Improving operational efficiencies for small retailers

Transcription

1 Improving operational efficiencies for small retailers LS1203: quality and reliability in a value-priced scanner PARTNER OPPORTUNITY BRIEF March 2006 Introduction: New value-priced scanner designed for the small business Symbol s most attractively priced bar code scanner, the LS1203 is designed to meet the needs of small cost-conscious Tier 4 and below retailers. The LS1203 completes Symbol s line of scanners, adding a value-priced scanner to the mid and premium level product portfolio. The LS1203 is low in cost, but high in quality and value, offering the reliability, ease of use and scanning performance small retailers need to improve operational efficiencies. Day in and day out, dry cleaners, gift shops, florists, video stores and other local retailers will enjoy faster checkout at the register, resulting in increased customer satisfaction. Back room tasks, such as taking inventory, are not only faster, but also highly accurate, helping ensure that product is always in stock. The LS1203 is constructed for the rigors of everyday use. The single board design, durable scan element and Symbol s stringent drop testing ensure that the LS1203 has what it takes to remain working, despite accidental drops. Truly plug and play, the LS1203 offers intuitive scanning functionality, requiring virtually no training employees are up and scanning in minutes. And robust scanning technology enables first time accurate capture of even damaged or poorly printed bar codes. And you can offer your customers the same Symbol service and support offerings, from comprehensive coverage that includes everyday wear and tear and world-class turnaround times to an on-site repair option. The LS1203 high quality in a cost effective scanner, delivering true value for the small retailer. The LS1203 handheld bar code scanner from Symbol Technologies is designed to meet the needs of small retailers, delivering high quality laser scanning, userfriendly ergonomics and durability at an affordable price. Partner benefits With the addition of the LS1203 to our portfolio of bar code scanning products, you enjoy the ability to incorporate a cost-effective scanner that offers Symbol s signature high quality, durability and scanning performance into your point of sale (POS) offerings. The LS1203 allows you to differentiate your POS bundles with a product manufactured by the global leader in handheld bar code scanning. The LS1203 provides a number of benefits for partners selling into the small retail market. A plug-and-play device, the LS1203 is easy to install, minimizing the cost of bundling it into larger POS solutions. Multiple on-board host interfaces further simplify installation and ensure instant compatibility when your customers need to migrate to a new POS system. In addition, the LS1203 is a direct substitute for higher priced competitive products, increasing your profit margin. Known for reliability, Symbol scanners continue performing for years after the warranty period has expired. The LS1203 offers that same high quality and reliability for which Symbol is known worldwide. When a single service call can erode your profits, the LS1203 provides the durability needed to effectively remove the risk of incurring the high costs associated with product failures and returns providing the

2 profitability protection that is so critical for value-priced systems. In addition to reliability, the three-year warranty further protects you from losing profit margin in the unlikely event the scanner does require repair. Another benefit and differentiator is Symbol s service options. A variety of service options are available to meet the needs of your various customers, including Advanced Exchange, which provides your customers with a replacement unit in the event a repair is necessary, eliminating any down time or effect on day-to-day business operations. Product classification: The LS1203 is a Class 1 product that does not require any certification. It is sold into the open channel and does not require membership within Symbol s Partner Select program. Symbol solution opportunity When you sell the LS1203, you have the opportunity to sell a complete solution, including: Hardware: the LS1203 Scanner, Universal Cable for connection to Host and Power Supply, if required. Services and support: a complete solution includes a service plan. Industry research shows that higher service attach rates occur when services are bundled with a hardware quote. As our partner in selling Symbol products, it benefits you, as well as the customer, to bundle Symbol s industry-leading customer services into each sale, providing expert technical support and repair services to ensure product uptime. Symbol s flexible, channel-ready service offerings are designed to meet your customers needs and create a positive customer experience. At the same time, selling Symbol Services provides you with a unique opportunity to earn more revenue and increase your profit margin by building a complete solution offering. When you resell Symbol Services, you ensure your customers will get the services they need when they need them as well as provide a renewal revenue stream for your business. Selling a Symbol service and support plan ensures your customers have the professional technical resources available to solve problems as needed. From telephone technical support to repair services, Symbol can service what you sell. Symbol Services benefit your customers businesses by helping them get the most out of their Symbol technology investment. Think of services as investment protection to help make their technology easier to use and own, while allowing them to experience maximum performance and keep the cost of ownership low. What the experts are saying Over the next few years, more and more smaller retailers will turn to bar code scanning to increase productivity and profitability, positioning both the low-end handheld and hands-free market segments for strong growth between 2006 and The Handheld Scanner Market Source: VDC Market Forecast

