Ceramill Motion 2. Ready for

Transcription

1 Ceramill Motion 2 Ready for

2 The success formula in only one product 2

3 Ceramill Motion 2 = The success formula in only one product 3

4 Key features of the Motion 2 Wet and dry processing in one machine for materialappropriate processing 5 axes for complete range of future indications Milling and grinding technique for new materials 4

5 Key features of the Motion 2 Future proof for future indications Affordable for every type of laboratory Amortised in record time Compact Fits in all laboratories 5

6 What do we gain with the Motion 2? Motion 1 4 axis / Dry Inlays / Onlays Crowns / Bridges Telescope crowns Custom abutments Zirconia PMMA; TEMP WAX 5th axis Motion 2 5 axis / Dry milling Future indications will be possible Wet Grinding Motion 2 5 axis / Wet & Dry Milling & Grinding New materials Mark II + E max Material appropriate processing (polymer) Future materials Future indications 6

7 Comparison of main competitors. Material Indication Motion 2 Sirona ZZ 5 Axis VHF Roland Zirconia Wax PUR (polyurethane) Glass porcelain Vita Mark II Lithium disilicate E-Max Composite Peek Neox PMMA Crown and bridge, abutments Crown and bridge, bars Models Crowns Crown and bridge Crown and bridge Crown and bridge Crown and bridge, abutments Crown and bridge Full-denture prosthetics Templates Legend functions limited function does not function 7

8 Price Comparison: 5-axis Machine Dry incl. PC + CAM 8

9 Price Comparison: 5-axis Machine with Wet Supply Unit incl. PC + CAM 9

10 Products Sets Prices Ceramill Inhouse Digital 300 Set (mit Motion 2 5achVK-Preis Ceramill Map , Ceramill Mind + Ceramill Artex + Match , Ceramill Motion 2 (5-achs - inkl. Ceramill Match 2) , Ceramill CAD/CAM System PC 1.650, Ceramill CAD/CAM TFT-Monitor 0, Zubehör CAD/CAM System PC 0, Ceramill CAD/CAM Tastatur DE 0,00 Komplett-Set ,00 incl Coolstream + Airstream , Ceramill Coolstream Ceramill Airstream Xxxxxx Ceramill Match 2- Software Protection Plan

11 Products Sets Prices Ceramill Inhouse Digital 100 Set (mit Motion 2 5achVK-Preis Ceramill Map , Ceramill Mind + Match , Ceramill Motion 2 (5-achs - inkl. Ceramill Match 2) , Ceramill CAD/CAM System PC 1.650, Ceramill CAD/CAM TFT-Monitor 22 Zoll 0, Zubehör CAD/CAM System PC 0, Ceramill CAD/CAM Tastatur DE 0,00 Komplett-Set ,00 incl Coolstream + Airstream , Ceramill Coolstream 3900, Ceramill Airstream 1325,-- Xxxxxx Ceramill Match 2- Software Protection Plan 890,-- 11

12 Ceramill Motion 2 Technique 12

13 Future viable for new indications / materials - some examples: Glass porcelain (Vita, E max, ) Screw retained on Titanium bases Splints Full denture prosthetics Models Motion 2 - The entire prosthetic range from one machine 13

14 The future gene of the Motion 2 The exchangeable blank holder New materials and new indications require new shapes of blank and tools and therefore special blank holders 14

15 The first baby of the future gene of the Motion 2 Glass porcelain blank holder 15

16 Grinding glass porcelain in the Motion 2 Vita Mark II for Ceramill Market launch planned in 2 nd quarter of 2012 Material exclusively at Amann Girrbach Produced by Vita Zahnfarbik 16

17 Market Launch / The big splash 17

18 Market Launch / The big splash DS Sales information / Dealer meetings Germany: Stuttgart December 21 / 22 Europe: Friedrichshafen January 16 / 17 Asia: Singapore February 06 / 07 USA: Chicago February 23 / 27 Exhibitions / Congresses Germany: Dental Dialogue Düsseldorf January 27 Dubai: AEEDC January Germany: Digital Technologies Hagen February S. Arabia: International Dental Conference February France: Dental Forum Paris February USA: Chicago Midwinter Meeting February USA: LMT Lab Day Chicago February Poland: Krakdent Krakow March China: Dental South China March

