Entry Level Foundation Programme CTH Level 3 Diploma

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1 Academic Brochure

2 Entry Level Foundation Programme CTH Level 3 Diploma Level 3 Diploma in Tourism & Hospitality This programme is aimed at those who wish to gain access to the rst year of selected university degrees, or to any of the Level 4 Diploma programmes. It is also a free-standing ation for those who wish to enter employment at team member level. Essential secondary education, a minimum age of 17 and an English language level of IELTS 5.0 or equivalent CTH Level 4 Diploma CTH Level 3 Diploma Bachelor s Degree Entry Career Start Hospitality and Tourism is the world s single biggest industry, covering everything from international airlines and global hotel chains right down to small family-run restaurants and private tour guiding. The career options are huge and varied. CTH s undergraduate & postgraduate level programmes specially designed to prepare the next generation of professionals in the sector. This preliminary foundation course is the rst step towards an exciting career... Study structure The CTH Cer cate in Tourism & Hospitality is a 120 Credit course (comprising 600 Guided Learning Hours) where students are required to demonstrate interpersonal, self study and research and presentation skills throughout the qual ation. Assessments are developed to encourage these skills to provide students with a very strong foundation for further studies in hospitality and tourism sectors. Students can achieve the guided learning hours in combination of face to face classroom interactions, attending seminars, visits to hotels, self study and group study as well as research work. If students are based at a study centre, they will be required to attend a certain number of lecture hours to support their studies, and will receive guidance to complete the learning hours. Students that are following this without face to face interactions, such as online or distance study may require more hours to complete the Admission requirements Students must have completed secondary education at AS level with a minimum age of 17 years and have at least English IELTS 5.0 level or an approved equivalent. Students who do not satisfy the English language requirement, may chose to combine this programme with CTH s in English for Hospitality & Tourism (Levels 1 & 2). Syllabus Overview Essentials of Human Resources & Business Computing in Tourism & Hospitality Essentials of Marketing & Customer Relationships in Tourism & Hospitality The Tourism & Hospitality Industry Essentials of Tourism & Hospitality Operations Pathways Successful graduates may apply for entry to any of CTH s Undergraduate Level programmes. Alternatively, the is accepted for direct entry to a wide range of hospitality and tourism related bachelors degree programmes. 1

3 Level Level 4 4 Skills such as communication, Skills such as co team building and problem solving are crucial to any middle manager. team building an solving are cruc middle manager ATHE Level 4 Extended Diploma ATHE Level 4 E in Managemen knowledge of the general business environment, knowledge together of with the general business environment, together with a focus on the development of communication, a focus team on building the development in of communication, team building and problem solving skills. This gives learners the andopportunity problem solving to skills. This gives learners the opportunity to Mandatory units (60 credits) acquire the essential knowledge and skills required acquire of a manager. the essential knowledge and skills required of a manager. Business Environment Y/601/0546 In addition, learners can select specialist units such In addition, as Corporate learners can select specialist Resource units such as Corporate F/503/7083 Social Responsibility, Applying Promotional Techniques Social Responsibility, or/and Applying Communication Promotional Techniques Skills L/503/7071 or/and Finance for Managers to complete their ATHE Level Finance 4 Extended for Managers to complete People theirin ATHE Organisations Level 4 Extended T/503/7078 Diploma in. Diploma in. Mandatory units (60 cre Business Environment Y Resource Communication Skills L People in Organisations Optional units, choose 4 or 5, (60 credits) Optional units, choose Applying Promotional Techniques A/503/7079 Applying Promotional Te ATHE Level 4 Diploma in (60 credits) ATHE Level 4 Diploma in Corporate (60 Social credits) Responsibility A/503/7082 Corporate Social Respo ATHE Level 4 Extended Diploma in ATHE (120 Level 4 Extended Diploma Administrative Services (120 J/503/7084 Administrative Services credits) credits) Planning a Work Based Team Project K/503/7076 Planning a Work Based Finance For Managers M/503/7080 Finance For Managers M Planning a New Business Venture R/503/7072 Planning a New Busines Customer Relationship T/503/7081 Customer Relationship Study Skills T/503/4455 Study Skills T/503/4455 Employability Skills A/601/0992 Employability Skills A/60 Personal and Professional Development T/601/0943 Personal and Profession Business Ethics M/601/1024 Business Ethics M/601/ Business Law R/601/1145 Business Law R/601/11 Manage Sustainability in an Organisation F/503/5348 Manage Sustainability in