3 Customer profile Market opportunity by company size The primary target for the LS1203 is Tier 4 small retail businesses with between one and 99 employees. The typical size is characterized as those companies with less than 20 employees and less than $1 million in annual revenue (in U.S. dollars). Market opportunity by application The following market applications apply to all Symbol geographic areas: TASS, EMEA and APAC. Retail: Point of Sale/checkout counter Inventory Receiving 100% Small Businesses: 1-99 employees Prospect target profile The prospect target for the LS1203 is the small business owner. Following is a list of their concerns, and how the LS1203 addresses those concerns. Improve operational efficiencies: The small retailer usually has manual processes in place at the register and in the back room. These smaller businesses are seeking to maximize employee time and reduce errors associated with manual processes. The LS1203 automates: - the process at the register: Manual entering of prices at the register is automated with bar code scanning. Customers pay the correct amount, and the rapid processing of purchases at the checkout counter improves customer service at the register. - back room processes: Manual and time-consuming paper-based processes are automated with bar code scanning. Inventories are more accurate and can be taken in a fraction of the time previously required, shipment can be scanned as received to instantly verify receipt and accuracy of the order, and more. Reliability: While manual processes are slower and more errorprone, the small business owner may be more comfortable with them than with technology solutions. The small retailer is concerned with implementing technology that is as reliable as possible. Symbol s LS1203 offers a unique value for smaller retailers the same quality and reliability that made Symbol the global leader in handheld bar code scanning in a cost-effective device with the features small businesses need to improve operational efficiencies. A number of features from single board construction to the durable scan element and ability to endure accidental drops combine to virtually eliminate repair and the associated down time. The result is a product that small businesses can count on, day in and day out. Ease of use (employee): Small businesses do not usually have a technical (or IT) staff, so ease of use is critical. The LS1203 offers intuitive scanning. Virtually no training is required employees are up and running in minutes. And the lightweight and balanced ergonomic design eliminates user fatigue, providing all day every day comfort. Cost-effective: Budget-conscious small business owners look for the best value and the LS1203 delivers. With the right balance of features and price, combined with high-quality manufacturing, the LS1203 is very reliable and offers the durability for everyday use. The result is a low total cost of ownership and a rapid return on investment. Easy to deploy and maintain: The absence of technical staff makes ease of deployment and maintenance a critical factor for small businesses. The plug and play LS1203 is easily installed in minutes, and since the LS1203 is built to endure everyday use, repairs are rare and maintenance requirements are minimal. Future-proof: The small shop owner needs to know that the handheld scanner purchased today will not become obsolete if the POS system is upgraded. Multiple on-board interfaces RS232, USB and Keyboard Wedge (KBW) ensure connectivity to host and PC systems now and in the future.

