PROGRAMME SYLLABUS Marketing Management, Bachelor programme, 180 credits

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1 PROGRAMME SYLLABUS Marketing Management, Bachelor programme, 180 Programmestart: Autumn 2014 Jönköping International Business School, Box 1026, SE Jönköping VISIT Gjuterigatan 5, Campus PHONE +46 (0) FAX +46 (0)

2 1(6) PROGRAMME SYLLABUS Marketing Management, Bachelor programme, 180 Marketing Management, kandidatprogrammet, 180 högskolepoäng Programme code: JGMMA Confirmed by: Revised by: Version: 3,1 Council for Undergraduate and Masters Education Council for Undergraduate and Masters Education Reg number: IHH 2015/ Programmestart: Autumn 2014 Education Cycle: Basic level Title of qualification Degree of Bachelor of Science with a major in Business Programme overview To remain competitive in the marketplace, companies are challenged to continuously develop and attune their market offerings to contemporary customer demands and technological change. Likewise, increasing competition for attention reveals the importance of managing and maintaining valuable relationship with all relevant stakeholders. In consequence, more than ever, product development and launch, sales, market reach and communications are matters of great importance. The Marketing Management program takes its origin in this complexity. The aim is to educate students to be well equipped to support companies renewal and growth by leading projects and functions within marketing. To this end, the education is specifically oriented towards the area of marketing, but also gives students a fundamental understanding of general functions in business and of international markets. The Marketing Management programme provides students with an opportunity to spend one semester abroad and to choose courses that will help to individualize their degree. Objectives First level education shall essentially build on the knowledge students acquire in national or specially designed programmes at upper secondary school or corresponding knowledge. First level education shall develop the students ability to make independent and critical assessments ability to independently perceive, formulate and solve tasks preparedness to deal with change in working life. In the educational field concerned, in addition to knowledge and skills, students shall develop ability to seek and evaluate knowledge at a scholarly level and ground follow the development of knowledge, and - exchange knowledge with other people, including people without specialist knowledge of the field. Programme specific learning goals Knowledge and Understanding Graduates of the programme will have a general knowledge and understanding of business administration and a specialised knowledge and understanding of marketing management.

3 Marketing Management, Bachelor programme, 180 2(6) 1. demonstrate knowledge and understanding in business administration, including knowledge of the scientific basis of the field, knowledge of applicable methods in the field, and in-depth knowledge of some part of the field; and 2. demonstrate a general sense of current research issues in marketing management. Skills and Abilities Graduates of the programme will have acquired problem solving and analytical skills needed for a career with a focus on marketing management, and be effective communicators of activities associated with those skills. 3. demonstrate an ability to search for, gather, evaluate and critically interpret the relevant information for a formulated marketing management problem and also discuss phenomena, issues and situations critically; 4. demonstrate the ability to identify, formulate and solve problems independently and to complete tasks within predetermined time frames; 5. demonstrate the ability to present and discuss information, problems and solutions within marketing management in speech and writing and in dialogue with different audiences; and 6. demonstrate the skills required to work independently in marketing management. Judgement and Approach Graduates of the programme understand the scientific, social, and ethical aspects of practical work and research in marketing management, including the role, use, and development of knowledge. 7. demonstrate an ability to make assessments in marketing management taking into account relevant scientific, social and ethical aspects; 8. demonstrate insight into the role of knowledge in society and the responsibility of the individual for how it is used; and 9. demonstrate an ability to identify their need for further knowledge and ongoing Learning. International perspective Graduates of the programme will demonstrate an international perspective. 10. define concepts and theoretical perspectives for marketing management in an international context and 11. solve problems and exercise analytical skills for marketing management activities in an international environment. Entrepreneurial perspective Graduates of the programme will demonstrate an understanding of entrepreneurship and business renewal. Corresponding Objective: 12. demonstrate basic knowledge about entrepreneurship and business renewal and skills related to that area. The above are in accord with the intended learning outcomes set by Swedish National Agency for Higher Education. Contents Marketing Management is a programme for anyone interested in a career as leader in the areas of marketing - including business development, logistics, sales, and communication. For this reason, the core of the programme is business administration with a distinct emphasis on marketing and leadership. The programme also places special emphasis on the international aspects of contemporary markets and entitles students to study abroad for one semester. All courses are taught in English and the fact that JIBS programmes are open to students from around the World, reinforces the international atmosphere.