4 Appreciate the wider business Appreciate the wider business environment from the national environment from the national economy to the impact of effective economy to the impact of effective people management. people management. l Level 5 5 ATHE Level 5 Extended Diploma ATHE Level 5 Extended Diploma a researchlearners project inare an required to undertake a research project in an e from a bank area of of optional their choice and can choose from a bank of optional e appropriate. units, including units at level in 6 where appropriate. in Mandatory units (80 credits) Mandatory units (80 credits) ATHE Level Once 5 Extended a learner has completed the ATHE Level 5 Extended Managing Communication D/503/7074 Managing Communication D/503/7074 Business Organisations in a Global Context D/503/7088 Business Organisations in a Global Context D/503/7088 People Y/503/7073 People Y/503/7073 Finance For Managers M/503/7080 Finance For Managers M/503/7080 Research Project K/601/0941 Research Project K/601/0941 ement (60 credits) ATHE Level 5 Diploma in (60 credits) in ATHE (120 Level 5 Extended Diploma in (120 credits) Optional units, choose 4 or 5, (40 credits) Optional units, choose 4 or 5, (40 credits) Managing Stakeholder Engagement D/503/5213 Managing Stakeholder Engagement D/503/5213 Risk H/503/5097 Risk H/503/5097 Corporate Social Responsibility A/503/7082 Corporate Social Responsibility A/503/7082 Manage Sustainability in an Organisation F/503/5348 Manage Sustainability in an Organisation F/503/5348 Resource F/503/7083 Resource F/503/7083 Marketing Principles and Practice M/503/7077 Marketing Principles and Practice M/503/7077 Planning a New Business Venture R/503/7072 Planning a New Business Venture R/503/7072 Customer Relationship T/503/7081 Customer Relationship T/503/7081 Employability Skills A/601/0992 Employability Skills A/601/0992 Business Ethics M/601/1024 Business Ethics M/601/1024 Personal and Professional Development T/601/0943 Personal and Professional Development T/601/0943 Business Law R/601/1145 Business Law R/601/1145 Leading Organisational Equality and Diversity K/503/5120 Leading Organisational Equality and Diversity K/503/5120 Administrative Services J/503/7084 Administrative Services J/503/7084 Planning a Work Based Team Project K/503/7076 Planning a Work Based Team Project K/503/7076

5 At ATHE we believe in Level Level 6 6 learners accompanied by robust quality standards. At ATHE we belie learners accompa robust quality sta ATHE Level 6 Diploma In Learners may undertake the 120 credit ATHE Level Learners 6 may undertake the 120 credit ATHE Level 6 Diploma in, or alternatively one or Diploma more of in, or alternatively one or more of ATHE Level 6 Diplo feature in the diploma. feature in the diploma. Mandatory units (75 credits) Mandatory units (75 credits) This allows centres to tailor programmes to meet This allows centres to tailor Financial programmes Decision to meet Making for Managers A/503/5218 Financial Decision Making Personal Leadership and Development Personal Leadership and M employers who wish to up skill their workforce. employers who wish to up skill their workforce. Strategic Marketing D/503/5096 Strategic Marketing D/503/ Leadership and H/503/5200 Leadership and Manageme ATHE Level 6 Award In Financial Decision Making ATHE for Level 6 Award In Human Financial Resource Decision Making for L/503/5093 Human Resource Managem Managers (10 credits) Managers (10 credits) Research Project T/503/5119 Research Project T/503/51 ATHE Level 6 Award In Leading Organisational ATHE Level 6 Award In Leading Organisational Equality and Diversity (10 credits) Equality and Diversity Optional (10 credits) units, choose 3 or 4, (45 credits) Optional units, choose 3 or 4 ATHE Level 6 Award In Managing Finance in the ATHE Level 6 Award In Managing Stakeholder Finance in the Engagement D/503/5213 Managing Stakeholder Eng Public Sector (10 credits) Public Sector (10 credits) Sustainable Business Strategy F/503/5141 Sustainable Business Strat ATHE Level 6 Award In Managing Stakeholder ATHE Level 6 Award In Managing Quality Stakeholder and Service Delivery F/503/5351 Managing Quality and Serv Engagement (10 credits) Engagement (10 credits) Risk H/503/5097 Risk H/503/5 ATHE Level 6 Award In Risk (10 credits) ATHE Level 6 Award In Project Risk (10 J/503/5111 credits) Project J/503 (30 credits) Leading Organisational (30 credits) Equality and Diversity Leading Organisational Eq K/503/5120 K/503/5120 (15 credits) (15 credits) Economics for Business M/503/5118 Economics for Business M Programme Leadership Y/503/5226 Programme Leadership Y/5 (15 credits) (15 credits) Strategic Planning H/602/2330 Strategic Planning H/602/2 ATHE Level 6 Diploma In (120 credits) ATHE Level 6 Diploma In (120 credits) Corporate Communication Strategies M/602/2086 Corporate Communication

