IBU RULES FOR ADVERTISING 2014 I INTERNATIONAL BIATHLON UNION 2014

Transcription

1 IBU RULES FOR ADVERTISING 2014 I 2018 INTERNATIONAL BIATHLON UNION

2 IBU RULES FOR ADVERTISING PREAMBLE All the following general regulations apply to all IBU events. Specific regulations applying to particular event types can be found in the Annexes to these Rules and prevail over the general regulations. All the following regulations are to be interpreted and implemented to the effect that safety has priority, and that advertising media may not at any time disturb or disrupt sport-technical operations in the competition areas. 2 IBU RULES FOR ADVERTISING

3 GENERAL REGULATIONS 1 A. PRINCIPLES 1. Legal Basis and Scope of Application The IBU Advertising Rules apply to all IBU events and to any other international biathlon event/ series established by the IBU. Any specific regulations for specific events can be found in the Annexes to these rules. 2. Temporal Scope of Application The standard specifications for printed documents, websites, logos/emblems, trademarks and official event names must also be observed in advance publications/announcements regarding the respective IBU event. All other rules apply from the first official training at the latest, until and including the awards ceremony following the final competition or including the closing ceremony if applicable. 3. Geographical Scope of Application These IBU Rules for Advertising apply throughout the entire venue, including competition facility area (in particular the stadium and course), the airspace above as stipulated in the applicable national laws and related competition and press buildings, unless stated otherwise in these Rules and Annexes. 4. Copyright The IBU is the owner of such trademarks as: a. IBU b. IBU International Biathlon Union c. biathlonworld d. IBU event logos The use of these trademarks is solely permitted as stipulated in these Rules or as defined by written agreement. For all IBU events, the name of the event and the event logo are to be approved by the IBU in advance. 5. National Laws and Exclusion of Certain Types of Advertising All advertising must comply with the laws and rules of the country where the sports event is held. Even if otherwise permitted by such laws and rules, no advertising is permitted for: Spirits (more than 15 % Vol.) Drugs (including medication) Tobacco War related games and/or violent games Furthermore, any political and/or religious advertising or any advertising that includes specific references to participants at the events (e.g. athletes and officials) and/or any defamatory, racist or sexist messages are not permitted. IBU RULES FOR ADVERTISING

4 1 GENERAL REGULATIONS The placing of the own name is allowed but considered as advertising. Advertising for companies that produce nutrition supplements is in principle allowed. Advertising for specific nutrition supplement products is not allowed. Exceptions can only be considered if written guarantee by a WADA accredited laboratory is provided that the product does not contain any prohibited substance that is listed on according to the WADA prohibited list. Advertising of commercial betting companies and/or other betting activities on or with the athletes is prohibited with the exception of state controlled sports lotteries and companies operating non sports betting only, according to the respective national laws. Any other advertising of commercial betting companies and the like on any other advertising means shall be permitted, subject to applicable laws. 6. Definition of Sponsor Logo and Logo The definitions sponsor logo or logo refer to advertising space exploitable by either a producer/ manufacturer or a commercial trademark, as defined in these rules. The term manufacturer refers to the producer of a product, while the term commercial trademark refers to pictorial and/or wordbased insignias (logotypes, pictorial logos or a combination of both) of duly registered firms. Any of the defined logos may be used within the limit of the defined advertising size, if the display of the manufacturer is not obligatory under these Rules. The defined size of the sponsor logo may be used to display either one logo or to display multiple smaller logos for the same brand, within the defined advertising. Any personal national identification such as flags, country names and national symbols are not considered as advertising. 7. Service Personnel The term service personnel refers to all team members, teams service staff, service providers and service companies on venue. 8. Host Venue The following information is permitted to be stated as the host venue : The name of the event venue, the administrative and/or tourism region in which the venue is located, and/or the country in which the venue is located, each depicted as a logotype with a pictorial logo, or a graphic depiction. All three terms may be shown at once on print material; however only two of them may be shown concurrently on the start and finish posts, and on any other spaces intended to feature such marketing according to the IBU Rules for Advertising. 9. Venue Venue means any and all places and areas at the location controlled by the IBU and the local organizing committee (hereinafter LOC ), including the competition facility and areas that are directly related to the IBU event. 4 IBU RULES FOR ADVERTISING

5 GENERAL REGULATIONS 1 B. IMPLEMENTATION CHECK BY THE IBU The host venue and its national federation are responsible to apply the IBU advertising rules. The IBU and its advertising partners will make sure that the specifications for advertising material designated in the IBU Rules for Advertising are provided in time before an event, and that the advertising areas and advertising material are checked immediately before the beginning of an IBU event. The IBU will consider all contractual obligations that have to be observed before taking a final decision. Therefore all sponsors have to be transmitted for prior approval to the IBU. C. OFFICIAL EVENT NAME, TITLE SPONSORS AND PRESENTING SPONSORS The title of the event and the venue are to be written in the Latin alphabet in English, and are to be approved by the IBU in writing in advance. In general the names of all IBU events are to use the following formula: IBU + Event Category (WCH, WC, OECH etc.) Biathlon + Year + Venue. The logo of any IBU event must be approved in advance by the IBU. Names, trademarks, logos and emblems of the IBU and of its contract partners/sponsors are solely permitted as approved by the IBU and such contract partners (Marketing and/or TV contract partner) and sponsors. Any other use of the aforementioned trademarks etc. and any sub-licensing are prohibited without the prior written permission of the rights holders concerned. D. WEBSITES The respective OC is to present the event logo and the sponsors on the official websites after their approval by the IBU. E. PRINT MATERIAL The IBU is to approve any print materials used for IBU events in advance. IBU RULES FOR ADVERTISING

