PES Institute of technology, South Campus Dept. of MBA

Transcription

1 PES Institute of technology, South Campus Dept. of MBA Lesson Plan Semester I Subject Code: 12MBA16 Total no of Hrs: 56 Subject Title: Managerial Communication IA Marks: 50 Faculty Name: Shankar Gopal Exam Hours: 3 hours No of Hours / Week: 04 Hours Exam Marks: 100 Table - 1 Session Plan Module No Session No. Contents Pedagogical Tools Presentation Assignments / additional work Student Learning Evaluation Technique Cumulative Coverage I 1 Objective - Role of defining and classifying Outcome- Understanding Familiarity with types or classes of Case Study # SIGNIFICANCE OF CASE STUDY 12.5%

2 1 Objective - purpose of process of Outcome Understanding models, 2 way # COMMUNICATION ABILITY. I 1 Objective - Characteristics of successful Outcome Clarity on criteria for successful 2 Objective - importance of in management, Communication structure in organization Outcome Students should be able to understand the importance of effective Case Study CASE STUDY I 2 Objective - in Conflict resolution, Communication in crisis, Negotiation, Cross cultural setting Outcome Students should understand the importance of conflict resolution, negotiation skills and working in a cross cultural environment Case Study

3 II 3,4,5 Objective Meaning of Oral, Principles of successful oral, Barriers to, Conversation control, Reflection and Empathy, Modes of Oral, Listening as a skill, Non-verbal Outcome Students should be able to understand significance of Oral/Non-Verbal & improve on their oral skills thru role play and lectures Case Study CASE STUDY 20.83% LAB 1 LAB2 Make students enact and analyze the nonverbal cues Demonstrate the effect of noise as a barrier to III 6,7 Objective - Purpose of writing clarity in writing Principles of Effective Writing, Approaching the writing process systematically 3X3 writing process for business, Pre writing Writing, Case Study # USE OF CURRENT AFFAIRS # MEASURE EFFECTIVINESS ON CASE STUDY EXERCISE 33.33%

4 Revising Specific Writing Features Coherence Electronic Writing Process Outcome Students to become proficient in effective writing LAB 3 Give exercises for clarity and conciseness in written IV 8,9 10,11 Objective Introduction to business letters types of business letters, writing routine and persuasive letters positive and negative messages Writing Reports Purpose, Kinds and Objectives of reports Organization & Preparing reports, short and long reports Writing proposals: Structure and Preparation Writing Memos Media Management Press Release Press conference Media Interviews Mock Drills Student activity # USE OF CURRENT AFFAIRS # WRITTEN COMMUNICATION ABILITY %

5 Outcome Students to get proficient writing effective business letters, persuasive letters, clarity in writing, writing effective s, writing meaningful reports LAB 4 LAB 5 Group Activity: Form Student groups and ask them to write a persuasive letter and Proposal for an innovative product or service. Students will be asked to evaluate the letters and proposal in line with possible responses to a letter V 12,13 14 Objective CASE METHOD OF LEARNING Understanding the case method of learning Different types of cases Overcoming difficulties of the case method Reading cases properly Previewing, skimming, scanning Approaches Systems, Behavioral, Decision, Strategy Analyzing case Do s and Don ts for case preparation Case Study # EFFECTIVENESS OF CASE STUDY 58.33%

6 Outcome Clarity on case method of learning, understanding significance of case study LAB 6 Role play exercise LAB 7 VI 15,16 17,18 A suitable case is to be selected and administered in the class sticking to all the Guidelines of case administering and analysis. PRESENTATION SKILLS What is a presentation elements of presentation Designing and delivering business presentations Advanced Visual Support for Managers Negotiation Skills What is Negotiation Nature and need for negotiation Factors affecting Negotiation Stages of Negotiation Process Negotiation Strategies Live examples Mock Drill Case Study # COMMUNICATION ABILITY. # EFFECTIVINESS OF MOCK DRILL 75% LAB 8 Outcome Build effective presentation and negotiation skills Video presentations on body language

