SEITE 1 THUNDER OPEN SOURCE CMS FOR PROFESSIONAL PUBLISHING

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1 SEITE 1 THUNDER OPEN SOURCE CMS FOR PROFESSIONAL PUBLISHING

2 SEITE 2 PART I. PUBLISHING TECHNOLOGY IS CHANGING

3 SEITE 3 In the Beginning, Technology was an essential enabling asset for MASS COMMUNICATION

4 SEITE 4 In the PC ERA, technology defined the efficiency of a publishing organisation

5 SEITE 5 The internet made publishing technology and mass communication a commodity

6 More than ever, publishers do not differentiate through publishing technology When everyone can be a mass communicator, then more than ever what counts is Brands Minds Content Connections SEITE 6

7 OPEN SOURCE ALTERNATIVES REPLACE PROPRIETARY PRODUCTS, WHENEVER THEY BECOME AVAILABLE Global operating system market share based on device shipment. Source: Gartner Inc. SEITE 7

8 THE RESULT: OPEN-SOURCE SOFTWARE ON ALMOST ALL LEVELS OF THE PUBLISHING TECHNOLOGY STACK Database Oracle MS SQL Server MySQL Webserver IIS NCSA IBM Apache Operating System Windows IBM Solaris NT Linux SEITE 8

9 IT IS TIME TO END THE RULE OF PROPRIETARY CMS IN PROFESSIONAL PUBLISHING CMS Proprietary CMS? Database Oracle MS SQL Server MySQL Webserver IIS NCSA IBM Apache Operating System Windows IBM Solaris NT Linux SEITE 9

10 DRUPAL AND THUNDER ARE THE MISSING OPEN-SOURCE COMPONENTS IN PROFESSIONAL PUBLISHING CMS Proprietary CMS Database Oracle MS SQL Server MySQL Webserver IIS NCSA IBM Apache Operating System Windows IBM Solaris NT Linux SEITE 10

11 SEITE 11 PART II. INTRODUCING THUNDER

12 HUBERT BURDA MEDIA IS THE IDEAL TEST- BED FOR A SHARED OPEN-SOURCE CMS Wide range of Hubert Burda national magazine brands with diverse business models and audiences Facts 2014 Etc. Paid content Community E-commerce Video Fashion/High-class External revenues: billion Burda s portfolio: 500 media products worldwide Employees: 10, % of total corporate revenue by German Media-Brands Division 320 titles published outside Germany by Burda and its Partners SEITE 12

13 TECHNOLOGY WILL NEVER AGAIN CHANGE AS SLOWLY AS IT DOES TODAY. Martin Sorrell, CEO WPP SEITE 13

14 WITH THUNDER, ALL BURDA BRANDS SHARE THEIR DEVELOPMENT EFFORTS Brand X SEITE 14

15 DRUPAL 8 is the perfect foundation for Thunder Free and open-source Fully responsive frontend and backend Build with PHP Integrates Symfony 2 Widely used and highly appreciated by developers. Easily adaptable with thousands of modules provided by a global community SEITE 15

16 SEITE 16 Industry partners add functionality to Thunder

17 PLAYBOY.DE: THUNDER S FIRST SUCCESS SEITE 17

18 INSTYLE.DE: THE SHARING APPROACH IS WORKING SEITE 18

19 SEITE 19 PART III. THE THUNDER COALITION

20 From publishers for publishers: Thunder is now available for all Everyone can use Thunder for free and unlimited The community will jointly enhance the system Everyone gets faster All save costs All benefit from the cooperation SEITE 20

21 THUNDER: Working together without obligations Forever free under the GNU General Public License All publishers can decide, which parts of their development to share: none, some, all No logos, no ads, no business model Burda will not and can not collect any data No need to tell anyone that you re using Thunder SEITE 21

22 A CULTURE OF SHARING AND COOPERATION: JOIN THE THUNDER COALITION OUR GOAL Work together and jointly build the world s best possible CMS for publishers SEITE 22

23 THE THUNDER COALITION IS MANAGED AND SUPPORTED BY THE THUNDER CORE TEAM The distribution is maintained by Thunder experts who manage the feature roadmap, coordinate development efforts, and ensure open-source availability of core functionality. Manages the contributor community Decides about the integration of third-party contributions into the Thunder core Supports users of the Thunder distribution Manages the user community Manages all strategic aspects of the distribution Chief technology specialist Manages the Thunder team Manages the community of partners SEITE 23

24 SEITE 24 JOIN TODAY, spread the word, contribute and SHAPE TOMORROW

25 The Drupal 8 based open source CMS for professional publishing Ingo Rübe CTO at Burda Magazine Holding GmbH Initiator Thunder info@thunder.org SEITE 25