OASIS OF THE SEAS. Jarno Soinila Royal Caribbean Cruises Ltd. Lapin Matkailuparlamentti September 29th 2010

Transcription

1 OASIS OF THE SEAS Jarno Soinila Royal Caribbean Cruises Ltd. 1 Lapin Matkailuparlamentti September 29th 2010

2 Our Foundation Royal Caribbean Cruise Line founded by three Norwegian shipping companies: Anders Wilhelmsen & Co., I.M. Skaugen & Company, and later Gotaas Larsen 1970 Song of Norway RCCL s First Ship in Service World s First Passenger Ship 1971 / 1972 Nordic Prince & Sun Viking Enter Service 1978 / 1980 Song of Norway & Nordic Prince Lengthening 2

3 Our Company Royal Caribbean Cruises Ltd. Second Largest Cruise Company Global Operator Today: 38 Ships and 84,291Berths 2010: 40 Ships and 92,541Berths Strong Brands Royal Caribbean International Celebrity Cruises Pullmantur Azamara Club Cruises CDF Croisières de France New Partnerships TUI Cruises NCL, 10% RCCL, 33% 2009 North Am erican Capacity Other Cruise Lines, 7% Data from Global Fleet Model Carnival Corporation, 50% 3

4 Our Company Royal Caribbean Cruises Ltd. 4

5 Our Company Royal Caribbean Cruises Ltd. 5

6 Our Industry Position SOPHISTICATED R E L A X E D F O R M A L CHEAP & CHEERFUL 6

7 Brands Overview Customer Target NA, UK markets Mass - boomers/matures 40 yrs+/$75k+ NA+Select Multi- National Mass - families, boomers yrs/$40k+ NA, UK Affluent boomers/matures 50 yrs+/$100k+/high net worth Brand Essence ahh Service with Style Comfortable Sophistication wow Adventure Diversity of experience Destination focused Casually elegant Intimate and experiential 7

8 A Culture of Innovation Our Evolution Oasis of the Seas 5,400 D.O. 225,282 GRT 2009 Freedom of the Seas 3,600 D.O. 154,407 GRT 2006 Radiance of the Seas 2,100 D.O. 90,090 GRT 2001 Voyager of the Seas 3,100 D.O. 137,276 GRT 1999 Legend of the Seas 2,000 D.O. 69,130 GRT 1995 Sovereign of the Seas 2,300 D.O. 73,192 GRT 1987 Song of America 1,400 D.O. 37,584 GRT Song of Norway 700 D.O. 18,000 GRT

9 A Culture of Innovation Innovation began 40 years ago with the introduction of the first-at-sea circular observatory lounge cantilevered from the funnel s aft end our first trademark The Viking Crown Song of Norway (1970) Pioneered cruise ship designed for warm weather cruising. Introduced Viking Crown Lounge as initial trademark. Established streamlined exterior design for the brand. 9

10 A Culture of Innovation Industry s first mega ship Sovereign of the Seas - the world s largest purpose-built cruise ship afloat in 1988 Trend setting cruise ship for size Introduced new grand architecture with atrium Large open activity decks Introduction of indoor Lido cafes as casual dining options 10

11 A Culture of Innovation The Voyager class revolutionized the cruise vacation experience within the industry by the introduction of extreme innovations never dreamed of 11

12 A Culture of Innovation The Freedom class continues with our history of innovation including several first-at-sea concepts Premiered innovative activities such as the H2O Zone and The FlowRider - the first surf simulator at sea The cantilevered Jacuzzis - extended out from the ship on deck 11 12

13 Innovation Concept Development General Dining Entertainment Bars Revenue Areas Open Decks Tradition Evolution Revolution Nautical design elements Royal Promenade Stateroom Design Development of "communities" Service through CRM Central Park Boardwalk Tower structure Main dining room concept Youth and Family Dining White Space TBD Chops Grille Take out dining services Windjammer Vintages Bistro Ice cream parlor Boleros Sorrento's New branded restaurants Seafood Shack Main Theater Comedy Club Amphitheater at Sea Studio B Dazzles On Air Club Speakeasy Champagne Bar Tiki Bar Manta Ray's* Martini Bar Sports Bar Art Auction Candy Shop Tattoo and Psychic Parlor Photo Gallery Get Out There Shop B3 Sun Shop White Space TBD Dedicated Kid/Teen Retail Jewelry Shop White Space TBD Cosmetic and Perfume Shop Spa and Fitness Liquor and Sundry Shop Accessories Shop A Clean Shave H2O Zone Ropes Course White Space TBD Main Pool Sand Volleyball Baordwalk Kids Play Area Solarium Zip Lines Rock Wall Pool Programming Bungee Trampoline Basketball 13

14 Innovation - Oasis Class Truly wide body, introduced new architectural configuration with spilt superstructure. Very high percentage of balcony staterooms along with three horizontal atriums indoor/outdoor. Central Park, Boardwalk and Royal Promenade. 14

15 Oasis of the Seas Building Bigger Why Build Bigger? Response to consumer demands More real estate, wider product offering, more innovative ideas Business effectiveness More energy efficient, less environmental impact Safety by scale larger, newer vessels have more built-in safety 15

16 Oasis of the Seas Central Park 16

17 Oasis of the Seas Boardwalk 17

18 Oasis of the Seas Boardwalk - Aquatheater 18

19 Oasis of the Seas Aquatheater 19

20 Oasis of the Seas Pool & Sports Zone 20

21 Oasis of the Seas Pool & Sports Zone 21

22 Oasis of the Seas Youth Zone 22

23 will soon experience the ultimate in relaxation and rejuvenation with the introduction of a new fleet-wide bedding program. The program, designed to enhance the sleep experience... 23

24 Questions & Answers Thank you! & 24