The Telco-OTT Opportunity
|
|
- Gertrude Mason
- 7 years ago
- Views:
Transcription
1 The Telco-OTT Opportunity Kineto Wireless, Inc. Worldwide Headquarters 670 N. McCarthy Blvd., Milpitas, CA 95035, USA Kineto Wireless, Inc. All rights reserved.
2 Introduction The evolution of mobile telephony and messaging from legacy, circuit-switched systems to a newer, wider range of all IP-based communications services is happening right now. However, it is the new, internet-centric Over-The-Top (OTT) players that are acting as first movers in this space, rather than the mobile operators themselves. Having realized the potential for simple, purpose-built applications on smartphones, these new OTT service providers have, in a relatively short period, carved out a sizeable niche of the mobile communications market. As the number and popularity of OTT services increases, so does the impact to mobile operators in reduced voice and messaging traffic, revenues, brand image and customer mindshare. To recapture the high ground, mobile operators must develop and/or accelerate plans for a competitive portfolio of new services of their own, taking maximum advantage of their key differentiators as the mobile network provider. This paper discusses the pro-active steps that mobile operators may take to address these near-term challenges, focusing on the path to deployment of a competitive, branded, Telco-OTT services portfolio. An Uncertain Future Mobile operators face an unprecedented threat to their business models from a confluence of disruptive new technologies, applications and players in the market. While their basic role as cellular access network provider is not at risk, their more lucrative role as trusted communications services provider most certainly is. Operator Services In the near-term, the primary threat will be from OTT services providers seeking to supplant the operator s own core telephony and messaging products. This is intensified by the emergence of WebRTC as a tool for enabling (initially) consumer-to-business voice communications from any capable browser directly over the Internet, again bypassing the operator s traditional telephony service. As the mobile network becomes ever friendlier to web-based services and tablet-based computing, Internet giants, such as Apple, Google and OTT Services 0-3 Years WebRTC 2-4 Years Internet Giants: Google, Apple, Microsoſt... >3 Years Microsoft, will surely seek to extend their influence over both the network and user to the detriment of both native mobile service providers and OTT providers alike. If mobile operators, either acting alone or together as an industry, are unable to respond effectively to the near-term threat, then their ability to respond to subsequent challenges will be just that much more difficult. Near, medium and longer term threats to the mobile operator. 2
3 The scale of the OTT threat in each market varies based on two factors: the level of smartphone penetration; and the prevailing tariff structure for basic communications services. Smartphones empower the user to choose alternate services that compete with the operator s core offerings; high tariffs for telephony and SMS provide the reason for them to do so. Increasing Smartphone Penetration POTENTIAL END GAME Operator at risk of becoming purely lowestcost bidder for data service. Can compete only on coverage, capacity and price of data. OPERATOR RISK: LOW Has time to create value for own services and matching tariff structure prior to the inevitable rise in smartphone usage. In general, those markets with a fast-growing percentage of smartphone users and with higher tariffs for telephony and messaging are most at risk of short-term erosion of their services revenues as users rapidly switch to using third party OTT products. Conversely, markets that have low smartphone penetration (often due to regulatory blocks on operator-subsidized phones) and already low rates for telephony and SMS are less likely to be facing an OPERATOR RISK: HIGH User base will rapidly move to use of OTT apps and services to bypass expensive domestic and roaming tariffs leading to rapid operator revenue decline. OPERATOR RISK: MEDIUM Has short time to prepare for inevitable rise in smartphone adoption and follow-on drop in revenues. immediate OTT challenge, but must still plan for the inevitable rise in smartphone adoption. Those markets where the operator already experiences high smartphone penetration and relatively low tariffs may face a tough battle to reverse the trend in declining revenues per user. The rapid growth in third-party OTT services presents several problems for the mobile operator. Average Services Tariffs Lower to Higher Risk assessment: the OTT threat to operator revenue. Reduction in Voice and Messaging Revenues Messages and voice minutes carried over an OTT service represent lost revenue opportunity and, as importantly, lost margin as these services are generally profitable. For example, Ovum predicts that by 2016, OTT social messaging alone will cost the global mobile business $54bn in lost income. 130% CAGR Global mobile OTT communications. $ 50B $ 40B $ 30B $ 20B $ 10B 3
4 Voice Telephony Relevance to the User As their reliance on traditional communications services declines, users will likely begin to perceive these services largely as backup options rather than as their primary communication tools. For example, as peer-to-peer VoIP, messaging and WebRTC voice make their presence felt, traditional telephony services may be relegated to the voice communications method of last resort and will no longer be as highly valued. Customer Relationship & Brand Loyalty While new entrants such as Skype, Viber, WhatsApp, and even more established players, such as RIM with their BBM product, have a clearly identifiable brand associated with their service offering, mobile operators in the past have had no such compulsion to brand their own basic communications services. Consequently, the future user is more likely to associate their smartphone and the services they use with the OTT brand, further weakening the operator s relationship with the customer. Therefore, as core mobile messaging and telephony products are supplanted by newer OTT services that appear only as streams of data over the operator s packet service, there is a substantial risk that the mobile business becomes that of a cellular internet access provider only. With few other tangible, value-added services, operators will end up competing only with each other based on coverage, capacity and price per megabyte of data, rather than being well positioned to compete with the new entrants for higher value services. Operators should therefore realize that: Core telephony and messaging usage is heading into a gradually steepening decline. To continue to be perceived as vital communication services providers, they must further differentiate, add value and be recognized as leading the same path on which their users are treading; and just as their users communication choices are changing, so must the operator s tariffs plans change to accommodate the swing towards data-centric, IP-based communications services. Addressing the OTT Challenge Aside from a do nothing approach, there are four positive actions that operators may consider to address the OTT challenge: Block, Bundle, Joyn or Telco-OTT. Block Operators can attempt to block user access to, or charge premium access rates for OTT services. In the few cases where this has been applied to date, it is both wildly unpopular within the user community and detrimental to the business (e.g. strongly negative publicity) and is no longer to be considered as a recommended course of action. 4
