer service, employee relations, teamwork, and productivity Recognize the importance of attendance and personal appearance in achieving organizational and career goals Demonstrate the proper use of different forms of electronic communications Display a set of personal and business standards/values that are socially acceptable in regard to family, work, and diverse cultural situations Demonstrate a basic knowledge of marketing Demonstrate the use of basic accounting terminology, principles, and practices involving business situations Prepare and evaluate basic external financial statements, including an income statement, balance sheet, and statement of cash flows Discuss the basic principles and problems of economics Describe the function of money, money development, and operations of the money and banking system Utilize computer application software MARKETING SPECIFIC SKILLS Weighted Average 1. Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning Contrast differences that exist between consumer and organizational buying behavior Evaluate methods for identifying market segments and targets Explain the product life-cycle concept and relate a marketing strategy to each stage Discuss several pricing strategies Explain what is meant by a marketing channel of distribution Describe factors considered by marketing executives when selecting and managing a marketing channel Evaluate the unique characteristics of each promotional mix element Discuss the main elements of the personal selling process Explain the relationship of supply to demand as related to pricing VOCATIONAL EDUCATION OBJECTIVES At the completion of their field of study, vocational education students will be able to: 1. Demonstrate competency in basic skill areas applicable to their field of study. 2. Demonstrate 80% proficiency or higher in major program outcomes. 3. Gain employment after course or program completion.

8 NEOSHO COUNTY COMMUNITY COLLEGE s AS Business Administration The faculty, advisory committee, and National Skill Standards were used to establish outcomes for students in various business and industrial vocational programs offered by the college. This instrument is used to determine student mastery of program outcomes. Faculty Evaluation 6. Learner fails to demonstrate mastery Advisory Committee Evaluation 7. Learner has some success but has not mastered outcome Student Self-Evaluation 8. Learner demonstrates marginal mastery 9. Learner demonstrates acceptable mastery 10. Learner demonstrates complete mastery INSTITUTIONAL GENERAL EDUCATION OUTCOMES Weighted Average Think analytically through: Utilizing quantitative information in problem solving Utilizing the principles of systematic inquiry Utilizing various information resources including technology for research and data collection Practice responsible citizenship through: Identifying rights and responsibilities of citizenship Identifying how human values and perceptions affect and are affected by social diversity Identifying and interpreting modes of artistic expression Live a healthy lifestyle (physical, intellectual, social) through Listing factors associated with a healthy lifestyle and lifetime fitness Identifying the importance of lifetime learning Demonstrating self discipline, respect for others, and the ability to work collaboratively Communicate effectively through Developing effective written communication skills Developing effective oral communication and listening skills GENERAL BUSINESS SKILLS Weighted Average 1. Display adequate human relation skills and recognize the relationship to customer service, employee relations, teamwork, and productivity Recognize the importance of attendance and personal appearance in achieving organizational and career goals Demonstrate the proper use of different forms of electronic communications Display a set of personal and business standards/values that are socially acceptable in regard to family, work, and diverse cultural situations Demonstrate a basic knowledge of marketing Demonstrate the use of basic accounting terminology, principles, and practices involving business situations Prepare and evaluate basic external financial statements, including an income statement, balance sheet, and statement of cash flows Discuss the basic principles and problems of economics Describe the function of money, money development, and operations of the money and banking system Utilize computer application software VOCATIONAL EDUCATION OBJECTIVES At the completion of their field of study, vocational education students will be able to: 1. Demonstrate 80% proficiency or higher in major program outcomes. 2. Demonstrate 80% proficiency or higher in basic workplace skills. Successful transfer to an institution of higher learning or employment.