4 Selling the LS1203 Following is an overview of the market positioning, value proposition and key technical advantages of the LS1203. Please refer to the LS1203 Sales Guide for detailed information on features and benefits, competitive information, qualifying sales questions, FAQs and more. LS1203 market positioning The LS1203 is designed to meet the needs of Tier 4 small businesses, delivering the same high quality and durability that made Symbol the global leader in handheld bar code scanning in a cost-effective device priced to fit the needs and budgets of small local retailers. Value proposition The LS1203 delivers a number of business benefits for small retailers: Significantly increases productivity through automation at the checkout counter as well as in the back room. Appreciably reduces errors at the checkout counter, ensuring that customers are accurately charged. Faster and accurate checkout at the register improves customer service and satisfaction. Provides investment protection through durable construction and on-board multiple interfaces that enable retailers to connect to the POS systems of today as well as tomorrow. Built-in durability delivers maximum uptime Repairs and the associated downtime are significantly reduced through the single board construction, the ability to withstand accidental drops and more. Virtually no training time required due to plug-and-play design and intuitive scanning.

5 Technical differentiators Primary technical strengths associated with the LS1203 include: Multi-interfaces: integrated USB, RS232 and KBW in one scanner for ease of installation and compatibility with future POS systems, providing investment protection when a customer opts to upgrade their POS system Single board construction, more durable scan element, laser heat sinking to extend laser life, 5 ft./1.5m drop specification: Delivers higher reliability, virtually eliminates service calls High quality 1D linear scanner: Accurate first time scanning, even on damaged or poorly printed bar codes, as well as a large "sweet spot" for higher density bar codes Ergonomics: Sleek, lightweight and balanced hybrid design provides maximum user comfort and protects against user fatigue More intuitive operation: In Auto-Scan (continuous) mode, the LS1203 scans automatically when it is aimed at a bar code, eliminating the issues in a number of competitive models when the IR sensor fails to trigger or double reads a bar code. Virtual elimination of multiple reads: Eliminates the issue inherent with competitive products double reads when two bar codes are covered by the scan line at the same time Proven quality you can count on: The LS1203 is manufactured by Symbol, the inventor of the handheld bar code scanner, the worldwide leader in handheld bar code scanning and provider of the superior scanning technology that the world s largest retailers depend on every day. Competitive differentiators Following are the major competitive strengths the LS1203 offers: High quality and reliability: single board construction (no ribbon cables or interconnecting boards to separate on drop), durable scan element and 5 ft./1.5m drop specification Choice of Triggered or Auto-Scan (continuous) mode: No need to press the trigger scanner automatically scans when pointed at the bar code Virtual elimination of double reads: While object sensors in some competitive products allow for triggerless scanning, this technology can be unreliable and can frequently lead to double reads or difficulty triggering in certain lighting conditions Large sweet spot on higher density bar codes (5 mil, 7.5 mil and 10 mil) Leverages the superior design of previous handheld Symbol scanners and Symbol s 30-year history as the global leader in handheld bar code scanning Advanced Exchange Service Program: Service option that provides a loaner device to ensure continuity of business operations in the unlikely event repair is required The following chart compares major features of the LS1203 to competitive devices: SYMBOL SYMBOL METRO METRO PSC DATALOGIC FEATURE LS1203 LS2208 ECLIPSE VOYAGER QS2500 HERON Range 100% UPC in in in in in in cm 0 42 cm 0 15 cm 0 20 cm cm 0 21 cm 5 mil in in in in in in cm cm cm 0 5 cm cm 4 12 cm Interfaces KBW, RS232, KBW, USB, IBM, KBW, RS232, KBW, RS232, USB, KBW, RS232, KBW, RS232, USB WAND, SYNAPSE USB, IBM IBM, WAND, OCIA USB, IBM USB, IBM Scans/second Reliability Single PC board Single PC board Multiple PC board Multiple PC board Multiple PC board Multiple PC board construction construction construction construction construction construction Drop Specification 5 ft./1.5m 5 ft./1.5m 5 ft./1.5m 5 ft./1.5m 5 ft./1.5m 5.8 ft./1.8m Warranty 3 year 5 year 2 year 5 year 3 year 5 year Hands-free Stand NO YES NO YES YES YES