5 Bundle Several operators are experimenting with packaging existing services tactically in such a way as to make the financial benefits of OTT less clear in comparison. In the short term this may be enough to retain some level of customer loyalty. As a longer-term option this does not address some of the primary use cases for OTT apps, such as to fill the feature gap in existing services (for example, for efficient group messaging). Joyn TM Joyn, the GSMA s IP-based communications specification and brand, is the default industry approach for its member companies to introduce new, competitive services such as chat, image sharing and file transfer. Its primary differentiation compared to thirdparty solutions is that the community spans all Joyn-enabled operators in much the same way that telephony and SMS does today, making the service ubiquitous throughout the operator community. Joyn does have its challenges, however, with several of these outside of an individual operator s direct control. A long time in development and with a very slow introduction to the market, it relies heavily on device manufacturer commitment to the technology (availability out of the box), offers a very prescriptive definition for how the service will appear to the user (some operators may not care to be limited by the requirements of the Joyn brand) and really comes into its own only when all of the operators in a single market are inter-connected (Joyn is only available directly to subscribers of each operator offering the service). Joyn as it exists today may therefore best be considered as a necessary but insufficient approach to tackling the OTT threat. Telco-OTT Traditionally, access to mobile services has been via the mobile operator s closed access network only. Telco-OTT describes a new approach that operators must likely adopt to be able to compete effectively with the new OTT players. Operators, too, must now make their services available over any IP access network anywhere in the world, just as their users are becoming accustomed to from third-party providers. While this is certainly a radical departure from the closed and localized mobile environments of the past, it is perhaps the key to maintaining the role of the operator as the primary communications services provider to their own subscribers. Not only that, but the use of alternately-funded access networks brings potential additional benefit by reducing load on the expensive and complex mobile access network at what is a relatively low cost to the mobile operator. Of the four alternatives highlighted above, Joyn and Telco-OTT are the most realistic and forward-looking options. Telco-OTT as a viable operator strategy is discussed further in the remainder of this paper. The Telco-OTT Option Operators should, of course, plan for the prescribed GSMA path through Joyn to the eventual goal of a globally inter-connected network. However, they may also hedge that bet by undertaking a parallel Telco-OTT track where success is not quite so dependent on factors outside of their immediate control. There are several different paths to a Telco-OTT product, including openly partnering with existing third-party OTT service providers, private labeling an existing OTT service, or to build and deploy a new, wholly-owned service. 5
6 OTT Partner Several operators have already chosen to openly partner with existing, popular OTT service providers (e.g. 3 Hong Kong with WhatsApp). The operator may add value by, for example, offering to their users unmetered Telco-OTT transactions from the partner service in their network so that existing data plans are not impacted. While this may rapidly introduce a Telco-OTT service, it provides the operator with little control over the direction or quality of those services, weakens the relationship with their customer base (do customers that prefer to use a different OTT app feel marginalized?) and is only as strong as the longevity of their partner s brand. Private Label Operators can choose to private label a third-party service to represent the operator s brand rather than that of the background service provider. This approach can also provide a quick time to market to get the operator into the game. However, as a longer-term strategy it is likely that the operator will at some point have to migrate or recreate the service inhouse to bring the cost structure in-line with the needs of the business. Deploy Own The optimal long-term approach is for the mobile operator to deploy a homegrown Telco-OTT service over which they have complete control, but which is able to interact fully with similar initiatives within the wider operator community. As this may not be the fastest route to market given the organizational and technical challenges that accompany this choice, the mobile operator may have to be prepared to change the way in which they approach new service deployments. Early Telco-OTT initiatives, such as the Tu Me service from Telefonica Digital, have already shown this to be the case. While several years ago such a move would have meant a large-scale, internal IT program to develop the infrastructure for this type of service, the more recent availability of numerous vendors that provide standardized building blocks to choose from means that the cost, time to market and risk factors of this type of program may be reduced. The potential benefits of electing to deploy-your-own Telco-OTT service include rapid innovation of new features and services, a lessened dependence upon device manufacturer support and greater control over the product roadmap, brand and market positioning of the Telco-OTT service, compared to the alternatives of partnering and private labeling. Clearly, then, the option to deploy a fully owned Telco-OTT service is likely to be the preferred longer-term strategy for the mobile service provider community. But how should such a service be presented to the user, what features should it have that separate it from existing OTT apps and services, and what baseline technology and architecture will provide the best return on network investment? Envisioning the Operator s Telco-OTT Solution The Deploy Your Own Telco-OTT strategy is by far the most interesting in terms of the operator having the greatest influence and control over the long-term success of the service. Operators planning for this course of action should understand and utilize their key differentiators over third-party OTT platforms and services; they have several clear advantages as the user s primary service provider. The potential to inter-connect with other network operators for ease of any-to-any communications, just as with telephony and SMS today, A desire to include their existing services and capabilities within the new Telco-OTT service, rather than an intention to exclude them, 6
