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1 Read the Docs Template Documentation Release latest Read the Docs December 14, 2015

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3 Contents 1 Magento Affiliate extension Multi-campaigns Referral tools Earn commissions Store credit Magento Follow up extension Reduce abandonment rate Encourage more purchases Send customer service Support advanced report Magento Full Page Cache extension 5 4 Magento Gift Card extension Providing multiple gift card templates Dedicating the best wishes Set delivery time Magento Gift Wrap extension Gift Wrap option on checkout page Gift message Easy to use Magento Layered Navigation extension Multiple criterias for navigating well Layered navigation filter Ajax layered navigation Advanced categories menu Search engine support Magento One Step Checkout extension Easy to customize Auto Suggest Address Promotion display Cross-sell products Useful tools Magento Order Export extension 15 i

4 9 Magento Product Feed extension Magento Promotional Gift extension Many positions to place banners Set display rule flexibly Set date expiration Magento Reward Points extension Buy products Register a new account Reach milestone event Others Magento Store Locator extension How to work? Feature list ii

5 CHAPTER 1 Magento Affiliate extension There is a helpful marketing solution with much lower cost and many great benefits. Magento Affiliate extension supports to build an effective representative sales force and increase sales significantly. 1.1 Multi-campaigns Affiliates are allowed to develop freely the own network with a number of tiers depending on campaign s setting. Each campaign can configure different number of tiers with different commission rate based on product categories or customer group. 1.2 Referral tools The only thing Affiliate have to do is refer their friends via popular social channels such as facebook, twitter, google buzz,... with available marketing materials. They are banners and links. Banners Banner is an advertising method in order to attract the audience to click on and be assigned to your product site. Image and text on the banners are customized flexibly by admin while Affiliate have rights to set the displaying positions. They can place on their websites, blogs or any social networks they want. Then, each clicking and impression will be stored in the Statistic tab in the back-end. Links Affiliate extension provides two types of referral links: smart links and direct link. Smart links helps affiliate links shorter and friendlier within sending to friends. Moreover, Affiliates are allowed to edit link, for example instead of complicated links. Especially for affiliates who owning the individual website, direct link is the awesome choice. Not sending the normal referral links with affiliate code, they only need to place the product direct link on their site and then the system will calculate automatically the number of click/ impression to pay commission basing on store owner set. 1.3 Earn commissions Many commissions are paid for four actions: Pay per sale 1

6 Read the Docs Template Documentation, Release latest For each order an affiliate creates, you will pay for him/her by fixed percent rate, tier percent rate, fixed amount or tier amount. Until the affiliate network is larger, you are owning the powerful sales force. Pay per lead Receive commissions if there are the actual number of leads he generates. Lead may be signing up new accounts in your site or subscribing newsletter. Pay per click This is based on number of click on affiliate banners and refer to your website. Fraud detection also included. The real statistic is shown in detail in personal account to follow. Pay per mile You can reward affiliates for lifetime event such as the total number of commissions, referrals, sales,... With each milestone, the affiliate will receive commissions and be automatically changed to higher rank such as from Gold to Platinum, Platinum to Diamond. 1.4 Store credit Commissions affiliates earn from Affiliate network are stored in their store credit in Affiliate account. The credit information includes available balance, holding balance (the minimum of account balance), total earned and total paid for shopping online. Therefore, controlling of spending commissions is easier and clearer than ever. Moreover, allow transferring into cash when Affiliates create request to withdraw. Affiliate Payment plugin gives you the ability to use many payment methods like PayPal, Bank transfer, offline payment, to pay commission for your affiliates. Thus, the commission from affiliate program is smart online and offline payment method. Affiliate system also enables to manage many datas: Affiliate accounts, transactions, sales, clicks and impression via statistic table and advanced report so that you can have an overall analysis and evaluation about the affiliate program s performance then take a solution to improve it. 2 Chapter 1. Magento Affiliate extension

