UTBILDNINGSPLAN Marketing Management, kandidatprogrammet, 180

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1 UTBILDNINGSPLAN Marketing Management, kandidatprogrammet, 180 högskolepoäng Programstart: Hösten 2014 Internationella Handelshögskolan, Box 1026, Jönköping BESÖK Gjuterigatan 5, Högskoleområdet TEL (vx) FAX E-POST

2 1(6) UTBILDNINGSPLAN Marketing Management, kandidatprogrammet, 180 högskolepoäng Marketing Management, Bachelor programme, 180 credits Programkod: Fastställd av: Reviderad av: Version: 3,1 JGMMA Council for Undergraduate and Masters Education Council for Undergraduate and Masters Education Diarienummer: IHH 2015/ Programstart: Hösten 2014 Utbildningsnivå: Grundnivå Examensbenämning Filosofie kandidatexamen med huvudområdet företagsekonomi Degree of Bachelor of Science with a major in Business Administration Programbeskrivning To remain competitive in the marketplace, companies are challenged to continuously develop and attune their market offerings to contemporary customer demands and technological change. Likewise, increasing competition for attention reveals the importance of managing and maintaining valuable relationship with all relevant stakeholders. In consequence, more than ever, product development and launch, sales, market reach and communications are matters of great importance. The Marketing Management program takes its origin in this complexity. The aim is to educate students to be well equipped to support companies renewal and growth by leading projects and functions within marketing. To this end, the education is specifically oriented towards the area of marketing, but also gives students a fundamental understanding of general functions in business and of international markets. The Marketing Management programme provides students with an opportunity to spend one semester abroad and to choose courses that will help to individualize their degree. Mål First level education shall essentially build on the knowledge students acquire in national or specially designed programmes at upper secondary school or corresponding knowledge. First level education shall develop the students ability to make independent and critical assessments ability to independently perceive, formulate and solve tasks preparedness to deal with change in working life. In the educational field concerned, in addition to knowledge and skills, students shall develop ability to seek and evaluate knowledge at a scholarly level and ground follow the development of knowledge, and - exchange knowledge with other people, including people without specialist knowledge of the field. Programme specific learning goals Knowledge and Understanding

3 Marketing Management, kandidatprogrammet, 180 hp 2(6) Graduates of the programme will have a general knowledge and understanding of business administration and a specialised knowledge and understanding of marketing management. 1. demonstrate knowledge and understanding in business administration, including knowledge of the scientific basis of the field, knowledge of applicable methods in the field, and in-depth knowledge of some part of the field; and 2. demonstrate a general sense of current research issues in marketing management. Skills and Abilities Graduates of the programme will have acquired problem solving and analytical skills needed for a career with a focus on marketing management, and be effective communicators of activities associated with those skills. 3. demonstrate an ability to search for, gather, evaluate and critically interpret the relevant information for a formulated marketing management problem and also discuss phenomena, issues and situations critically; 4. demonstrate the ability to identify, formulate and solve problems independently and to complete tasks within predetermined time frames; 5. demonstrate the ability to present and discuss information, problems and solutions within marketing management in speech and writing and in dialogue with different audiences; and 6. demonstrate the skills required to work independently in marketing management. Judgement and Approach Graduates of the programme understand the scientific, social, and ethical aspects of practical work and research in marketing management, including the role, use, and development of knowledge. 7. demonstrate an ability to make assessments in marketing management taking into account relevant scientific, social and ethical aspects; 8. demonstrate insight into the role of knowledge in society and the responsibility of the individual for how it is used; and 9. demonstrate an ability to identify their need for further knowledge and ongoing Learning. International perspective Graduates of the programme will demonstrate an international perspective. 10. define concepts and theoretical perspectives for marketing management in an international context and 11. solve problems and exercise analytical skills for marketing management activities in an international environment. Entrepreneurial perspective Graduates of the programme will demonstrate an understanding of entrepreneurship and business renewal. Corresponding Objective: 12. demonstrate basic knowledge about entrepreneurship and business renewal and skills related to that area. The above are in accord with the intended learning outcomes set by Swedish National Agency for Higher Education. Innehåll Marketing Management is a programme for anyone interested in a career as leader in the areas of marketing - including business development, logistics, sales, and communication. For this reason, the