7 Control over how such services are tariffed when carried over the cellular network, The necessary relationships with the device OEMs to create a simple out-of-the-box user experience. In order to maximize these advantages, there are clearly several key areas that a successful Telco-OTT strategy must focus on. Powered by RCS: The Path to Ubiquity Mobile operators will benefit if the Telco-OTT service is available as a global, any-to-any communications tool. Users don t worry whether a friend or colleague is using a compatible telephone service when making a voice call to them, so why should sending an instant message or sharing a photo be any different? While existing OTT services may be considered global in nature, Telco-OTT could enable each operator to introduce their own, targeted and branded Telco-OTT apps while remaining compatible within the global network. You won t have to know in advance if a friend is using the same or a compatible application; just like sending an SMS, it will work. Of course, this can only happen if all of the operators choose the same technology to support their Telco-OTT services. Fortunately, the GSMA s Rich Communications Suite (RCS) is a set of mobile industry-standard specifications designed to do exactly this and, in fact, the GSMA s Joyn approach to the introduction of IP-based communications is based on a subset of the full RCS portfolio. Therefore as the technology of choice for launching a Telco-OTT service, RCS should be the first consideration for the network and services platform. Recognizing that some providers may not be in a position to build their own IMS/RCS core before bringing a Telco-OTT service to market, operators may also take advantage of one of the available hosted RCS network solutions to enable a pilot, soft-launch or even a commercial launch using a private labeled, third-party network service. Hosted RCS services can operate either as standalone solutions requiring no IMS core and little integration with the operator s IT systems, or can operate as a remote adjunct to the operator s already deployed IMS core. At a later date, the hosted service may be integrated within the operator s home-grown RCS/IMS system to bring the service in-house. Play to Your Strengths: Embrace Telephony and SMS OTT communications apps are generally designed to direct traffic away from the operator s service platforms and towards the OTT provider s network and therefore to generally shield the operator s services portfolio from users of the OTT app. For the mobile operator, a Telco-OTT service represents an opportunity to create a differentiated user experience by leveraging telephony and SMS as communications options within the service itself. Not only will this provide the user a simple choice of which voice or messaging service to use from within the Telco-OTT app, it also enables the operator to firmly associate their regulated services with their Telco-OTT branding strategy. SMS 7
8 This is the first step to recapturing lost mindshare and brand loyalty back from the OTTs. Putting the operator s branding front and center for always-available and critical services can create a more positive brand image, one that is associated with successful calling and messaging outcomes rather than being considered only in times of failure. Third-party OTTs don t relinquish their key services interface to Google, Apple, Samsung or HTC, so why should the mobile operator? As the network access provider and Telco-OTT services provider, the mobile operator is in a unique position to structure attractive tariffs and packages for their subscribers. For example, to zero-rate all Telco-OTT traffic originating in their cellular access network such that it doesn t count towards a monthly data bucket. As users become more demanding in terms of messaging content and other services requiring higher bandwidth, OTTs that do not have this flexibility must rely more and more upon their user s ability to afford the mobile data plan in support of the third-party service. Follow the App Model Operators are used to working with their device OEMs to package applications and services such that the out-of-the-box experience is pain-free and positive for the user. Here, the Telco-OTT app can be pre-loaded on the device and programmed to automatically register, activate and download its configuration information when first used, making the initial user experience as transparent as possible. For smartphones already in the field, or bought through different channels, a downloadable version of the Telco-OTT should be available in the appropriate store for the device OS. Of course, the Telco-OTT service must match up to alternate OTT services in other ways too. For example, it should be available over both the cellular radio network and over Wi-Fi, at home or abroad and offer good overall feature parity. Summary Mobile operators must successfully negotiate near-term challenges from third-party OTT players in order to remain a strong, competitive force as further threats to their business emerge. To remain relevant in a world where an overabundance of new and easily accessible communications tools appear each year, mobile operators must recognize the need to deliver their own, competitive Telco-OTT service offering. The mobile industry is best served by each operator selecting a services platform that will be widely deployed and interoperable between mobile networks, and the GSMA s RCS technology is undoubtedly the preferred choice. The availability of a variety of core RCS platforms from established and new software manufacturers, in addition to a range of hosted RCS network and service offerings, means that there is a wide and diverse choice of products within the RCS ecosystem from which the operators can select. Each operator should be free to develop their own new and compelling feature set to stimulate the user experience. Existing telephony and messaging services should be incorporated into the mix to raise awareness in the user base that it is the operator that provides these key services, as well as to re-generate interest and loyalty in the operator brand in the face of the OTT threat. Operators must offer attractive pricing plans to encourage use of the Telco-OTT service in preference to third-party OTT offerings and the service should be offered widely over both mobile and fixed (Wi-Fi) networks, perhaps even to non-mobile subscribers in addition to existing customers as and when necessary. 8
9 The shift to new communications services is inevitable, the OTT threat is real and yet the opportunity for mobile operators remains substantial. A strong Telco-OTT vision all the way from the user-facing application to the RCS core network and beyond will enable mobile operators to remain relevant as trusted providers of communications services long into the future. Kineto Wireless and Telco-OTT Kineto has a long and successful history in developing the fore-runners of today s Telco-OTT applications and services for mobile platforms. For example, the company provides mobile access to core telephony and SMS/MMS services over broadband Wi-Fi/IP networks for millions of users, beginning even before the rise of the smartphone phenomenon. A proven track record of working closely and directly with the majority of the major device manufacturers sets the company aside from other run-of-the-mill application developers. Kineto understands the mindset of the manufacturer, the OS provider and of the mobile operator and knows what it takes to design, develop and test applications that meet the quality, performance and usability demanded by the telecoms market. Joyn is a certified trademark of the GSMA. 9
Smart VoIP Enabling Mobile Operators to Deliver OTT VoIP
Enabling Mobile Operators to Deliver OTT Kineto Wireless, Inc. 1601 McCarthy Blvd. Milpitas, CA 95035 Tel: +1 408 546 0660 2012 Kineto Wireless, Inc. All rights reserved. www.kineto.com Introduction Today
More informationOver the Top. Operator Threat and Opportunity
Over the Top Operator Threat and Opportunity By Michael Dargue and William Wadsworth Recent years have seen the rapid consumer adoption of over-the-top applications for voice and messaging communications.