7 CHAPTER 2 Magento Follow up extension In competitive e-commerce market, customer only turn back your store when they feel that: Your products and services are both good for them You improve the quality constantly how to need their new needs. You highly appreciate their important role for the development of your store. Magento Follow up extension is an effective solution helping you solve the third exactly in order to establish consistent relationship between merchant and customer. Follow up demonstrates its power by outstanding benefits it owns: 2.1 Reduce abandonment rate If the extension is active on your store, the system automatically find abandoned cart and after that, the follow up will be sent to remind about that order. Just 1-click to take the abandoned cart back. 2.2 Encourage more purchases Allow setting shopping cart rules and you can motivate customer to buy more products by generating coupon automatically in s when they get the rules. 2.3 Send customer service You can improve customer loyalty by giving the best wishes to your customers on their birthdays via Follow Up extension. The together with attractive coupon for themselves will help you definitely win their hearts! In addition, the content of follow up can be also contain notification about signup, order completed, review request. 2.4 Support advanced report Enable to evaluate the effective of follow up program via advanced report. 3

8 Read the Docs Template Documentation, Release latest With these features from Magento Follow up , you will increase the number of retention buyers significantly and build a strong loyalty by creating lifetime relationships with your customers. 4 Chapter 2. Magento Follow up extension

9 CHAPTER 3 Magento Full Page Cache extension Why do you need to focus on improving website speed and page load time? Let s image! How do you feel when access to slow process of any website? May be uncomfortable and angry. The only thing you do after that is come over other site in order to find more professions. Therefore, that is the main reason why Magento Full Page Cache extension is created and favorite for all Magento store owners. There is a statistic showing that using Full Page Cache helps generate/load the home HTML in 0,06 seconds, 9 times less load on the Web server(s), 0,3 seconds to fully load the page (instead of 2,5). Full Page Cache is seemed to be both technology solution and great marketing tool to e-commerce shop. Be awesome technology solution when the extension owns a list of helpful features: Better full page cache for magento Fully custom cache by actions, helpers Provide Block caching management Custom block caching capability Automatically Intelligence learning Blocks.htaccess configuration: Etags, Compression, Expire headers Get Full Page Cache (a different version from the EE one), even on CE version CDN fully support Configuration clean catalog cache on each order. Thanks to the outstanding features, you are always ready to provide the best service for your customers. If you don t install FPC extension, the required pages are generated constantly as the first time displaying. The process of showing will occur in more 3 seconds which is too long for customer s waiting. However, with Magento FPC, when a visitor comes to any page of your website, the extension already has a ready page to serve. Because the copy of page was saved into cache before and it will appear when having request. Summary, all benefits also make customers feel satisfied and the further is encouraging them to buy many products. That means you can gain more revenue if the site is speeded up correctly. Thus, it is said that Full Page Cache extension is fantastic marketing tool. 5

10 Read the Docs Template Documentation, Release latest 6 Chapter 3. Magento Full Page Cache extension

11 CHAPTER 4 Magento Gift Card extension Gifts are always beautiful ways for people to express your love to loved ones and even yourself. Why don t we giving gifts via internet as shopping online, instead of spending much time wandering street to street and wondering? For more expectations, Magento Gift Card extension not only brings fantastic gift cards but the cards are also awesome payment methods for the recipients following to the price store owners offer. There are three types of showing prices are fixed price, drop-down and price range. The price can higher, equal or lower than the its real value, that depends on the campaign at that time. Support an impressed gift, many exceptional features are created basing on Magento platform. 4.1 Providing multiple gift card templates About 300 well-designed templates are rewarded totally free with multiple topics such as Happy New Year, Merry Christmas, Father s Day, Mother s Day, Valentine, etc. They are both available for your customer s order. However, if want to send the card with personal image, it is easy to drag and drop desired pictures into the required section on checkout page. 4.2 Dedicating the best wishes After choosing the most beautiful image for your gift card, let insert recipient s information. But it is meaningless without gift message. The best wishes surely make the presents more meaningful. And similarly to normal gifts, within buying gift card, customers are allowed to write nice messages for their loved people in order to show that You are so special to me. 4.3 Set delivery time Order information can include request about sending gift date. The buyers are able to set exact the time to delivery their gift via or post office. All of creations for a gift card will be preview. So customers can ensure that they feel the most pleasured with the present before purchasing. The gift card is called as payment method when the respective gift card code is active and used to pay for online or offline order even both of them. In case there is any need of cancelling order, the value of gift card will be get back. Especially, the extension allows apply more than one gift card for one order, and the order of refunding gift card depends on admin s configuration in the back-end. 7

12 Read the Docs Template Documentation, Release latest With multiple benefits, gift card extension is the amazing promotion marketing program, particularly in the year-end of sale season. 8 Chapter 4. Magento Gift Card extension