6 Product configurations and pricing LIST DISCOUNT PART NUMBER DESCRIPTION PRICE CATEGORY LS1203-CR10007R LS1203, TWILIGHT BLACK, SCANNER ONLY, (RS232, USB, KBW) $155 1A LS1203-CR10001R LS1203, WHITE, SCANNER ONLY, (RS232, USB, KBW) $155 1A LS1203-7AZU0100Z LS1203, TWILIGHT BLACK, USB KIT $182 1A LS1203-1AZU0100Z LS1203, WHITE, USB KIT $182 1A LS1203-7AZK0100Z LS1203, TWILIGHT BLACK, KBW KIT $178 1A LS1203-1AZK0100Z LS1203, WHITE, KBW KIT $178 1A LS1203-7AZR0100A LS1203, TWILIGHT BLACK, RS232 KIT US POWER SUPPLY, 110VAC $182 1A LS1203-7AZR0100B LS1203, TWILIGHT BLACK, RS232 KIT EMEA POWER SUPPLY, 220VAC $182 1A LS1203-7AZR0100C LS1203, TWILIGHT BLACK, RS232 KIT APAC POWER SUPPLY, 100VAC $182 1A LS1203-1AZR0100A LS1203, WHITE, RS232 KIT US 110VAC, POWER SUPPLY $182 1A LS1203-1AZR0100B LS1203, WHITE, RS232 KIT EMEA 220VAC, POWER SUPPLY $182 1A LS1203-1AZR0100C LS1203, WHITE, RS232 KIT APAC 100VAC, POWER SUPPLY $182 1A Accessories LIST DISCOUNT PART NUMBER DESCRIPTION PRICE CATEGORY CBA-U01-S07ZA USB CABLE ASSEMBLY 7' STRAIGHT $ A CBA-K01-S07PA KBW CABLE ASSEMBLY 7' STRAIGHT $ A CBA-R01-S07PA RS232 CABLE ASSEMBLY 7' STRAIGHT $ A POWER SUPPLY USA 110VAC $ A POWER SUPPLY EMEA 220VAC $ A POWER SUPPLY APAC 100VAC $ A QUICK REFERENCE GUIDE NO CHARGE N/A 72E PRODUCT REFERENCE GUIDE (ELECTRONIC ONLY) NO CHARGE N/A SW USER DOCUMENTATION: CD-ROM WITH PRG, QRG, 123SCAN, JPOS $ A AND OPOS DRIVERS* * Included in all LS1203 Scanner Kits

7 Symbol LS1203 Services opportunity Symbol s Customer Services programs ensure maximum performance throughout the lifecycle of the LS1203. Symbol Service Centers are equipped with the latest tools, applications and processes to deliver the highest level of technical service and expertise. Warranty is provided standard with every unit and protects against manufacturing defects only. Service from the Start Advanced Exchange Support Bronze is a multi-year, prepaid offering that is purchased up front with the hardware or within 30 days thereafter. Advanced Exchange Support enables a replacement product to be shipped to the customer via next-business-day delivery so they are back in business right away. Service Center Support Bronze is an annual term service offering that provides both technical and repair support services. You have an excellent opportunity to include Service from the Start Bronze with the LS1203, because LS1203 prospects place a premium on uptime. Even though the LS1203 offers excellent durability, a services contract guarantees a specific level of support for your customers mission-critical scanning operations. Your customers can pay a little now for extended services and investment protection, or pay a lot later in the event of a repair and lost downtime. And lower, competitive pricing means your customers get premium support for only a few cents per day. Symbol Service packages Customers may choose various levels of service based on their specific needs: Service from the Start Bronze Advanced Exchange Support provides significant service advantages for our customers as compared to warranty and traditional Service Center repair: - Fast response time with next-business-day delivery of replacement product - Symbol-provided spares pool for replacement product alleviates the need for customers to purchase, stock and manage spare units - Includes Comprehensive Coverage for plastics and exit windows damaged during extreme use Service Center Bronze-level service packages provide enhanced service offerings for those customers who require support cost certainty and rapid turnaround times above the product warranty terms. Bronze level includes: - Depot repair with three-day turnaround - Additional options: Application loading Configuration management LS1203 Service Offerings SERVICE OFFERING LEVEL TIME OF PURCHASE LENGTH OF COVERAGE FEATURES SERVICE SKU Service from the Start Advanced Exchange Support Bronze Up front with the hardware (prepaid) or within 30 days thereafter Three years Advanced exchange, next-business-day replacement - Overnight shipment from a Symbol-owned spares pool Allows you and your customer to focus on the business, not managing spares pools - New or like new unit replacement - Symbol-paid shipping both ways Includes Comprehensive Coverage Low, competitive pricing - Just pennies per day! Telephone technical support - Monday Friday, 9 a.m. to 5 p.m. SXB-LS Service Center Support Bronze Purchase at any time; best for customers who did not purchase services alongside the hardware One year Best for customers who did not purchase service up front with the hardware as an annual term offering or as a renewal option: Three-day turnaround Telephone support - Monday Friday, 9 a.m. to 5 p.m. SCB-LS