More informationSmart Wi-Fi A Smart Offload Solution for Smart Phones Kineto Wireless, Inc.
A Smart Offload Solution for Smart Phones January 2010 Kineto Wireless, Inc. 1601 McCarthy Blvd. Milpitas, CA 95035 Tel: +1 408 546 0660 2010 Kineto Wireless, Inc. All rights reserved. www.kineto.com The
More informationWi-Fi Calling (and Texting) For Mobile Operators
Wi-Fi Calling (and Texting) For Mobile Operators How Operators Can Leverage Existing Wi-Fi Networks to Solve Voice Coverage Challenges within the Home Kineto Wireless, Inc. Worldwide Headquarters 670 N.
More informationTop 10 Questions about VoWiFi
Top 10 Questions about VoWiFi Copyright 2015 For over ten years, Taqua has worked with mobile operators from around the world as they ve looked to deploy VoWiFi services. Taqua has also been fortunate
More informationOpportunies in IP Messaging
Whitepaper Opportunies in IP Messaging Table of Contents 1 Changing one thing changes everything 2 Competing for the new customer 3 Enabling SMS and MMS in LTE and networks 4 Enabling SMS in IP networks
More informationBT IP Exchange helps mobile operators accelerate VoLTE deployment
Mobile operators face a huge task: the longterm evolution (LTE) of technology already drives a commercial revolution in the way networks are deployed and interconnected and the way services are launched
More informationDefinition of Mobile Instant Messaging (MIM) Systems
J son & Partners Consulting Company presents the results of the research Mobile instant messaging systems as a direct threat to SMS. Definition of Mobile Instant Messaging (MIM) Systems MIM (Mobile Instant
More informationSmart Wi-Fi A Smart Offload Solution for Smartphones
Smart Wi-Fi A Smart Offload Solution for Smartphones Kineto Wireless, Inc. 1601 McCarthy Blvd. Milpitas, CA 95035 Tel: +1 408 546 0660 2011 Kineto Wireless, Inc. All rights reserved. www.kineto.com The
More informationOTT, COMPETING OR COLLABORATING OTT ON INDONESIA TELECOMMUNICATION BUSINESS
OTT, COMPETING OR COLLABORATING OTT ON INDONESIA TELECOMMUNICATION BUSINESS Guillaume Mascot December 5 th, 2013 INDUSTRY TRENDS FAST GROWING MARKETS +30% +32% +346% FIXED BROADBAND CONNECTIONS 532 Million
More informationNokia Siemens Networks Mobile WiMAX
Nokia Siemens Networks Mobile WiMAX 1. 2/6 Mobile WiMAX leads the way to wireless broadband access With Mobile WiMAX, the communications industry is another step closer to offering mobile broadband Internet
More informationWhy VoIP Peer to Peer and Social Networking providers cannot ignore Legacy Telecoms! Or why Peer to Peer VoIP needs Voip-Pal IP to succeed!
Why VoIP Peer to Peer and Social Networking providers cannot ignore Legacy Telecoms! Or why Peer to Peer VoIP needs Voip-Pal IP to succeed! Professor Ed Candy Senior Life Member IEEE, Fellow of the IET
More informationCompetitor or Partner?
Manfred Schmitz, Patrick Hung Fai Ma Competitor or Partner? Equipment vendors are getting more and more involved into the telecom operators business via Managed Services Vendors are expanding their service
More informationRoaming Hubs - Enabling Operator Agility in an Evolving Mobile Landscape
Roaming Hubs - Enabling Operator Agility in an Evolving Mobile Landscape Mobile users are getting smarter by the day. It is generally accepted that a better quality service can be found elsewhere if their
More informationOverview of RCS and VoLTE
Overview of RCS and VoLTE David Hutton, Director of Technology, GSMA GSM Association 2011 The Voice challenge for LTE LTE is an all-ip mobile network No support for traditional CS domain voice Multiple
More informationBEST PRACTICES FOR SECURE REMOTE ACCESS A GUIDE TO THE FUTURE
BEST PRACTICES FOR SECURE REMOTE ACCESS A GUIDE TO THE FUTURE The future trend is towards a universal access control model, one which inverts the network so that the protective perimeter is concentrated
More informationResearch Report Charging and Billing for the Digital Economy
Research Report Charging and Billing for the Digital Economy Copyright Openet Telecom, 2013 Index Introduction 3 1. The Future for Traditional Billing and Charging 4 2. Innovating and Accelerating Time
More informationCORPORATE FACTS. The IP Communications Cloud
CORPORATE FACTS The IP Communications Cloud www.jibemobile.com Jibe - the IP communications cloud company - provides an open platform that bridges the gap between carriers, subscribers, and their friends
More informationWhite Paper. The business case for VAVOOMB
White Paper The business case for VAVOOMB SUMMARY For Mobile Operators everywhere traditional revenue streams of VAS and Voice are increasingly under attack from the OTT Voice and IP messaging services
More informationSubtitle. VoIP Trends. What to Expect in 2016. VoIP 2016 Compare Business Products 2015 1
Subtitle VoIP Trends What to Expect in 2016 VoIP 2016 Compare Business Products 2015 1 Contents The VoIP Market Is Set to Grow... 3 Nomadic VoIP Stakes a Claim... 4 Some Key Technologies for 2016... 5
More informationTecnotree Agility Call Completion
Tecnotree Agility Call Completion Product Overview Powering the Digital Marketplace Tecnotree Corporation P.O. Box 93, (Finnoonniitynkuja 7) FIN-02271 Espoo, Finland tel +358 9 804 781, fax +358 9 8047
