Page 1. Activities of Japan Institute of Life Insurance

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1 Page 1 Activities of Japan Institute of Life Insurance June, 2011

2 1.Background and objectives Page 2 Based on a report by the Insurance Council (hereinafter called IC ) in June, 1975 that IC strongly requested the life insurance industry to establish a third party organization with people of learning and experience in order to propel the research and study on life insurance from a point of view in the long term and to popularize proper knowledge on life insurance, all the life insurance companies operating in Japan then backed the project financially and established the Japan Institute of Life Insurance (hereinafter called JILI ). Ever since the establishment, JILI has propelled such activities as consumer enlightenment, information dissemination, scientific research and study on life insurance responding to consciousness of consumers and changes of our lives as a fair and neutral comprehensive information center on life insurance from a long-term point of view described in the prospectus of establishment. Councilors and s (as of June, 2011) Councilors Chairman Tadao Miyakawa Councilor Noriyuki Ogi Councilor Hatoko Shimizu Councilor Hiroshi Takahashi Councilor Kazuyoshi Hotta Councilor Yasushi Morimiya Councilor Tomonobu Yamashita Councilor Yoshio Sato Councilor Josuke Shindo Councilor Yoshinobu Tsutsui Councilor Kenji Matsuo Councilor Koichiro Watanabe Chairman,The Institute of Statistical Research Emeritus, Hitotsubashi University Emeritus Nagoya Keizai University Councilor Japan Housewives Association The Economic Club Keio University Meiji University The University of Tokyo Graduate School President and Representative Director, Chief Executive Officer Sumitomo Life Insurance Company Chairman, CEO Japan Post Insurance Company, Limited President Nippon Life Insurance Company Representative Executive Officer, President Meiji Yasuda Life Insurance Company Representative Director, President The Dai-ichi Life Insurance Company, Limited

3 Page 3 s President Hiromi Murai Japan Institute of Life Insurance Auditor Mitsuharu Ito Kyoko Uemura Junko Shigekawa Kiyohisa Nishizaki Takao Nishimura Takeshi Miyatake Tsutomu Muramoto Takau Yoneyama Shinya Arisue Masahiro Ueda Hiroshi Kanai Hiroaki Tonooka Masahiro Hashimoto Ryoji Hatsuse Yasuomi Matsuyama Toshihisa Minakata Takao Numata Sannjiro Ihara Emeritus Kyoto University Tokyo Kasei-Gakuin University Saitama University The Japan Opera Foundation Yokohama National University Mejiro University Seijo University Hitotsubashi University Executive Managing Officer Mitsui Life Insurance Company, Limited Director, Senior Managing Executive Officer Daido Life Insurance Company Director, Managing Executive Officer The Dai-ichi Life Insurance Company, Limited Senior Managing Executive Officer Meiji Yasuda Life Insurance Company Managing director and Managing Executive Officer Sumitomo Life Insurance Company Managing director, Executive Officer Asahi Mutual Life Insurance Company Director and Managing Executive Officer Nippon Life Insurance Company Senior Managing Executive Officer Japan Post Insurance Company, Limited Executive Secretary Japan Institute of Life Insurance Partner of Certified Public Tax Accountants' Corporation, Nishimura & Associates Accountants

4 Page 4 Auditor Auditor Kyoji Kumata Mikio Yamamoto Director, Managing Executive Officer Taiyo Life Insurance Company Deputy President and Executive Officer Fukoku Mutual Life Insurance Company Organization BOARD OF COUNCILORS CHAIRMAN OF THE BOARD BOARD OF TRUSTEES AUDITORS PRESIDENT EXECUTIVE SECRETARY PLANNING & ADMINISTRATION DIVISION INSURANCE STUDY DIVISION INFORMATION & EDUCATION DIVISION