6 1 GENERAL REGULATIONS F. ADVERTISING SURFACES ON ATHLETES AND SERVICE PERSONNEL 1. General All advertising on clothing is to be measured in un-stretched condition. The size of any commercial trademark (name, written logo, graphic symbol) is the surface area within a line that follows the actual contour of the integrated symbol. If the trademark is part of a surface that contrasts in colour, the size will be defined as the total area of the contrasting colour. The size of symbols on items of clothing is measured by placing the item of clothing on a flat surface, such as a table. Apart from advertising surfaces on start numbers (including thigh and training numbers) and apart from any further restrictions arising from these Rules for Advertising, the responsibility for exploiting advertising surfaces on athletes clothing lies with the athletes respective national federations. 2. Start Numbers, Thigh Numbers and Training Numbers The colour of the start numbers must clearly contrast with the base colour of the cloth/fabric (Art ECR). Exemptions from this general rule may be permitted by the IBU, provided the visibility of the start numbers is not compromised. Please refer to Annex A 3.2.3ff of the IBU Event and Competition Rules for the regulations on the sizes of start numbers. Illustration: Start Numbers Illustration: Training Numbers 6 cm 19 cm 12 cm Illustration: Thigh Numbers 2 cm 15 cm 6 IBU RULES FOR ADVERTISING

7 GENERAL REGULATIONS 1 3. Advertising Surfaces on Rifles A double-sided sticker may be placed on rifle stocks, each in the size of 12 x 4 cm. It is to be placed on the 15 x 4 cm large, even surface in such a way that it is not covered or cut off in any place. A free space of 1 cm is to be left on all sides of the sticker in which no other logo may be placed, nor any other symbol or sticker. In addition a maximum of 3 (three) logos or trademarks (pictorial trademark, word-based insignia or logotype) may be shown, and these must be clearly different from the background colour. Their dimensions may not exceed 2 x 50 cm² (2 logos) and 1 x 25 cm² (1 logo) with free placement. The design and the graphic appearance of the rifle may in no way, shape or form depict or imitate logos or logotypes of any sponsors, manufacturers or products. Exceptions for left-handed shooters require the prior approval of the IBU. The manufacturer s logotype may be positioned in the dimensions 1 x 6 cm at the front end of the rifle barrel. Any super-structural parts not required for technical reasons to enable proper rifle functioning are not permitted. 12 cm 15 cm 4 cm 2x 50cm² 1x 25cm² 4. Hats, Headbands, Helmets Teams and athletes hats, headbands or helmets may feature two commercial logos or trademarks on the sides; none of them may be larger than 15 cm², and two same logos on the same side are not allowed. Either one or two logos may be placed on the athlete s hats, headbands or helmets in front with a total of 50 cm 2. The actual vertical positioning (on headbands, adjacent horizontal positioning) is at the discretion of the national federations. However the hat, headband or helmet must show the national team emblem, national flag or name of the country of the federation concerned on the front (forehead) side. The minimum distance between the advertising spaces and the national team emblem/national flag/name of country must be at least 5 cm, measured from the centre of the emblem. The latter must have a size of at least 3 cm² and be designed in such a way that the letters or logo are at least 1 cm in height. If IBU RULES FOR ADVERTISING

8 1 GENERAL REGULATIONS athletes wear a helmet, hat or headband in combination, the advertising may be placed only on one either: hat, headband or helmet. 5. Goggles, Goggle Frames and Goggle Straps The dimensions of goggles, goggle frames and goggles straps must be equivalent to those of commercially available items. Goggle straps may be no wider than 4 cm. Goggles, goggle glass and goggle straps may only show the trademark of the manufacturer as on the commercially available item. If double straps are used, the commercial trademark may be shown on one strap, only. 6. Ear Warmers Only one commercial trademark or logo of the manufacturer may be shown per ear of max. 15 cm² in size. 7. Gloves A commercial trademark or logo of max. 15 cm² in area may be featured on each glove (left and right). The area may be divided in two. 8. Skiing Suit, Thermal Suits, Outer Clothing and Neck Warmers Commercial trademarks or logos official symbol (e.g. military, customs bureau, police) may be featured on skiing suits, thermal suits and outer clothing. The total area of all trademarks/logos/symbols on skiing suits, thermal suits and outer clothing may not exceed 450 cm². Any advertising on skin is prohibited. National federations names and emblems as well as national denominations or flags of the athletes country are not to be considered advertising. The total area of any individual advertising space may not exceed 100 cm². Emblems of one and the same sponsor, and/or more than one emblem of the employer or manufacturer may not be placed one above the other, nor beside each other. If additional items of clothing (such as gaiters) are worn on top of a skiing suit, thermal suit and/or outer clothing, they may not feature any type of emblem or logo. The shape and graphic design of skiing suits, thermal suits and outer clothing may not depict or imitate logos, symbols or products in any manner or form. There are no restrictions on how the advertising space is configured. The design of skiing suits, thermal suits, outer clothing and neck warmers and any additional items of clothing must not display or imitate logos, symbols or products in any manner or form. The logo is permitted in the following positions: on the skiing suit, the thermal suit and the outer clothing on the outer seam of each sleeve (from the collar to the cuff) and on the outer seam of the upper body clothing and of both legs (starting at both armpits to the lower end of the trouser leg seam). In cases where a skiing suit, thermal suit or outer clothing consists of two individual parts (top and trousers), 8 IBU RULES FOR ADVERTISING

