CIVIC IDENTITY Leverage your City s Story. CIVILIS Consultants 1310 NW Naito Pkwy, #303 Portland, OR
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1 CIVIC IDENTITY Leverage your City s Story CIVILIS Consultants 1310 NW Naito Pkwy, #303 Portland, OR
2 ACKNOWLEDGEMENTS Association of Washington Cities City of Spokane
3 50 STATE STEREOTYPES IN ABOUT 2 MINUTES
4 WHERE DO YOU FIT INTO THE PIE? Cities Police& Fire Parks Neighborhoods Business Education Trash Philanthropy Arts Non-Profit
5 STORY FRAMEWORK
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9 HEADER
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17 HISTORIC STREETCAR ERA DISTRICT PORTLAND, OREGON
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26 FOURTH PLAIN BOULEVARD VANCOUVER, WA POSTWAR ARTERIAL
27 $1,000 PER AWNING Ordinances courtesy of bikefriendlyoc.wordpress.com
28 NO MERCHANDISE ON THE SIDEWALK Ordinances courtesy of bikefriendlyoc.wordpress.com
29 $1,000 FOR PLANTERS OUTSIDE OF BUSINESSES Ordinances courtesy of bikefriendlyoc.wordpress.com
30 FEES FOR OUTDOOR TABLES Ordinances courtesy of bikefriendlyoc.wordpress.com
31 NO CONGREGATING ON SIDEWALK Ordinances courtesy of bikefriendlyoc.wordpress.com
32 STORY OF ARIZONA
33 ARIZONA S BRAND Photo courtesy of
34 ARIZONA MIGRATION
35 ARIZONA S FINANCIAL REALITIES* Arizona is now the 2 nd poorest state in the US, right behind Mississippi. No other state faces such a grave threat to its stability. A Brookings Institution study of state finances in four Western states put Arizona with its projected 33 percent budget deficit in far worse circumstances than even California. * Boston Review MARCH/APRIL 2011 Securing Arizona, What Americans Can Learn From Their Rogue State Tom Barry
36 STORY FRAMEWORK C haracterization O bjective R elationship E nvironment
37 STORY FRAMEWORK Bus Stop Game C haracterization
38 STORY FRAMEWORK C haracterization
39 STORY FRAMEWORK C haracterization
40 STORY FRAMEWORK C haracterization
41 STORY FRAMEWORK Objective Exercise What am I feeling? O bjective
42 STORY FRAMEWORK SPOKANE Proud Inviting Appreciated Sincere Relevant Prosperous Efficient Tentative Respected DOWNTOWN SPOKANE Trendy Excited Desired Bold Thriving Innovative Successful O bjective
43 STORY FRAMEWORK Characterizations Arising from Objective Questions SPOKANE Someone in jeans and an oxford shirt. Like the girl next door who is friendly but quiet. Like an awkward and immature teenager with brilliant insights. An introvert working in a cube farm punching the time clock. DOWNTOWN A twenty-something dressed to kill waiting to get into a club. A cosmopolitan person in a hick town. A college freshman at a Pac10 school. O bjective
44 STORY FRAMEWORK Status Exercise R elationship
45 STORY FRAMEWORK Application of Status SPOKANE Someone in jeans and an oxford shirt. Like the girl next door who is friendly but quiet. Like an awkward and immature teenager with brilliant insights. An introvert working in a cube farm punching the time clock. DOWNTOWN A twenty-something dressed to kill waiting to get into a club. A cosmopolitan person in a hick town. A college freshman at a Pac10 school. R elationship
46 STORY FRAMEWORK R elationship
47 STORY FRAMEWORK R elationship
48 STORY FRAMEWORK R elationship
49 STORY FRAMEWORK E nvironment Photo courtesy of flickr user Roger Lynn under a Creative Commons License
50 STORY FRAMEWORK E nvironment
51 STORY FRAMEWORK C haracterization O bjective R elationship E nvironment
52 STORY FRAMEWORK Conflicts One day a man was in bed and he felt thirsty. He got up, walked to the kitchen, poured a glass of water and drank it.