9 AAS in Management Division: Business & Technology The Associate of Applied Science is a two-year degree for students who intend to seek immediate employment upon graduation. Career areas may include: Administrative Assistant, Office Manager, Lead Clerk, Credit and Collection Manager, Assistant Personnel Manager, Sales Manager, Warehouse Manager. Also, Wholesale and Retail Sales, Buyer, Service Manager, Route Supervisor, Assistant Purchasing Agent, Insurance Agent, Media Specialist, and Real Estate Salesperson. PREREQUISITES You will need to demonstrate proficiencies in reading, English, and mathematics based on the COMPASS assessment test, ACT or SAT scores, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites. Prerequisites can be found on the reverse side (Guide to Completing Requirements) or in the college catalog. GENERAL EDUCATION (GE) COURSES In order to graduate with a college degree, all students are required to take certain general education courses. Core general education courses include English Composition I (3 hrs.), College Orientation (1 hr.) and Computer Business Application (3 hrs.). Other general education electives may be required to meet degree requirements. PROGRAM CORE COURSES Introduction to Business, College Accounting, MicroComputer Business Applications, Introduction to Management, and Marketing are core requirements for this degree. PROGRAM ELECTIVE COURSES Several electives are available in the Marketing/Management, Accounting, Computer Science, and Office Technology areas. In some cases general education hours may be allowed as electives by the program coordinator. COURSE SEQUENCE For best results the student should seek the advise of the program advisor for the proper sequence of courses. If you are a part-time student or have transferred courses from another school, you should generally complete the courses listed under Semester I before moving on to Semester II. Please be sure to consult the course descriptions. Many courses are offered day and evening on both campuses. Associate of Applied Science RECOMMENDED SEQUENCE OF COURSES (Fall) Semester I 101 Introduction to Business Introduction to Management 3 ACCT 108 College Accounting 3 COM 207 Fund. of Speech 3 CSIS 100 Microcomputer Bus. Appl. 3 PSYC 100 College Orientation 1 Total - 16 (Spring) Semester II 135 Human Relations and Supervision 3 BUSO 118 Business Communications 3 ACCT 201 Financial Accounting 3 CSIS 101 Introduction to the Internet 1 COMM 213 Interpersonal Communications 3 Electives Approved 3 Total- 16 (Fall) Semester III 136 Marketing Mid-Management Field Study 2 CSIS 101 Power Point 1 ENGL 101 English Composition I 3 HPER 150 Lifetime Fitness 1 PSYC 151 General Psychology 3 Electives Approved 3 Total- 16 (Spring) Semester IV 105 Small Business Management 3 CSIS 101 Web Page Design 1 ACCT 202 Managerial Accounting 3 ECON 201 Economics (Macro) 3 SOSC 101 American Government 3 Electives Approved 3 Total- 16 Total Credits 64 For more information contact: advisor Dave Fewins, (620) , ext. 228, dfewins@neosho.cc.ks.us

10 AAS in Marketing Division: Business & Technology The Associate of Applied Science is a two-year degree for students who intend to seek immediate employment upon graduation. Career areas may include: Administrative Assistant, Office Manager, Lead Clerk, Credit and Collection Manager, Assistant Personnel Manager, Sales Manager, Warehouse Manager. Also, Wholesale and Retail Sales, Buyer, Service Manager, Route Supervisor, Assistant Purchasing Agent, Insurance Agent, Media Specialist, and Real Estate Salesperson. PREREQUISITES You will need to demonstrate proficiencies in reading, English, and mathematics based on the COMPASS assessment test, ACT or SAT scores, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites. Prerequisites can be found on the reverse side (Guide to Completing Requirements) or in the college catalog. GENERAL EDUCATION (GE) COURSES In order to graduate with a college degree, all students are required to take certain general education courses. Core general education courses include English Composition I (3 hrs.), College Orientation (1 hr.) and Computer Business Application (3 hrs.). Other general education electives may be required to meet degree requirements. PROGRAM CORE COURSES Introduction to Business, College Accounting, MicroComputer Business Applications, Principle of Salesmanship, and Marketing are core requirements for this degree. PROGRAM ELECTIVE COURSES Several electives are available in the Marketing/Management, Accounting, Computer Science, and Office Technology areas. In some cases general education hours may be allowed as electives by the program coordinator. COURSE SEQUENCE For best results the student should seek the advise of the program advisor for the proper sequence of courses. If you are a part-time student or have transferred courses from another school, you should generally complete the courses listed under Semester I before moving on to Semester II. Please be sure to consult the course descriptions. Many courses are offered day and evening on both campuses. Associate of Applied Science RECOMMENDED SEQUENCE OF COURSES (Fall) Semester I 101 Introduction to Business Principles of Salesmanship 3 CSIS 100 Microcomputer Bus. Appl. 3 ACCT 108 College Accounting 3 COMM 207 Fund. of Speech 3 PSYC 100 College Orientation 1 Total - 16 (Spring) Semester II 135 Human Relations and Supervision 3 BUSO 118 Business Communications 3 ACCT 201 Financial Accounting 3 CSIS 101 Introduction to the Internet 1 COMM 213 Interpersonal Communications 3 Electives Approved 3 Total- 16 (Fall) Semester III 136 Marketing Marketing Education Field Study 2 CSIS 101 Power Point 1 ENGL 101 English Composition I 3 HPER 150 Lifetime Fitness 1 PSYC 155 General Psychology 3 Electives Approved 3 Total- 16 (Spring) Semester IV 105 Small Business Management 3 ACCT 202 Managerial Accounting 3 ECON 201 Economics (Macro) 3 SOSC 101 American Government 3 CSIS 101 Web Page Design 1 Electives Approved 3 Total- 16 Total Credits 64 For more information contact: advisor Dave Fewins, (620) , ext. 228, dfewins@neosho.cc.ks.us

