Colgate University Website Content Style Guide
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1 University Website Content Style Guide
2 Website Color Palette Maroon # Dark Orange #e7810b Blue # Gray #58595b Light Orange* #e39615 NOTE: No other colors are to be used within colgate.edu. * Light Orange is not to be used on a white background. It is only to be used when knocking-out of the Colgate Maroon or the image captions within the slideshow Website Style Reference Guide Page 2
3 Web Fonts Garamond Premier Pro, Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Garamond Premier Pro, Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Interstate, Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Interstate, Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Website Style Reference Guide Page 3
4 Type Style Glossary Page Header This style is used for the section header that appears at the top of each content page. Font-family: Garamond; font-style: normal; font-weight: normal; font-size: 30px; color: # Article Intro This style is used for introductory paragraph at the beginning of the page. Font-family: Garamond; font-style: normal; font-weight: normal; font-size: 25.5px; line-height: 1.0em; color: # Content Header This style is used for headlines that appear within body copy. Font-family: Interstate; font-style: normal; font-weight: normal; font-size: 17px; color: # READ MORE This link style is used at the end of any piece of content that you wish to link a reader to another area of the site that has additional content or related content. Font-family: Interstate; font-style: normal; font-weight: normal; font-size: 12px; color: #E7810b; - Bullet points - Bullet link lists - Bullet link lists The bullet style will be automatically generated when using the bullet tab in the text editor. The bullet that you designate as a link will show up in the Colgate gold. You can also designate a word or set of words within the bullet to set as a link. If you do not create a link, the entire bullet will be Colgate gray. Font-family: Interstate; font-style: normal; font-weight: normal; font-size: 12px; color: #E7810b; #58595b Body Copy The body copy style is the default style within the text editor. Font-family: Arial,Verdana,Sans-serif; font-size: 12px; line-height: 1.5; color: #58595B RELATED LINKS The related links style is only to be used for the related links column. Font-family: Interstate; font-style: normal; font-weight: normal; font-size: 10.5px; color: # NOTE: Additional styles are not permitted without approval from the Colgate web content team. Website Style Reference Guide Page 4
5 Type Style Glossary Page Header Article Intro Picture with Caption Content Header Related Links Body Copy is the Default Text Style Website Style Reference Guide Page 5
6 Hero Image Styles Slide show Hero Images Only high-quality images are to be used as a hero slide show image. 1008px X 635px at 72dpi File size should not exceed 120KB Thumbnail Hero Images Thumbnail hero images should always be the same image as the corresponding hero image. 190px X 120px at 72dpi File size should not exceed 45KB Website Style Reference Guide Page 6
7 YouTube Videos Video Placement When placing videos in hero slide shows or within the content area of a page it s important to always use the standard youtube feed. This will ensure consistent quality and functionality throughout the site. Website Style Reference Guide Page 7
8 Caption Image Styles Picture with Caption This caption style is to be used for all captions within the Colgate site. Captions should not be more than two lines long. Two Column Image = 440px X 230px at 72dpi One Column Image = 270px X 154px at 72dpi Picture with Red Line This style is used for secondary images that don t have captions associated with them. One Column Image = 270px X 174px at 72dpi Note: The height of a one-column image can vary within reason, but the width should always be 270px. Two-column images should always be 440px X 230px at 72 dpi. Website Style Reference Guide Page 8
9 Caption Image Styles Expandable Content Block This style should be used when you have a list of content items with minimal content for each item. This style will allow The user to expand and collapse content as needed. Expandable Content Website Style Reference Guide Page 9
10 Content Quick Tips Page Header This heading should always include the page section title. Landing Page Film Strip The content for this area should always be directly related to the content within this section of the site. Article Intro This opening paragraph style should be less than but not exceed 7 lines when possible. Picture with Caption Captions should be concise and no more than 2 lines in length. Content Header Body copy headlines are a simple devices the helps guide the reader through the page and should be used in all page content. Related Links These links are used to direct the reader to other areas of interest within the Colgate website. Only use approved icons that are already in the cms. Body Copy When you have short paragraphs using the two column copy block is recommended. Website Style Reference Guide Page 10
11 Content Quick Tips In-line Slide Show This widget is a great way to highlight content, news posts, or events within the site. One should always use the best quality images that they can, but in the cases that you have an image or story that does not warrant being in the main slide show... this is the area for that type of content. One Column Layout Only use the one column layout when your paragrahs are at least 4 lines in length. If they are any shorter use the two Column. Picture with Captions Captions can also be used to link the reader to additional or relevant information. Website Style Reference Guide Page 11
12 Content Tips Homepage Hero Images Curators of homepage images should ensure the photographs are not only of high quality, but that also properly showcase what makes Colgate University special. Homepage Hero Captions The headlines and captions should be concise with a relevant set of links underneath. While this content can be informational, captions should use a tone/voice that engages the user and beckons them to learn more. Website Style Reference Guide Page 12
13 Content Spacing 25px 35px 30px 25px 38px 25px 75px NOTE: It s important to not add extra spaces before or after page headlines, subheads, or paragraph content. The appropriate padding is incorporated into the CMS. If you come across a page where this is not the case please contact the Colgate web content team. Website Style Reference Guide Page 13
14 Content Spacing 60px NOTE: It s important to not add extra spaces before or after page headlines, subheads, or paragraph content. The appropriate padding is incorporated into the CMS. If you come across a page where this is not the case please contact the Colgate web content team.
15 Thanks
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