9 GENERAL REGULATIONS 1 the foregoing will apply accordingly. The design may not be any wider than 10 cm. Neck warmers may only show one trademark or one logo of the manufacturer with a maximum size of 15cm². Only one neck warmer may be worn. 9. Skis, Bindings, Poles and Other Hardware Products Only the trademarks of the actual manufacturer are permitted. 10. Straps of Rifle Carrying Harnesses On each of the two straps of the rifle carrying harness, one logo of a maximum size of 30 cm² each on the inside and outside i.e. 120 cm² in total may be shown. The producer may place one logo of max. 6 cm underneath the fixation of carrying harness system. An additional logo of max. 30 cm² may be attached on each strap of the rifle carrying harness (inside and outside). The space may also be divided among two sponsors (or manufacturer and sponsor). The outer and inner side of the carrying harness may differ from each other in appearance; however the left and the right strap must have the same appearance in regard to the advertising. 11. Shooting Straps and Arm Loops On the shooting strap and arm loop, one (1) manufacturer s logo is permitted with the dimension of 30 cm². 12. Water Bottle Waist Belts Water bottle waist belts may have one (1) logo with a maximum size of 50cm². 13. Rifle Case/Rifle Bag Rifle cases and rifle bags may only show one (1) logo with maximum total dimensions of 50 x 15 cm. 14. Ski clips Two ski clips may be displayed on the skis, one on each end, tip and tail. The ski clips may have a commercial trademark (written logo or graphic symbol) of up to 50 cm2 on each side, such that only one side is visible from any one perspective. All the commercial trademarks on the two ski clips must be the same. They should be placed so as not to obscure the name of the ski manufacturer. 15. Pole Clips On the maximum two pole clips are permitted, a total of two logos are allowed. The total surface area of the trademark may not exceed 50 cm² per pole clip, all the commercial trademarks on the two pole clips must be the same. IBU RULES FOR ADVERTISING

10 1 GENERAL REGULATIONS 16. Telescopes and Stands Logos are permitted on telescopes on no more than two surfaces per side, each with a maximum area of 50 cm². The manufacturer s commercial advertising is permitted on the stand and stand carrying strap with the dimension of 15 cm² per leg (max. 3 legs) and of 30 cm² on the carrying strap. 17. Umbrellas One (1) logo is permitted on umbrellas with a maximum area of 100 cm². 10 IBU RULES FOR ADVERTISING

11 GENERAL REGULATIONS 1 G. COMPETITION FACILITY AREA 1. Principle Specifications concerning Advertising Media and Presence of TV Camera The competition facility includes the stadium (with grandstands etc.), the entire skiing and shooting area, and all other competition-related ground surfaces, buildings, constructions and installations for hosting the event concerned. The competition facilities at the various event venues are not all alike. For this reason it is not possible to state exact positioning specifications for advertising media. The following fundamental specifications are to be applied accordingly to the respective competition facilities. On account of differing national media legislation and varying contractual circumstances, the details of how to position the advertising media and the TV cameras absolutely must be coordinated with the respective OC, with the TV and advertising contract partners. The final decision is taken by the IBU. On boards, flags and other advertising media, the advertising spaces must not be higher than 120 cm; however there is no restriction on the height of the letters. 2. Banners in Stadium Area, Shooting Range 3.a. Banners as borderline towards shooting range staff 3.b. Banners on course Height max. 150 cm Length of banner(s) in individual positions variable; The maximum length per curve/ banner sequence may be up to 36 m. multiple sequences may be permitted. Any exception to this principle may be granted by the IBU due to the individual circumstances. Unlimited letter height, free choice of banner design IBU RULES FOR ADVERTISING

12 1 GENERAL REGULATIONS 4. Video screens (Start area/course/finish area) Max. 2 sponsors may be featured. The sponsors logotype letter height may not exceed 120 cm. (For information on dimensions, location and surfaces, please see the illustration.) 5. V-Boards V-boards, which will vary in number depending on how many boundary markers are required for the competition concerned. They may in principle not exceed a height of 20 cm and a total length of 100 cm. They must be manufactured in a weatherproof material in a colour contrasting with the snow. Unlimited letter height, free choice of board design 12 IBU RULES FOR ADVERTISING

13 GENERAL REGULATIONS 1 6. Start Installations a) A start structure for the Individual and the Sprint competition as shown in the illustration. (Form and design may be changed with the approval of the IBU). b) A start structure for the Relay, the Mass Start competition as shown in the illustration. c) A start structure for the Pursuit competition as shown in the illustration. Split time installations: IBU RULES FOR ADVERTISING