13 CHAPTER 5 Magento Gift Wrap extension Wrapping gift is appreciated as the respect to gifts and recipients, so in traditional shopping, the wrapping is very necessary for customers to do. Because of that, it is more convenient if you are capable of providing gift wrapping service for your customers. The extension is on by just one-click to enable in Admin Panel. This means you will have great chance to enjoy all nice features right way. 5.1 Gift Wrap option on checkout page Selecting the most beautiful gift wrap can be implemented on product page or cart page. To create and own a new gift box as expect, let pass 3 clear steps: Choose gift paper Choose gift card Note: Gift paper as well as Gift card, the customers will choose one of the respective items. Enter short message (you have rights to request the maximum number of characters) Especially, if customer has created a gift box before, he/ she is allowed to add new gift to the existing gift box without interruption. That is very convenience as well as save time for the buyers. 5.2 Gift message Apart from having beautiful gift paper and gift card, the present is more meaningful when leaving interesting wishes to recipients. The simple says as I love you makes the recipients feel warm and happy. 5.3 Easy to use A completed gift box is shown on the shopping cart. The client review, edit all information of gift box how to be perfect to their needs. For example, check or modify Qty. wrapped or wrap other products in cart in gift box. The gift wrap information is auto-updated instantly. However, even they can delete quickly if they want. You can include or exclude gift wrap fee from tax, then display the fee on customer s order review. 9

14 Read the Docs Template Documentation, Release latest 10 Chapter 5. Magento Gift Wrap extension

15 CHAPTER 6 Magento Layered Navigation extension The better optimizing customer s searching stage on your site, the more profession you will show. For the first time visitors, they are unsimilar to your site s layout and easy to get lost and leave if there is no clear direction as map of website. In order to support you in building the advanced map as well as not be abandoned regrettably, Magento Layered Navigation extension is created to become the best solution for all Magento store-owners with unique features, particularly as: 6.1 Multiple criterias for navigating well The extension allows customers to find items basing on the hobbies. The customers can shop by categories, rating for products, favourite colors, stock ( in stock or out of stock), brand or price, etc. All of criterias which can sort your products are used for layered navigation. 6.2 Layered navigation filter Depending on the criteria type, you will set the relevant filter as checkbox, radio button, bar slider and from-to filter. 6.3 Ajax layered navigation After any criteria is chosen, the corresponding results are ready for shopping. The system applies ajax loading technology to show the product page instantly instead of leading to another site. 6.4 Advanced categories menu There are variety of categories menu provided by Layered Navigation system. They can be drop down, sub-category or static 2-level tree. 6.5 Search engine support Help customers feel more comfortable and convenient in seeking desired items via short brand urls which are very clear and nice-catching links. 11

16 Read the Docs Template Documentation, Release latest Magento Layered Navigation is the tool making your site friendlier with any customers even the first prissy visitors. 12 Chapter 6. Magento Layered Navigation extension

17 CHAPTER 7 Magento One Step Checkout extension Magento One Step Checkout extension is the fast checkout with well-designed interface, that helps thousands stores increase sales by 60%, 30% conversion rate and decrease abandonment cart rate by 66%. Beside all necessary order steps are shown on one page, during checkout process, there is any change of customer s order will occur and update instantly on page checkout without navigating other sites by Ajax loading. The outstanding features provided to Magento store owners are: 7.1 Easy to customize You are allowed to customize flexibly the displaying of checkout step. It maybe divided into 1, 2 or 3 columns as well as depending on your aim. In addition, 8 popular colors are available for creative and attractive website. Especially, we also support you 9th color that you can freely custom depends on needs of yourself. The rearrangement number and order of fields becomes more easy and simple by just dragging-dropping into desired place on the front-end. 7.2 Auto Suggest Address More advanced than other Magento One Step Checkout extension, this module integrates Google Maps Suggestion tool with automatically locating, called as Find my location button. Customers only need to click on the button and then his/her address field is fulfilled immediately. If not, they can complete the address field as normal with Google Address Suggestion and Post Code anywhere. 7.3 Promotion display Apart from providing the quick checkout, its Checkout Promo tool is also an amazing way to promote your sales. Admin can set rules for applying which customer groups, configuring start date and end date. When all required conditions are met, the promotional message will be shown. For example: Get an Extra 10% Off with Order of $100 or More, Get X free when buy Y items, $10 Off Your Purchase Of more than $