4 Marketing Management, Bachelor programme, 180 3(6) The first two years of study are focused on basic courses in business administration and economics to educate students about the key functions in regards to business as well as the market. In accordance to the programmme aim, several of these courses are specifically designed to provide students with a broad understanding of the various parts of marketing management. To enable graduates to take the lead in projects, courses specifically aimed at providing a foundation in this area are also included. During the third year students, have the chance to personalize their degree. In the fifth semester students study elective courses, either abroad or at JIBS. During this semester, students need to take 30 including 7.5 in Business at level. It is recommended that students on exchange take marketing subjects such as Business Marketing and Services Marketing as part of their course package, as well as Business Statistics. During the sixth and final semester the degree is further individualized through a bachelor thesis. Each student is required to write a 15 credit thesis in business administration, with a special focus on marketing, under the supervision of a tutorknowledgeable in the subject area of the student s thesis. In parallel to the thesis work, students a rerequired to take a course in Marketing Law and a specialist marketing course (Brand Management). The following paragraphs outline the mandatory courses of the program: Year 1 Autumn 2014 Spring 2015 Year 2 Autumn 2015 E-commerce 7.5 Business Statistics Microeconomic Principles and Mathematics for Economics 7.5 Marketing Communication 7.5 Spring 2016 Principles of Project Management 7.5 Entrepreneurship and Business Planning 7.5 Basic Financial Accounting 7.5 Business and Academic Communication I 7.5 Purchasing and Sales 7.5 Supply Chain Management 7.5 Marketing Management 7.5 Organization and Leadership 7.5 Corporate Finance I 7.5 Business Ethics 7.5 Research Methods, Design Implementation and Analysis 7.5 International Marketing 7.5 Year 3 Autumn 2016 ElectiveCourses/StudyAbroad During the elective semester students need to take 30 including 7.5 in Business at G2 Flevel. Students are limited to choose courses within the fields of business administration, economics, statistics, economic geography, commercial law, and language. The elective courses noted during this period are default courses at JIBS if the students do not participate in exchange, academic internship or actively select other courses. Spring 2017 Bachelor Thesis in Business G2E 15

5 Marketing Management, Bachelor programme, 180 4(6) International Marketing Law and Consumer Protection (7.5) Brand Management 7.5 Students who study abroad during the fifth semester choose their courses at the partner universities in coordination with faculty at JIBS. Accreditation of courses is also done through JIBS faculty. Courses Mandatory courses Course Name Credits Main field of study Specialised in Course Code Bachelor Thesis in Business Elective courses 15 Business Basic Financial Accounting 7.5 Business Brand Management 7.5 Business Business and Academic Communication 1 Business Ethics 7.5 Business G2E EXBP13 ACBG13 JBMN English EGAG13 MGEK13 Business Statistics Statistics FSFG13 Corporate Finance Business, Economics FSAK13 Electronic Commerce 7.5 Informatics MLAG13 Entrepreneurship and Business Planning 7.5 Business International Marketing 7.5 Business International Marketing Law and Consumer Protection Marketing Communication 7.5 Business Marketing Management 7.5 Business Microeconomic Principles and Mathematics for Economics Organization and Leadership 7.5 Business Principles of Project Management 7.5 Business Purchasing and Sales 7.5 Business Research Methods: Design, Implementation and Analysis ENAG13 MLIN Commercial Law JIMG14 MLHN13 MLBK Economics JMEG Business Supply Chain Management 7.5 Business MGAG13 MGBG13 MLDK13 JRMK14 MLCK13 Course Name Credits Main field of study Specialised in Course Code Business Statistics Statistics FSEK13

