2 WHO WE ARE In 1985, Welt Electronic was founded by three professionals, who decided to take their extensive experience in various sectors and make it available to a demanding clientele. Even the choice of the company name is no accident. Welt (meaning world in German) unites precision, reliability and organizational skills for a global market. Our motto is: EXCELLENT ORGANIZATIONS ARE CREATED THROUGH ONGOING IMPROVEMENTS AND THE ABILITY TO CONSTANTLY CHANGE
3 Head office: Via della Treccia, Florence - Italy Building: mt 2 Capital + Reserve: Employees: 43 Clients: Euro Partners: 47 sector leader companies
4 COMPANY ACTIVITY Since the beginning the strategy of Welt Electronic has been based on the marketing of passive electronics, electromechanical components and LED devices. Since then the company has expanded its product range and successfully met the challenge of the custom market, creating products based on client specifications. Custom devices
5 COMPANY GOALS The main Welt Electronic company goal is CUSTOMER SATISFACTION. This goal is reached by constantly improving services and is made possibile by a team of highly skilled professionals, partnerships with leading sector companies and automated services. SKILLED EMPLOYEES LEADING PARTNERS AUTOMATED SERVICES CUSTOMER CARE
6 OUR PRODUCTS Thermal components Active Connectors Electromechanical Relay LCD Passive Opto LED Opto display LED
7 WELT LIGHTING DIVISION Since 1985 Welt Electronic has been combining precision, reliability, and a dynamic ability to constantly change in order to closely follow its customers needs. Thanks to its ability to meet a wide variety of indoor and outdoor demands, today it is one of the most important LED distributors in the European market. Since October 2014, Welt has started a new Lighting Division.
8 PARTNERS 47 SECTOR LEADER COMPANIES
9 CUSTOMERS OVER SECTOR COMPANIES DISPLAYS SOLAR ENERGY LIGHTING CONSUMER INDUSTRIAL AUTOMOTIVE HOME APPLIANCES
10 OUR ORGANIZATION BOARD OF DIRECTORS MARKETING HUMAN RESOURCES FINANCE ADMINISTRATION TECHNOLOGY AREA RECEPTION QUALITY AREA SALES MANAGER PRODUCT AREA SALES AREA CUSTOMER AREA PURCHASING DEPT. PRODUCT SPECIALISTS SALES NETWORK CUSTOMER SERVICE WAREHOUSE OPTO LED S 7 SEG. DISPLAY LED LIQUID CRYSTAL DISPLAY THERMAL COMPONENTS CONNECTORS AND PASSIVES LOMBARDIA PIEMONTE AND LIGURIA TRIVENETO EMILIA ROMAGNA MARCHE LAZIO EAST EUROPE 43 EMPLOYEES
11 THE SALES ORGANIZATION MARKETING MANAGER Mr. Riccardo Rabatti SALES DIRECTOR Mr. Michele Giusti OPTO LED S Manager Eng. Tiziano Fegatelli DISPLAY LED S Manager Ms. Barbara Ghelardoni THERMAL Manager Mr. Lorenzo Sala PASSIVE & CONNECTORS Manager Mr. Andrea Gorgeri LIGHTING DIVISION Key Account Mr. Alessandro Hofmann SALES NETWORK LOMBARDIA PIEMONTE AND LIGURIA TRIVENETO EMILIA ROMAGNA MARCHE LAZIO EAST EUROPE CUSTOMER SERVICE CUSTOMERS (more than 1500 customers visited daily by our sales engineers)
12 Business Flow Technical & Commercial TRAINING SALES AREA CRM CRM New Project CUSTOMERS CRM Reporting shared with our main partners CRM Action and Business plan NEW RFQ CUSTOMER Care PURCHASING Dept. PARTNERS SPR NEW ORDER LOGISTIC PAYMENT RECEIVED
13 OUR GROWTH Turnover FCST
14 OUR QUALITY In 1997, Welt Electronic was one of the first Italian sector companies to obtain ISO 9002/94. Welt Electronic has also been granted certification under UNI EN ISO9001/2008. Our Quality System includes a: Quality Manual with all our operating procedures. These procedures are continuously checked and updated to improve Company efficiency. Quality Manager who follows up on Regulations (Reach, Rohs, etc.) and Automotive documents (PPAP, etc.). Quality Manager who follows up on all claims, including periodic analyses and statistics on claims and related costs. Quality Manager who acts as an interface on all quality aspects between the Customer and Manufacturer.
15 Management of Credit Risk Welt Electronic pays special attention to Credit Risk. Customers that have a credit exposure of more than 150K are covered by an insurance policy. Factoring without recourse is automatically done for customers with a turnover of more than 700K /year. All Welt Customers are monitored on a daily basis by Cribis Crif. Over time, Welt has the possibility to monitor the financial health of its Customers. All information regarding potential Credit Risk customers is shared with the Sales Dept. Welt has a dedicated cash deposit account to cover eventual credit risks, which increases on a yearly basis, in accordance with the company s current turnover.
16 Where we are Head office Via della Treccia, Florence - Italy Customer care: Phone (6 lines) Branch office Via Cristoforo Colombo, 5/c Corsico (Milano) Local offices Piemonte and Liguria Triveneto Emilia Romagna Marche Lazio East Europe
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