5 2.Basic Policy Page 5 According to the survey on life protection which JILI has recently announced under the ongoing severe socio-economics circumstances, the percentage of persons who find it necessary to prepare the individual protection even though cutting down on household expenses is increasing amid a continuous lack of fulfillment feeling for life protection. In addition, the percentage of persons who have their intention to prepare life protection is increasing in the field of medical care, post-retirement and nursing care protection, and the importance of individual protection is rising more than ever. Under these circumstances in order to properly respond to the needs of consumers or related parties, JILI promotes understandings and studies on life insurance in the field of financial life planning and life protection by enriching and strengthening such existing activities as consumer enlightenment and information dissemination, and studies on life insurance. On top of that, ever since the establishment in January,1976, JILI has conducted various activities to aim at mutual understandings between consumers and life insurance business by grasping and providing the consciousness and intention of consumers on life insurance on a neutral and impartial ground. After transition into the Public Interest Incorporated Foundations, JILI drives forward each of activities to bear mutual understandings between consumers and life insurance business in mind in the same manner as it has done in the past. 1.Consumer enlightenment and information dissemination activities To promote and penetrate the following activities that have been wrestled with in the field of consumer enlightenment and information dissemination activities. (1) Direct enlightenment and information activities by the JILI s staff members such as study meetings, lectures at universities or colleges and study meetings for consumer affairs specialists in order to offer knowledge about life insurance. (2) Holding training workshops as many as possible in addition to co-holding The Exchange of Opinion Meeting on Life Insurance together with The Life Insurance Association of Japan (hereinafter called LIAJ ) all through Japan in order to strengthen information input towards consumer affairs specialists. (3) Promotion of information dissemination to every layer of consumers by uploading The New Life Panning Guidebook and The Life Insurance Q & A which are the JILI s existing pamphlets, substantiating a mobile site for young adult segment, and publishing new pamphlets and all that. 2.Studies on life insurance activity In addition to such existing activities as stated above, JILI wrestles with activities that would be helpful to promote basic study relating to life insurance through academic exchanges between the insurance academy and the insurance industry, and assistance to students or scholars.

6 Page 6 <Consumer Enlightenment and Information Dissemination Activities> 1.Study meetings and others JILI delegates instructors for consumers study meetings with an aim of providing proper knowledge relating to life insurance, life protection and life planning. JILI promotes effective dissemination of information to meet the needs of every age group as well as to hold study meetings by positively promoting study meetings to companies, labor unions and others in cooperation with governmental and local administrative sections and local consumer organization. JILI team works with the 52 local offices of LIAJ in order to execute the nation wide activities. (1) Delegations of Instructors to study meetings on life insurance Responding to requests by the governmental and local sections related to consumer affairs, consumer organizations, companies, labor unions and others, JILI delegates JILI s staff members or the local office managers of LIAJ as an instructor to those study meetings approximately 200 times annually. a. Study meetings held by the governmental and local sections related to consumer affairs, and consumer organizations. Targeted participants : Consumers b. Study meetings held by the companies, governmental agencies, and labor unions Targeted participants : Employees of the companies, public officials of governmental agencies c. Study meetings held by the local Financial Services Information Committees(hereinafter called FSIC ) across Japan. Targeted participants : Consumers Number of study meetings and participants Number of study Compared with Number of Compared with meetings previous fiscal participants previous fiscal year year Fiscal % 11,153 96% Fiscal % 10,810 97% Fiscal % 7,912 73% (2) Cooperation activities with the local offices of LIAJ JILI cooperates with managers at the local offices of LIAJ, requesting them to visit the local Consumer affairs Centers, consumer groups, FSIC, Care & Welfare Colleges with an aim of introducing JILI s activities such as delegation of instructors for study meetings. JILI also requests them to be instructors by themselves on a case-by-case basis. 2.Cooperation and interchanges with consumer related groups (1) Providing Consumer Affairs Specialists and others with information on life insurance