4 Marketing Management, kandidatprogrammet, 180 hp 3(6) core of the programme is business administration with a distinct emphasis on marketing and leadership. The programme also places special emphasis on the international aspects of contemporary markets and entitles students to study abroad for one semester. All courses are taught in English and the fact that JIBS programmes are open to students from around the World, reinforces the international atmosphere. The first two years of study are focused on basic courses in business administration and economics to educate students about the key functions in regards to business as well as the market. In accordance to the programmme aim, several of these courses are specifically designed to provide students with a broad understanding of the various parts of marketing management. To enable graduates to take the lead in projects, courses specifically aimed at providing a foundation in this area are also included. During the third year students, have the chance to personalize their degree. In the fifth semester students study elective courses, either abroad or at JIBS. During this semester, students need to take 30 credits including 7.5 credits in Business Administration at G2F level. It is recommended that students on exchange take marketing subjects such as Business Marketing and Services Marketing as part of their course package, as well as Business Statistics. During the sixth and final semester the degree is further individualized through a bachelor thesis. Each student is required to write a 15 credit thesis in business administration, with a special focus on marketing, under the supervision of a tutorknowledgeable in the subject area of the student s thesis. In parallel to the thesis work, students a rerequired to take a course in Marketing Law and a specialist marketing course (Brand Management). The following paragraphs outline the mandatory courses of the program: Year 1 Autumn 2014 Spring 2015 Year 2 Autumn 2015 E-commerce G1F 7.5 credits Business Statistics 1 G1N 7.5 credits Microeconomic Principles and Mathematics for Economics G1N 7.5 credits Marketing Communication G1F 7.5 credits Spring 2016 Principles of Project Management G1N 7.5 credits Entrepreneurship and Business Planning G1N 7.5 credits Basic Financial Accounting G1N 7.5 credits Business and Academic Communication I G1N 7.5 credits Purchasing and Sales G1F 7.5 credits Supply Chain Management G1F 7.5 credits Marketing Management G1F 7.5 credits Organization and Leadership G1N 7.5 credits Corporate Finance I G1F 7.5 credits Business Ethics G1F 7.5 credits Research Methods, Design Implementation and Analysis G1F 7.5 credits International Marketing G2F 7.5 credits Year 3 Autumn 2016 ElectiveCourses/StudyAbroad During the elective semester students need to take 30 credits including 7.5 credits in Business Administration at G2 Flevel. Students are limited to choose courses within the fields of business administration, economics, statistics, economic geography, commercial law, and language.

5 Marketing Management, kandidatprogrammet, 180 hp 4(6) The elective courses noted during this period are default courses at JIBS if the students do not participate in exchange, academic internship or actively select other courses. Spring 2017 Bachelor Thesis in Business Administration G2E 15 credits International Marketing Law and Consumer Protection (G1N7.5credits) Brand Management G2F7.5credits Students who study abroad during the fifth semester choose their courses at the partner universities in coordination with faculty at JIBS. Accreditation of courses is also done through JIBS faculty. Kurser Obligatoriska kurser Kursbenämning Hp Huvudområde Fördjupning Kurskod Bachelor Thesis in Business Administration Valbara kurser 15 Företagsekonomi G2E EXBP13 Basic Financial Accounting 7,5 Företagsekonomi G1N ACBG13 Brand Management 7,5 Företagsekonomi G2F JBMN14 Business and Academic Communication 1 7,5 Engelska G1N EGAG13 Business Ethics 7,5 Företagsekonomi G1F MGEK13 Business Statistics 1 7,5 Statistik G1N FSFG13 Corporate Finance 1 7,5 Företagsekonomi, Nationalekonomi Valfria högskolepoäng 1) In Semester 5, students have options for courses either at JIBS or through exchange. The courses noted G1F FSAK13 Electronic Commerce 7,5 Informatik G1N MLAG13 Entrepreneurship and Business Planning 7,5 Företagsekonomi G1N ENAG13 International Marketing 7,5 Företagsekonomi G2F MLIN13 International Marketing Law and Consumer Protection 7,5 Handelsrätt G1N JIMG14 Marketing Communication 7,5 Företagsekonomi G2F MLHN13 Marketing Management 7,5 Företagsekonomi G1F MLBK13 Microeconomic Principles and Mathematics for Economics 7,5 Nationalekonomi G1N JMEG14 Organization and Leadership 7,5 Företagsekonomi G1N MGAG13 Principles of Project Management 7,5 Företagsekonomi G1N MGBG13 Purchasing and Sales 7,5 Företagsekonomi G1F MLDK13 Research Methods: Design, Implementation and Analysis 7,5 Företagsekonomi G1F JRMK14 Supply Chain Management 7,5 Företagsekonomi G1F MLCK13 Kursbenämning Hp Huvudområde Fördjupning Kurskod Business Statistics 2 1 7,5 Statistik G1F FSEK13 Business to Business Marketing 1 7,5 Företagsekonomi G2F MLGN13 Leadership 1 7,5 Företagsekonomi G2F MGHN1 3 Service Management and Marketing 1 7,5 Företagsekonomi G2F MLFN13

