Curriculum Vitae : Alain Ferron

Transcription

1 Curriculum Vitae : Alain Ferron 1

2 Profile Presentation Alain is a usability and user experience research consultant for UX Recherche since 2013, as well as the founding manager of M2i Consultants Marketing: Marché, Intelligence, Intégration. Alain has over 25 years of experience in market research. Since graduating with a bachelor s degree in Administration at Concordia University in 1987, he has worked for many international research agencies (Market Facts, Synovate, Total Research, Cheskin & Masten) and as lead hundreds of qualitative and quantitative studies. His qualitative research expertise includes mastering many qualitative techniques: moderating focus groups, in-depth or oneon-one interviews, projective techniques as well as ethnography. In the quantitative realm, he conducted mandates using many different data collection techniques (telephone, web, face to face) and many modelling techniques based on the specific study needs and business decisions at hand. Since the turn of the decade, he has been particularly interested in the new data collection and analytical tools available through mobility, eye-tracking and semantic analytics. Alain is member in good standing of the Marketing Research and Intelligence Association (MRIA), of the American Marketing Association (AMA) as well as of the User Experience Professionals Association (UXPA). Furthermore, he is actively involved in many sectorial initiatives and co-presided the program committee for the MRIA s 2009 National Conference in Montreal. 2

3 Profile Positions Founder & Consolidateur en chef: M2i 2009 on going Consultant: UX recherche 2013 on going Vice-president and Director: Synovate Canada Group Account Manager: Market Facts of Canada Formations Bachelor of Administration (Concordia University) Associations MRIA Marketing Research and Intelligence Association AMA American Marketing Association UXPA User Experience Professionals Association Skills Marketing Research Usability Research User Experience Research Quantitative Research Qualitative Research Online Research Methodological design Questionnaire design Moderating Ethnography Univariate analysis Multivariate analysis Statistical Modelling Consumer Behavior Customer Relationship Brand Image Brand Perceptions and Positioning Corporate Positioning Market Intelligence Competitive Intelligence Market Segmentation Internal Communication Advertising/ Marketing Communication Employee and Stakeholders commitment Customer commitment and engagement Extra Co-Chair of the 2009 MRIA National Conference in Montreal 3

4 Fields of expertise Alcohol Food Insurance Automobiles Feminine products Finance Broadcasting Healthcare Tobacco Telecom Retail Travel beer, wine yogurt, soft drinks, dairy milk, new products automotive, Brokers new cars, tires, after-sale services cosmetics, skin care, hygiene products savings products, credit products, CSM/CRM (b2b) network TV, network radio, newspapers NSAIDs, diabetes, medical equipment, medical supplies, antidepressants, GAAD, HPV distribution, CSM with distribution network, CSM with P.O.S, price sensibility, new product development CSM/CRM grocery chains, mass merchandisers tourism offices, parks 4

5 Clients Allianz Arkema Agropur Aliments Ultima Avon Canada Astral Radio Business Development Bank of Canada Royal Bank of Canada Nationale Bank of Canada Banque Nationale de Paris British American Tobacco Dairy Farmers of Canada Building Products of Canada Canadian Tourism Commission Corbeil Danone Desjardins Fédération des producteurs de lait du Québec Fido GM Government of Canada Hospira Imperial Tobacco Lise Watier Lundbeck Macopharma Merck Molson Natrel Nissan Reader s Digest RNC Rogers Sanofi Canada Schering-Plough SÉPAQ Standard Life Total (petroleum products) Travel Alberta TVA Ubisoft Vinci group V-télé Wal-Mart 5