More informationPQ.01.01.08 v3.0. Voice over Wi-Fi. Datasheet
PQ.01.01.08 v3.0 Voice over Wi-Fi Datasheet Version 1.0 29 January 2015 Wi-Fi to the rescue Telecommunication Operators have always struggled to achieve 100% coverage, and to provide basic services like
More informationMoving Service Management to SaaS Key Challenges and How Nimsoft Service Desk Helps Address Them
Moving Service Management to SaaS Key Challenges and How Nimsoft Service Desk Helps Address Them Table of Contents Executive Summary... 3 Introduction: Opportunities of SaaS... 3 Introducing Nimsoft Service
More informationEfficient evolution to all-ip
Press information June 2006 Efficient evolution to all-ip The competitive landscape for operators and service providers is constantly changing. New technologies and network capabilities enable new players
More informationRCS for Business: Leveraging Enhanced Reliability, Security, and Monetization Opportunities October 2012
RCS for Business: Leveraging Enhanced Reliability, Security, and Monetization Opportunities October 2012 13500 Powers Court Fort Myers, Florida 33912 Phone: +1-239-425-3000 Fax: +1-239-425-6845 www.interoptechnologies.com
More informationLong Term Evolution (LTE) for Public Safety
S T R A T E G I C W H I T E P A P E R Long Term Evolution (LTE) for Public Safety Enabling Flexible Business Models To provide seamless data communication during emergencies, public safety practitioners
More informationOperating from the middle of the digital economy: Integrated Digital Service Providers. By Ed Bae, Sumit Banerjee and Tom Loozen
Operating from the middle of the digital economy: Integrated Digital Service Providers By Ed Bae, Sumit Banerjee and Tom Loozen 2 Operating from the middle of the digital economy: Integrated Digital Service
More informationConvergence: The Foundation for Unified Communications
Convergence: The Foundation for Unified Communications Authored by: Anthony Cimorelli, Senior Product Marketing Manager Onofrio Norm Schillaci, Principal Sales Engineer Michelle Soltesz, Director, Marketing
More informationINTELLIGENT NETWORK SERVICES MIGRATION MORE VALUE FOR THE
INTELLIGENT NETWORK SERVICES MIGRATION MORE VALUE FOR THE Voice over LTE SUBSCRIBER TECHNOLOGY White Paper Mobile operators have invested a lot of time and money in Intelligent Network (IN) services for
More informationNCR Wireless Solutions. A comprehensive wireless portfolio to empower your employees and customers
NCR Wireless Solutions A comprehensive wireless portfolio to empower your employees and customers Enabling today s wireless enterprise Empowering your employees and customers to easily access tools and
More informationOTT communication services worldwide: stakeholder strategies
Research Report OTT communication services worldwide: stakeholder strategies December 2013 Stephen Sale 2 Contents Slide no. 5. Executive summary 6. Executive summary [1] 7. Executive summary [2] 8. Executive
More informationService Quality Management The next logical step by James Lochran
www.pipelinepub.com Volume 4, Issue 2 Service Quality Management The next logical step by James Lochran Service Quality Management (SQM) is the latest in the long list of buzz words floating around the
More informationThe Way to Wi-Fi in a New Age of Roaming. How to Harness Wi-Fi Solutions to Realize the Next Phase of Mobile Communications
The Way to Wi-Fi in a New Age of Roaming How to Harness Wi-Fi Solutions to Realize the Next Phase of Mobile Communications 1 Table of Contents Introduction...2 The New Age of Roaming...2 Why Wi-Fi?...3
More informationNokia Siemens Networks mobile softswitching Taking voice to the next level
Nokia Siemens Networks mobile softswitching Taking voice to the next level Providing an answer for today and tomorrow Evolving technologies Nokia Siemens Networks provides a solid platform for the future
More informationWebRTC. Is Real-Time Headed for the Big Time?
WebRTC Is Real-Time Headed for the Big Time? By Rahul Keerthi and Susannah Hawkins Proprietary models of Real-Time Communication via voice, video and data are facing a significant challenge from WebRTC,
More informationInternet Service Providers & Broadband UK January 2014
Internet Service Providers & Broadband UK January 2014 1. Market overview Industry at a glance In the five years through 2018-19, the industry is forecast to grow at a stronger compound annual rate of
More informationMONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by
MONETIZING THE MOBILE APP A Light Reading Webinar Sponsored by TODAY S PRESENTERS ANDY GRAY Moderator Heavy Reading CASSIDY SHIELD Head of Global Marketing Content, Cloud, Communications 2 AGENDA 1. Service
More informationMeru Education-grade Solutions for Uninterrupted Learning SOLUTION BRIEF HIGHER EDUCATION
Meru Education-grade Solutions for Uninterrupted Learning SOLUTION BRIEF HIGHER EDUCATION WLAN Solutions for Higher Education Many campus networks are being crushed by the bring your own device (BYOD)
More informationMobile Voice ~ Whispers of Change?