6 ic Strategic ent l Level 7 7 From robust decision making From to robust decision making to an understanding of the impact an understanding of of the impact of the global environment, a strategic the global environment, a strategic manager requires a broad range manager of requires a broad range of specialist knowledge and skills. specialist knowledge and skills. ATHE Level 7 Diploma In ATHE Level 7 Diploma In Strategic loma in Strategic The content of the ATHE Level 7 Diploma in Strategic itional content was of developed a university in line with the traditional content of a university an MBA top-up MBA at and a number provides direct access Strategic to an MBA top-up at a number w.atheuk.com/progression of UK universities, for (please see for ers). more details on our university Mandatory partners). units (85 credits) Mandatory units (85 credits) Organisational Behaviour J/503/5092 Organisational Behaviour J/503/5092 Global Business Strategy R/503/5094 Global Business Strategy R/503/5094 ld like to accumulate routes for those credits learners who would Strategic like Resource to accumulate credits D/503/2019 Strategic Resource D/503/2019 yment. towards the diploma while in employment. Finance for Strategic Managers Y/503/5095 Research for Senior Managers F/503/5091 Finance for Strategic Managers Y/503/5095 Research for Senior Managers F/503/5091 me Leadership ATHE (10 credits) Level 7 Award In Programme Leadership (10 credits) Optional units, choose 3 or 4, (35 credits) Optional units, choose 3 or 4, (35 credits) ble Business ATHE Level 7 Award In Sustainable Business Strategy (10 credits) Human Resource L/503/5093 Human Resource L/503/5093 Project J/503/5111 Project J/503/5111 Programme Leadership Y/503/5226 Programme Leadership Y/503/5226 its) and Strategic Direction (15 credits) Economics for Business M/503/5118 Economics for Business M/503/5118 Risk H/503/5097 Risk H/503/5097 Managers (15 credits) Strategic Marketing D/503/5096 Strategic Marketing D/503/5096 Corporate Communication Strategies M/602/2086 Corporate Communication Strategies M/602/2086 Improvement (15 credits) Manage Continuous Organisational Improvement Manage T/503/5203 Continuous Organisational Improvement T/503/5203 Sustainable Business Strategy F/503/5141 Sustainable Business Strategy F/503/5141 Managers (25 credits) Strategic Planning H/602/2330 Strategic Planning H/602/2330 gic ATHE (120 credits) Level 7 Diploma In Strategic (120 credits) Managing Quality and Service Delivery F/503/5351 Managing Quality and Service Delivery F/503/5351 Personal Leadership and Development Personal Leadership and Development