6 Marketing Management, kandidatprogrammet, 180 hp 5(6) during this period are default courses at JIBS if the students do not participate in exchange, academic internship or actively select other courses. Programöversikt Årskurs 1 Termin 1 Termin 2 Period 1 Period 2 Period 3 Period 4 Entrepreneurship and Basic Financial Accounting, Purchasing and Sales, Marketing Management, 7,5 Business Planning, hp Principles of Project Management, Business and Academic Communication 1, Supply Chain Management, Organization and Leadership, Årskurs 2 Termin 3 Termin 4 Period 1 Period 2 Period 3 Period 4 Business Statistics 1, Marketing Communication, Business Ethics, International Marketing, 7,5 hp Electronic Commerce, Microeconomic Principles and Mathematics for Economics, Corporate Finance 1, Research Methods: Design, Implementation and Analysis, Årskurs 3 Termin 5 Termin 6 Period 1 Period 2 Period 3 Period 4 Valfria poäng, 30 hp International Marketing Law and Consumer Protection, 7,5 hp Brand Management, Business to Business Marketing 1, Business Statistics 2 1, Bachelor Thesis in Business Administration, 15 hp Leadership 1, Service Management and Marketing 1, Undervisning och examination To pass a course, the student needs to fulfil all the course requirements. Examination can be executed in the form of written exam, oral exam, term papers, group and/or individual presentation, and seminar participation. Different methods of examination can be used within a single course. The student will be offered at least three examination opportunities in each examined section. The university is not obligated to offer re-exams in courses a student has already passed. Mandatory workshops, seminars, and assignments can figure within the frame of the course. All courses offered by JIBS will be graded according to the following six levels: A-E constitutes a pass and FX or F is equal to a fail. For workshops, mandatory assignments and participation, it is not unusual that only the grades Pass or Fail are given. Förkunskapskrav Grundläggande behörighet samt Engelska B, Matematik C, Samhällskunskap A. Eller: Matematik 3b/3c, Samhällskunskap 1b/1a1 + 1a2. Tillgodoräknande As from 1 July 2007, a new education and exam structure was implemented A student commencing studies before 1 July 2007 has the right to graduate according to the old system by 30 June A student who wishes to accredit earlier education and activities to be included in the programme degree, should contact the Academic Registrar. Villkor för fortsatta studier To be eligible for study abroad, the student should, at the time of the study abroad application, have

7 Marketing Management, kandidatprogrammet, 180 hp 6(6) completed at least 75 percent of the programme course credits scheduled prior to the study abroad. The following requirement need to be met for students to proceed to the next academic year within the program. For academic year 2 and 3: within the program not fall behind more than 30 credits. Examenskrav To obtain the Bachelor of Science with a major in Business Administration, the student shall complete the course requirements of at least 180 credits, where 90 credits constitute business administration, (with the inclusion of Bachelor thesis of 15 credits). To be eligible for a Bachelor degree in the field of Business Administration at Jönköping International Business School (JIBS) the student must successfully complete at least 6,0 credits within each of the following areas: Accounting Finance Marketing Organization To fulfill the Marketing Management programme the student must have at least 7,5 credits in statistics, 7,5 credits in research methods, 7,5 credits in economics, 7,5 credits in Business law, and 7,5 credits in English. Kvalitetsutveckling Our cooperation with JSA, the student organization, is crucial. This work is conducted on two levels, programmes and courses. Programme level On the programme level students elect student representatives for each track of the programme and each study year of the program. The student representatives and the programme managers meet regularly to discuss courses and the progress of the programme. The representatives stay in contact with course coordinators to share the overall impression and student experiences from courses. In addition, the programme manager, student representatives, JSA and faculty meet annually to discuss the entire programme. Course level On the course level, student representatives from the course and the course responsible meet shortly after the course has started. The purpose is to ensure that the course is working well and if necessary make minor changes. After each course is finished all students perform course evaluations in PingPong, and student representatives evaluate the course on the aggregate level and communicate with the programme manager and the course responsible.