Global Automotive 2015 Color Popularity Report

Transcription

1 Global Automotive 015 Color Popularity Report

2 Global Automotive 015 Color Popularity Report White wins again as the most popular automotive color of choice. Axalta Coating Systems presents the 63rd consecutive edition of the Automotive Color Popularity Report. This report looks at automotive color popularity by global geography and by a variety of vehicle segments. White has continued to increase in popularity, topping out this year as the number one color globally. White overtook silver in 011 as the most preferred vehicle color preference. Since then, white has continued to gain popularity on all vehicle types in most regions, while silver has continued to decline. Customers in Asia (41 percent) and Africa (46 percent) prefer white more than in other parts of the world. Since 1953, white has been one of the top five colors during all but three years. Whites have evolved and today they are available in a rich variety of alternatives from stone white solids and vanilla shades, to cool bright whites and pearlescent whites. The inaugural n Automotive Color of the Year for 015 was Radiant Red. After white at 35 percent, there is a big drop to black, the next most popular color at 18 percent. These are followed by silver at 13 percent, gray at 10 percent, red at seven percent, and blue and beige/brown tied at six percent. At the least popular end of the spectrum, yellow was found on only two percent of vehicles, green on one percent, and all other colors on two percent of vehicles. While the neutrals of white, silver, gray and black dominate, red and blue continue to be the top colorful choices, with red especially winning over vehicle buyers. As a color leader, Axalta has been at the forefront of global automotive color design and trend evaluations for decades. Axalta convened the first-ever Color Advisory Committee in 196 to craft colors specifically for cars. Over the years, Axalta s color experts have remained focused on partnering with vehicle manufacturers by keeping a finger on the pulse of industry trends and forecasting the designs and color preferences that will engage consumers in the years to come. Color draws the eye and is often a key factor in purchasing a vehicle. But Axalta delivers more than a colorful, beautiful finish. Our coatings are formulated to enable beautiful colors to endure by protecting the finish against the fading forces of UV rays, tough road conditions, and the effects of harsh weather. Providing durability and beautiful effects are both part of Axalta s promise to our customers. WORLD COLOR POPULARTY 35 4 SOLD WT 1 PARL WT SOLD BLAC 13 FFCT BLAC

3 ighlights of what buyers around the world preferred in 015. World Colors urope At a remarkable 35 percent, white is the most popular color on vehicles, marking the fifth consecutive year it has led. The overall color rankings remained the same compared to 014. Small changes are evident, as white pearl increased by two percentage points and gray fell by one. Silver leveled out after declining for four years and remains at 13 percent. Blue comes in at nine percent with much interest in mid-shade blues. Blue remained steady over 014, while other rich colors fell off. olding 1 percent of the market, no region likes black more. Russia Since 007, white has been the top color in this region, totaling 7 percent in 015, a gain of two percentage points. Green dropped by four percentage points compared to 014, one of the biggest declines. Blue increased in popularity to a total of eight percent of sales due to increased use of the color on compact/sport and intermediate/crossover utility vehicles (CUVs). Black gained seven percentage points, more than any other color in Russia. At 11 percent, no region likes red more; but South America comes in a close second at 10 percent. Axalta s 015 n Automotive Color of the Year, Radiant Red, reflected the preference of red among consumers in the region. South America At 37 percent, white is the region s most popular color. Silver is the second-most popular at 3 percent. Gray, at eight percent, increased four percentage points from last year. White jumped by six percentage points to 9 percent. Asia ndia is the only region that reports silver as the top color. All other regions report white as the top color. Up 11 percent from last year, white is the most popular color across the region at 41 percent. n China alone, white gained in popularity by 19 percentage points. The region showed a three percent increase in beige/brown. Africa White leads at almost half of all vehicles sold at 46 percent. Green could not do any worse with zero percent of sales. Black and beige/brown remained unchanged from 014. COLOR POPULARTY BY RGON RD WT 1 NORT AMRCA 1 NORT AMRCA 10 SOUT AMRCA 6 ASA 6 UROP 5 RUSSA 5 AFRCA 46 AFRCA 46 AFRCA 4 ASA 37 SOUT AMRCA 9 RUSSA 9 UROP 7 NORT AMRCA BLU BLAC 9 UROP 9 UROP 8 NORT AMRCA 8 RUSSA 6 AFRCA 4 ASA 3 SOUT AMRCA UROP UROP 0 NORT AMRCA 0 RUSSA 16 ASA 13 SOUT AMRCA AFRCA

