CURSO DE PRÁCTICAS EN MADRID

Transcription

1 CURSO DE PRÁCTICAS EN MADRID INTERNSHIPS IN MADRID; April 2015 CONTENTS Academics & Internships... 2 Internship Placements... 2 Tourism... 2 Culture... 3 Mass Media... 4 Political & Social Work... 5 Advertising... 7 Communications Consultancy... 8 Education... 9 Health... 9 International Programs- Madrid section Fundación José Ortega y Gasset- Gregorio Marañón Paseo del General Martínez Campos 14-16, Madrid

2 These internships are designed to introduce students to Madrid s rich culture, life and business environment. Internships offer the unique opportunity to experience the Spanish work environment and further become immersed in life in Madrid. This experiential learning will be combined with a seminar to ensure the best experience with the program. ACADEMICS & INTERNSHIPS The internship and academic seminar will count for a total of 3 credits. Students spend ten hours each week at the internship site. During the first half of the semester, they have one session per week in class and during the second half they meet in small groups according to the internships area of concentration and give presentations about their site. At the internship site students will be supervised by a professional in the chosen field. The classes will deepen understanding of the structure of the Spanish workplace. An interdisciplinary approach will emphasize the historical, political and economic perspectives of the labor market. The seminar will explore workplace topics such as the role of Spanish women, the effect of immigration, social service and the fast changes taking place in Spain in the last 20 years. The seminar acts as a processing tool for the internship. Students discuss cross- cultural communication problems; examine coping strategies and solutions and study community characteristics and comparisons between Spanish and American work environments. A syllabus is available upon request. TOURISM INTERNSHIP PLACEMENTS Duties: Students are taught how the Hotel Group functions and what the goals are by rotating between the departments. They contribute to the website and social media optimization, help develop promotional materials and receive and attend to visitors and guests. Students will support activities carried out by the team and learn network building. In addition to these tasks, advanced Spanish students will do translations in both languages. Hotel Occidental Miguel Angel Hotel Occidental Miguel Angel & Urban Spa belongs to Occidental Hotels & Resorts, a pioneer and a key player in the vacation industry. All Inclusive,offering the most desired tropical destinations, especially in the Carribean, and cultural cities.

3 CULTURE Duties: Students organize and lead visits at the cultural centers, rotate between the departments, assist in the website and social media optimization, assist in organizing exhibitions as well as cultural and institutional events, gather information on the Internet, prepare communication tools such as newsletters, updating the website and project platform, databases, etc. Students prepare and submit news releases, search for press clippings and help plan, promote and attend events. In addition to these tasks, advanced Spanish students will do translations in both languages. Ateneo de Madrid The Ateneo de Madrid is a private cultural institution located in the capital of Spain, which was created in 1835 as Scientific, Literary and Artistic Ateneo. It has been a reference meeting place for the intellectual life of Madrid and Spain. Writers, politicians and artists have used its library and discussed in its meeting rooms or café. Casa Árabe House Arab- International Institute of Arab and Muslim World is an institutional consortium created in July 2006 through a collaboration agreement signed between the Ministry of Foreign Affairs and Cooperation, the Spanish Agency for International Cooperation for Development (AECID), the Andalusian Autonomous Community, the Autonomous Community of Madrid, Madrid City Council and the city of Córdoba. The main objectives of Arab House, based in Madrid and Cordoba, are to strengthen bilateral and multilateral political relationships, encourage and support the economic, cultural and educational relations, as well as education and knowledge about the Arab and Muslim world. In summary, Arab House wants to be a space of mutual understanding and shared reflection: a meeting point. Centro Sefarad- Israel israel.es The Center Sefarad- Israel was established in response to the commitment assumed by the Ministry of Foreign Affairs and Cooperation, the Autonomous Community of Madrid and the Madrid City Council to create an institution that would serve the following objectives: Further the study of the legacy of Sephardic culture as an integral, living part of Spanish culture;

