2 nd Annual Channel Partners Program Award
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1 2 nd Annual Channel Partners Program Award SDM SmartHome Study. Copyright 2007 by Clear Seas Research/BNP Media. All rights reserved.
2 Phase I: Nomination Process Online Survey of 11,000 SDM Subscribers Participant Profile 151 Security Professionals Installers, 30% Other, 10% Integrators, 40% 29% 19% 17% 2 Dealers, 20% Avg. Years in Industry 19 years Avg. Years Company In Business 24 years Median Number of Employees Median Revenue $500,000-$999,999 36% 100% 80% 60% Product Involvement 58% 64% 84% 84% 90% 97% 40% 29% 33% 42% 20% 0% Storage/Data Mgmt. Non-security Res. Products ID Equip. or Software Network Tech. Equip. Fire/Life Safety Protection Equip. Access Controls & Locks Intrusion Alarm Equip. Power Supplies, Video Surveill. & Cables, & Wiring Commun. Equip.
3 Phase I: Nominees For Phase II 3 When thinking about manufacturers or brands in the security industry that you are familiar with, which do you consider to be the best in terms of? Overall Sales Technical Support Overall Marketing Technologically Advanced Products Overall Brand Reputation 46 Brands Nominated! Brands receiving more than two mentions were included in Phase II. ADI Altronix AMAG Technology American Dynamics ASSA ABLOY Axis Communications Brivo Bosch CoVi Technologies Dedicated Micros Digital Monitoring Products (DMP) Digital Security Controls (DSC) DSX Access Systems DVTel ELK Products EverFocus Fargo NOTIFIER Fire-Lite Alarms NUVICO First Alert Panasonic Galaxy Control Systems Pelco GE Security Samsung GVI Home Automation Inc. (HAI) Samsung Techwin HID Sanyo Honeywell Securitron International Electronics, Inc. (IEI) Silent Knight IndigoVision Software House Inovonics Sony JVC Speco Technologies Keri Systems System Sensor Keyscan Access Control Systems Tyco Lenel Systems International Vicon NAPCO Security Group
4 Phase II: Voting Process Online Survey of 11,000 SDM Subscribers Participant Profile 122 Security Professionals Installers, 32% Other, 12% Integrators, 40% 18% 29% 23% 4 Dealers, 16% Avg. Years in Industry 20 years Avg. Years Company In Business 26 years Median Number of Employees Median Revenue $1M to $2.5M 30% 100% 80% Product Involvement 66% 84% 84% 84% 91% 60% 54% 40% 20% 28% 39% 39% 0% Storage/Data Mgmt. Non-security Res. Products ID Equip. or Software Network Tech. Equip. Fire/Life Safety Protection Power Supplies, Access Controls Cables, & Wiring & Locks Intrusion Alarm Equip. Equip. Video Surveill. & Commun. Equip.
5 Important Attributes When Selecting: Security Vendor, Partner, Carrier or Manufacturer Percent Extremely Important 5 Overall Technical Support 79% Overall Sales Support 54% Overall Offering of Technologically Advanced Products 39% Overall Brand Reputation 39% Overall Marketing Support 18% 2009 (n=122) 0% 20% 40% 60% 80% 100% Q2. How important are the following attributes when selecting which security vendor partners/carriers/ manufacturers to work with? Question Type: Single Choice Grid
6 Winner Selection Methodology 1. Based on the nominated manufacturers, respondents chose their top brands in each category: Q4. When thinking about manufacturers/brands in the security industry you are familiar with, which three of the following do you consider to be best in terms of. Overall Sales Support Overall Offering Technologically Advanced Products Overall Technical Support Overall Brand Reputation Overall Marketing Support Category Winners and the Overall Winner were selected based on respondent choices. In the event of a tie, the category winner was determined based on the satisfaction rating of the tied brands: Q6b. Please rate your satisfaction with [INSERT BRAND] on the following attributes. Overall Satisfaction Overall Marketing Support Overall Sales Support Overall Offering Technologically Advanced Products Overall Technical Support Overall Brand Reputation
7 7 2 nd Annual Channel Partners Awards Winners
8 Technical Support Award Top Ranked: Technical Support Tech Support Accessibility Attribute is Extremely Important in Partner Selection 86% 8 ADI Bosch Fire-Lite Alarms GE Security Honeywell NAPCO Security Group Panasonic Pelco Silent Knight Speco Technologies Training Educational Resources Avail. 45% 57% 2009 (n=122) 0% 20% 40% 60% 80% 100%
9 Technical Support Winner 9 26%
