Eight Rock Solid Reasons Why You Should Buy OEM From Us

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1 Accelerating Your Success Eight Rock Solid Reasons Why You Should Buy OEM From Us Avnet Technology Solutions recommends genuine Microsoft software SOFTWARE

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3 Contents Reason 1: Our strong OEM heritage... 4 Reason 2: We make OEM licensing simple... 5 Reason 3: We help you make the most of Office Reason 4: We help you make the most of Windows Reason 5: We help you make the most of your server sales... 9 Reason 6: We re committed to anti-piracy Reason 7: We make becoming a Microsoft Partner easy Reason 8: We support your OEM sales... 13

4 Rock Solid Reason No. 1 Our strong OEM heritage Here at Avnet Technology Solutions we know OEM like the back of our hands. Back in 1987, we started by selling storage components into the OEM and VAR sectors, and OEM has remained a key market for us ever since. If you re asking for expert knowledge, you don t need to look any further. With 20 years experience of selling Microsoft products; we re the first port of call for advice on licensing or specific product information. From checking our pricing is competitive to a fast quote turnaround, we do everything we can to support your OEM sales. So when you think OEM, think Avnet. Call for a quote now or buy online at

5 Rock Solid Reason No. 2 We make OEM licensing simple Often the easiest and most economical way for customers to receive their Windows PC and server operating systems or software, OEM Licensing is for those selling hardware with preinstalled software. OEM licensing is a much more cost effective way for your customers to license their Microsoft software, plus it offers you a clear additional sales opportunity for every hardware sale across servers, PCs and notebooks. By attaching the licence at the point of sale not only do you get to take advantage of the extra margin opportunity, but you can ensure a high level of customer satisfaction delivering a complete solution that s ready to go as soon as they get it out of the box. The key OEM attach sales come from Windows 7, Office 2010 and a range of Server products. To find out more about all versions of these software solutions see the dedicated sections within this guide. Call us or visit to find out more

6 Rock Solid Reason No. 3 We help you make the most of Office 2010 Whether you re a systems builder or reseller there is definitely extra margin to be made with Office Why not try preloading a taster version to increase the appeal of your PCs and then follow through with a sale of the full suite to ensure you make the most margin possible. Why Preload Office Starter 2010? Office Starter 2010 will help drive demand for Office by allowing users to become familiar with the Office experience. As a system builder, preloading Office Starter 2010 increases the appeal of your PCs, and will help you remain competitive with other OEMs who will be preloading Office Starter 2010 on most of their PCs. Give customers a taste with Microsoft Office Starter 2010 A new base productivity suite that replaces Microsoft Works, Microsoft Office Starter 2010 consists of limited-functionality versions of Word and Excel but not PowerPoint or Outlook. It s only available on new PCs in conjunction with preloaded Office 2010 suites and is designed for home users who are not ready to buy a full version. It allows an easy upgrade to the complete Office 2010 suite when they re ready. IMPORTANT! Preloading Office Starter 2010 does not take away the flexibility of selling a full Office suite. You always make more revenue by selling a full Office 2010 suite with the PC, even when it is preloaded with Office Starter 2010.

7 Rock Solid Reason No. 3 Page 7 Although Microsoft Office Starter 2010 is a great introduction for users to the world of Office 2010, keep your sales focus on full Office suites to ensure you optimise revenue. To get access to the full Office 2010 suite customers need a new type of OEM licence the Product Key Card (PKC), which is an easy attach to your sale. Here is the process that will lead you to the PKC sale. Stage 1 The OEM Preinstallation Kit (OPK) The OPK for Office 2010 is a set of tools and product files that assist you in preloading Office 2010 on new computers. By doing this you add immediate value for your customers, while getting the opportunity to sell Product Key Cards later on. Stage 2 The Product Key Card (PKC) Once preloaded with Office 2010 the PC or notebook is sold to an end user alongside a Product Key Card (PKC). This new licence type is similar to the Office 2007 Medialess Licence Kits, and serves as an everyday PC attach SKU. Affixed to the side of the OEM system builder pack or to the OPK Master Kit, the OEM System Builder Licence is a binding agreement between Microsoft and the system builder. And once open the desktop licences must then be preinstalled onto a fully assembled PC or notebook using the OPK. Each card includes a 25-character Product Key that can be used by the end-user to activate any of the three Office suites. There is no disc with this type of licence and it cannot be transferred to other machines. Why PKC? An Office 2010 PKC is much more cost effective, giving customers a compelling reason to purchase from you, and it also creates a great upsell opportunity to Traditional Discs. Plus, from an inventory perspective, the PKC come in a smaller package than the Traditional Discs, so it takes up less shelf space. Call us or visit to find out more.

8 Rock Solid Reason No. 4 We help you make the most of Windows 7 Whether you re a systems builder or reseller there is definitely extra margin to be made with Windows 7. Check out all the OEM opportunities there are available: Selling new PCs? Make the most of immediate opportunities by pre-installing Windows 7 Professional onto new PCs. Upgrading existing desktops? Migrate your customers existing PCs to Windows 7 and show them the benefits of standardising their PC network on Windows 7 Professional. Windows 7 Professional upsell Featuring a Windows XP mode Windows 7 can run old applications easily providing a seamless transition without any interruption to critical line business applications. Windows 7 cross sell Providing a stable and reliable desktop environment Windows 7 is the ideal platform to add further Microsoft solutions too.