WHITEPAPER Mobile Voice ~ Whispers of Change? This whitepaper is an extract from: Mobile Voice Strategies mvoip Opportunities & Business Models, 2010-2015... information you can do business with Mobile
More informationHow to choose the right IP gateway for your VoIP migration strategy. Deployment note
How to choose the right IP gateway for your VoIP migration strategy Deployment note Introduction The purpose of this document is to understand the role a TDM to IP gateway has in providing a migration
More informationCRM Over Voice: Using Voice in New Ways for Service Providers to Retain Subscribers and Strengthen Brand. White paper produced by:
CRM Over Voice: Using Voice in New Ways for Service Providers to Retain Subscribers and Strengthen Brand White paper produced by: March 2009 Table of Contents 1. Executive Summary... 2 2. CRM Today: Why
More informationThe GENBAND IP Interconnect Solution. Natasha Tamaskar VP, Product Marketing GENBAND
The GENBAND IP Interconnect Solution Natasha Tamaskar VP, Product Marketing GENBAND GENBAND Employees 2,200 Solutions Switching, Networking, and Services Operations 50 Service and Support Centers Market
More informationTHE SIX GOTCHAS: COMMON MISCONCEPTIONS IN MOBILE APPLICATION DEVELOPMENT WHITE PAPER AUGUST 2010. Kony Solutions
WHITE PAPER AUGUST 2010 THE SIX GOTCHAS: COMMON MISCONCEPTIONS IN MOBILE APPLICATION DEVELOPMENT White Paper The 6 Gotchas: Common Misconceptions in Mobile Application Development Overview Companies recognize
More informationand an Opportunity for Mobile Operators A sober analysis of the implications of VoIP on mobile operators business
Whitepaper February 2005 VoIP A Threat and an Opportunity for Mobile Operators A sober analysis of the implications of VoIP on mobile operators business As the trend of All-IP is making its way through
More informationEmerging Wireless Technologies
Emerging Wireless Technologies A look into the future of wireless communications beyond 3G Forward: The Public Safety Wireless Network (PSWN) Program is conducting an ongoing assessment of advancements
More informationClients for Unified Communications
Mobile Collaboration with Avaya one-x Clients for Unified Communications Avaya one-x clients deliver a softwarebased user experience that lets you easily deploy consistent mobility and communications strategies
More informationRoadmap for Implementing a Multi-Site IP Contact Center
WHITE Mobility PAPER Roadmap for Implementing a Multi-Site IP Contact Center March 2007 avaya.com Table of Contents Section 1: Executive Summary... 1 Section 2: The Flatten, Consolidate and Extend Strategy
More informationFrance Telecom Orange investor day conquests 2015
France Telecom Orange investor day conquests 2015 France Delphine Ernotte Senior Executive Vice-President, France May 31 st, 2011 1 investor day Conquests 2015 cautionary statement This presentation contains
More informationWhy WebRTC is essential to all telcos and OTT players
Why WebRTC is essential to all telcos and OTT players WebRTC Hong Kong Forum -- How WebRTC will transform business communication and collaboration Dr CW Cheung ( 張 智 華 ) Research Fellow, Consulting Director,
More informationLTE - DRIVING CLOUD MOBILITY TO NEW HEIGHTS. Neil Weldon Dialogic Corporation Ireland ABSTRACT
LTE - DRIVING CLOUD MOBILITY TO NEW HEIGHTS Neil Weldon Dialogic Corporation Ireland ABSTRACT As LTE networks are deployed, broadband access from smart-phones will become ubiquitous, allowing the mobile
More informationMobile Wireless Overview
Mobile Wireless Overview A fast-paced technological transition is occurring today in the world of internetworking. This transition is marked by the convergence of the telecommunications infrastructure
More informationWeb Conferencing: It should be easy THE REASONS WHY IT IS NOT AND THE PATHS TO OVERCOME THE CHALLENGES.
September 2013 Daitan White Paper Web Conferencing: It should be easy THE REASONS WHY IT IS NOT AND THE PATHS TO OVERCOME THE CHALLENGES. Highly Reliable Software Development Services http://www.daitangroup.com/webconferencing
More informationORACLE CRM ON DEMAND RELEASE 26
ORACLE CRM ON DEMAND RELEASE 26 THE WORLD S MOST COMPREHENSIVE CRM ON DEMAND SOLUTION Easy to use Fast to deploy Powerful analytics Pre-built industry solutions Embedded sales, marketing, and service best
More informationReduce Mobile Phone Expense with Avaya Unified Communications
Reduce Mobile Phone Expense with Avaya Unified Communications Table of Contents Section 1: Reduce Inbound Minutes... 2 Section 2: Reduce Outbound Minutes... 3 Section 3: Take Greater Advantage of Free
More informationSA Series SSL VPN Virtual Appliances
SA Series SSL VPN Virtual Appliances Data Sheet Published Date July 2015 Product Overview The world s mobile worker population passed the 1 billion mark in 2010 and will grow to more than 1.3 billion by
More informationConsumerization. Managing the BYOD trend successfully. Harish Krishnan, General Manager, Wipro Mobility Solutions WWW.WIPRO.COM
Consumerization Managing the BYOD trend successfully WWW.WIPRO.COM Harish Krishnan, General Manager, Wipro Mobility Solutions Employees dictate IT Enterprises across the world are giving in to the Consumerization
More informationHARNESS THE POWER OF IP based TELECOMMS
HARNESS THE POWER OF IP based TELECOMMS How a new rich communications service will help Middle Eastern operators succeed in the IP telephony revolution Recent events in the Middle East have demonstrated
More informationhttp://ubiqmobile.com
Mobile Development Made Easy! http://ubiqmobile.com Ubiq Mobile Serves Businesses, Developers and Wireless Service Providers Businesses Be among the first to enter the mobile market! - Low development
More informationHow the Emergence of OpenFlow and SDN will Change the Networking Landscape
How the Emergence of OpenFlow and SDN will Change the Networking Landscape Software-Defined Networking (SDN) powered by the OpenFlow protocol has the potential to be an important and necessary game-changer
More informationThe Future of Customer Data Monetisation
The Future of Customer Data Monetisation By Mike Greening & Tim Heal Customer data monetisation business models are still in the early stages. Mobile operators are currently working to understand how data
More informationService Providers and WebRTC
Whitepaper Service Providers and WebRTC New Product Opportunities Over- the- Top (OTT) services are those that deliver communications features to customers but are apps running on the data network rather
More informationCisco Quantum Policy Suite for BNG