10 Sales Support Award Nominees Top Ranked: Sales Support Attribute is Extremely Important in Partner Selection Product Availability 71% 10 ADI Bosch Digital Security Controls (DSC) Fire-Lite Alarms GE Security Honeywell NAPCO Security Group Panasonic Pelco Speco Technologies Sales Rep Knowledge/ Exp. Sales Support in Field Territory Rep 30% 29% 59% 2009 (n=122) 0% 20% 40% 60% 80% 100%
11 Sales Support Winner 11 37%
12 Technologically Advanced Products Award Nominees Top Ranked: Technologically Advanced Products Product Quality/ Reliability Ease of Program/ Install/ Service Attribute is Extremely Important in Partner Selection 55% 87% 12 ADI Axis Communications Bosch GE Security HID Honeywell NAPCO Security Group Panasonic Pelco Sony Price for Performance Interoperability with Other Products Special Feature Inclusion 33% 42% 49% 2009 (n=122) 0% 20% 40% 60% 80% 100%
13 Technologically Advanced Products Winner 13 24%
14 Brand Reputation Award Nominees Top Ranked: Brand Reputation Attribute is Extremely Important in Partner Selection Product Support Avail. 75% 14 ADI Bosch Digital Security Controls (DSC) Fire-Lite Alarms GE Security HID Honeywell NAPCO Security Group Panasonic Pelco Silent Knight Sony System Sensor Brand Image Effort to Manage Channel Conflicts 38% 34% 2009 (n=122) 0% 20% 40% 60% 80% 100%
15 Brand Reputation Winner 15 28%
16 Marketing Support Award Nominees Top Ranked: Marketing Support Assist. With Lead Generation Attribute is Extremely Important in Partner Selection 27% 16 ADI Bosch Digital Security Controls (DSC) Fire-Lite Alarms GE Security Honeywell Panasonic Pelco NAPCO Security Group Speco Technologies Provide Marketing Materials Promo/Ad Support 15% 21% 2009 (n=122) 0% 20% 40% 60% 80% 100%
17 Marketing Support Winner 17 26%
18 Overall Best Channel Partners Program Nominees Best Channel Partners Program Nominees ADI Altronix AMAG Technology American Dynamics ASSA ABLOY Axis Communications Brivo Bosch CoVi Technologies Dedicated Micros Digital Monitoring Products (DMP) Digital Security Controls (DSC) DSX Access Systems DVTel ELK Products EverFocus Fargo Fire-Lite Alarms First Alert Galaxy Control Systems GE Security Home Automation Inc. (HAI) HID Honeywell Nominees International Electronics, Inc. (IEI) IndigoVision Inovonics JVC Keri Systems Keyscan Access Control Systems Lenel Systems International NAPCO Security Group NOTIFIER NUVICO Panasonic Pelco Samsung GVI Samsung Techwin Sanyo Securitron Silent Knight Software House Sony Speco Technologies System Sensor Tyco Vicon 18
19 Overall Best Channel Partners Program Winner 19
20 Congratulations to all 2009 Channel Partners Program Award Winners! For additional information on this study or Clear Seas Research please contact Beth Surowiec at SDM SmartHome Study. Copyright 2007 by Clear Seas Research/BNP Media. All rights reserved.
21 Top Ranked Brands By Category (In order of ranking) 21 Top Ranked: Technical Support Top Ranked: Sales Support Top Ranked: Technologically Advanced Products Honeywell Pelco ADI GE Security Bosch Panasonic Speco Technologies NAPCO Security Group Fire-Lite Alarms Silent Knight ADI Honeywell Pelco GE Security Bosch Panasonic Fire-Lite Alarms NAPCO Security Group Speco Technologies Digital Security Controls (DSC) Honeywell Bosch Pelco GE Security ADI Panasonic Axis Communications Sony NAPCO Security Group HID
22 Top Ranked Brands By Category (In order of ranking) 22 Top Ranked: Brand Reputation Top Ranked: Marketing Support Honeywell Pelco GE Security Bosch ADI Panasonic Sony NAPCO Security Group Fire-Lite Alarms Digital Security Controls (DSC) HID Silent Knight System Sensor Honeywell ADI GE Security Pelco Panasonic Bosch NAPCO Security Group Speco Technologies Digital Security Controls (DSC) Fire-Lite Alarms
23 Clear Seas Research is a full service market research company dedicated to helping companies answer complex questions through primary industry and consumer research. Specifically we help companies understand: How to better meet their competion in today s market place How to most effectively bring a new product to market How to improve customer satisfaction How to get the most out of their advertising dollars How to break into a new market How to achieve greater customer loyalty AND MUCH MORE For more information on how Clear Seas Research can help you get answers to complex questions please contact: Beth Surowiec at or surowiecb@clearseasresearch.com Copyright 2009 by Clear Seas Research/BNP Media. All rights reserved. SDM SmartHome Study. Copyright 2007 by Clear Seas Research/BNP Media. All rights reserved.
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