From yeast to beer Carlsberg in a world where New is Normal
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1 Danish-UK Chamber of Commerce; London From yeast to beer Carlsberg in a world where New is Normal Flemming Besenbacher, Prof. Dr. Scient Chairman for the Board of Directors Carlsberg A/S f.besenbacher@carlsbergfoundation.dk
2 Carlsberg from 1847 to J.C. Jacobsen founds the Carlsberg Brewery 1970 Merger of Carlsberg and Tuborg. Carlsberg becomes a stock listed company J.C. Jacobsen founds The Carlsberg Foundation to support fundamental research 1902 Carl Jacobsen founds the New Carlsberg Foundation to support art The Foundation remains the main controlling shareholder (30.3% shares and 76.5% of the votes) Timeline
3 Carlsberg 2015 No.1 in Northern & Eastern Europe and fourth largest brewer in the world 46,000 employees on three continents 150 markets around the world 37bn bottles of beer sold in 2014* 66bn DKK turnover in Different brands worldwide * 33 cl bottles
4 Three regions 2014 Split Western Europe Eastern Europe Asia Group % of total beer volume % of EBIT
5 Value Creation: Carlsberg s key figures Market cap. billion DKK Volume million hl. 1998/ Operating profit before special items, billion DKK 1998/ % 74, % +552 %
6 From Yeast to Beer, from Science to Business The Carlsberg Laboratory... since 1876 The principal task of The Carlsberg Laboratory shall be to develop as complete a scientific basis as possible for the malting, brewing and fermentation operations. Raw materials Yeast, biotech Ingredients Brewing chemistry
7 Carlsberg Laboratory Scientific achievements Emil Chr. Hansen Johan Kjeldahl S.P.L. Sørensen K. Linderstrøm-Lang Øjvind Winge Martin Ottesen Birgitte Skadhauge Purifying yeast Saccharomyces carlsbergensis Quantifying Nitogen in organic compounds ph concept Purifying Albumin Null-Lox, and Climate Resistant Barley Protein chemistry, dynamics, enzymes Manipulate single yeast cells on a genetic level Subtilisin, an alkaline protease, enzymes
8 Carlsberg is GloCal company We are today competing in an increasingly volatile, complex and changing globalized world.
9 New is normal Everything is interconnected Uncertainty is the new normal Complexity is increasing The marketplace is global The speed of change is increasing Resources are getting scarce Facebook connections across the globe Source: Facebook
10 21 st Century Grand Challenges Minerals Food production Environment and Climate change Population the driver From 7 to 10 billion Conflict and terrorism Biodiversity Water resource Health Energy supply and energy storage
11 What does the world look like in 2028?
12 Urban Challenges Demographic change Urbanization: Half the world population now lives in urban areas 25 cities with over 10 million population (Chongqing, China the most promising city) Safety and security Urban Challenges Health care 300 cities with over a million population Scarcity of natural resources Climate change
13 Carlsberg committed to growing responsibly FOCUSING ON RESOURCES & ENVIRONMENT HEALTH & WELL-BEING PEOPLE & POLICIES
14 Carlsberg committed to growing responsibly YOLO = you only live once
15 The Knowledge Quadrangle: Innovation Research Business Innovation Education
16 Bridging the Valley of Death R&D grants Knowledge institutions/ Entrepreneurs Financial sector Acceptable risk Public funding Research Development Private money Market
17 : Interdisciplinary Nanoscience Chemistry Biology Physics Mol. Bio. Nano-Energy materials Nanomaterials Nanomedicine Nanobiotechnology Nano-photonics Nano-Food Nano-Toxicology Medicine Nano-Synthesis Nano Tools Modelling
18 The next industrial revolution: Converging Technologies Genome Neurons Tomorrow s Industrial Base Atoms Bits
19 Innovation often relies on interdisciplinarity
20 BEER probably the best beverage alcohol drink Healthy reasons to Thirst for Beer More vitamins Source of silicon 90-94% Water 5% Alcohol 0,5-4% Minerals 1-6% Carbonhydrates 0,1-0,6% Proteins 0,5% CO2 Positive water balance Lower alcohol density Fewer calories Source of hops
21 Beer in moderation has beneficial health effects Take-out: Drinking beer in moderation has beneficial effects on many aspects of health including reducing the risk of cardiovascular disease The health benefits described are the result of light to moderate, or responsible, consumption of beer and the effects on health are quite the opposite when consumption levels rise. Source: Corrao G, Rubbiati L, Bagnardi V, Zambon A and Poikolainen K (2000). Alcohol and coronary heart disease: a meta-analysis. Addiction, 95(10):
22
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