18 Read the Docs Template Documentation, Release latest 7.4 Cross-sell products Another way to encourage customer to buy more and more is giving them some related products which they may be fall in love with. If you re selling pets, you can offer pet foods, pet beds, pet cages or pet toys, etc. The cross-selling is shown at the bottom the checkout page. Thanks to that, you can significantly increase revenue while your customers always feel satisfied and convenient because of saving time to find other useful choices. 7.5 Useful tools Including Gift message, Gift wrap, Delivery time means that allowing buying your products for impressing gifts to customer s loved people. Customers can send a gift message right on checkout page, no account login required, just fill customer , receiver and a message even request beautiful gift wrapping. The perfect present will be sent in exact time they set before. Besides, store owners can understand more about target customers via short survey question. 14 Chapter 7. Magento One Step Checkout extension

19 CHAPTER 8 Magento Order Export extension It is necessary to provide the safety of your Magento data from the loss and distortion which is cared seriously to any business. Moreover, you also should own an powerful software in order to manage whole information of order systemically. Magento Order Export extension is great and safe solution to export the data from one Magento store to another. The order s data will be exported in detail with the following information: Order information: Status, Placement Date, Shipping Method and Payment Method Product info: ID product, Name, SKU, Quantity, Price, Options,... Billing info: Name, , Telephone, Address With these details, you as seller will follow exactly the given order, simultaneously, your customers can validate again the received products whether they are right to the previous offers. Especially, if you have use the third -party to ship, the errors rate within shipping process is the lowest, such as wrong shipping address, lack of the number or goods,... Managing order task requires certain development knowledge, time and efforts, but the extension, allowing your online store connect to almost any CRM, ERP, Order management software/platform, Warehouse, drop-shipping or shipping system, is wonderful assistance to all Magento store when it has many highlight features: Many data for exporting: orders, invoices, shipments and credit memos Ability to export to CSV, XML (Excel) files. Support Cronjob inside Magento Admin to remote running export profile. Save to unlimited destination: local Magento, FTP or send . Automatically update last order export, last invoice exported Ability to export all available field or selected fields, you can customize exported field names as you want. Support to create unlimited number of profiles which have different settings: file format, scheduled time, and can run cron job or remote running url... Support export custom product attributes such as custom options. With smart profile configuration, profile can remember exported orders, invoice to avoid duplicate exported data Ability to change the order status after exporting orders. 15

20 Read the Docs Template Documentation, Release latest 16 Chapter 8. Magento Order Export extension

21 CHAPTER 9 Magento Product Feed extension How to show you are the best cost provider for Magento extensions? Magento Product Feed extension is the right solution because it allows uploading to comparison shopping engines like Google Product Search, Nextag, Amazon.com, etc. Thanks to that, apart from comparing the price, customers can consider carefully to own the highly quality of products. The extension obtains following key-features: Generate feeds in many formats Any type of format feed as either XML, CSV or TXT is both accepted by Product Feed extension. Unlimited number of product feed Store owners have rights to create the feed with the number of products as they want even for products while the product feed can be still generated quickly without any problem. Support multiple comparison shopping engines More and more feed services are ready for uploading your product feed. And the data might be sent via URL, FTP, all of which are fine. Easy to configure feed There are different types of products to setup: simple, grouped, configurable and virtual products. In addition, admin can configure price formats flexibly how to convenience to filter products. Extremely powerful product filters In case your customers want to exclude some products from the feed, it is simple to filter any request with powerful product filters tool. The shown results will be as needs. Support many distributes per feed For one feed, you are allowed to distribute to different comparison shopping engines. There is no needs in creating duplicate feed, that waste much time as well as serve resource. Automatically convert to different currency Product feed allows converting to various currency unit instantly when you want to access to global market. It is very helpful to solve this problem clearly. With many outstanding features, your customers have great opportunity to aware of your products and services, simultaneously, your store is more successful. 17

