Press/Industry Analyst Briefing
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1 Press/Industry Analyst Briefing CTIA 2007 Cindy Christy President, North America Business March 27, 2007
2 Agenda Today s News Alcatel-Lucent in North America The North American Market Alcatel-Lucent as Transformation Partner 2 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
3 CTIA News Verizon Wireless: expected $6 billion contract Virtually the entire portfolio of Alcatel-Lucent products and services: CDMA2000 1xEV-DO Revision A (Rev. A) technology CDMA2000 1X network upgrade including: existing Alcatel-Lucent Packet Switches to support IP soft handoff and Transcoder Free Operation existing Alcatel-Lucent 7750 Service Router also will provide Ethernet aggregation and IP routing. Optical and wireless transmission product families including the LambdaUnite, DMX, 1678, 1671 Alcatel-Lucent 9500 Microwave Cross Connect (MXC) and MDR 8000 Microwave Digital Radios Alcatel-Lucent services is providing comprehensive end-to-end network support, ranging from network integration to installation and maintenance ALU services will also provide support for non-alu equipment-based networks. 3 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
4 Alcatel-Lucent Portfolio Strategy and Rationalization Wireless Wireless Wireline Wireline Convergence Convergence Services Services 4 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
5 Alcatel-Lucent s Position in Today s $30B North American Market Focus Area Mobile Infrastructure Broadband Infrastructure IP Edge Routing/Optical Infrastructure IPTV applications, integration IMS applications, integration Services Enterprise Position #1 in 3G, 33% share of wireless access in North America #1 in DSL in North America #1 in Optical, #2 in IP/MPLS Edge Routing and Carrier Ethernet and fastest growing Market leader with key wins in AT&T, Bell Canada, Sasktel, many others More IMS deployments than any other provider 23% share; key wins at AT&T, TXU/Cap Gemini, Sprint, Verizon Wireless, etc. Market leading position in contact center software; innovative collaboration, VoIP offers Network Transformation drives spending Market growth strong in broadband wireline/mobile access and applications Professional services, consulting, integration becoming more important Large service providers organizing, acting like converged providers 5 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
6 The market changes - Industries collide in battle for subscribers Commoditization of services drives new business models Telephony Domain Service bundling is no longer enough for differentiation Value shifts from connectivity to personalized services Broadcast Domain Web Domain Quality of experience is critical for Wireline Fixed Wireless Mobile differentiation Time to revenue is key for success of new services Innovation and Transformation are priorities for Service Providers 6 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
7 Transformation driven by video service in multi-media bundle Opportunity Broadband IP connections, wired and wireless, are pervasive More than 50% of all download traffic is P2P More than 75% of all upload traffic is P2P More than 60% of traffic is video content Risk Commoditized networks, SP cut out of transaction and ad revenues Loss of control over customer Loss of control over costs Frustrated subscribers don t spend due to complexity of service, device, provider Need Service mix, network architecture, and business model transformation * Mix of file formats by volume of traffic generated over 4 main P2P networks: BitTorrent, edonkey, FastTrack, and Gnutella. Weighted by volume of traffic on each network. ** Source: Technorati 7 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
8 What success will look like for Alcatel-Lucent Customers Highly valued proposition for end-users Simplicity Personalized content & blended services Context-specific user data User-centric services Multi-screen bundle Highly valued proposition for content providers & advertisers Service Providers can win with differentiated value to end users and advertisers with subscriber aware service bundles delivered on service aware networks 8 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
9 Mobile TV Advertising in its infancy, but will become increasingly important revenue Positive experience to date Click-through rates up to 8% Conversion rates up to 5x higher than web Ad matching with mobile content is acceptable segmentation U.S. Mobile Advertising Forecast IDC, 2007 Key mobile advertising successes Short Codes & SMS (eg, GQ, TV) Banner Ads (eg, USA Today & WeatherChannel) Sponsorships (eg, P&G & LimeLife) Brand & Product Placements (eg, Games) Click to Call (eg, Ingenio, Travel and Finance) Idle Screen (eg, Amobee) Coupons (eg, Cellfire) Three times more subscribers will watch ads for free content compared to those willing to pay for content to avoid ads Yankee CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
10 Next horizon of opportunity: Targeting the long tail of multimedia content VoD Opportunity Audience per title Titles 90% of digital multimedia content is not shared Professional Content Creators Prosumers Semi-Professionals End-users = Everybody VoD (films, news, sports, ) Subculture films Regional & Local Community Interest Group Content Friends Fotos & Videos Family Fotos & Videos Recommendations drive demand down the long tail Affinity groups pull people up the long tail 10 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
