Journal of Marke?ng Management: Special Issue on Advancing Theory & Research in Strategic Social Marke?ng
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1 1 of 7 Journal of Marke?ng Management: Special Issue on Guest Editors Dr Ross Gordon Senior Lecturer Macquarie University, Faculty of Business and Economics, Department of Marke>ng and Management Professor Rebekah Russell- Benne8 QUT Business School Professor Craig Lefebvre George Washington University School of Public Health and Health Services World Social Marketing Conference, Sydney, Tuesday 21 April 2015
2 2 of 7 Journal of Marke?ng Management: Special Issue on JMM: a double- blind peer- reviewed journal (ABCD A/ ABS 2*). Concerned with all aspects of marke>ng theory & prac>ce. 1. Contribu>ons advancing knowledge of marke>ng management. 2. All paradigma>c tradi>ons: logical empiricism, through to interpre>ve & Consumer Culture Theore>c (CCT), to the nega>ve ramifica>ons of consump>on on individuals & communi>es. Studies that engage with both the light & dark- side of marke>ng & consumer prac>ce are welcome. 3. JMM also seeks to support a other paradigms including (Neo)- Marxist, postmodernism, postcolonialism, macromarke>ng & Transforma>ve Consumer Research.
3 3 of 7 Journal of Marke?ng Management: Special Issue on Call for papers: This call for papers invites the submission of high quality empirical & conceptual work that advances theory, research, & management in social marke>ng. Whilst manuscripts that conceptualise & test new concepts & theories are strongly encouraged, high quality conceptual papers will also be considered. Authors of a selec>on of the highest quality conference papers from the WSMC2015 will be invited to submit full papers for this special issue. However, other high quality manuscripts not associated with the conference will also be accepted for considera>on. Manuscript submissions examining, but not restricted to, the following topics are encouraged:
4 4 of 7 Journal of Marke?ng Management: Special Issue on Strategic social marke>ng & holis>c thinking Empirical tes>ng & valida>on of new & emerging theories & concepts in social marke>ng Cri>cal social marke>ng Research innova>on in social marke>ng Explora>on of the relevance of social marke>ng to mainstream marke>ng management Branding in social marke>ng Empirical tes>ng of service thinking in social marke>ng Social & consumer culture theory approaches to social marke>ng Advancing segmenta>on in social marke>ng Social marke>ng & counter marke>ng/de- marke>ng Social marke>ng & sustainability
5 5 of 7 Journal of Marke?ng Management: Special Issue on All manuscripts submi^ed must strictly follow the guidelines for the Journal of Marke>ng Management. These are available at: The closing date for submission is 31 July 2015 for publica>on in Issue 11/12 in Manuscripts should be submi^ed online using the Journal of Marke>ng Management ScholarOne Manuscripts site: h^p://mc.manuscriptcentral.com/rjmm).
6 6 of 7 Journal of Marke?ng Management: Special Issue on Being innova>ve, crea>ve, expansive, cri>cal, progressive is the key for this special issue. Work needs to push the boundaries and demonstrate how they advance the field in terms of theory and/or research; and iden>fy the relevance & implica>ons to theory, research & prac>ce. Consider: does your work introduce new(er) or advance exis>ng ontological, epistemological, theore>cal, and/or methodological approaches to SM. If you are unsure of the fit of your work to this special issue please contact the guest editors - Dr Ross Gordon in the 1 st instance
7 7 of 7 6. Ques?ons Dr Ross Gordon ross.gordon@mq.edu.au Tel: Australian Association of Social Marketing President
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