11 AS in Business Administration Division: Business and Technology The Associate of Science in Business Administration is a twoyear degree for students who intend to transfer to a university upon graduation from NCCC. Upon transfer, chosen majors may include Accounting, Business Administration, Computer Science- Information Systems, Economics, Finance, Management, and Marketing. PREREQUISITES You will need to demonstrate proficiencies in reading, English, and mathematics based on the COMPASS assessment test, ACT or SAT scores, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites. Prerequisites can be found on the reverse side (Guide to Completing Requirements) or in the college catalog. GENERAL EDUCATION (GE) COURSES In order to graduate with a college degree, all students are required to take certain general education courses. These include courses in English composition, speech, wellness, science, art & humanities, mathematics, computer systems, and social & behavioral sciences. A student s general education course choices should be planned with the requirements of the transfer institution in mind. See your advisor for enrollment information and transfer institution requirements. PROGRAM CORE COURSES Business core courses include Intro. to Business, Intro. to Computer Information Systems or Microcomputer Business Applications, Financial Accounting, Managerial Accounting, Macro Economics and Micro Economics. PROGRAM ELECTIVE COURSES Business program electives should be chosen based on the requirements of the transfer institution. Students should see their advisor or the program coordinator for enrollment information and transfer institution requirements. Suggested business program electives include Business Law, Marketing, Intro to Management/Small Business Management, Business Communications and Elementary Statistics. COURSE SEQUENCE The listing that follows is the suggested sequence of courses for full-time students. If you are a part-time student or have transferred courses from another school, you should generally complete the courses listed under Semester I before moving on to Semester II. Please be sure to consult the course descriptions. It is very important to select the four-year college or university to which you intent to transfer no later than by the completion of thirty credits. Knowing the college or university could make a difference in which courses you select. Many courses are offered day and evening on both campuses. Associate of Science RECOMMENDED SEQUENCE OF COURSES (Fall) Semester I 101 Intro. to Business 3 ACCT 108 College Accounting (if no previous acctg.) 3 Or Business Course CSIS 100/130 Microcomputer Business Applications or 3 Intro. to Computer Information Systems ENGL 101 English Composition I 3 COMM 207 Fundamentals of Speech 3 PSYC 100 College Orientation 1 Total - 16 (Spring) Semester II ACCT 201 Financial Accounting 3 ENGL 289/299 English Composition II 3 MATH 113 College Algebra or higher level math 3 PSYC 155 General Psychology 3 HPER 150 Lifetime Fitness 1 Arts and Humanities Approved Course 3 Total- 16 (Fall) Semester III ECON 200 Micro Economics 3 Natural or Physical Science with Lab 5 Social Science Approved Course 3 Arts and Humanities Approved Course 3 Business Course 3 Total- 17 (Spring) Semester IV ACCT 202 Managerial Accounting 3 ECON 201 Macro Economics 3 Arts and Humanities Approved Course 3 MATH 143 Elementary Statistics or Business Course 3 Business Course 3 Total- 15 Total Credits 64 For more information contact: Accounting: Linda Jones (620) , Ext. 227 ljones@neosho.edu Computer Science: Charles Babb (620) , Ext. 275 cbabb@neosho.edu Management/Marketing: dave fewins (620) , Ext. 228 dfewins@neosho.edu