7 VII 19,20 21,22 Objective EMPLOYMENT COMMUNICATION Introduction composing application messages Writing CVs Group Discussions Interview skills Impact of Technological Advancement on Business Communication, technology enabled Communication Networks Intranet, Internet, s, SMS, Teleconferencing, Videoconferencing Mock Drill # USE OF CURRENT AFFAIRS MOCK DRILL 87.5% Outcome Students build interviewing, conversational abilities Students get familiar using different vehicles of and choosing the right one for the situation LAB 9 Students will be asked to write THEIR CVs using word format

8 VIII 23 thru 26 Objective Practical Components Students to run a meeting with agenda Students to do an interview for a position Meeting identifying areas of concern Role play on Business Etiquettes 27,28 Revision Mock Drills # Effectiveness of Mock Drills # For news paper clipping, students will be asked to collect management related articles in news papers Table 2 Presentation Topics \ S.No. Presentation Topics 1 Students will be asked to give a presentation on the below topics.

9 Presentation topics for Managerial Communication 1. How Colour Affects Communication 2. Audio and Visual Signals and Their Use in Communicating in Business and Industry 3. Non-Verbal Communications: Differences Between Cultures 4. Communication Problems in (xyz) Company and Solutions 5. Cutting Costs in Communications 6. How Teles Will Change Management Communications 7. Techniques for Improving Listening 8. How Annual Reports Communicate to Stockholders (Specific tools used) 9. Developing Effective Graphic Communications (Choose a specific type of graphic) 10. How to Have an Effective Conference or Meeting 11. The Origins of Interesting Words 12. Subliminal Communications in Business 13. The Importance of Feedback for Effective Communication 14. Communication: The Effective Use of Audio-Visual Aids in Management Presentations 15. The Impact of the Computer on Communications in Business 16. The Relationship Between Communication Ability and Success in Business 17. General Semantics and Errors in Communications 18. How Business Uses Multi-Media Presentations to Communicate with (any group) 19. Semantics: How the Meanings of Words Affect Our Business Lives 20. The Office Grapevine and Management Communication 21. The Employment Interview: Making it Effective (From employee or employer view) 22. The Self-Concept and Writing Ability 23. How the Internet Aids Communication 24. How to Lead an Effective Discussion 25. Communication Networks in Organizations (or in a specific company) 26. Brainstorming as a Tool of Communications 27. Improving the Use of (punctuation, grammar, parts of speech, etc.) 28. Differences in Perception and Their Effect on Communications 29. Using Motivators in the Communication Process 30. How to Use Effectively 31. Handwriting: The Need for Good Handwriting and How Handwriting Communicates (Handwriting Analysis)

10 32. Choosing the Most Effective Communication Medium for Varying Situations S.No. Table 3 Assignments & Additional Work Presentation Topics 1 Students will be asked to write the assignments on the below topics 2 Group discussion exercise on current issues Assignment topics for Managerial Communication Module 1 : Introduction 1. Is the ability to communicate more important to the successful performance of a supervisor, than to the successful performance of a company president? Defend your answer 2. Describe the network of in an organisation which you are familiar. Discuss and explain. 3. Give an example of a word or phrases used in business and in the news, or in our general culture and explain why it can be constructed in several ways depending on the interpreters point of view. Module 2 : Oral Communication 1. Recall a y of the co ersatio s i hich you participated. Did you reflect your part er s feeli g during the conversation? If so, how did you do that? If not discuss why you did not. 2. Recall any of the conversation in which you participated as a listener and describe that how did you communicate to the speaker that you were listening. Module 3: Written Communication 1. Write a clear and effective business message of about 100 words for each of the situation below:

11 a. The vice president of a business firm is impressed by the report submitted by her sales manager. Hence, she sends message appreciating the efforts of the manager. b. You are the senior manager, HR, of your company. You are away from Mumbai for important conference in Delhi. Just the day before you plan to return, you receive an important assignment at Dehradun. Now draft a message to be sent to the chairman of your company. 2. Critically analyze the given websites: a. b. Give Comments on homepage, headings, use of colour, reader friendliness. What changes if any, would you recommend? Module 4: Business Letters and reports 1. Write a persuasive letter to your customer to buy your product. 2. Write a rejection/ refusal letter for the same as a customer. 3. Assume the role of HR manager in your company. You feel the need for introducing a refresher program for the secretaries of all managers. You need funds for running this programme. Prepare the proposal for the same. Module 5: Case method of Learning 1. A case will be given to the students and will be asked to solve the case. Module 6 : Presentation and Negotiation Skills 1. Assume that you must prepare the speech on the importance of making good grads for an audience of college students. Develop some attention gaining ideas for the introduction of this speech. Do the same for a climactic close for the speech. 2. O e s a er of dress, choice of hairstyle, physical characteristics a d the like are perso al. They should ha e o i flue ce on Presentation. Discuss. Module 7 : Employment Communication & Impact of Technology 1. List 5 text messaging shortcuts (B4, BTW, B2U) that you use or know of along with your meaning. Then ask 5 different people to tell you what each shortcut means. Write a short report of your results. 2. What can we expect to see in future technological developments that will affect business? 3. Find a newspaper article about negotiation between two parties. Explain the situation and the process of negotiation and conclusions reached.

12 Module 8 Group Communication 1. You are the CEO of Johnson & Johnson. In a recent press release, reports of your baby powder has been released. It was stated that on lab investigations, cancer causing chemicals were found in your product. You are required to mange media. Explain how you will do it. Table 4 References & Additional Readings S.No. Mod. No. Particulars 1 1, 2, 4, 5 & 7 Business Communication : Concepts, Cases And Applications P D Chaturvedi, Mukesh Chaturvedi Pearson Education, 1/e, Business Communication, Process And Product Mary Ellen Guffey Thomson Learning, 3/E, , 2, 4, 5 & 7 Basic Business Communication Lesikar, Flatley TMH 10/E, & 8 Advanced Business Communication Penrose, Rasberry, Myers Thomson Learning, 4/e, Reference Effective Technical Communication By M Ashraf Rizvi.- TMH, Reference Business Communication Today by Bovee Thill Schatzman Pearson & Education, 7th Ed,, Reference Contemporary Business Communication Scot Ober Biztanntra, 5/e 8 Reference Business Communication Krizan, Merrier, Jones- Thomson Learning, 6/e, 2005

13 Table 5 IA Pattern Test Presentations Assignments 60% 20% 20% Both the tests are mandatory. For Internal Evaluation average of T1 and T2 marks will be considered.. Question Bank 12MBA16: MANAGERIAL COMMUNICATION 3 Marks Questions: 1. Explain the meaning of business? 2. What is a business letter? 3. What do you understand by complementary clause? Give examples. 4. How is hearing different form listening? 5. What is teleconferencing? 6. What are graphics aids? Give examples. 7. What is a flow chart? 8. What is coherence? 9. Describe various approaches of listening? 10. Does memo differ from letter? 11. What is negotiation? 12. What is an adjustment letter? 13. What is a presentation? Explain different types in sentence or two? 14. What is grapevine?

14 7 Marks Questions: 1. Enumerate and explain the objectives of? 2. Explain briefly the principles to prepare a report? 3. What are the essentials of a good business letter? 4. Are seminars different from meetings? Give reasons. 5. Briefly explain the various types of reports? 6. Elaborate on the important features of a paper release? 7. List the different channels of and identify when they are most appropriate? 8. Is downward more important than upward in an organization? 9. Explain the procedure involved in arranging formal meeting? 10. Discuss 3 X 3 writing process? 11. How can various types of visual aids and their medium facilitate? 10 Marks Questions: 1. What is an interview? What are the different types of interviews? 2. The business world has become smaller with technology. Comments? 3. Describe the process and identify its key parts. Explain with an example how this process operates in oral and written messages. 4. What are the components of a long formal report? 5. What is a report? What are the steps involved in report writing? Explain in detail. 6. What is a group? What are the factors in the group? Explain different stages of group decision making? 7. How have advances in technology benn beneficial? What are the limitations? 8. Non verbal is often more significant than verbal. Comment elaborating on various types of non verbal?