19 Market Launch / The big splash Worldwide advertising and PR campaigns From January 2012 Starting in the German-Austrian-Switzerland region and Central European markets from the middle of January 2012 Advertisements in all relevant German-language dental publications (approx. 50% frequency increase in the first quarter compared with 2011!) supported by comprehensive PR reports, as detailed technical explanation is required Argumentation strategy focussed on the main advantages of 5-axis, extreme indication diversity (wet-dry/milling-grinding) and of course ROI. AIM -> to change the minds of all laboratories that are about to make a decision to purchase a competitor s system. 19

20 Market Launch / The big splash DM Campaign DS ,000 Mailings (sponges + posters) in the market at the end of calendar week 2 partly direct mailing, partly distribution by magazine inserts Target -> Lead generating information days! Information day Participants receive a voucher for a premium car wash Further details will be communicated at the beginning of January! 20

21 Market Launch / The big splash Primary sales instruments Motion 2 leaflet-> limited to 3 pages with essential contents to avoid information overload. Catalogue integration follows April 2012 Ceramill 8-page update-> Motion 2 and new materials will be integrated for the purpose of communication of the whole system 21

22 Market Launch / The big splash Information day presentation The presentation will be made up of 3 sections and integrated in the existing information day PPT Part 1 Development of Motion 2 Part 2 USPs / Main advantages Part 3 Technical data and application Will be made available from the beginning of January via the Ceramill Infobox. 22

23 Market Launch / The big splash Videos 1. Image trailer _Available approx. from the middle of January _For use at exhibitions/ information days/ congresses/ homepage, ipads etc. 2. Video Tutorial - Application _Available approx. From the middle of February _For use on courses, demonstrations, customer selfstudy, ipads etc. 23

24 Delivery Time Demo Unit Discounts / Pilot lab discounts _Delivery time: For first orders: Mid / second Half of February first come first serve rule _Demo Unit discount: 10 % additional discount for dealers _Pilot lab discount: 20 % pilot lab discount 24

25 Buyback option for customers, who were supplied with a Motion 1 in the past few months Preamble: The buyback scheme will be carried out by the dealer (internal) & AG Location in Pforzheim with the end customer no action from Amann Girrbach AG: Delivery time frame of the Motion 1 for the buyback option: Delivery of the Motion 1 before 31 December 2011 Applies to deliveries between 01 July 2011 and 31 December 2011 Duration of the buyback scheme: Deadline for the end of buyback is 29 February 2012 Procedure for dealing with the customer: Do not actively approach the subject of the buyback scheme with the customer affected The buyback scheme is primarily intended for customers who complain 25

26 Buyback option for customers, who were supplied with a Motion 1 in the past few months Conditions for buyback: Buyback price scale (depending on the period of use by customers) Delivery 1 2 months (Nov. & Dec. 2011) = buyback price for # Motion = 19, = 30% of the list price Delivery 3 4 months (Sep. & Oct. 2011) = buyback price for # Motion = 17, = 35% of the list price Delivery 5 6 months (Jul. & Aug. 2011) = buyback price for # Motion = 16, = 40% of the list price What does the customer buy? Ceramill Motion 2 incl. Match 2 software = 33, PC Windows 7 PC with 12 GB main memory; new graphics card = 1, Procedure with the customer: Completion of the buyback The customer receives delivery of the Ceramill Motion 2 and the new Windows 7 PC The customer must backup and transfer the relevant data from the old PC to the new PC according to instructions or using a backup tool, which takes the relevant data from the old PC (still in the test phase) Installation of the Motion 2 and transfer of the old data to the new PC 26

27 Summary: Why Motion 2? Material Indication Motion 2 Sirona ZZ 5 Axis VHF Roland Crown and bridge, Zirconia abutments Crown and Wax bridge, bars PUR (polyurethane) Models Glass porcelain Vita Mark II Crowns Lithium disilicate E-Max Crown and bridge Composite Crown and bridge Peek Crown and bridge Crown and bridge, Neox abutments PMMA Crown and bridge Full-denture th ti 27