«Best Practice in Internationalization» Delightful İstanbul. Delightful İstanbul Antalya. Summer / Winter School Programmes in Health Care Management

Transcription

1 «Best Practice in Internationalization» Delightful İstanbul Delightful İstanbul Antalya 2016 Summer / Winter School Programmes in Health Care Management Assist. Prof. Dr. Ebru Özlem GÜVEN Head of the İAÜ Health Care Management Programme İAÜ - Faculty of Health Sciences

2

3 Delightful İstanbul / Delightful İstanbul-Antalya Courses of Health Care Management Department 2014 Summer School (İstanbul) Marketing in Health Tourism (Programme Coord.Dr. Ebru Özlem GÜVEN) 2015 Summer School (İstanbul) Marketing in Health Care Organizations (Programme Coord.Dr. Ebru Özlem GÜVEN) 2016 Winter School (İstanbul-Antalya) Marketing in Health Care Organizations (Programme Coord.Dr. Ebru Özlem GÜVEN)

4 Best Practice: 2014 Delightful İstanbul Summer School Department: Health Care Management Course Name: Marketing in Health Tourism Course Description: 10 Days 10:00 11:00 12:00 First Meeting Welcome Dialogue 04.Agu 05.Agu 06.Agu 07.Agu 08.Agu The Importance of Customers Patients Expectations Basic Principles of Marketing Case Studies from Turkey: Marketing in Health Care Services Turkey's Health Tourism Potential Marketing Strategies Bureaucratic Facilities Economical Support to Turkey's Health Tourism Market 13:00 LUNCH 14:00 15:00 16:00 What is Marketing? Marketing in Health Care Services Profitable Markets: Health Tourism in Different Countries Turkey Medical Tourism Statistics SWOT about Turkey s Health Tourism The Most Popular Hospitals Ambitious Units in Turkish Health Tourism

5 Best Practice 2014: Delightful İstanbul Summer School Course Name: Marketing in Health Tourism Course Description: Second Week 11.Agu 12.Agu 13.Agu 14.Agu 15.Agu 10:00 Hospital Visit: 11:00 12:00 International Patient Department Acıbadem Health Group Visit: Association of Health Tourism TURSAB Health Tourism Unit Hospital Visit: International Patient Department LİV Hospital Visit: Yalova / Thermal City Thermal Health Center General Overview 13:00 LUNCH 14:00 15:00 16:00 Hospital Visit: International Patient Department Dentaydin Dentistry Hospital Hospital Visit: International Patient Department Memorial Hospital Hospital Visit: International Patient Department Medical Park Visit: Yalova / Thermal City Thermal Health Center Certificate Ceramony

6 Best Practice: 2015 Delightful İstanbul Summer School 2016 Delightful İstanbul Antalya Winter School Department: Health Care Management Course Name: Marketing in Health Care Organizations* Course Description: 10 days *The Course Includes 5 Hospital Visit Best of Turkey s Health Market

7 Why should students take a part in this course? The courses will highlight the marketing functions to the health care industry, especially in Health Care / Health Tourism. They integrates health care services development with promotion activities, pricing, and the distribution of services based on Health Care / Health Tourism. Emphasis is placed on the managerial aspects of marketing strategies necessary for survival in a competitive marketplace based on Health Care / Health Tourism. Further attention is given to the design of services and programs that respond to market interests and consumer preferences, especially in Health Care / Health Tourism.

8 Sllyabus Summary - Measurement and Evaluation METHOD:Action learning methods will be blended with theoretical presentations, group working based on Case Study EVALUATION: Participants will be assessed on two quiz exam (%20), two assignments (%20), midterm exam (%20), and a final exam (%40). ECTS: The course provides 3 ECTS for successful participants. REQUIREMENTS : No Requirements WHO CAN PARTICIPATE: Undergraduate or Post Graduate Students (No requirement of section) PARTICIPATION LIMIT: 20 Students SPECIAL EVENT : Hospital visits Turkey s Best Hospitals ADDITIONAL COST : No additional cost is required for this course

9 Marketing in Health Care Organizations Course Description: The course relates key marketing functions to the health care industry. It integrates health care services development with promotion activities, pricing, and the distribution of services. Emphasis is placed on the managerial aspects of marketing strategies necessary for survival in a competitive marketplace. Further attention is given to the design of services and programs that respond to market interests and consumer preferences.

