Development of Healthcare Management Education for Healthcare Managers in the 21 st century

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1 Development of Healthcare Management Education for Healthcare Managers in the 21 st century Presentation by Professor Dr Ismail Rejab International Business School

2 International Business School Revisit the IBS Video MBA Programs at IBS MBA Techno-entrepreneurship MBA Strategic Management MBA Venture Capital Management Executive MBA MBA Healthcare Management

3 Presentation Coverage Economic History of Malaysia History of Medical and Healthcare Development of Healthcare and Private Healthcare Businesses MBA Healthcare Management at UTM Profile of Healthcare Managers in the 21 st Century

4 Economic History of Malaysia Early 50 s to Independence in 1957: Agrarian Economy; agriculture, mining and forestry s national economic development with emphasis on rural development supported by town and city infrastructure development s Industrial Development for import substitution conducted in major cities: the capital city of Kuala Lumpur, Petaling Jaya, Penang 1990 s and beyond: Heavy Industries: automobile, trucks, iron and steel, manufacturing, etc

5 History of Healthcare Healthcare Started at Hospitals Medical Institution, managed by Medical Doctors Hospitals are Government Institutions Medical Services are parts of Government s responsibilities Provided as part of Social Services that are highly subsidized

6 History of Healthcare Things different in Western countries Less of Government Intervention except for planning and legislation Mostly private sector initiatives From Pharmacy to Hospitalization Care Major Medical Insurance mandatory for everyone To cover cost of medical care and cost of hospitalization and surgery

7 Development of Healthcare 21 st Century witnessed changes in healthcare Escalation of Healthcare Cost necessitates governments to change their strategy Two-tier system in Malaysia: Government hospitals highly subsidized affordable to the poor but very congested with patients Private healthcare services expensive but a little efficient (comparatively fast delivery)

8 Development of Healthcare Private healthcare is a business offered through chains of Private Hospitals Multi-million Dollar Business with Modern facilities Healthcare Services even Globalized with Private Chain Hospitals going overseas Patients from foreign countries involved in medical tourism

9 Healthcare Businesses Private healthcare business is Market (patient) oriented: run as a business venture with profitability in mind Medical ethics and responsibility seemingly intact Including adoption of prevention apart from pure curability Treatment facilities (curability) as well as wellness program (prevention)

10 Healthcare Management Education Several models of Healthcare Management education But each includes courses on Management of Healthcare and hospitals Involving management courses applied to healthcare Taught by medical personnel as well as managers experienced in the medical field

11 MBA Healthcare Management At IBS, it is patterned on the MBA curricula Divided into: MBA Core Management Skill Courses Business Law Healthcare Projects MBA Electives

12 MBA Core Courses MBA Core Focused on Economics and functions of business (management, marketing, accounting and finance) Examines impact of technology on management, marketing oriented towards market, accounting as a management tool and the financial aspects of business In line with healthcare as a business conducted for profit

13 Management Skill Courses Management Skill Courses Skills to manage human resources along with the need to strategize the business with the support of health informatics (computer Information Technology) Skills to acquire information up to global level within the border of law and ethics to understand business where managers learn continuous practice (through case study)

14 Healthcare Project Health care Project through Case Study Actual study of healthcare issues and problems in healthcare delivery and hospital management Patient waiting time, efficiency of emergency services, overall cost-effective healthcare delivery, equitable service price determination, demand for new product, etc

15 Healthcare Project Healthcare Projects not mere academic exercises Projects that are applicable to solve actual problems in hospitals Graded on: accuracy of methodology and results applicability and problem solving ability

16 MBA Electives Final cohort of courses to complete and refine understanding Students choose to complement completeness of understanding like: Creativity and Innovation Tax and Business Strategy Quality and Change Management, etc Towards Creating a Healthcare Manager for the 21 st Century

17 21 st Century Healthcare Managers Our Vision of Healthcare Managers (learning outcomes) Integrity and Honesty (in shared values) Strong Leadership with a flair for business creativity and innovation Skillful in Managing (Optimizing the added values to People and Resources) Highly Knowledgeable and practical (healthcare applied to business) Hardworking and Performance oriented Focused on goal achievement (business and healthcare)

18 Profile of Healthcare Managers Integrity, honesty and shared values Teamwork the engine for organizational success and performance Governed by shared values of the organization Balancing Medical ethics and goal of business profitability Strengthened with integrity and honesty

19 Profile of Healthcare Managers Creative and Innovative Leadership Organizations are not stagnant but dynamic Competition demands continuous innovation in healthcare (curative and prevention) Threats from new diseases (H1N1, recurring TB, etc) and escalating cost of healthcare

20 Profile of Healthcare Managers Skillful in Managing Managers ought to have passion for turning-on people Optimizing added values to resources Intelligent enough to create human zest and extra mileage from limited resources Drawn from creativity and innovation

21 Profile of Healthcare Managers Knowledgeable and Practical Knowledge is power while being practical is making things done (deliver) Twin pillars of organizational success Building the edge of competitive advantage Manager is the competitive advantage himself

22 Profile of Healthcare Managers Hardworking and Performance-oriented oriented Healthcare business is a serious business of dealing with humans to make money As opposed to innate objects (products) Success greatly depends on performance drawn from sheer hard work the passion to deliver on time

23 Profile of Healthcare Managers Focused on Goal Achievement Not with instability of focus but a believer with firm decision-making ability Focused towards goal achievement but not denying the importance of: PR, Ability to Communicate and a host of other soft skills in the 21 st Century Healthcare Manager is a man of all seasons in goal achievement

24 Profile of Healthcare Managers Merci Beaucoup

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