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1 LI4278 Cordless Linear Imager

2 LI4278 Product Overview Motorola s 1 st Linear Imager Superior 1D cordless scanning Performance exceeds all of it s competitors (both laser and linear imager)

3 Why Now? WHY HAS MOTOROLA IGNORED LINEAR IMAGING TECHNOLOGY FOR SO LONG? We haven t ignored linear imaging technology- in fact, we ve been working hard to create the right product... at the right time. The technology involved in developing a linear imager has changed over the years as improvements occurred and refinements produced. We ve been watching and analyzing. WHY IS MOTOROLA READY TO ENTER THIS MARKET NOW? Linear Imager technology has been evolving rapidly Improved optics Electronics are now smaller and faster capable of offering better performance than ever before Less expensive components mean great performance at attractive price Mobile barcodes playing a more significant role

4 Pre Messaging Initiative Executive Video Why The Time is Right For Motorola to enter the Linear Imager Market

5 Target Markets RETAIL (Primary) Point of Sale In Store Inventory Tracking Returns Processing/Monitoring Mobile Barcodes 1D EDUCATION Libraries & Bookstores Book Check In/Out Inventory Management MANUFACTURING Light Manufacturing Electronic Component Assembly

6 Product Overview Cordless Freedom move beyond the cash wrap or work area for improved productivity Bluetooth 2.1 provides better security, performance and better energy management with much easier pairing over the BT wireless connection Compatible with LS4278 cradles already in the field (charge only and radio/charger) for easier migration path Built using Motorola s patented t and proven single circuit board technology for improved durability 5 / 1.5m drop specification for added durability Offers from near contact to over 30 (76.2cm) of working range (100% UPC) 3 year warranty

7 Performance Exceptional decode range Faster decode performance; snappy, laser like Support for High density codes; ideal for light manufacturing Excellent angular tolerance enabling bar codes to be scanned at extreme angles Superior motion tolerance eliminates the need to pause, even slightly between scans

8 Mobile Barcodes More and more businesses are beginning to use mobile barcodes across multiple verticals and applications In many cases the demand for these applications is coming from the consumers themselves The LI4278 can read 1D bar codes from the screen of mobile devices, pc screens and tablets Future proof your customer s investment today for tomorrow

9 Support for Scan 123² Windows-based utility, graphic user interface (GUI), patented wizard tool Simplifies and streamlines scanner configuration, reducing time and cost associated with set-up Simplify your firmware upgrade process Updating firmware no longer involves lost settings that prevent your scanner from communicating with its host 123Scan 2 preserves and automatically reloads your pre-upgrade settings Enables faster and more accurate staging Comprehensive reporting capabilities With five report types, documentation of asset tracking information, parameter settings, scanner output and more has never been easier

10 Competitive Landscape USB Kit List Pricing $ 800 Datalogic GBT4100 Pi Price $ 600 Honeywell 3820 Motorola LI4278 $ 400 Datalogic QM2100 Performance

11 How to Sell Up sell from LS4278 Talk about the expanding capabilities New application support Ability to use all LS4278 accessories Up sell from LS2208 & LS4208 All of the above plus: Benefits of cordless

12 Sales Enablement Tools Sales Presentation Specification Sheet Partner Brief Partner e-book Product Video All relevant Sales Enablement tools available on Partner Hallway

13 Deliverables LI4278 Pricing EMEA Description: Part#: List Price: LI4278 Linear Imager- Twilight Black LI4278-SR20007WR See solution LI4278 Linear Imager- Cash Register White LI4278-SR20001WR building for regional pricing Kit: LI4278 Scanner, PresCradle (Radio/Charger), LI4278-PRBU2100AWR USB Series A, 7ft straight cable - black, PS (Country LC required) Kit: LI4278 Scanner, PresCradle (Radio/Charger), USB Series A, 7ft straight cable - white, PS (Country LC required) Kit: LI4278 Scanner, Cradle (Radio/Charger), USB Series A, 7ft straight cable - black, P/S is NOT required LI4278-PRWU2100AWR LI4278-TRBU0100ZER Kit: LI4278 Scanner, Cradle (Radio/Charger), USB LI4278-TRWU0100ZER Series A, 7ft straight cable - white, P/S is NOT required

14 For more information: Bernadette Ackerman Global l Product Marketing Mgr. bernadette.ackerman@motorolasolutions.com Tim Trautman Product Manager tim.trautman@motorolasolutions.com