14 1 GENERAL REGULATIONS 7. Finish marking structure A finish marking structure that has the same graphic design for all the different types of competition is to be set up next to the finish line. The name of the host venue may be featured on the finish marking structure. 8. Distance signs These are to be placed directly beside the intermediate time-keeping device for the aid of the HB in case of TV production, with max. letter height of 10-15cm and featuring the IBU internet address Any exemptions require prior approval by the IBU. The presentation of the HB logo is to be coordinated with the IBU TV partner according to national laws. 9. Shooting Range Advertising is permitted on every third delineation marker separating the shooting lanes (e.g. T-posts) out of a total of 30 such markers, with a maximum size of 70 cm² and a maximum letter height of 5 cm. 10. Shooting Mats Shooting mats are to have a maximum dimension of 200 x 150 cm. Advertising surfaces are permitted on both sides with a maximum width of 40 cm each. 14 IBU RULES FOR ADVERTISING

15 GENERAL REGULATIONS Shooting Lane Numbers According to Art of the IBU Event and Competition Rules, the shooting lane numbers must be cm high, the lines of the numbers must be 3 cm wide, and they must sit on a support post 1 cm thick that is 40 cm high measured from the snow surface to the bottom edge of the number plate. (Explanation: the national federation is to ensure that a free surface of 20-max. 25 x 10 cm is available on each shooting lane number to accommodate the advertising of the IBU advertising partners.) The rear must display the same information as the front side in case of TV/live stream productions. 12. Advertising above the Shooting Range Unless prohibited by contractual obligations to the IBU advertising partner, national federations are principally entitled to present advertising on the bullet catch surface above the targets, as far as it is not situated within the swivelling range of the TV cameras, for their own sponsors and advertising partners on a total length of 90 m, with the advertising space being 1.20 m high and letters not higher than 1 m. It is a further condition that the site conditions, camera positions and concrete geographical conditions of the shooting range permit such advertising measures. In any case the name of venue may be featured in the same size. 13. Advertising below Targets For sizes and surfaces, please see the illustration. IBU RULES FOR ADVERTISING

16 1 GENERAL REGULATIONS 14. Special advertising media 3D-Implementations /Inflatables Max. dimensions of 3D-implementations: 500 x 400 x (width x height x depth) Max. dimensions of inflatables: 500 x 400 x (width x height x depth) All designs require the prior approval of the IBU 15. Car Placement Car placement is included in the car sponsor s contractual benefits. The car can be placed in the shooting range, the stadium or on the course. All designs require the prior approval of the IBU. - Maximum dimensions of the vehicle presentation platform: 600 x 400 x 120 cm - Maximum height of the back wall: 300 cm (from platform base) - Free choice of back wall layout in sponsor s corporate design - The car displayed (type, colour, configuration) and position of the car on the vehicle presentation platform may be freely chosen by sponsor - Free choice of design of the vehicle presentation platform side covers and the car displayed on the platform - Illumination of the car from the inside and outside is permitted (see rules for illuminated advertisement 1.2) - Car placement may also be a two-dimensional display (for example a poster) - unless as otherwise agreed the maximum advertising size of Sponsors-Logo shall be as follows: 16 IBU RULES FOR ADVERTISING

17 GENERAL REGULATIONS 1 - on back wall: 1m² - on car: 1m² - on car platform on all four sides 1m² each. 16. Advertising in Snow - Positioning after approval by the IBU - Maximum dimension 50 m Award Presentation Area (Flower Ceremony)- Advertising wall (behind victory podium) The layout must be approved by the IBU prior to the event. The name of the venue and the year of the event may be printed on the victory wall on a surface 21 cm high and 160 cm long, with a letter height of 19 cm. Only IBU sponsors may be presented. IBU RULES FOR ADVERTISING

18 1 GENERAL REGULATIONS 18. Victory Podium The podium is to be provided by the OC. The layout must be approved by the IBU prior to the event. On the victory podium, the name of the venue may be printed on a surface 25 cm high and 80 cm wide with a letter height of 20 cm, below the IBU LOGO, that is to be place on the top podium. 19. Press Conference Wall The layout of the press conference wall must be approved by the IBU prior to the event. The name of the venue and the year of the event may be printed on the press conference wall on a surface 30 cm high and 120 cm long with a letter height of 26 cm. The logos of the IBU sponsors, IBU partners, IBU supplier and the sponsors of the national federations are eligible for consideration for this purpose. The IBU advertising partner is responsible for the coordination. 20. VIP Tent One board must be provided with the dimensions 2 x 2.5 m displaying all of the IBU sponsors, IBU contract partners for TV and Marketing where applicable and IBU supplying partners as arranged and laid out by the IBU and as positioned by the IBU in a top priority site at the entrance. One board with the dimensions 2 x 2 m must be provided for the national federation as arranged and laid out by that federation, and positioned at a medium-priority site. 21. Other Areas of the Facility At least one board must be provided with the dimensions 2 x 2.5 m showing all of the IBU sponsors, the IBU contract partners and the IBU supplying partners as arranged and laid out by the IBU and positioned by the IBU in a top priority site, preferably at the most central entrance area within the field of view of the flow of spectators. At least one board with the dimensions 2 x 2 m must be provided for the national federation as arranged and proposed by that federation, positioned at a medium-priority site. 22. Accreditation Pass Straps Advertising is permitted on IBU accreditation pass straps in the graphic design pattern shown below (the form and design may be used with the approval of the IBU). 18 IBU RULES FOR ADVERTISING