22 Read the Docs Template Documentation, Release latest 18 Chapter 9. Magento Product Feed extension

23 CHAPTER 10 Magento Promotional Gift extension Get FREE Christmas Gift Card ($50) if order is more $200 This is an example for promotion solution your store should own in order to boost sales quickly and effectively. However, with Magento Promotional Gift extension, the promotion is not only pure text on the website, and instead of that, beautiful banners will be created by design, colors, images,... The eye-catching banners is very awesome tools to attract customers to promotion product page. There are three main factors so that the extension makes promotion banner become attractive to visitors going to your store Many positions to place banners In the back-end of Promotional Gift, admin will see many banner positions such as product page, category page,... However, you also need to consider the best one to place, which is easy to pick up for customers, thus, the result is greater than expectation. The banners can be image or HTML text depending on you strategy Set display rule flexibly Allow setting multiple catalog rules and shopping cart rules with different conditions. The conditions are about product attributes (category, color,...), cart attributes (shipping method, payment method, subtotal,...). As soon as meeting all required conditions, the corresponding promotion banner is appear and customer can get it Set date expiration The necessary point you must remember is giving the time period when rules are active. The scarcity is always amazing factor to successful promotion program. Get one and gain more revenue! 19

24 Read the Docs Template Documentation, Release latest 20 Chapter 10. Magento Promotional Gift extension

25 CHAPTER 11 Magento Reward Points extension Magento Reward Points extension is called as the awesome loyalty program to every Magento store owners. The program is the encouragement solution in order that customers feel ready and comfortable for spending more money on next orders. You can give fixed X points to customers or X points for every Y amount of price or X points for every Y amount of profits. Particularly, get a number of points when they: 11.1 Buy products Reward Points extension enables your customers to receive points after any purchasing is completed. However, they need to get all required conditions about shopping cart and catalogue for earning you set up in the back-end. The rules is based on subtotal, quantity items in cart, billing, shipping address, categories, SKU,... and each rule will be assigned to different customer groups as well as stores. A customer group/ store is applied one or more earning rules which are active depending on their priority. Especially, you should offer the expiration of reward points and point expiration reminder function will motivate customers to spend more Register a new account A short sentences for rewarding of sign up is very smart way to drive more traffics to your site, simultaneously, expand a list of potential customers. For example, earn 10 points for registering an account is placed beneath Login or create an account line. This is the first step to create loyal customers and new repeat purchases Reach milestone event Milestone plugin is the advanced module allowing you to create many lifetime events such as orders, referrals, or length of membership. Its aim is moving customers into higher group with many greater benefits until they meet the required conditions of lifetime event. Transfer from Silver Group to Gold Group or Gold to Platinum. The Milestone add-on is a great way to create a Tiered Loyalty Program Others Beside, customers can subscribe newsletter, refer friends, review and rate products,... to get more and more points. The fantastic functionality that is surely impressing on your customers is using point as payment method for 21

26 Read the Docs Template Documentation, Release latest your exact products you approve. Or the customers can transfer points to their friends. It is interesting gifts while you will expand awareness of your brand via their existing relationship. Customers point transactions are allowed easily import in CSV file format directly to Reward Points system. Admin have rights to generate a bulk of Reward Coupon codes, then set for websites and customers group in the same way to Magento default shopping cart feature. The clients will apply it for paying or also send similarly to points with logo, notes, title color, text color, background color and background image to any forms they like via . All of loyalty program data will be summarized reported on the chart in the back-end. Enable to have a look with Spending/Earning Ratio, Earnings Distribution, A loyal customer cost and Total Points, thus store owners can track in detail and evaluate the effectiveness objectively. According to Bain and Co. A 5% increase in customer retention can increase a company s profitability by 75%, therefore, the loyalty program is the tool creating lifetime customer circle so that you are always the first and best person satisfying customer s need. 22 Chapter 11. Magento Reward Points extension

27 CHAPTER 12 Magento Store Locator extension Connecting to Google Map allows showing Magento store location with exact address as well as helps customers get shopping more convenient by Store Locator extension. When you install the extension, that means a chain of your physical store will be generated for the easiest finding How to work? With Magento Store Locator extension, your customers can find desired store which is the nearest to your position and allow choosing to search by distance or area Search by distance: enable to show all within 10 kilometers of their homes, for instance. Search by area with a specific state/ province, country, city, zip code Then select tags (clothes shop, book store, cafe, bar club, etc.) which customers want to come. The corresponding results will be displayed on Google map with information board. It includes name of store, address, main website, and especially, accompanying to clear directions instantly. Beside seeing on the map, customer can get the real image of store Feature list Find Magento store s address easily with few clicks Allow searching by various criteria Friendly user interface Locate store position with store s geo coordinates Preview store on the map Clear direction to store Easy for pick up the information of online shop Store Locator will help sellers approach to clients quickly. Plus, it will promote your stores effectively when review and comment about your stores on Facebook are ready for showing.. 23