Data Sheet Cisco Quantum Policy Suite for BNG Solution Overview The Cisco Quantum Policy Suite is a carrier-grade policy, charging, and subscriber data management software solution that enables service
More informationIn this age of mobile revolution, it is extremely important to stay in touch with technology at all times. Bulk SMS are the fastest way for conveying
In this age of mobile revolution, it is extremely important to stay in touch with technology at all times. Bulk SMS are the fastest way for conveying information within groups to several members, just
More informationUnified Communications. Fulfilling the promise of UNIVERGE 360
Unified Communications Fulfilling the promise of UNIVERGE 360 Unified Communications in Today s World Businesses today are suffering from communication and information overload. Unified Communications
More informationCapital Markets Day. Capital Markets Day. Gamma Communications plc
Gamma Communications plc 1 About Gamma Gamma is a rapidly growing, technology-based, provider of communications services to the UK business market Provides integrated voice, data, and mobile telecoms services
More informationOpen networks: Turning the vision into reality
Open networks: Turning the vision into reality Today s growing ecosystem of open networking technologies helps IT leaders deliver exceptional agility, scalability and manageability to their data center
More informationVoLTE with SRVCC: White Paper October 2012
VoLTE with SRVCC: White Paper October 2012 Qualcomm VoLTE with SRVCC: The second phase of voice evolution for mobile LTE devices LTE Growth The 3GPP Long Term Evolution (LTE) high-speed, highcapacity data
More informationTerms and Conditions
- 1 - Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent
More informationAlcatel-Lucent Multiscreen Video Platform RELEASE 2.2
Alcatel-Lucent Multiscreen Video Platform RELEASE 2.2 Enrich the user experience and build more valuable customer relationships by delivering personal, seamless and social multiscreen video services Embrace
More informationWHITE PAPER. www.fusionstorm.com. The Business Benefits of Upgrading Legacy IP Communications Systems. www.fusionstorm.com
WHITE PaPEr: Easing the Way to the Cloud: 1 WHITE PAPER The Business Benefits of Upgrading Legacy IP Communications Systems 2 WHITE PAPER: The Business Benefits of Upgrading Legacy IP Communications Systems
More informationNokia Networks. Voice over Wi-Fi. White paper. Nokia Networks white paper Voice over Wi-Fi
Nokia Networks Voice over Wi-Fi White paper Nokia Networks white paper Voice over Wi-Fi Contents 1 Why consider VoWiFi? 3 2 User experience requirements 4 3 Mobile operator vs. OTT services 5 4 VoWiFi
More informationSOUTH EAST ASIA AND OCEANIA ERICSSON MOBILITY REPORT JUNE
SOUTH EAST ASIA AND OCEANIA ERICSSON MOBILITY REPORT JUNE Market Overview Key figures: South East Asia and Oceania 2021 CAGR 2021 Mobile subscriptions (million) 990 1,250 4% Smartphone subscriptions (million)
More informationBroadband metrics & Internet service
Broadband metrics & Internet service This short paper introduces a definition of Internet service and motivates the adoption of this definition as a precursor to developing standardized measurement methodologies
More informationWHITE PAPER. Deploying Mobile Unified Communications for Avaya
WHITE PAPER Deploying Mobile Unified Communications for Avaya Table of Contents 1. Introduction...3 2. What are the drivers for deploying Mobile Unified Communications?... 3 3. What factors influence which
More informationAnnual Analyst Briefing
Annual Analyst Briefing BT Wholesale 15 December 2011 Legal disclaimer: Information is accurate at the time of issue but is subject to change. Applicable BT standard terms and conditions apply. Plans are
More informationHP Networking and Aastra
HP Networking and Aastra Solution whitepaper Table of contents Executive Summary... 2 Introduction... 3 HP Networking and Aastra: A true alliance... 4 Commitment to open standards... 4 Session Initiation
More informationTop Five Reasons to Implement Unified Communications Now
Top Five Reasons to Implement Unified Communications Now August 2013 Prepared by: Zeus Kerravala Top Five Reasons to Implement Unified Communications Now by Zeus Kerravala August 2013 º º º º º º º º º
More informationUnified Communications trends and challenges: How to stay on top
E-Guide Unified Communications trends and challenges: How to stay on top For what seems like forever, unified communications (UC) has been trying to come of age, fighting traditional technology battles
More informationAlcatel-Lucent 9360 Small Cell Solution for the Home. Delivering big gains all around
Alcatel-Lucent 9360 Small Cell Solution for the Home Delivering big gains all around The Alcatel-Lucent 9360 Small Cell solution for the home (9360 SCH) cost-effectively extends W-CDMA capacity and coverage
More informationUnified Communications as a service : Tata Communications with Skype for Business
Unified Communications as a service : END-TO-END SKYPE FOR BUSINESS UNIFIED COMMUNICATIONS SOLUTION FOR GLOBAL ENTERPRISES SEAMLESS, CONSISTENT QoS GLOBALLY TABLE OF CONTENTS Executive summary 3 Getting
More informationReduce costs Serve better. Sell more Get connected
A v a y a I P O f f i c e Reduce costs Serve better. Sell more Get connected IP Office the "All-in-One" Communications Solution for Small and Medium-Size Companies IP Telephony Contact Centers Unified
More informationGary Cooke, Cabinet Member for Corporate and Democratic Services
From: Gary Cooke, Cabinet Member for Corporate and Democratic Services David Cockburn, Corporate Director of Business Strategy & Support To: Subject: Classification: Past Pathway of Paper: Future Pathway
More informationTransforming Mobile Networks from 2G/3G to 4G LTE
Transforming Mobile Networks from 2G/3G to 4G LTE Forward-Looking Statements Statements in this presentation that are not historical fact are forward-looking statements. Some of the forwardlooking statements
More informationNokia Siemens Networks Network management to service management - A paradigm shift for Communications Service Providers
White paper Nokia Siemens Networks Network management to service management - A paradigm shift for Communications Service Providers Service management solutions enable service providers to manage service
More informationMOBILE MICROAPPS. The shortest path to enterprise mobility
MOBILE MICROAPPS The shortest path to enterprise mobility Abstract In the most general case, enterprise mobility is a tough problem requiring a big investment in the IT infrastructure, skills, and processes.