9 Rock Solid Reason No. 5 We help you make the most of your server sales In the same way that you can preload PCs and notebooks with software using an OEM Preinstallation Kit (OPK), servers can be preloaded with a variety of operating systems too including: Windows Server 2008 R2 Windows Server 2008 Windows Server 2003 R2 Windows HPC Server 2008 Microsoft Hyper-V Server 2008 Microsoft SQL Server 2008 Windows Small Business Server 2008 Windows Home Server Windows Small Business Server Install-ready software kits are purchased in the same way as any other server option, like RAM, hard drives, or processors. The ROK software is tested and certified to work with OEM servers to minimise installation and configuration efforts, and comes with customised installation tools and 90 days of support direct from the OEM. This allows you to be more responsive to your customers needs and to deliver customised, high performance hardware/ software configurations with greater ease. However for certain server operating systems there s now the option to order the software separately from the OEM server thanks to Microsoft Reseller Option Kits (ROK). Designed to make it easy and affordable for resellers who want to deliver a more customised server solution, Microsoft Reseller Option Kits (ROK) provide convenient ordering and inventory flexibility so you can choose which one to install on your OEM-branded server.

10 Page 10 Rock Solid Reason No. 5 How ROK works 1. Customers place an order for a server with a Microsoft operating system. You place the order with Avnet. These can be purchased together or separately. 2. Avnet ship the OEM branded ROK and server to you (we can pre-install the software for a fee). 3. You install the operating system and the Windows Certificate of Authenticity (COA) before delivering the new server to the end user. Reseller benefits Purchasing convenience and flexibility ROK is a fast and easy way to purchase server products. You buy the install-ready software kit as another server option using one price list, like RAM, hard drives, or processors. Fast and easy deployment You get software that is tested, tuned, and certified with OEM-branded hardware, and is packaged with the latest drivers and customised installation tools for fast and easy deployment. An alternative to OEM Pre-Installation and Full Package Product If you re building an OEM-branded server, add the OEM ROK SKU with it. With ROK, you can get the OEM hardware and Microsoft Windows Server operating system together or separately from Authorised Distributors. BIOS-locked operating system Tested and certified to run Microsoft server, ROK has a BIOS-locked media that has been customised together with the hardware OEM to ease with installation. Simple to buy Get the right software tuned to run on the right server from a single source. No tiers or minimum quantities. What s available as a Reseller Option Kit? Windows Server 2008 R2 Enterprise Windows Server 2008 R2 Standard Windows Server 2008 R2 Datacenter Windows Server 2008 R2 Foundation Windows Small Business Server 2008 Premium Windows Small Business Server 2008 Standard Microsoft Windows HPC Server 2008 R2 System Center Essentials 2010 System Center Virtual Machine Manager 2008 R2. Call us or visit to find out more

11 Rock Solid Reason No. 6 We re committed to anti-piracy We only buy and sell genuine Microsoft software. So you know when you deal with us you can be assured that you are always selling genuine software to your customers. implications of pirated software; but our licensing team is fully equipped to help both you and your customers understand how to get legal and help you stay that way. This strong commitment to anti-piracy means that both you, and your customer s investment, are fully protected. Many of your customers may be unaware of the If in doubt, contact the team today on Download our licensing guide now to find out more or visit

12 Rock Solid Reason No. 7 We make becoming a Microsoft Partner easy The Microsoft Original Equipment Manufacturer (OEM) Hardware competency allows you to demonstrate your company s ability to design and deliver quality hardware solutions optimised for the Microsoft platform. Simply take part in the relevant exams and accreditations to attain your Microsoft Partner Competency and you ll be eligible for general competency benefits as well as some specifically tailored to OEM. Combined with Microsoft s ongoing commitment to research and innovation, your membership in the OEM Hardware competency can help open a number of new sales opportunities for the Microsoft solutions you deliver. Your OEM Hardware Competency Benefits Business Silver Competency Stage Plan Internal-use rights for software relevant to the Silver OEM Hardware competency. Enable Access to the OEM System Builder Readiness Centre Live and on-demand system builder webcasts hosted by Microsoft experts. Sell Customised Silver OEM Hardware competency logo. Gold Competency Internal-use rights for software relevant to the Gold OEM Hardware competency. Access to the OEM System Builder Readiness Centre Live and on-demand system builder webcasts hosted by Microsoft experts Customised Gold OEM Hardware competency logo. Eligible to apply for Local OEM Incentives. Call us or visit to find out more

13 Rock Solid Reason No. 8 We support your OEM sales So, aside from our strong OEM heritage, the fact that we re easy to work with we also provide support at every stage of the sales cycle. With market-leading licensing knowledge from our MLSS specialists, as well as detailed product knowledge and sales tools, we believe we create a truly compelling offering for any Microsoft reseller. By helping you to build and increase your product knowledge, we help you to not only better service your clients requirements, but also spot and convert more opportunities into sales. Our Reach website is packed full of product and sales support tools that help you to understand, position and ultimately sell more products. Providing cheat sheets, interactive sales tools, market guides and more, you re guaranteed to find something to help you improve your Microsoft OEM sales. With links to all the latest training and useful resources from the Microsoft partner site, there is no need to hunt for the information you need just turn to Reach. Visit the Reach site at now

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