12 Course s Assessment Course assessment reports for some program courses have been completed and submitted online according to the requirements and procedures as set forth at NCCC. Participation in the assessment plan has been higher among full-time faculty members than among adjuncts. Available course assessment results are being used to improve student learning of outcomes. A sampling of assessment results in a selected core Marketing/Management program course is presented below. 101 Intro. to Business Percent Course Number Target % of Mastery Spring 2004 Student % of Mastery Fall 2004 Student % of Mastery Spring 2005 Student % of Mastery 101 Course Assessment Method: Six unit tests (60%); Participation (10%), Notebook essay questions (10%), Final Exam (20%). The goal is that all students master outcomes at the 70% level or better. 101 Course Change Recommended: Spring 2004: No specific changes will be made as a result of this data. The students that came to class with a learning attitude did well. The students enrolled in class whose focus was on other campus activities and not actively interested in learning did not do as well. The sections where students had the most trouble were in the areas of management and motivation styles. Feeling of the instructor is that this is primarily because so many of the students have had no experience working at a job, so it was hard for them to understand management styles and motivational techniques. Advising students to enroll in College Accounting as soon as possible has improved outcome results in the accounting section of the course. (Fewins) More materials on the accounting procedures and financial statement terminology should be added. Previous changes included more material from class examples and discussion in tests and giving more time and emphasis to basic accounting terminology, concepts, processes and examples of financial statements. (Dotson) Fall 2004: No planned changes at this time. During the advising process students that did not have an accounting background are now encouraged to enroll in ACCT 108 College Accounting as soon as possible. Spring 2005: No changes to be made at this time. Two students failed because they quit coming to class and did not show up for the final. In the fall of 2003, assessment was strengthened by connecting course outcomes to the final comprehensive exam. Resources Needed: Mr. Watkins reported a need for Curriculum Management Software. s Assessment outcomes assessment has taken place in a rudimentary fashion, but is improving with the development of NCCC s online program assessment form. The matrix was put to use in the spring of 2006.

13 PROGRAM ASSESSMENT AAS MANAGEMENT PROGRAM Skills s 1. Evaluate several theories of management. 2. Discuss different kinds of planning as related to different levels of management. 3. Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning. 4. Evaluate elements of the organizing process. 5. Compare the informal organization to the formal organization. 6. Explain the role of managers and employees in creating an organizational culture. 7. Evaluate elements of the staffing function. 8. Contrast several theories of motivation. 9. Evaluate the benefits and costs of team-based management. 10. Analyze the main elements of a control process. Course Number 101 Course Name Intro. To Business CO2 CO4 CO4 CO4 CO3 CO Hum. Rel. and Super. CO1 CO2 CO2 CO3 CO4 CO5 CO4 CO5 CO6 CO6 CO1 CO1 CO5 CO3 CO5 136 Marketing CO1 CO Intro. To Management Mid- Mgmt Field Study Sm. Bus. Management CO1 CO1 CO1 CO6 CO3 CO3 CO3 CO6 CO6 CO = Course Number