More informationThe Cloud A Seamless Mobile Experience. Martin Guilfoyle VP Innovation, R&D
The Cloud A Seamless Mobile Experience Martin Guilfoyle VP Innovation, R&D Agenda The Cloud What Is It? Drivers for Cloud services Challenges to The Cloud Introducing ASPX Application store conundrum 2
More informationHighly Available Unified Communication Services with Microsoft Lync Server 2013 and Radware s Application Delivery Solution
Highly Available Unified Communication Services with Microsoft Lync Server 2013 and Radware s Application Delivery Solution The Challenge Businesses that rely on Microsoft Lync Server must guarantee uninterrupted
More informationDon t Buy a VoIP Phone System Before You Read This Report
Don t Buy a VoIP Phone System Before You Read This Report VoIP means Voice over Internet Protocol Not Voice over the Internet By Greg Eicke Introducing Greg Eicke My name is Greg Eicke and I ve been working
More informationWhite Paper Closing the Mobile Data Revenue Gap
White Paper Closing the Mobile Data Revenue Gap Copyright Openet Telecom, 2009 Copyright OPENET Telecom, 2010 2 Closing the Mobile Data Revenue Gap The demand for mobile data is exploding, presenting operators
More informationCellular Data Offload. And Extending Wi-Fi Coverage. With Devicescape Easy WiFi
Cellular Data Offload And Extending Wi-Fi Coverage With Devicescape Easy WiFi Case Study October 2010 List of Acronyms 3G Third Generation 4G Fourth Generation API Application Programming Interface AP
More informationEVOLUTION TO SCALABLE, MULTISERVICE CORE AND EDGE NETWORKS FOR CABLE MSOS STRATEGIC WHITE PAPER
EVOLUTION TO SCALABLE, MULTISERVICE CORE AND EDGE NETWORKS FOR CABLE MSOS STRATEGIC WHITE PAPER It s no exaggeration to say the multiple-system operator (MSO) industry has undergone a radical transformation
More informationHow To Get A Mvoip App To Work For Free On A Cell Phone
October 2, 2012 Issue Emma Mohr-McClune Current Analysis Research Director, - Global Until recently, most carriers viewed third-party mvoip apps as an unwelcome and damaging product of the app store age;
More informationVMworld 2015 Track Names and Descriptions
Software- Defined Data Center Software- Defined Data Center General VMworld 2015 Track Names and Descriptions Pioneered by VMware and recognized as groundbreaking by the industry and analysts, the VMware
More informationAT&T. ip vpn portfolio. integrated. IP VPN solutions. for the enterprise. Communication Systems International Incorporated
AT&T ip vpn portfolio integrated IP VPN solutions for the enterprise Communication Systems International Incorporated Applications of IP VPN Technology Applications of IP VPN Technology Sales Force Automation
More informationE-Guide. Sponsored By:
Security and WAN optimization: Getting the best of both worlds E-Guide As the number of people working outside primary office locations increases, the challenges surrounding security and optimization are
More informationNATIONAL COST OF VoIP BYPASS
NATIONAL COST OF VoIP BYPASS Presented by Julian Fellows Executive Vice President Bitek International Inc 23 rd TELELCOMMUNICATION CONFERENCE THE NATIONAL COST OF VoIP BYPASS Welcome Message Presentation
More informationEnterprise Broadband Access:
Enterprise Broadband Access: What s Your Choice? Executive Summary Today, broadband access isn t just about making a connection to the Internet; it s about running bandwidth-intensive business and multimedia
More informationBlackBerry Mobile Voice System
BlackBerry Mobile Voice System Mobile Unified Communications BlackBerry Mobile Voice System (BlackBerry MVS) brings desk phone features to BlackBerry smartphones. Work with one business number at the office
More informationSOLUTION paper. Motorola Total Network Care Using expert professional services to help good networks become great networks
SOLUTION paper Motorola Total Network Care Using expert professional services to help good networks become great networks Introduction Broadband wireless networks aren t about the network or the service
More informationSecure Web Gateways Buyer s Guide >
White Paper Secure Web Gateways Buyer s Guide > (Abbreviated Version) The web is the number one source for malware distribution. With more than 2 million 1 new pages added every day and 10,000 new malicious
More information