7 HealthcareHealthcare there are many ways in which your centre can Level Level 6 6 there are many w which your centre and effectively. and effectively. ATHE Level 6 Diploma in ATHE Level 6 Diplo Healthcare Manage Healthcare however we also provide awards in subjectshowever such aswe also provide awards in subjects such as Mandatory units (70 credits) Mandatory units (70 credits) relevant to working in the healthcare industry. relevant to working in the industry.making for Managers A/503/5218 healthcare Financial Decision Financial Decision Making Managing Finance in the Public Sector F/503/5219 Managing Finance in the P Whilst the core skills and concepts of management Whilst the are core skills and concepts of management are Leadership and H/503/5200 Leadership and Manageme still very much applicable for a manager in the still healthcare very much applicable for a manager in the healthcare Research Project T/503/5119 Research Project T/503/51 Personal Leadership and Development Personal Leadership and M managers transferring from other industries may managers struggle.transferring from other industries may struggle. strengthening the learner s skill set for a strengthening healthcare the learner s skill set for and a healthcare Managing Quality Service Delivery F/503/5351 Managing Quality and Serv manager position. manager position. International Healthcare Policy K/503/5358 International Healthcare Po Healthcare (25 credits) International Healthcare Policy (30 credits) ATHE Level 6 Diploma in Healthcare (120 credits) Optional units, choose 4 or 5, (50 credits) Optional units, choose 4 or 5 Managing Stakeholder Engagement D/503/5213 Managing Stakeholder Eng Healthcare Risk H/503/5097 Risk H/503/5 (25 credits) Project J/503/5111 Project J/503 International Healthcare Policy (30 credits) Leading Organisational Equality and Diversity Leading Organisational Equ K/503/5120 ATHE Level 6 Diploma K/503/5120 in Healthcare (120 credits) Human Resource L/503/5093 Human Resource Managem Programme Leadership Y/503/5226 Programme Leadership Y/5 Manage Sustainability in an Organisation F/503/5348 Manage Sustainability in an Strategic Planning H/602/2330 Strategic Planning H/602/2

8 care Healthcare For those that wish to be able to plan and lead ment positive transformation within the healthcare el Level 7 7 sector. For those that wish to be able to plan and lead positive transformation within the healthcare sector. ATHE Level 7 Diploma in Healthcare nt skills for those planning provide to, strategic management skills for those planning to, ector both internationally or working and in the healthcare sector both internationally and ATHE Level 7 Diploma in Healthcare the public sector. targeted at those working Mandatory in the public units sector. (95 credits) Research for Senior Managers F/503/5091 Mandatory units (95 credits) Research for Senior Managers F/503/5091 racteristic of the Change healthcare is a distinctive characteristic Managing Finance of the in the healthcare Public Sector F/503/5219 Managing Finance in the Public Sector F/503/5219 managers who should sector beand the it is the strategic Organisational managers who Behaviour should be J/503/5092 the International Healthcare Policy K/503/5358 Organisational Behaviour J/503/5092 International Healthcare Policy K/503/5358 g environment of Skills healthcare that meet this changing Developing environment Organisational of healthcare Vision and Strategic Developing Organisational Vision and Strategic skills as well as the are ability the vision to and research Direction skills as R/503/5211 well as the ability to Direction R/503/5211 tional improvement manage included continuous organisational Manage Continuous improvement Organisational included Improvement Manage Continuous Organisational Improvement in Healthcare. in the ATHE Level 7 Diploma T/503/5203 in Healthcare. T/503/5203 Healthcare ) Optional units, choose 2 or 3, (25 credits) Optional units, choose 2 or 3, (25 credits) Human Resource L/503/5093 Human Resource L/503/5093 Project J/503/5111 Project J/503/5111 (30 credits) Programme Leadership Y/503/5226 Programme Leadership Y/503/5226 ATHE Level 7 Diploma in Healthcare (120 credits) Economics for Business M/503/5118 Economics for Business M/503/5118 Risk H/503/5097 Risk H/503/5097 Strategic Marketing D/503/5096 Strategic Marketing D/503/5096 Corporate Communication Strategies M/602/2086 Corporate Communication Strategies M/602/2086 Manage Continuous Organisational Improvement Manage Continuous Organisational Improvement T/503/5203 T/503/5203 Sustainable Business Strategy F/503/5141 Sustainable Business Strategy F/503/5141 Strategic Planning H/602/2330 Strategic Planning H/602/2330 Managing Quality and Service Delivery F/503/5351 Managing Quality and Service Delivery F/503/5351 Personal Leadership and Development Personal Leadership and Development