4 Global Color Popularity 015 SOUT AM RCA White OP UR Black Silver Gray SOL D WT PAR L WT 9WT Red Blue D SOL T 5 ARL W P 4 A AS Yellow/Gold Brown/Beige T W T 1 4 OLD L W S AR P 5 16 Green Others NO RT R S 7 OL P D AR W L W T T C BLA C OLD LA 3 S FFCT B SOLD BL 3 FFCT AC BLAC SOL PA D W RL W T T SOLD FF B CT LAC BLA C < 13 < < FF 5 10 OL L W S R 1 PA T 46LD WWT SO RL A 44 P AF 15 LAC LD B 8 SO CT BLAC FF 6 SO 9 F LD BLAC FCT BLAC 15 0 CA 30 A N D 31 S O LD W 4 P A RL W T T 9 WT OLD 9 S RL WT A 0 P R 5 4 S 9 P OL AR D W L W T T 35 RUSS A CO MX 0 10 SOLD BLAC 10 FFCT BLAC 9 1 SOLD WT 18 PARL WT 18 6 SOLD BLAC FFCT BLAC < TRUC/SUV NTRMDAT/CUV 6 3 SOLD WT 3 PARL WT 19 SOLD BLAC 17 FFCT BLAC 15 0 SOLD BLAC 18 FFCT BLAC 7 < COMPACT/SPORT 16 SOLD WT 5 PARL WT 9 SOLD WT PARL WT SOLD BLAC 9 FFCT BLAC SOLD BLAC FFCT BLAC LUXURY/LUXURY SUV 33 SOLD WT 4 PARL WT SOLD WT PARL WT SOLD BLAC 17 FFCT BLAC COMPACT/SPORT UT SO AC C BL LA LD T B SO FC F SOLD WT 14 PARL WT 14 6 urope BLACAC 1S5 L D OL CT B 7 6 < T 36 D W T < SOLD BLAC 9 FFCT BLAC SOLD BLAC 13 FFCT BLAC SOLD WT 7 PARL WT 18 3 < A OR 11 JAPAN SOLD WT 1 PARL WT <1 C NA F F 4 8 SOLD BLAC 13 FFCT BLAC WORLD 0 8 S OL F D F BL CT AC BL AC 1SOLDCT B CA 3 AC 6BL LAC 14 SOLD WT 7 PARL WT AM < < < < < TRUC/SUV NTRMDAT/CUV LUXURY/LUXURY SUV

5 Contact us. Regional & National Global Axalta Coating Systems, LLC Nancy Lockhart Asia-Pacific (excl. China) Axalta Coating Systems Australia Pty. Ltd. Steve Burns +61 (0) Axalta Coating Systems, LLC Two Commerce Square 001 Market Street Suite 3600 Philadelphia, PA USA John Wray axaltacoatingsystems.com China Axalta Coating Systems Shanghai olding Co., Ltd. Annie You +86 (0) urope, Middle ast, Africa Axalta Coating Systems Deutschland olding Gmb & Co. G lke Dirks elke.dirks@axaltacs.com Latin America (excl. Brazil) Axalta Coating Systems Mexico S de RL de CV Ursula Chavez ursula.chavez@axaltacs.com Brazil Axalta Coating Systems Brazil LTDA Marcus Lima marcus.v.lima@axaltacs.com Call Center sac.guarulhos@axaltacs.com Copyright 015 Axalta Coating Systems LLC and all affiliates. All rights reserved.