7 Page 7 1 Study Meetings for Consumer Affairs Specialists (approximately 60 times annually) JILI delegates its staff members as an instructor to provide technical information on life insurance to study meetings held by consumer affairs specialists in charge of consultant services at the central and local consumer administrative bodies or advisors of FSIC. JILI periodically holds lectures courses for consumer affairs specialists by every prefecture or by every municipality in cooperation with The Japan Consumer s Association (hereinafter called JCA ), Japan Association of Consumer Affairs Specialists (hereinafter called JACAS ) and The Nippon Association of Consumer Specialists (hereinafter called NACS ). JILI organizes Life Planning Lecture Courses in cooperation with JCA and provides the new consumer consultants qualified by JCA with professional knowledge about life insurance. JILI carries on to delegate its staff members as an instructor to the consumer affairs specialist training lectures held by municipalities. Number of study meetings and participants Number of Compared with Number of Compared with study meetings previous fiscal Participants previous fiscal year year Fiscal % % Fiscal % % Fiscal % 1, % 2 Information input towards consumer affairs specialists through The Exchange of Opinion Meeting JILI introduces its activities and promotes to hold the study meetings for consumer affairs specialists on the occasion of The Exchange of Opinion Meeting jointly held with LIAJ in 54 regions through out Japan. (2) Intercommunication with consumer related organizations JILI participates in the exchange of opinion meeting with consumer governmental agencies and consumer organization held by LIAJ, promoting to strengthen the relationship as well as exchanging information. JILI promotes to strengthen collaboration with consumer related organizations by introducing the life insurance study meetings and the study meetings for consumer affairs specialists, and distributing the revised pamphlets. (3) Cooperation with Japan Academy Of Consumer Education (hereinafter called JACE ) With an aim of being helpful to development of consumer education, JILI conducts assistances for superior theses on consumer education in cooperation with JACE, honoring and presenting subsidies at the JACE s general meetings. (4) Putting Questionnaire for Consumers into execution JILI properly grasps the conciseness and intention of consumers with their responses to the questionnaire on life insurance through JILI s website, life insurance study meetings, life insurance practical learning courses and all that, and makes them contributory to effective enlightenment and information input activities.

8 Page 8 3.Educational activities in schools With an aim to substantiate life insurance, life protection and life planning in school education, JILI conducts the following activities. (1) Life insurance practical learning courses (approximately 220 times annually) With assistance of professors at universities or junior colleges, JILI conducts practical learning courses on life insurance and life planning. JILI also recommends those courses to senior high schools. Number of learning courses and participants Number of learning courses Compared with previous fiscal year Number of participants Compared with previous fiscal year Fiscal % 13, % Fiscal % 23, % Fiscal % 16,065 70% (2) Activities for senior high schools 1 Summer seminar for senior high school teachers JILI holds a summer seminar on the theme of life planning and life protection for high school teachers. In order to propel the senior high school teachers in charge of financial education, life planning, life insurance education and so on to participate in the seminar, JILI tries to substantiate such a subject at the seminar as practical reports of class work. 2 Delegation of instructors to study meetings JILI delegates its staff members as instructors to study meetings held by senior high school teachers specialized in homemaking courses, civics lessons and commerce on the theme of life planning, life insurance and utilization of JILI s supplementary textbooks. (5 times annually) (3) Activities for junior high schools 1 The Junior high school essay contest For the purpose of enlightenment for bearers of this country s future from a long term view point and also image enhancement of life insurance, targeting junior high school students on the subject of our lives and life insurance. JILI puts The 49 th Essay Contests for Junior High School Students into execution under the auspices of The Education, Culture, Sports, Science and Technology Ministry, The Financial Services Agency and The All Japan Junior High School Principal s Association. Excellent ones are edited to distribute to the circle of the life insurance industry as well as to the public. 2 Promoting utilization of reading material What Is Life Insurance? on life insurance for junior high school students To give out it without charge as a reference material for The Junior high school essay contest to the junior high schools through out the country as well as to propel its use at social studies classes.

9 Page 9 (4) Supplementary reading materials for school education JILI offers supplementary reading materials and video teaching materials for school education free of charge. 4.JILI s Website (1) Enhancement of Information in JILI s Website 1 JILI uploads the contents of The New Life Planning Guide Book and The Life Insurance Q & A which are both the existing pamphlets of JILI.(new) 2 JILI improves the information content of mobile site under the title of Life Insurance Stadium which targets at the young adult segment, and provides information which contributes to improvement of convenience. 3 JILI revises in a timely manner the JILI s Website such as To Know & Study life insurance and Life Planning Information at a Glance. 4 JILI revises the on-line magazine and offers information to the public extensively (24 times annually). (2) Enhancement of Information in JILI s mail magazine JILI strengthens to increase the number of registers of the mail magazine in order to offer information in a timely manner to the parties concerned at the central and local consumer administrative bodies, the parties concerned in school, applicants for publications, participants in study meetings, and periodically offers the up-to-the minute information. Number of access to JILI s website Number of access Compared with previous fiscal year Fiscal ,182, % Fiscal ,510, % Fiscal ,683, % 5. Publication activities (1) Offering Information Through JILI s publications 1 JILI provides consumers with the up-to the minute and accurate information on life insurance, life protection and life planning through a variety of the publications from a fair and neutral standpoint. JILI revises and enriches the existing publications, responding to trends of life insurance products, revision of social security systems and others. 2 JILI publishes a pamphlet relating to Death Benefit which is a core life protection area among life insurance products anew.(new) 3 JILI promotes to make use of the pamphlets through press releases, JILI s website, mail magazine, sales of JILI s publications at bookstore front (including sales by JILI s web) and