11 Alcatel-Lucent Focus on Broadband Wireless 1000 Mbps 100 Mbps Peak Peak rate rate doubles doubles every every year year Today 1xEVDO Rev. C WiMAX UMB HSUPA Mobile Broadband LTE WiMAX 10 Mbps 1 Mbps 100 Kbps GPRS CDMA EDGE CDMA xEVDO Rev. 0 UMTS HSDPA 1xEVDO Rev. A 1xEVDO Rev. B 10 Kbps Peak rates are the maximum under a perfect RF condition. Actual rates may be much lower depending on RF conditions 11 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
12 Wireless Business Group The Most Comprehensive Portfolio in the Industry CDMA CDMA Undisputed #1 leader Driving 3G evolution towards EV-DO, VoIP W-CDMA W-CDMA Strong recognition in Tier-1 operators Western Europe, NA, South-Korea GSM GSM Strong GSM/EDGE position 173 customers 93 countries WIMAX WIMAX Leadership in (16e) Wireless Leadership in long-haul Transmission Wireless Transmission #1 Leadership in ANSI market 12 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
13 Convergence Business Group Five Strategic Market Evolution Areas, Enabled by Five Technologies Communication IMS Services 15 Deployments IPTV & MultiPlay Entertainment #1 Triple Play 115+ Deployments Communication Entertainment Payment Charging #1 in Real Time Payment 220+ Customers Network IP/NGN Evolution Unmatched Field Experience 245 IP/NGN Deployments User Management Subs Data Management 1/5 of the world s mobile subscribers 170+ Customers Charging Network Evolution User Management Software + Hardware + Integration Services 13 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
14 Agile delivery of blended services Smooth path to IP-based networks (service-aware & converged) Alcatel-Lucent, the engine of service providers transformation Management of large-scale transformation projects Services Transformation Network Transformation Business Transformation Agile delivery of blended services Smooth path to IP-based networks (service-aware & converged) Management of large-scale transformation projects Service Innovation Multi-access Multi-device Multimedia Smart Network User-aware Service-aware Secure Service Delivery Simplification Common platforms Software upgrade Scalability Innovation, Control, Simplification 14 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
15 Alcatel-Lucent, the undisputed transformation partner Services Transformation IMS Services 20+ full IMS deployments 50+ IMS services customers TV, Video & Music Services 115+ networks 40+ IPTV/Triple Play projects Subscriber Data Management 160+ networks 750M+ subscribers capacity 70+ next gen. deployments Payment 220+ F&M networks 350M+ subscribers 40+ convergent projects Network Transformation Wireless Access 250+ networks 70+ 3G transformation projects 500M+ subs capacity deployed Global IP Transformation 80+ networks IP Service Routing + = 160+ networks IP/NGN Networking 245+ F&M networks 55M+ mobile subscribers 20+ transformation projects IP Broadband Access 125+ transformation projects 120M+ DSL lines Business Transformation Field Proven Services Expertise 500+ customers 40+ IP transformation projects Consult, design, integrate, deploy, maintain and operate IP Transformation Centers 320+ Tier 1 customer visits OSS/BSS 120+ integration projects Network Operations Outsourcing 50+ networks 10 Network Operations Centers Multi-vendor Maintenance 11,000+ agreements Managed Application Services 100+ customers 15 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
16 Growth Opportunities Leverage North America leadership of Next-Gen Networks and expand to IP Transformation Leverage North America IMS leadership to deploy Service Delivery Environment Solutions Innovative Business Transformation Solutions for Carriers / Cable MSOs Extend North America leadership position in Personalized and Blended Services Expand Delivery of Broadband Solutions Deeper Penetration of North America Enterprise with Targeted Vertical Solutions 16 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
17 Alcatel-Lucent Demos at CTIA Network Transformation Mobile Network Infrastructure UMTS Merged Portfolio 3G Long Term Solution Wireless Backhaul User Centric Experience Subscriber Data Management Blended Lifestyle Services w/ims Mobile Interactive Targeted Advertising Mobile Content Services IPTV & Mobile TV Convergence Broadband for all Public Safety Solutions Rural e-education via Wireless BB Service continuity w/universal BB Dual Mode Service Business Transformation Managed Services Mobile advertising in IMS environ. Transforming Communications Mobile Virtual 3D Mobile Network Security Cross-Media Advertising Advanced Metamaterials 17 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
18 Q&A 18 CTIA March 2007 All Rights Reserved Alcatel-Lucent 2007
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Technology and resources page 14
Business overview This section explains how Vodafone operates, from the key assets it holds to the activities it carries out to enable the delivery of products and services to the Group s customers. Technology
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