14 Skills s PROGRAM ASSESSMENT AAS MARKETING PROGRAM 1. Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning. 2. Contrast differences that exist between consumer and organizational buying behavior. 3. Evaluate methods for identifying market segments and targets. 4. Explain the product life-cycle concept and relate a marketing strategy to each stage. 5. Discuss several pricing strategies. 6. Explain what is meant by a marketing channel of distribution. 7. Describe factors considered by marketing executives when selecting and managing a marketing channel. 8. Evaluate the unique characteristics of each promotional mix element. 9. Discuss the main elements of the personal selling process. 10. Explain the relationship of supply to demand as related to pricing. Course Number 101 Course Name Intro. To Business CO1 CO5 CO5 CO5 CO5 CO5 CO5 CO5 CO5 CO Prin. Of Salesmanship CO2 CO2 CO2 CO2 CO2 CO1 135 Hum. Rel. and Super. CO6 CO2 136 Marketing CO3 CO2 CO2 CO4 CO5 CO6 CO6 CO6 CO6 CO5 138 Marketing Ed. Field Study CO1 CO1 105 Small Bus. Management CO1 CO3 CO3 CO3 CO5 CO5 CO5 CO5 CO5

15 BUSINESS ADMINISTRATION PROGRAM ASSESSMENT Classes Addressing Business Administration s Associate of Science (AS)-Business Administration General Business Skills s 1. Display adequate human relation skills and recognize the relationship to customer service, employee relations, teamwork, and productivity. 2. Recognize the importance of attendance and personal appearance in achieving organizational and career goals. 3. Demonstrate the proper use of different forms of electronic communications. 4. Display a set of personal and business standards/values that are socially acceptable in regard to family, work, and diverse cultural situations. 5. Demonstrate a basic knowledge of marketing. 6. Demonstrate the use of basic accounting terminology, principles, and practices involving business situations. 7. Prepare and evaluate basic external financial statements, including an income statement, balance sheet, and statement of cash flows. 8. Discuss the basic principles and problems of economics. 9. Describe the function of money, money development, and operations of the money and banking system. 10. Utilize computer application software. Course Number ACCT 201 Course Name Financial Accounting CO 1, 12 CO 12 CO 1-12 CO ACCT 202 Managerial Accounting CO 1, 12 CO 1-11 CO 1-11 CO 2 CSIS 100 Microcomputer Business Appls. CO 4 CO 10 CO 2,5,6,7,8 ECON CSIS 130 Intro. to CIS CO 4 CO 10 CO 2,5,6,7,8 ECON 200 Macroeconomics CO 1 CO 3 Microeconomics Intro. to Business CO 3 CO 4 CO 2 CO 5 CO 6 CO 6 CO 1 CO 1 CO 1 CO = Course Number TRANSFERABILITY OF PROGRAM AND PROGRAM COURSES Transfer of courses will vary from institution to institution and requires special care in advising. Most courses will transfer without problems but may transfer as a business elective or require validation by taking a higher level course in the marketing or management area at the higher level institution. Four-year universities have a tendency to want to number management and marketing courses as 300 or 400 level courses causing some

16 problems in transferring. To complicate the matter high schools tend not to have marketing or management programs and students do not have the necessary business vocabulary needed to be successful at the college level. Students therefore need to build their basis understanding of management and marketing in their freshman and sophomore years of college. Also, regents schools tend to add general education requirements as part of their degree programs. When this occurs students do not have room for the needed business elective needed for success. EFFORTS TO STAY CURRENT IN CURRICULUM As mentioned earlier the Business and Technology Advisory Board provides input into the program. Updating latest trends in Marketing/Management can by a challenge. There are no full-time instructors available to research new technologies or course offerings in the field. Full-time business instructors complete professional development activities on a regular basis and this contributes to maintaining the Marketing/Management program. NCCC also employs adjunct instructors who have contributed their expertise to the program. SECTION 3: DATA ENROLLMENT AND COSTS Headcount/Course/Academic Year TOTALS AVG/YR Introduction to Business Small Business Management Principles of Salesmanship Human Relations & Supervision Marketing Marketing Education Field Study Introduction to Management TOTALS Generated Hours/Course/Academic Year TOTALS AVG/YR Introduction to Business Small Business Management Principles of Salesmanship Human Relations & Supervision Marketing Marketing Education Field Study Introduction to Management TOTALS FTE/Course/Academic Year (Generated Hrs/12) TOTALS AVG/YR Introduction to Business Small Business Management Principles of Salesmanship Human Relations & Supervision Marketing Marketing Education Field Study Introduction to Management TOTALS