19 GENERAL REGULATIONS 1 H. AREAS OF ACTIVITY OUTSIDE THE COMPETITION FACILITY The areas of activity outside the competition facility refers to those areas that are not part of the competition facility but that host activities of an official character that are related to the IBU event within the period of one day before the teams arrival until and including the last competition day (e.g. official opening ceremony, victory ceremony, hand-out of start numbers etc.). 1. Logistics offices At least one board, with the dimensions 2 x 2.5 m, must be provided showing all the IBU sponsors, IBU contract partners and IBU supplying partners as arranged and laid out by the IBU, and positioned by the IBU at a top-priority site At least one board, with the dimensions 2 x 2 m, must be provided for the national federation as arranged and laid out by that federation, and positioned at a medium-priority site. 2. Team Captains Meetings/Press and Sponsor Receptions At least one board must be provided, with the dimensions 2 x 2.5 m, showing all the IBU sponsors, the IBU contracting partners and the IBU supplying partners as arranged and laid out by the IBU and positioned by the IBU at a top-priority site. At least one board must be provided, with the dimensions 2 x 2 m, for the national federation as arranged and laid out by that federation, at a medium-priority site. 3. Award Ceremony, Start Number Hand-out and Similar Public Appearances Advertising wall (in the central stage area) The layout of the advertising wall must be approved by the IBU prior to the event. The name of the venue and the year of the event may be printed on the advertising wall on a surface 30 cm wide and 120 cm long with a letter height of 26 cm. Aside from this, only IBU sponsors and sponsors of the hosting national federation will be considered. 4. Official IBU Press Conferences at IBU events A board must be provided with the dimensions 2 x 2.5 m showing all the IBU sponsors, the IBU contracting partners and the IBU supplying partners as arranged and laid out by the IBU. 5. Reporting Results The IBU reserves the right to report the results of the WCH and WC itself in any existing and/or future electronic media whatsoever, and the right to license programs of any kind. IBU RULES FOR ADVERTISING

20 2 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON The general regulations apply. Any specific regulations applying to the WC and WC are defined in this Annex. The exact location, size, extent and lay-out of on-site advertising (advertising is to be interpreted in the broadest sense to include all forms of commercial identification) must comply with the following principles: I. ON-SITE ADVERTISING PRINCIPLES A. The placement of any advertising (in particular any that will appear around action on screen and within view of the camera) is to be decided by the IBU staff after consulting the Marketing and TV partner and considering the national laws. Advertising must not intentionally be positioned between the camera and the action on screen. In addition, advertising must, in principle, be placed in one row only and, except as otherwise permitted in this Annex, must not: - Move, rotate or change in any way that is visible on screen; however this provision does not apply to technical equipment designed to inform viewers of the progress of the events or of any necessary facilities at the venue. - Be animated, fluorescent, and reflective or contain laser. However illuminated or luminous advertising is in principle permitted provided IBU approval, to be withheld for good reasons only. Advertising on mobile supports such as banners, pennants or inflatables which move shall be prohibited. B. Digital/electronic advertising (which includes LED boards) may only be used if it adheres to the following principles: - It may only include limited movement, animation, contrast, muted colours and smooth transitions between different forms of advertising. Accordingly: - Each advertising message must contain one animation at most (any movement of text or graphics will be deemed an animation); - Special effects (such as glow-effect and flashes) and film-like sequences are prohibited; - All messages must move in one direction only. - Before using digital/electronic advertising, a technical test shall take place during similar hours and conditions on the day before or if necessary directly before the respective Competition; C. Advertisements may consist of a maximum of three of the following five items only: - a company name, 20 IBU RULES FOR ADVERTISING

21 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2 - a trademark, - either a single noun, or a description of a product or service or a sponsor s primary activity, - a simple sentence/slogan referring to a product/service/terms of sponsorship*, - a simple non-dominant visual image depicting a product or service, - a contact URL. *subject to IBU approval D. Advertising on clothing and equipment of persons employed or accredited by the IBU and on items such as sporting objects and consumer products will only be permitted as defined in these Rules. E. No audio advertising is permitted during the live television transmission of the event. II. TITLE SPONSOR OF IBU BIATHLON WORLD CUPS / PRESENTING SPONSORS FOR THE WCH As part of the title of the IBU Biathlon World Cup, the name (and/or the logo) of a Title Sponsor is to be used in following format: Title Sponsor + IBU World Cup Biathlon + Year + Venue. For IBU Championships, i.e. IBU winter and summer World Championships, IBU Y/JWCH or IBU OECH, a Presenting Sponsor is allowed using the following format: IBU + Category of Event (WCH, WC, OECH etc.) Biathlon + Year + Venue + presented by (name of presenting sponsor). Such Title and the Presenting Sponsor have the right to be graphically integrated in the event/ series logo. The name of the event and the logo require prior written approval of the IBU. The IBU will provide a template for the layouts of the header and footer of all printed materials relating to the IBU Winter World Championships and the IBU World Cups. The layout will contain both the name of the event and all the logos and trademarks of the IBU and the event-specific sponsors that are to be included. Moreover the Marketing and TV partner Logos are to be integrated. As a general rule this layout must be used in all printed materials provided it is technically printable. Any necessary deviations from the requirements stipulated below require the prior approval of the IBU. The template is mandatory on the following print material: Posters Accreditation passes Official programme folder Flyers Results booklets Results lists Announcement/invitation The layout may be used on the following print material: VIP invitations Parking vouchers VIP vouchers Entry tickets Writing paper IBU RULES FOR ADVERTISING