6 Marketing Management, Bachelor programme, 180 5(6) Business to Business Marketing Business Leadership Business Service Management and 7.5 Business Marketing 1 MLGN13 MGHN13 MLFN13 Elective 1) In Semester 5, students have options for courses either at JIBS or through exchange. The courses noted during this period are default courses at JIBS if the students do not participate in exchange, academic internship or actively select other courses. Programme overview Year 1 Semester 1 Semester 2 Period 1 Period 2 Period 3 Period 4 Entrepreneurship and Basic Financial Accounting, Purchasing and Sales, 7,5 Marketing Management, 7,5 Business Planning, 7,5 7,5 Principles of Project Management, 7,5 Business and Academic Communication 1, 7,5 Supply Chain Management, 7,5 Organization and Leadership, 7,5 Year 2 Semester 3 Semester 4 Period 1 Period 2 Period 3 Period 4 Business Statistics 1, 7,5 Marketing Communication, 7,5 Business Ethics, 7,5 International Marketing, 7,5 Electronic Commerce, 7,5 Year 3 Microeconomic Principles and Mathematics for Economics, 7,5 Corporate Finance 1, 7,5 Research Methods: Design, Implementation and Analysis, 7,5 Semester 5 Semester 6 Period 1 Period 2 Period 3 Period 4 Optional, 30 International Marketing Law and Consumer Protection, 7,5 Brand Management, 7,5 Business to Business Marketing 1, 7,5 Leadership 1, 7,5 Business Statistics 2 1, 7,5 Service Management and Marketing 1, 7,5 Bachelor Thesis in Business, 15 Teaching and examination To pass a course, the student needs to fulfil all the course requirements. Examination can be executed in the form of written exam, oral exam, term papers, group and/or individual presentation, and seminar participation. Different methods of examination can be used within a single course. The student will be offered at least three examination opportunities in each examined section. The university is not obligated to offer re-exams in courses a student has already passed. Mandatory workshops, seminars, and assignments can figure within the frame of the course. All courses offered by JIBS will be graded according to the following six levels: A-E constitutes a pass and FX or F is equal to a fail. For workshops, mandatory assignments and participation, it is not unusual that only the grades Pass or Fail are given. Prerequisites General entry requirements and English B, Mathematics C and Civics A and required grade Passed or international equivalent.

7 Marketing Management, Bachelor programme, 180 6(6) Credit Transfer As from 1 July 2007, a new education and exam structure was implemented A student commencing studies before 1 July 2007 has the right to graduate according to the old system by 30 June A student who wishes to accredit earlier education and activities to be included in the programme degree, should contact the Academic Registrar. Continuation Requirements To be eligible for study abroad, the student should, at the time of the study abroad application, have completed at least 75 percent of the programme course scheduled prior to the study abroad. The following requirement need to be met for students to proceed to the next academic year within the program. For academic year 2 and 3: within the program not fall behind more than 30. Qualification Requirements To obtain the Bachelor of Science with a major in Business, the student shall complete the course requirements of at least 180, where 90 constitute business administration, (with the inclusion of Bachelor thesis of 15 ). To be eligible for a Bachelor degree in the field of Business at Jönköping International Business School (JIBS) the student must successfully complete at least 6,0 within each of the following areas: Accounting Finance Marketing Organization To fulfill the Marketing Management programme the student must have at least 7,5 in statistics, 7,5 in research methods, 7,5 in economics, 7,5 in Business law, and 7,5 in English. Quality Development Our cooperation with JSA, the student organization, is crucial. This work is conducted on two levels, programmes and courses. Programme level On the programme level students elect student representatives for each track of the programme and each study year of the program. The student representatives and the programme managers meet regularly to discuss courses and the progress of the programme. The representatives stay in contact with course coordinators to share the overall impression and student experiences from courses. In addition, the programme manager, student representatives, JSA and faculty meet annually to discuss the entire programme. Course level On the course level, student representatives from the course and the course responsible meet shortly after the course has started. The purpose is to ensure that the course is working well and if necessary make minor changes. After each course is finished all students perform course evaluations in PingPong, and student representatives evaluate the course on the aggregate level and communicate with the programme manager and the course responsible.

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