9 International tourist arrivals grew by more for Travel and Tourism for Travel and Tourism Level Level 4 4 than 4% in 2011 to 980 million. International touri arrivals grew by m than 4% in million. Travel and tourism is the fastest growing industry Travel and in tourism is the fastest growing industry in the world, (partly due to the increase of international the world, (partly due to the increase of international ATHE Level 4 Extended Diploma ATHE in Level 4 Exten for Travel and Tourism for Tr are in response to the escalating demand for management are in response to the escalating demand for management Mandatory units (60 credits) The Travel and Tourism Sector A/601/1740 Mandatory units (60 credits) The Travel and Tourism Se Applying Promotional Techniques A/503/7079 Applying Promotional Tech The ATHE Level 4 Extended Diploma in The ATHE for Level 4 Extended Diploma in for Communication Skills L/503/7071 Communication Skills L/50 as the 4 mandatory units and optional management as theunits, 4 mandatory units and People optional in Organisations management T/503/7078 units, People in Organisations T/ there are 7 specialist units including The there are 7 specialist units including The of Visitor Attractions, Passenger Transport Operations, of Visitor Attractions, Optional Passenger units, Transport (Group Operations, 1), (30 to 60 credits) Optional units, (Group 1), (30 Sustainable Tourism Development, Resort Sustainable Tourism Development, The Resort of Visitor Attractions A/503/8149 The of Visitor and Special Interest Tourism. and Special Interest Tourism. Passenger Transport Operations M/503/8150 Passenger Transport Oper Sustainable Tourism Development T/503/8151 Sustainable Tourism Devel Tourist Destinations K/601/1748 Tourist Destinations K/601 Tour Operations T/601/1753 Tour Operations Managem Resort A/601/1754 Resort A/601 Finance and Funding in the Travel and Tourism Finance Sector and Funding in the and Tourism (30 credits) and Tourism (30 credits) J/601/1742 J/601/1742 ATHE Level 4 Diploma In for Travel ATHE and Level 4 Diploma Special In Interest Tourism for Travel M/601/1752 and Special Interest Tourism M Tourism (60 credits) Tourism (60 credits) ATHE Level 4 Extended Diploma in ATHE for Level 4 Extended Diploma in for Travel and Tourism (120 credits) Travel and Tourism Optional (120 credits) units, (Group 2), (0 to 30 credits) Optional units, (Group 2), (0 t Corporate Social Responsibility A/503/7082 Resource F/503/7083 Corporate Social Respon Resource F Administrative Services J/503/7084 Administrative Services J Planning a Work Based Team Project K/503/7076 Planning a Work Based T Planning a New Business Venture R/503/7072 Planning a New Business Customer Relationship T/503/7081 Customer Relationship M Employability Skills A/601/0992 Employability Skills A/601 Business Ethics M/601/1024 Business Ethics M/601/10 Personal and Professional Development T/601/0943 Personal and Professiona Business Law R/601/1145 Business Law R/601/1145