22 2 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON All other requirements are to be obtained from the IBU headquarters prior to printing any printed materials. The drafts of all printed materials must be presented to both the IBU headquarters and the IBU advertising partner for approval at least seven (7) days before printing. III. START NUMBERS, THIGH NUMBERS AND TRAINING NUMBERS AT WCH AND WC Please refer to Annex A, Art of the IBU Event and Competition Rules for the regulations on the sizes of numbers. As a general rule, the colour of the start number s must clearly contrast with the base colour of the cloth/fabric (Art ECR). Exemptions from this general rule may be permitted by the IBU, provided the visibility of the start numbers is not compromised. In regard to the dimensions of numbers, please consult Annex A to the IBU Event and Competition Rules. In general, the venue may be shown on all start numbers in all competitions underneath the printed start number figure and on the right hand strap of the bib on a space with maximum 50 cm²; the organizing committee s symbol may also be used if desired. In any case, no change may be made to the design including the colours that prevents the clear and unambiguous identification of the start number, especially on TV camera. Any changes including colour changes require the prior written approval of the IBU headquarters. Start Numbers (non-world Cup Leader) Front (chest) numbers must be min. 10 cm in height, and side numbers min. 6 cm in height as per the above rule. Back numbers must have the same design as the front number in reverse (mirror) image. For sizes and surface areas, please see the illustration. The IBU title and/or title of one or both IBU presenting sponsors is to be shown with a total area of 50 cm² on the left strap of all start numbers in all competitions; the IBU title and/or one or both IBU presenting sponsors are to be shown on the left- and on the right-hand side of all start numbers at all competitions with an area of 50 cm² each; and at the bottom of all start numbers at all competitions on an advertising surface of max. 8 cm in height. As a general rule, the full surface is allowed to be covered with the start number sponsor s chosen colour. However, the full surface may only be covered in a colour if that complete colouring does not interfere with the technical visibility of the start numbers; 22 IBU RULES FOR ADVERTISING

23 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2 such colouring must be approved in advance by the IBU. Colouring must be clearly different from leader bibs. WC leaders (all of the above): the host venue may be featured in the form of the event logo on the right strap and in Latin letters below the number with a maximum letter size of 8 cm. Unlimited letter height,, free choice of upper advertisement space design Unlimited letter height, free choice of border design The straps may be coloured and the start number completely coloured after prior approval by the IBU; the IBU may only refuse the layout for important reasons IV. START NUMBERS OF WORLD CUP DISCIPLINE LEADERS AND OVERALL LEADERS WC leaders (total) (yellow start number): in all competitions an IBU sponsor may be shown at the top and on the left- and right-hand side respectively of the start numbers of the WC leaders (total) (yellow start number), and the same or another IBU sponsor may be shown at the bottom. The IBU logo is to be shown beside the number. WC leaders (discipline) (red start numbers): an IBU sponsor may be shown at the respective competitions at the top and on the left- and right-hand side of the start numbers of the WC discipline leaders (red start numbers), and the same or another IBU sponsor at the bottom. The IBU logo is to be shown beside the number. WC leaders (discipline and total) (red/yellow start number): an IBU sponsor may be shown above and on the left- and right-hand side of the start numbers of the WC leaders (discipline and total) who are concurrent leaders of the respective discipline (red/yellow start number), and the same or another IBU sponsor at the bottom. The IBU logo is to be shown beside the number. WC leaders (all of the above): the host venue may be featured in the form of the event logo on the right strap and in latin letters below the number with a maximum letter size of 8 cm. Unrestricted letter height, free choice of upper advertisement space design Unrestricted letter height, free choice of border design. V. THIGH NUMBERS Thigh number stickers must be of the dimensions 15x19cm (with an advertising space on top of 6x15cm) with a number set height of 12 cm and set number thickness of 2 cm (please see Annex A of the IBU Event and Competition Rules). The background may be coloured in a sponsor s chosen colour if there is sufficient contrast between the figure and the background. The number patches must be made of waterproof and, in the case of skiing suits, self-adhesive material. IBU RULES FOR ADVERTISING