10 Page 10 direct mails to corporations and labor unions. JILI promotes to expand a new sales route such as catalogers aiming to broaden the demographic of pamphlet users. Number of Publications Number of publications (A) Number of charged publications of (A) Fiscal , ,210 Fiscal , ,041 Fiscal , ,274 (2) Publication of Individual Life Products Booklet (or Kakusha-Kojin Hoken Shohin Ichiran ) JILI publishes the Individual Life Products Booklet and offers it to each life company of the industry with making the most of it for the JILI s consultation services. (3) Offering Life Insurance Products Information JILI provides local consumer-life consultant centers with Products Information issued by each life company. 6.Consultation services on life insurance JILI responds to inquiries from consumers on matters of life insurance, individual pensions, life planning and so on, offering the up-to-the minute and appropriate information and giving advice to them. JILI offers JILI s Report (2 times annually) to the industry as well as to the public which analyzes the consciousness and requests of consumers often found at the JILI s consultation services. 7. Publicity activity JILI promotes publicity activities with an aim to have the mass media understand JILI s activities and to offer information to consumers through the press. To strengthen daily contacts with the mass media through the press releases and by coping with inquiries from the press. To strengthen contacts with the local press by the local office managers of LIAJ through delivering JILI press releases to the local mass media. <Studies on Life Insurance Activity> 1.Operation of society meetings for the study (1) Case study society meeting (or Hoken-Jirei-Kenkyu-Kai ) The society consisting of scholars, attorneys, and specialists of the industry analyzes and studies judicial precedents mainly on life insurance.

11 Page 11 The society meetings are held both in Tokyo and Osaka. (9 times for each area annually) The fruits of studies are compiled as a Case Study Report and issued at the opportunities of each society meeting. The report is provided to the subscribers with a set price and to the research institutions free of charge. Tokyo: 24 scholars, 24 attorneys, 48 staff members of the industry Osaka: 17 scholars, 29 attorneys, 8 staff members of the industry (2) Life insurance business law society meeting in Osaka (or Kansai-Hoken-Gyouhou-Kenkyu-Kai ) The society meeting consisting of the commercial laws scholars in Kansai area and staff members in charge of judicial affairs of the industry studies the life insurance business laws on an article-by-article basis. The society meetings are held 9 times annually. 12 scholars, 2 attorneys, 14 staff members of the industry (3) Life insurance & finance law society meeting (or Seiho-Kinyu-Hosei-Kenkyu-Kai ) The society meeting consisting of scholars on insurance law and economic law in Kansai area, and staff members in charge of judicial affairs of the industry studies the finance related laws except for life insurance business law. The society meetings are held 6 times annually. 10 scholars, 14 staff members of the industry (4) Life insurance accounting society meeting (or Seimeihoken-Kaikei-Kenkyu-Kai ) The society meeting consisting of literates on accounting, and staff members in charge of accounting of the industry studies theories relating to life insurance accounting and accounting in general. The society meetings are held 6 times annually. 10 scholars, 8 staff members of the industry (5) Life insurance related business law society meeting The society meeting consisting of scholars mainly in the Kanto area on insurance law and staff members in charge of judicial affairs of the industry studies finance related laws centering on life insurance. The society meetings are held 6 times annually. 14 scholars, 9 staff members of the industry (6) Basic judicial precedents on life insurance society meeting The society meeting studies mainly the model and crucial judicial precedents in the past in order to facilitate improvement in comprehension on judicial precedents on life insurance for the leading staff members in charge of underwriting field and judicial affairs section at each life insurance company.