17 The above data represents only the core courses taught as part of the program. Other courses such as Total Quality Management, Principles of Real Estate, Safety Management, Retailing, and Advertising have been taught as demanded by the community. Courses are on the course rotation schedule. Small Business Management, Human Relations, Intro. to Business, and Total Quality of Management are offered in the spring on the Chanute campus. Courses offered in Principles of Salesmanship, Marketing, Intro. to Management, and Intro. to Business are scheduled in the fall on the Chanute campus. MAJORS All data in regard to declared majors is self-reported by the students. Changes of majors may not be reflected on the AS400 computer system. Records show that a combined total of 759 business degrees and certificates were awarded during the review period. Department records are kept in regard to business program enrollments and certificate completion and show a total of 305 business certificates issued during the review period. Students self-report occupational intent each semester and the Marketing/Management program enrollment numbers usually range in the area of students. Both traditional and non-traditional students show interest in certificate programs; the same can be said for both transfer and non-transfer students. Certificates Issued yr. 2 yr. 1 yr. 2 yr. 1 yr. 2 yr. 1 yr. 2 yr. 1 yr. 2 yr. Total Business/Office and Information Systems Management/Marketing Total 305 GRADE DISTRIBUTIONS INTRO. TO BUSINESS 101 SMALL BUSINESS MANAGEMENT 105 A GRADE/YR TOTALS B A C B D C F D W F AW W TOTALS AW TOTALS ENROLLMENT WITHDRAWS ENROLLMENT WITHDRAW % 6% 5% 10% 10% 10% 8% WITHDRAWS WITHDRAW % 0% 23% 8% 5% 21% 13%

18 PRINCIPLES OF SALESMANSHIP 132 HUM. RELATIONS AND SUPER 135 GRADE/YR TOTAL S GRADE/YR TOT ALS A A B B C C D D F F W W AW AW TOTALS TOTALS ENROLLMENT ENROLL- MENT WITHDRAWS WITHDRAWS WITHDRAW % 0% 9% 0% 0% 0% 2% WITHDRAW % 9% 3% 7% 7% 5% 6% MARKETING 136 MARKETING FIELD STUDY 138 GRADE/YR TOTA LS GRADE/YR TOT ALS A A B B C C D D F F W W AW AW TOTALS TOTALS ENROLLMENT ENROLLMENT WITHDRAWS WITHDRAWS WITHDRAW % 0% 6% 15% 0% 4% 5% WITHDRAW % 17% 0% 6% 7% 17% 8% INTRO. TO MANAGEMENT 147 GRADE/YR TOTALS A B C D F W AW TOTALS ENROLLMENT WITHDRAWS WITHDRAW % 0% 4% 6% 9% 5% 5%

19 STUDENTS THAT CHANGE MAJOR No information is available regarding the number of Marketing/Management program students that change majors. The Community college degree path allows a low cost method for students to experiment with different types of coursework. CREDIT HOUR GENERATION BY SITE IN PROGRAM CORE COURSES Headcount/Site-Time/Academic Year TOTALS Chanute Day Chanute Night Chanute Outreach Ottawa - Day Ottawa - Night Ottawa - Outreach TOTALS Generated Hours/Site-Time/Academic Year TOTALS Chanute Day Chanute Night Chanute Outreach Ottawa - Day Ottawa - Night Ottawa - Outreach TOTALS COST INFORMATION FOR THE LAST FIVE YEARS The cost of the program is primarily limited to the cost of the instructor. The department budget has been less than $500 per year for the past five years. The cost for an office computer and a classroom overhead projector is normally funded by Carl Perkins funding or by way of technology fees. The cost of maintaining the program is minimal compared to other vocational programs. Section 4: Faculty Full-time faculty members who taught core courses within the Marketing/Management program at some time during the review period include Dewayne Dotson, Dave Fewins, and Mark Watkins. Core Courses Taught by Full-time and Adjunct Faculty No. cr. hrs. of core classes taught by adjunct No. cr. hrs. of core classes taught by fulltime % 93 13% 93 15% 21 4% % % % % % Faculty members remain current in the discipline by taking advantage of professional development opportunities. All full-time business instructors met the institutional requirement deadline in February 2005 for professional development hours. In most cases, requirements have been exceeded by the business