24 2 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 6 cm 19 cm 12 cm 2 cm 15 cm VI. TRAINING NUMBERS FOR ATHLETES The colours and design of the training numbers are set yearly by the IBU in consultation with its advertising partner, as per Annex A of the IBU Event and Competition Rules. A sponsor may be presented as shown in the illustration. The maximum height of the sponsor logo is equal to the maximum letter height (10 cm). Unrestricted letter height, free choice of upper advertisement space design VII. BIBS FOR SERVICE PERSONNEL The colours and design of the bibs for team staff members and photographers are set yearly by the IBU in consultation with its advertising partner; the design must clearly specify the occupation of the person wearing the bib. A sponsor may be presented as shown in the illustration. The maximum height of the sponsor logo is equal to the maximum letter height (10 cm). Unrestricted letter height, free choice of upper advertisement space design VIII. ADVERTISING SURFACES ON RIFLES A double-sided IBU rifle inspection sticker (name/logo of an IBU sponsor) must be stuck on all athletes rifle stocks, each in the size of 12 x 4 cm. This rifle inspection sticker is to be placed on the 15 x 4 cm large, even surface in such a way that it is not covered or cut off in any place. A free space of 1 cm is to be left on all sides of the rifle inspection sticker in which no other logo may be placed, nor any other symbol or sticker. In addition a maximum of 3 (three) logos or trademarks (pictorial trademark, word-based insignia or logotype) of national federation sponsors may be shown, and these must be clearly different from the background colour. Their dimensions may not exceed 2 x 50 cm² (2 logos) and 1 x 25 cm² (1 logo). The design and the graphic appearance of the rifle may in no way, shape or form depict or imitate logos or logotypes of any sponsors, manufacturers or products. Exceptions for left-handed shooters require the prior approval of the IBU. The manufacturer s logotype may be positioned in the dimensions 1 x 6 cm at the front end of the rifle barrel. 24 IBU RULES FOR ADVERTISING

25 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2 Any super-structural parts not required for technical reasons to allow proper rifle functioning are not permitted. 12 cm 15 cm 4 cm 2x 50cm² 1x 25cm² IX. ADVERTISEMENT ON COMPETITION VENUE AREAS RELEVANT TO TV 1. Stadium / Penalty loop a. Banners in stadium/at penalty loop Height max. 120 cm Unrestricted letter height, free banner design Length and quantity of banners is unrestricted and variable Breakers may be used as a vertical borderline (max. width 30 cm) 2. Shooting Range / Roof a. Banners on shooting range left and right side wall and back wall Height max. 120 cm Unrestricted letter height, free banner design Length and quantity of banners is unrestricted and variable Breakers may be used as vertical borderline (max. width 30 cm ) The host broadcaster must receive one banner (max. 600 cm) at one defined space within the shooting range area, agreed upon between the IBU, its advertising partner and its TV partner. The placement has to be compliant to national law. IBU RULES FOR ADVERTISING

26 2 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON b. Banners as borderline towards shooting range personnel Max. 10 banners, max. 400 cm x 80 cm each Unrestricted letter height, free banner design Position and arrangement in front of the shooting range staff, without obstruction of line-of-sight Unhampered access to ramp Advertising above the Shooting Range Unless prohibited by contractual obligations to the IBU advertising partner, national federations are principally entitled to present advertising on the bullet catch surface above the targets, as far as it is not situated within the swiveling range of the TV cameras, for their own sponsors and advertising partners on a total length of 90 m, with the advertising space being 1.20 m high and letters not higher than 1 m. It is a further condition that the site conditions, camera positions and concrete geographical conditions of the shooting range permit such advertising measures. In any case the name of venue may be featured in the same size. c. Shooting Mats Free choice of design of left and right advertising space, max. 40 cm x 150 cm Base colour is generally permitted to vary, but must not change during the competition week 26 IBU RULES FOR ADVERTISING

27 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2 3. Course a. Banners on course (except single positions) Banners on course may have a height of max. 120 cm. Unrestricted letter height, free banner design- The maximum length per curve/banner sequence may be up to 36 m. multiple sequences may be permitted. Any exception to this principle may be granted by the IBU due to the individual circumstances. Breakers may be used as a vertical borderline (width max. 30 cm). b. Banners on Single Position Height max. 150 cm Variable length of) banner(s) at individual positions Unrestricted letter height, free choice of banner design 4. Installations in Stadium/ on Course Regarding the form and dimensions of start and finish installations, please see the illustration. IBU sponsors and host venue must be featured on such installations. The design is to be approved by the IBU. a. Installations for Individual Start IBU RULES FOR ADVERTISING

28 2 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON b. Installations for Mass Start, Pursuit Start, Relay Start and Finish c. Split-Time Installations The exact positions will be decided in agreement with the IBU contracting partners. The form and the overall design may be changed with the approval of the IBU. 28 IBU RULES FOR ADVERTISING

29 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2 X. SPECIAL MULTI-AREA ADVERTISING MEDIA Special advertising medias are advertising media that can be placed within the stadium area, shooting range area or on the course in addition to advertising banners and/or other existing items of advertising defined in these Rules and/or novel, approved items of advertising. Existing special advertising media that have been used by the IBU advertising partners in the past include, for instance, inflatables and car placement. Novel special advertising media refers to advertising media described in these Rules and/or to any other new (and/or previously unknown) advertising media that may be used in the future, after prior approval by the IBU. The IBU advertising partners are permitted to implement the following special advertising media: - Six (6) special advertising media whereof max. two (2) are to be placed in the stadium area and max. four (4) on the course - One (1) car placement, as specified in the car sponsor s contractual benefits - One (1) snow-based advertising spot, subject to IBU s prior approval, which the IBU must not unreasonably withhold. 1. 3D Implementations / Inflatables Max. dimensions of 3D implementations: 500 x 400 x 200 (width x height x depth) Max. dimensions of inflatables: 500 x 400 x 400 (width x height x depth) IBU RULES FOR ADVERTISING