10 ement Key management skills nd Tourism for Travel and Tourism el Level 5 5 Key management skills knowledge will give learners knowledge will give learners a clear advantage over those a clear advantage over those with only the generic skills. with only the generic skills. ty of sectors andworking industries managers in a variety of sectors and industries ATHE Level 5 Extended Diploma ATHE in Level 5 Extended Diploma in for Travel and Tourism for Travel and Tourism d tourism industry, managers which in the travel and tourism industry, which erse offering a huge is incredibly range wide and Mandatory diverse offering units (75 a credits) huge range Mandatory units (75 credits) Travel and Tourism Organisations in a Global Context Travel and Tourism Organisations in a Global Context with the correct of skills opportunities and for those with the correct skills and T/503/8148 T/503/8148 knowledge. Finance and Funding in the Travel and Tourism Finance Sector and Funding in the Travel and Tourism Sector J/601/1742 J/601/1742 Research Project A/503/8152 Research Project A/503/8152 Managing Communication D/503/7074 Managing Communication D/503/7074 People Y/503/7073 and Tourism (30 credits) People Y/503/7073 for ATHE Level 5 Diploma Optional in units, (Group for 1), (30 to 60 credits) Optional units, (Group 1), (30 to 60 credits) edits) iploma in avel and Tourism Travel and Tourism (60 The credits) of Visitor Attractions A/503/8149 The of Visitor Attractions A/503/8149 ATHE Level 5 Extended Passenger Diploma in Transport Operations M/503/8150 Passenger Transport Operations M/503/8150 ATHE for Sustainable Travel and Tourism Development T/503/8151 Sustainable Tourism Development T/503/8151 (120 credits) Tourist Destinations K/601/1748 Tour Operations T/601/1753 Resort A/601/1754 Special Interest Tourism M/601/1752 Tourist Destinations K/601/1748 Tour Operations T/601/1753 Resort A/601/1754 Special Interest Tourism M/601/1752 Optional units, (Group 2), (0 to 15 credits) Optional units, (Group 2), (0 to 15 credits) Marketing Principles and Practice M/503/7077 Marketing Principles and Practice M/503/7077 Business Ethics M/601/1024 Business Ethics M/601/1024 Personal and Professional Development T/601/0943 Personal and Professional Development T/601/0943 Employability Skills A/601/0992 Employability Skills A/601/0992 Business Law R/601/1145 Business Law R/601/1145 Corporate Social Responsibility A/503/7082 Corporate Social Responsibility A/503/7082 Resource F/503/7083 Resource F/503/7083 Administrative Services J/503/7084 Administrative Services J/503/7084 Planning a Work Based Team Project K/503/7076 Planning a Work Based Team Project K/503/7076 Planning a New Business Venture K/503/7076 Planning a New Business Venture K/503/7076 Customer Relationship T/503/7081 Customer Relationship T/503/7081

11 Undergraduate Level (Pro-Graduate) CTH Level 6 Diploma Overview The CTH Level Diploma is usually taught over a three year period and is designed as an integrated bachelor s degree equivalent programme. This programme is CTH s ultimate undergraduate level award and has been expressly designed to provide equivalent learning to that provided by a British university bachelor s degree programme in hospitality and tourism. In fact, graduates of this programme are able to convert their award into a recognised British university bachelor s degree from Binary University or BPP University College simply by completing an additional dissertation. CTH Level 4 Diploma Credit Entry CTH Level 5 Diploma Credit Entry CTH Level 3 Diploma Credit Entry BPP University Bachelors Degree (Dissertation only) CTH Level 6 Diploma High School Cer cate, GCSEs or O-levels Credit Entry Other university Bachelors Degrees (Final Year) The programme is designed as a 410 credit in international hospitality and tourism management, covering all the key management skills required for a management career in the sector. Students will attend a course of study of not less than 1,913 contact hours with additional private study required over and above this Admission requirements The selection of students for courses at Diploma level is at the discretion of the educational establishment operating the course. Students must have completed formal secondary education and have at least English IELTS 5.5 level or equivalent. Note: Credit entry is available to graduates of the CTH Level 4 Diploma or Level 5 Diploma or equivalent

12 LOCATION AND FACILITIES CCD is located right in the heart of Dublin city on the north bank of the River Liffey, its central Short walking distance from Dublin s premier shopping centre Short walking distance from Phoenix Park, Temple Bar, and Guinness Store house Close to city centre cafes and cinemas Central College 5 Grafton Street 2 Temple Bar 6 Trinity College 3 O Connell Street 7 4 Guinness Storehouse 8 Phoenix Park FACILITIES: The school is modern, bright and spacious with superb facilities including: Well-equipped classrooms Study centre and library equipped with computers for self-study Casual computer lounge available throughout the day Student kitchen Free WiFi throughout the school 11

13 3 Ellis Quay, Dublin 7, Republic of Ireland. Central College Dublin