20 instructors. Full-time faculty members have not only had the opportunity to have training funded through the professional development fund, but they have also had opportunities to use Carl Perkins funding in addition to budget monies to attend professional development activities. Faculty members have attended the Connecting Education and Employment Conference sponsored by the Kansas Board of Regents. Regional and annual meetings of the ACBSP have also been funded through the Perkins grant. Section 5: SWOT Analysis of Based on Above Information Strengths: 1. The mission statement of the Marketing/Management program is in correlation with NCCC s mission statement. 2. The Marketing/Management program contributes to all of the institution s publicly stated purposes. 3. outcomes are in place for the AS-Business Administration/AAS-Marketing/ Management program and outcomes assessment is evolving. 4. Communication with the Business and Technology Advisory Board is occurring in an effort to monitor new trends and developments in the field. 5. Enrollments in core courses have been stable and are supported by other business programs. 6. Efforts are made to schedule courses at various times of the day in an attempt to meet the students needs. 7. Small class sizes allow for greater student-teacher interaction. 8. Business program scholarships provide opportunities for Neosho County students to enroll in the program. 9. Courses within the program serve other programs as well. There are little additional costs involved in providing this program. 10. Facilities are adequate, with up-to-date computer labs and software available for use within the program. 11. NCCC s program is the only program in Southeast Kansas certified by the ACBSP National accrediting agency. 12. Baker University and NCCC have a cooperative program in place. Weaknesses: 1. As general education requirements increase, students are limited in the number of Marketing/Management program course electives they can transfer. 2. Lack of human resources may prevent the expansion of on-line courses. 3. Full-time faculty may not be able to provide instructional support for continuing education and local industry needs should local unemployment numbers rise. Opportunities: 1. The development of online classes in the program presents an opportunity for expansion. 2. The program should maintain flexibility in course offerings, scheduling courses at various times and places by using various delivery modes in response to student and area business/industry needs. 3. Educational and training needs of business and industry could provide an excellent opportunity for growth. 4. More collaboration with four-year universities for business degrees. 5. One-year fast track programs 6. Possibility of high school enrollment.

21 Threats: 1. Articulation of business courses with the universities poses a threat. Acceptance of business course credits is not consistent from university to university. University business schools tend to classify many business courses as upper division. 2. Decreased funding of the program constitutes a threat. The program relies on Carl Perkins grant funding for some items. Elimination of the grant would be somewhat harmful to the program. 3. Sudden health problems or early retirement of the senior instructor would have an unknown affect on enrollment of this department. Section 6: Justification/Recommendations for The Marketing/Management program should be maintained. As indicated above, there are numerous strengths connected with the program. The Marketing/Management program serves traditional and non-traditional students, as well as economic development of the business community. An average of over 600 student credit hours per year has been generated by this program over the last five years. There are no additional resources that are required in order to offer this program. Facilities and equipment required for the program are already in place and required for other business programs, including Accounting, Computer Information Systems, and Computer Support Specialist. With the interconnectedness of the business programs, dedicated resources benefit all of the business program areas. As a whole, the business unit is an essential part of Neosho County Community College in terms of meeting students needs and producing credit hours. Students and community members naturally assume courses of this nature can be taken at their local community college. The program is accredited by the Association of Collegiate Business Schools and s (ACBSP), a national accrediting agency. ACBSP consultants worked with the full-time business faculty to structure the program in accordance with ACBSP standards. ACBSP accreditation verifies and authenticates that the Marketing/Management program is a quality program that should be continued.