8 Service Center offering options In addition to Customer Service offerings with standard SKUs, Symbol offers customized service contracts. Service from the Start Bronze support already includes many of the premium benefits your customers need to run their business. However, if your customer wishes, you may tailor the Service Center Bronze support program with the following options: Response options Service center express: offers phone-call-initiated, same-day shipment of a replacement unit. Expedited telephone support and expanded hours: provides a number of support options, including priority one-hour telephone response, weekend, holiday or around-the-clock coverage. Overnight air freight: allows Symbol to ship overnight if supplied with an air bill account number. Sales support materials, certification and training information No certification is required to sell the LS1203. Information and documentation to help you sell the LS1203 including data sheets and application briefs are posted on: Symbol Public Website: Symbol Partner Hallway: /data_capture/index.html Solution Builder: Services: 24-hour turnaround: provides repair within one-business-day. About Symbol Technologies Symbol Technologies, Inc., The Enterprise Mobility Company, is a recognized worldwide leader in enterprise mobility, delivering products and solutions that capture, move and manage information in real time to and from the point of business activity. Symbol enterprise mobility solutions integrate advanced data capture products, radio frequency identification technology, mobile computing platforms, wireless infrastructure, mobility software and world-class services programs under the Symbol Enterprise Mobility Services brand. Symbol enterprise mobility products and solutions are proven to increase workforce productivity, reduce operating costs, drive operational efficiencies and realize competitive advantages for the world's leading companies. More information is available at Corporate Headquarters Symbol Technologies, Inc. One Symbol Plaza Holtsville, NY TEL: FAX: For Asia Pacific Area Symbol Technologies Asia, Inc. (Singapore Branch) Asia Pacific Division 230 Victoria Street #12-06/10 Bugis Junction Office Tower Singapore TEL: FAX: For Europe, Middle East and Africa Symbol Technologies EMEA Division Symbol Place, Winnersh Triangle Berkshire, England RG41 5TP TEL: FAX: For North America, Latin America and Canada Symbol Technologies The Americas One Symbol Plaza Holtsville, NY TEL: FAX: Symbol Website For a complete list of Symbol subsidiaries and business partners worldwide contact us at: info@symbol.com PB-LS /06 Part No. PB-LS1203 Printed in USA 03/06 Copyright 2006 Symbol Technologies, Inc. All rights reserved. Symbol is an ISO 9001 and ISO 9002 UKAS, RVC, and RAB Registered company, as scope definitions apply. Specifications are subject to change without notice. Symbol is a registered trademark of Symbol Technologies, Inc. All other trademarks and service marks are proprietary to their respective owners. For system, product or services availability and specific information within your country, please contact your local Symbol Technologies office or Business Partner.