4 Foster a better understanding of Jewish culture; Promote the development of the ties of friendship and cooperation between Spanish and Israeli societies. The Center also aims to become a communal space and meeting place for Jewish communities and organizations in Spain and around the world. This communal space for Jews, Israelis and Spaniards will promote awareness of the rich historical Sephardic legacy and the political, economic, social and cultural reality of Jewish communities in today's world, both in Israel and in Spain. Edelsa EDELSA Grupo Didascalia is a Spanish publishing company specialized in educational textbooks and materials for Teaching Spanish as a Foreign Language. EDELSA is owned by Hachette- Livre, Grupo de Comunicaciones Lagardére. Lo Otro Lo Otro organizes House Concerts, high class musical projects and events. Museo Sorolla Joaquín Sorolla's widow left a large collection of his paintings to the people of Spain. The collection is now a small art gallery, the Museo Sorolla, in the artist's house and studio in Madrid ( ). Sorolla had a unique relationship with the United States and in the early 20 th century, 1911, The Hispanic Society of America in New York commissioned him to paint murals, Visions of Spain, for its library. MASS MEDIA Duties: Students are taught how the newspaper functions by rotating between the departments. They will assist in marketing projects, proofreading and in the webpage. Students will be exposed continually to new tech skills, providing support to social media efforts. In addition to these tasks, advanced Spanish students will do translations in both languages. Students with advanced Spanish may have the opportunity to publish articles or sections in the online or even print version of the newspapers. ABC Spanish newspaper ABC is the oldest Spanish newspaper of national interest. It has

5 a traditional, royalist, political approach. Among its identity highlights the format: stapled editing and page size, arrevistado, and opinion pieces on the third page, generically called "La Tercera". ABC, as a leading brand information reaches its 660,000 (according to EGM *) readers and users with a new design in its print edition, a major refurbishment of its website and unique applications for ipad, iphone and mobile devices and its wide range of KYM. ABC was founded in Madrid on January 1, ABC is an open opportunity: in Fall 2014 a student successfully published an article ( jones- copas- bursatiles html). El País Spanish newspaper EL PAÍS belongs to Spain's largest media group, Grupo PRISA. Agencia EFE The first news agency in Spanish and fourth in the world, with over seventy years of experience supporting its impartiality, its power, its credibility and immediacy. A multimedia information company with a global network of journalists, where more than three thousand professionals from 60 nationalities working 24 hours a day from more than 180 cities in 120 countries and four editing tables in Madrid, Bogotá, Cairo (Arabic) Rio de Janeiro (Portuguese), to offer its products to customers in five continents. POLITICAL & SOCIAL WORK Duties: Students will collaborate in different departments, assisting in computer databases, marketing projects, analyze the website and contribute to the website and social media optimization. Students do research, write case studies for reports, and create support materials such as charts and graphs. In addition to these tasks, advanced Spanish students will do translations in both languages. OIM ORGANIZACIÓN INTERNACIONAL PARA LAS MIGRACIONES / IOM INTERNATIONAL ORGANIZATION FOR MIGRATION The OIM, with headquarters in Geneva, Switzerland, is the leading intergovernmental organization for migration since its creation in 1951.

6 IOM is committed to the principle that humane and orderly migration benefits migrants and society. As "The Migration Agency" IOM has become the point of reference in the heated global debate on the social, economic and political implications of migration in the 21st century. Blomeyer y Sanz, S.L. Blomeyer y Sanz, established in 2004, is one of the leading providers of European Union research and evaluation services in Spain. It aims to make the working of the European Union institutions, their policies, funding programs and individual projects more transparent. Their clients include both European Union and International Institutions as listed below. European Parliament European Commission European Investment Bank Committee of the Regions European Police College European Fisheries Control Agency European Patent Office United Nations Development Programme Fundación Lealtad Fundación Lealtad promotes the confidence of the Spanish society in NGOs in order to achieve an increase in donations as well as in any other type of collaboration with NGOs. It offers independent, objective, updated and standardized information on NGOs, valuable for identifying the right partner for projects or recipients of donations or grants. This information is based on the analysis of transparency that the Fundación provides free of charge to those organizations that voluntarily request it.

7 OIM ORGANIZACIÓN INTERNACIONAL PARA LAS MIGRACIONES / IOM INTERNATIONAL ORGANIZATION FOR MIGRATION The OIM, with headquarters in Geneva, Switzerland, is the leading intergovernmental organization for migration since its creation in IOM is committed to the principle that humane and orderly migration benefits migrants and society. As "The Migration Agency" IOM has become the point of reference in the heated global debate on the social, economic and political implications of migration in the 21st century. Advertising Duties: Students are taught how the companies function by rotating between the departments. They will learn all about networking and put it into practice. These internships are job shadowing positions tailored to the students interests and skills. In many cases interns will assist in developing new marketing plans. They will also learn the specifics of company culture. They attend organizational meetings and special events, help with event logistics, contribute to the website and social media optimization, do research and data collection. The research involves researching competitors, finding reports, doing industry research, or using Google trying to find information. In addition to these tasks, advanced Spanish students will do translations in both languages. The marketing interns will support the development and execution of online and social media strategies as well as various marketing campaigns promoting events. Furthermore, they will assist in preparing marketing materials. Assignments may include research writing, preparation of pins, web and video projects. Interns will acquire hand on experience in media relations, digital marketing research, writing and editing, project management and correspondence. Arnold 4D- Madrid Arnold Worldwide is the network of Havas agencies while 4D is the agency which specializes in direct marketing, CRM and data, besides being part of the global network of Havas Digital agency. The new agency Arnold 4D born from the merger of Arnold Fuel and 4D work with the goal of each project, for each customer and for each consumer as if each were single. Customers of the new agency are Aldeasa, Astra, Alcampo, BBVA, Coca- Cola, Cotec, Cutty Sark, Delta, Hotels Hesperia, Andalusia, Promhogar, Seur, Tele2, Vodafone, Volvo and Worten.