12 Page 12 The society meetings are held 8 times annually. 3 scholars, 1 attorney, 66 staff members of the industry (7) Society meeting on new insurance management organization and new business scheme It is the society meeting consisting of scholars of insurance theory, insurance law, financial theory and others. The meeting studies the relationship between new business expansion and management organization as well as considers the merchantability of insurance companies and the business selection which changing market environment surrounding the financial and insurance business has much effect on. The meeting terminates in March, 2011 and the reports are published in the first half of fiscal scholars, 4 staff members of the industry (8) Society meeting on supervision and regulation for international insurance groups It is the society meeting consisting of scholars of insurance theory, insurance law, and others. The meeting studies mainly the countermeasures by the international institutions of insurance supervisor and the effects on the insurance systems in Japan and the life insurance industry taking up the supervisions and regulations towards insurance groups operating internationally. 6 scholars, 6 staff members of the industry 2.Cooperation and interchange with the academic circles (1) Insurance Theory Seminars and Insurance Theory Seminars Social Meetings Insurance Theory Seminars and Insurance Theory Seminars Social Meetings whose members are research workers at universities and parties concerned of the industry are held both in Tokyo and Osaka respectively 8 times annually. 1 Insurance Theory Seminars are operated for opportunities where research workers at universities present the results of study and bring them up for discussion. 2 Insurance Theory Seminars Social Meetings are operated for opportunities where staff members of the industry offer the industry related information to the research workers at universities. Tokyo: 102 scholars, 63 staff members of the industry Osaka: 79 scholars, 11 staff members of the industry (2) Academic Promotion Committee JILI holds the academic promotion committee for the purpose of exchanging views on academic promotion and deliberating on assistance for studies two times annually. 1 In the first half, JILI reports the academic promotion activities in the previous fiscal year, explains the activities plan for the current fiscal year, and deliberates on assistance for studies.

13 Page 13 2 In the latter half, JILI reports the academic promotion activities in the first half of the current fiscal year and exchanges views on the activities plan for the next fiscal year. 3.Assistance for studies on life insurance for research workers at universities (1) Assistance for studies on life insurance 1 JILI provides young research workers in life insurance and the related field with grants for research and studies. 2 JILI conducts an evaluation and an awarding for their research and studies. (2) Assistance for seminars at universities JILI provides the association of life insurance theory seminars at universities (The Tokyo Student Insurance Seminars (TSIS) consisting of 6 universities, The Risk and Insurance Seminar (RIS) consisting of 21 universities and others) with assistance for their activities. 4.Lecture meetings JILI conducts a lecture meeting on the theme of new trends on life insurance and related fields for the industry. (1 time annually) 5.Publications JILI publishes periodical collection of theses as opportunities for expressing the fruits of society meetings for the study managed by JILI or for expressing the fruits of society meetings for the study by research workers at universities and staff members of the industry. JILI issues academic publications, which contributes to studies and practical business affairs relating to life insurance. (1) The Collection of Theses on Life Insurance JILI publishes collection of study theses on life insurance. (4 times annually) JILI advertises for subscribers with a set price from inside and outside the industry, and provides some of research institutions with the publications free of charge. (2) The Collection of Judicial Precedents on Life Insurance JILI publishes the volume 15 of the Collection of Judicial Precedents on Life Insurance within the fiscal (3) Case Study Society Meeting Report JILI publishes Case Study Society Meeting Report after each meeting as study results by The Case Study Society Meeting which is held 9 times annually as well as posts the report in order of precedence on the JILI s Website after the elapse of a certain period of time. JILI recruits a charged subscriber member within and without the life insurance industry and also provides research institutes and others with it without charge. (4) Maintenance of English-Japanese Dictionary of Life Insurance Terms

14 Page 14 JILI stabilizes and substantiates the maintenance system for English-Japanese Dictionary of Life Insurance Terms which was established in the fiscal Cooperation with related organizations JILI contacts and cooperates with related organizations such as The Japanese Society of Insurance Science and others, undertaking the secretariats of Institute of Life Insurance Management. <Research Activity> 1.Time series research (1) Listing the problems of The National Survey on Life Insurance and drawing up the countermeasures JILI grasps the actual condition of households covered by life insurance and the consciousness for life insurance and all that. In addition, JILI organizes the problems to solve and draws up the countermeasures with regard to the survey concerned whose basic data are provided in and out of the life insurance industry.

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