10 Marketing in Health Care Organizations Course Content: This course involves analysis, evaluation, and implementation of marketing strategies within health care and managed-care environments. It is designed to develop skills in segmenting customer and medical markets, brand products and services, enhance customer communication strategy and develop effective pricing approaches. Methods and models of marketing fundamentals will also be introduced.

11 Marketing in Health Care Organizations Course Objectives: 1. Define what marketing means in a health care context including what characteristics distinguish a market-driven organization. 2. Differentiate strategic planning, business planning and marketing planning. 3. Apply established marketing principles to a health care setting. 4. Identify trends in the organization, delivery, and financing of health care services that are particularly market-sensitive. 5. Explain factors that present special challenges when marketing a health care product or service. 6. Develop a marketing plan for a health care organization.

12 Photo Album of Hospital Visits

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30 DELIGHTFUL ISTANBUL 2014

31 DELIGHTFUL ISTANBUL 2014 ACTIVITIES ( Weekend Sightseeing Tours Included in the Program) 1) Historical and Cultural Tour - Mosques and Fountains - Ottoman Greek Houses - Church of St. Mary of the Mongols - Dimitrie Cantemir - Greek High Schools - The Patriarchate - Ramparts - Balat Market - Fethiye Mosque - Kethuda Mosque - Saint Dimitrie - Mother Marry - Prison of Anemas - Palace of the Porphyrogenitus 2) Bosphorus Tour

32 DELIGHTFUL ISTANBUL 2014 ACTIVITIES ( Optional Sightseeing Tours Not Included in the Program) Florya-Yeşilköy Coast Tour Florya Social Facilities with its long Coast Line also has a restaurant where you may enjoy a meal or tea and coffee on a hill named "Hawk Hill". Koc Museum The Rahmi M. Koç Museum was opened to visitors in In 1996 it was honoured to receive a special award from the Council of Europe's "European Museum of the Year Award."

33 DELIGHTFUL ISTANBUL 2014 ACTIVITIES ( Optional Sightseeing Tours Not Included in the Program) Taksim-İstiklal It is a major tourist and leisure district famed for its restaurants, shops, and hotels. It isconsidered the heart of modern Istanbul. Galata Tower One of the city's most striking landmarks, it is a high, cone-capped cylinder that dominates the skyline and offers a panoramic vista of Istanbul's historic. Algerian Street Better known as "French Street", is an alley of statues and geraniums hanging from windows, featuring France-themed restaurants, cafes, and pubs houses. Evening Dinner at the Galata Bridge An evening at the bridge that spans the Golden Horn in Istanbul. From the end of the 19th century in particular, the bridge has featured in Turkish literature, theater, poetry and novels.

34 DELIGHTFUL ISTANBUL 2014 ACTIVITIES ( Optional Sightseeing Tours Not Included in the Program) Vialand VIALAND, the first shopping, entertainment and lifestyle complex in Turkey and the world to combine a theme park, shopping center and exhibition center in one. Istanbul Aquarium Istanbul Aquarium holds a leading position among worldwide aquariums thanks to its volume, variety of fish species, and the activities on travel routes. Visitors follow a geographical route that includes 16 themes and 1 rainforest going from the Black Sea towards the Pacific.

35 DELIGHTFUL ISTANBUL 2014 ACTIVITIES ( Optional Sightseeing Tours Not Included in the Program) Pierre Loti Named after Pierre Loti, a famous French writer, located on a ridge with the perfect view of Golden Horn. Miniaturk Selected works from Turkish and the Ottoman geographic area, the 1/25 scale models in Miniatürk where 59 works from Istanbul, 55 works from Anatolian and 12 works from the Ottoman territory outside the borders of Turkey. Gülhane Park It is a historical urban park in the Eminönü district, It is the oldest and one of the most expansive public parks in Istanbul.

36 Winter School Photos

37

38

39 Thank You Dr.Ebru Özlem GÜVEN ebruozlemguven@aydin.edu.tr