30 2 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2. Car placement - Placement requires the prior approval of the IBU - Car placement is integrated in the particular package of the car sponsor and can be placed in the shooting range, the stadium or on the course. - Maximum dimensions of the vehicle presentation platform: 600 x 400 x 120 cm - Maximum height of the back wall 300cm (from platform base), free choice of layout of the back wall in sponsor s corporate design - Sponsor is free to choose the car displayed (type, colour, configuration) and its position on the vehicle presentation platform - Free choice of design of the side covers on the vehicle presentation platform and the car displayed on platform - Inside and outside illumination of the car is permitted - Car placement may also be a two-dimensional display (for example a poster) - unless as otherwise expressly agreed the maximum advertising size of Sponsors-Logo shall be as follows: - on back wall: 1m 2 - on car: 1m 2 - on car platform on all four sides: 1m² each 3. Advertising in Snow Advertising in snow has to be coordinated in advance and agreed on with the IBU, after consulting the Marketing and the TV partner and observing the national laws. The maximum dimension is 50 m IBU RULES FOR ADVERTISING

31 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2 a. V-Boards V-boards, which will vary in number depending on how many boundary markers are required for the competition concerned. They may in principle not exceed a height of 20 cm and a total length of 100 cm. They must be manufactured in a weatherproof material in a colour contrasting with the snow. The letter height is unlimited and the board design is of free choice. XI. OTHER ADVERTISING PANELS 1. Flower Ceremony and Award Ceremony Back Wall Width max. 450 cm Height max. 350 cm Presentation of IBU and NF sponsors permitted (all in all 56 advertising panels) Host venue letter height: max. 21 cm 2. Press Conference Back Wall Width cm Height max. 225 cm Presentation of IBU and NF sponsors permitted (all in all 74 advertising panels with a width of 600 cm) Presentation WC logo on top left and top right side Host venue letter height: max. 21 cm 3. Accreditation Pass Straps Advertising is permitted on IBU accreditation pass straps in the graphic design pattern shown below (the form and design may be used with the approval of the IBU). 4. Media Compound Interview Wall The wall will be provided by the IBU advertising partner. All TV companies conducting interviews in the mixed zone must use the mixed zone interview wall. The width of the mixed zone interview wall depends on the area of the mixed zone used for TV broadcasting, and will be decided by the responsible on-site IBU staff after consulting the TV and Marketing partner. Certain, separate spaces on the interview wall are available to each respective TV partner. IBU RULES FOR ADVERTISING

32 2 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 5. TV Graphics / Insert There may be no dedicated visual or audio effects and/or references to an online domain or address included in this identification. On-screen identifications will be authorised only for companies whose principal activities include the provision of the equipment used (hardware) and/or the service (software) ( the Company (ies) ). New forms of data processing such as Hawk-Eye and 3D animations shall be subject to the prior written approval by the IBU after consulting the TV partner. Injection/display requirements (this shall be subject to the nature of the sport and/or TV format): a) The identification of the Company providing the timing service shall appear on-screen only at the same moment as information regarding a competitor s time at the finish and/or any other usually accepted moment (e.g. intermediate time/end of shooting session) appears. The identification of the Company providing computing and results service shall appear on-screen only with the display of the data provided by such Company. b) The identification of the timing or data processing Company/Companies on the television screen (signal injection) shall be as follows: Timing: maximum of 4 seconds per identification Data: maximum of 6 seconds per identification Size and position of identifications: a) The height of the letters of the identification of the Companies must not exceed the maximum height of the simultaneous broadcast display of data. The display of any Company s trademark protected logo shall be subject to prior written approval by the TV partner. Identification of the Company s logo on-screen shall be via a static graphic. Notwithstanding this, it shall be permitted for such Company s logo to appear and disappear on screen by zooming in and out. No other movement of the logo, in particular any movement across the screen, shall be permitted. b) The maximum height of television lines for the identification of any Company shall be fixed at 23 pixels for productions in SD (1024 x 576 pixels) and at 44 pixels for productions in HD (1920 x 1080 pixels). The Company s identification shall appear either at the bottom in the centre of the screen and below that of the data display or alternatively in a central position to the right hand side of the data display. The Company s identification may also appear adjacent on top of the data display in a central position if the general layout of the data display reasonably requires this and if this has been agreed by the IBU. 32 IBU RULES FOR ADVERTISING

33 ANNEX 1 ADVERTISING RULES IBU WC / WCH BIATHLON 2 Wording of identifications The Company shall be identified either by its usual trading name which may be in the font of a trade mark protected word and, if requested by the Company, the use of either of the following additional words: a) for timing Companies: timing, watches or similar b) for data processing Companies: computer, data, data software, data networks, data applications or similar Product identification slogans shall be permitted, provided they are registered trademarks for a product and used in a large number of countries. Limit of Provisions/Acknowledgement of Current Practice Any Company seeking an identification in a form or manner other than as specified in this document must seek and obtain IBU s prior written approval (such approval not to be unreasonably withheld) before such identification shall be considered accepted. IBU RULES FOR ADVERTISING