8 Havas Worldwide Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA). MTV España MTV is the world s premiere youth entertainment brand. MTV Spain is the Spanish speaking versión of the 24- hour music and youth entertainment channel. Located in Madrid at the Viacom Studios, it is controlled by MTV Networks Europe in London. MTV contributed to launch the musical careers of singers such as Michael Jackson, Madonna, Lady Gaga, Justin Timberlake, Beyonce, Pink, Cristina Aguilera. MTV s prizes are famous, the MTV Video Music Awards and the MTV EMA, the most important international musical prize of the year. COMMUNICATIONS CONSULTANCY Duties: Students rotate between the departments, attend meetings, assist in website and social media optimization, brainstorm, make blogs, do writing (Power Point and Word) such as write slides on industry trends, executive summaries and create marketing documents. Students assist in planning and coordinating events and meetings, in compiling and presenting statistics and in producing slide presentations. In addition to these tasks, advanced Spanish students will do translations in both languages. INFORPRESS Inforpress is the largest communications consultancy in Spain, with offices in Portugal, Brazil, Colombia and Peru. Its goal is to lead the communication in Spanish and Portuguese and grow through knowledge and innovation. Inforpress has a team of 200 professionals on staff, 14 offices, a network of partners in the major countries of Europe, America and Asia and 24 years of experience. As an indisputable leader in knowledge and innovation, its continuous research develops internal and financial communications through centers created with IE and IESE

9 (Top Spanish Business Schools), respectively. It also has a department of innovation in the areas of online communication and reputation. It offers strategic consulting services, external communication, internal CSR brand and reputation, internationalization support, e- Public Affairs and Communication, and services cross creativity, research, platforms and publications, events, training (Audentia) and audiovisual communication. EDUCATION Duties: Students shadow the English language teachers and assist as language, conversation and cultural assistants working directly with the children. After the initial classes, students are in charge of organizing the class focusing on oral skills. They plan special activities for different occasions such as Fall, Halloween, Thanksgiving, Winter, Christmas, Spring and prepare written materials for the children, in addition to making lesson plans. Furthermore, they attend all Teachers Meetings with the Director of the School. Colegio Público Arquitecto Gaudí Arquitecto Gaudí is an elementary public school in Madrid. Students will work under the supervision of the English teachers as conversation assistants in the English classes, especially designed for 4 th, 5 th and 6 th grades of elementary education (children ages 9-11). Arquitecto Gaudí Public School has recently developed an innovative project, Development of Foreign Language Skills, Fomento del Inglés in Spanish, to strengthen the children s communication proficiency in English. HEALTH Duties: Students organize and teach English to the medical laboratory staff at Hospitals, including doctors, nurses and administrative personnel. They rotate between the departments, attend meetings, assist in website optimization. In addition to these tasks, advanced Spanish students will do translations in both languages. UNILABS Unilabs is the leading European diagnostics company with an integrated medical imaging business, operating in 11 countries. Its services integrate laboratory medicine, medical imaging, histopathology, reproductive medicine, and drug development services. Students teach English to doctors.

10 MEGALABS Megalabs is one of the major laboratories for clinical analyses in Madrid. Students can participate in various duties including client management, while rotating among departments. CLÍNICA FUENSANTA Oncogenomics is a special unit of the Fuensanta Hospital, a modern private hospital belonging to the Grupo Fuensanta, which health facilities and agreements all over central Spain. Oncogenomics deals with genomic approach to oncological research. ENTERNTAINMENT Madrid is a city that is bustling with visitors, tourist, foreigners and Spaniards looking for entertainment. Some of the most well- known entertainment businesses are in the hands of competitive companies. Tasks within them include administrative duties, online marketing, client management, etc. Grupo Trapote Grupo Trapote is an enterprise in the entertainment business in the center of Madrid. They own two theater- discotheques (Joy Eslava and Barceló) and the most celebrated chocolate con churros place in the city (San Ginés).