53 STORY FRAMEWORK Conflicts safe vs. surprising red tape/friendly comfortable vs. interesting vacant/thriving revitalized vs. preserved fancy vs. working class development vs. sustainability safe/crime cautious vs. innovative tentative/respected run down/beautiful progressive vs. conservative practical vs. safe urban vs. natural old and tired/scrappy & determined family friendly vs. hip and cool easy to get around/potholes entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant boring/interesting welcoming vs. bold clean/dirty
54 STORY FRAMEWORK Conflicts safe vs. surprising red tape/friendly comfortable vs. interesting vacant/thriving revitalized vs. preserved fancy vs. working class development vs. sustainability safe/crime cautious vs. innovative tentative/respected run down/beautiful progressive vs. conservative practical vs. safe urban vs. natural old and tired/scrappy & determined family friendly vs. hip and cool easy to get around/potholes entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant boring/interesting welcoming vs. bold clean/dirty
55 STORY FRAMEWORK Conflicts safe vs. surprising comfortable vs. interesting revitalized vs. preserved fancy vs. working class development vs. sustainability cautious vs. innovative progressive vs. conservative urban vs. natural family friendly vs. hip and cool entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant welcoming vs. bold practical vs. safe
56 STORY FRAMEWORK Super Conflict safe vs. surprising comfortable vs. interesting revitalized vs. preserved fancy vs. working class development vs. sustainability cautious vs. innovative progressive vs. conservative urban vs. natural family friendly vs. hip and cool entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant welcoming vs. bold practical vs. safe
57 STORY FRAMEWORK Progressive vs. Conservative
58 STORY FRAMEWORK Spokane Snapshot Artist rendering of Spokane Falls, 1888
59 STORY FRAMEWORK Spokane Snapshot
60 STORY FRAMEWORK Spokane Snapshot
61 STORY FRAMEWORK Spokane Snapshot
62 STORY FRAMEWORK Spokane Snapshot
63 STORY FRAMEWORK Spokane Snapshot
64 STORY FRAMEWORK Spokane Snapshot
65 STORY FRAMEWORK Spokane Snapshot
66 IMPROVE RELATIONSHIPS BETWEEN THE PUBLIC AND PRIVATE SECTOR USING YOUR IDENTITY Spokane s excellent park system is a great way to forge connections and tell a positive and uplifting story to constituents.
67 INFRASTRUCTURE & BUILDINGS SHOULD REFLECT A CITY S IDENTITY One way streets tell drivers they are traveling through a place not to a place. They are confusing to navigate for residents and visitors.
68 If there is more SF in your downtown devoted to car storage (aka parking) than to people, your core will never reach its potential.
69 Remove beige from your color palette. Tan/beige, white/beige, blue/beige get rid of them all! Color brings cheap, effective vitality.
70 There are no visual cues from I-5 that tell you a completely charming downtown with some great restaurants is a short exit away!!
71 GREAT BRANDS COME FROM GREAT STORIES What Happens in Vegas, Stays in Vegas Don t Mess with Texas
72 IDENTITY HIGHLIGHTS COMMUNITY CONCERNS SAFETY
73 ECONOMIC DEVELOPMENT MUST BE CONSISTENT WITH YOUR IDENTITY Conservative: Industry Clusters Research Triangle
74 Progressive: Build from Within
75 Spokane Industry Clusters Manufacturing Aerospace Clean Technology Digital Media Information Technology Health Sciences
76 Aerospace/Manufacturing
77 Clean Technology Portland Chicago Photo courtesy of National Geographic
78 Digital Media/Information Technology?
79 Health Sciences
80 Industry Clusters For Spokane, focus on the sectors that leverage the city s position as the capital of the Inland Northwest and make those sectors leaders in their field. Then, begin marketing these services in an ever widening circle. Tourism, Medicine, Business, Entertainment, Retail and Education
81 Build from Within
82 Build from Within Density of Connection University of Washington, Tacoma Photos courtesy of THA Architects
83 Build from Within Density of Connection Spokane University District Photo courtesy
84 INCORPORATING SOCIAL GOALS INTO STORY Cultural Diversity
85 Cultural Diversity
86 CONCLUSION Conservative = Characterization Progressive = Relationships
87 SAN LUIS OBISPO Video Courtesy of
88 CIVIC IDENTITY Leverage your City s Story CIVILIS Consultants 1310 NW Naito Pkwy, #303 Portland, OR
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