POS Systems Facts, Background Information and Prospects

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1 POS Systems 2012 Facts, Background Information and Prospects Research Conference Publishing Trade Shows

2 Contents 5 Foreword...7 Parent population Germany...8 Method of investigation...12 Subject of investigation...12 Structure of survey panel...12 Executive Summary...16 Demands on POS systems...19 Green IT...22 Bisphenol A / S...26 Systemes used...28 Employed hardware...28 Employed software...30 Operating systems...32 Input media...36 Design...40 Connection to headquarters...45 Functionality...48 Applications...54 Self-checkout systemes...59 Service...62 Hardware Service...62 Software Service...65 Index of Figures...67 Imprint...69

3 Foreword 7 Dear members, sponsors and friends of EHI, with this fourth study from the POS Systems series, provides a survey of the current cash desk landscape in German retail and indicates topics and trends which play a role at the POS. The growing technical and organisational demands on POS terminals have prompted many retail companies to invest in efficient new POS systems in the last few years. The EHI study POS Systems 2012 shows: in the next few years, too, POS systems will account for a weighty percentage of IT investments. For many years, has been conducting research and providing services addressing all aspects of information technology in the retail industry. The projects are designed and carried out in collaboration with our working groups, in which more than 500 member companies of the EHI network participate. With the IT trade fair EuroCIS, the EHI technology conferences and our magazine rt-retail technology, we offer the retail industry and its partners a whole range of information and communication facilities with a clear industry focus. We thank the participants in the study as well as all other persons who cooperated in preparing this study. We were able to update the study with their kind support. Cologne, February 2012 Michael Gerling Managing Director Ulrich Spaan Member of business management Çetin Acar Project Manager Research IT

4 Demands on POS systems 21 More efficient organising of non-cash payment 64 Increase in speed of card payment 59 Shift from cash use to non-cash means of payment Use of mobile devices with checkout function Reorganisation checkout counter/moving belt/checkout Organising of queues Increase in speed of cash payment Increased scanning speed/registering speed 10 No need for action in percent Fig. 5: At what points in the checkout process is there a need for action? fact that EHI studies show that the process of card payment, compared with cash payment, is normally slower and more cost-intensive. The reason why non-cash payment methods nonetheless rate highly is the all-embracing view which retail companies take of the overall payment handling process. The effort that goes into cash handling in the back office also is included in the calculation, along with security issues, both at the checkout and in the back office. Also, recent changes in Germany in the area of cash logistics make retailers think about alternatives.

5 Functionality 51 Couponing Contactless payment Mobile couponing CRM 56 Customer counting 49 Business Analytics Payment software Staff deployment scheduling software eloading Other 15 Lotto in percent Fig. 20: Planned POS system functions of checkout coupons these are issued at the POS terminal, at the scales of the service counter, or by empties machines an intelligent coupon matched to the customer profile must be generated. Manual handling of the coupons, as practised in the past, is hardly manageable anymore. The employees of the outlet additionally are assisted with CRM tools and business analytics at the POS terminal. 39 percent of the surveyed companies say that they provide CRM functions in their terminals; in future this should be the case at 56 percent of the surveyed retail companies. Centrally controlled activities are certainly important, but at the same time it is becoming increasingly necessary to furnish tools to the outlet staff with which the contact with the

6 Imprint 69 Publishing: GmbH Spichernstraße Köln Telefon Telefax All rights reserved, in particular the right of reproduction and distribution as well as translation. No part of this work may be reproduced in any form (print, photocopy, microfilm or other process), or processed, duplicated or disseminated using electronic systems, without the written permission of the publisher. ISBN Copyright 2012 by GmbH Management : Michael Gerling Prof. Prof. E. h. (RUS) Dr. Bernd Hallier Authors: Çetin Acar, Ulrich Spaan Layout: S3 ADVERTISING KG newspaper & magazine experts Image copyright: istockphoto.com, fotolia.de Contact: Çetin Acar Spichernstraße Köln Telefon: +49 (0) Telefax: +49 (0) acar@ehi.org

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