FACULTY OF BUSINESS ADMINISTRATION

Transcription

1 Faculty Language Requirement 1 FACULTY OF BUSINESS ADMINISTRATION Faculty Language Requirement A. Applicable to S7 entrants 1. English All Business Administration Major students are required to complete 3 or 6 units of English as specified below: (i) Hotel and Tourism Management, Integrated BBA, Professional Accountancy, and Quantitative Finance Students with Grade C or above in HKALE AS Use of English ELT3110 Business Communication (4th semester of study or thereafter) Students with Grade D or E in HKALE AS Use of English ELT1100 English Enhancement for Business Studies (1st year of study), AND ELT3110 Business Communication (4th semester of study or thereafter) Students who do not have HKALE AS Use of English results As determined by the Programme Director in consultation with the English Language Teaching Unit (ELTU): *ELT1100 English Enhancement for Business Studies (1st year of study), AND ELT3110 Business Communication (4th semester of study or thereafter) * Students may take a replacement course or be exempted from this course as approved by the Programme Director. (ii) Insurance, Financial and Actuarial Analysis Students with Grade A or B in HKALE AS Use of English ELT3110 Business Communication (4th semester of study or thereafter) Students with Grade C in HKALE AS Use of English *ELT1100 English Enhancement for Business Studies (1st year of study), AND ELT3110 Business Communication (4th semester of study or thereafter) * Students may take a replacement course or be exempted from this course as approved by the Programme Director. Students with Grade D or below in HKALE AS Use of English ELT1100 English Enhancement for Business Studies (1st year of study), AND ELT3110 Business Communication (4th semester of study or thereafter) Students who do not have HKALE AS Use of English results As determined by the Programme Director in consultation with ELTU: *ELT1100 English Enhancement for Business Studies (1st year of study), AND ELT3110 Business Communication (4th semester of study or thereafter) * Students may take a replacement course or be exempted from this course as approved by the Programme Director.

2 2 Full-time Undergraduate Programmes 2. Chinese (i) Business Administration Major students with Grade E in HKALE AS Chinese Language and Culture, with the exception of Insurance, Financial and Actuarial Analysis Major students (see (ii) below), are required to complete CHI1660 Chinese for Faculty of Business Administration in their first year of attendance. (ii) Insurance, Financial and Actuarial Analysis Students with Grade D in HKALE AS Chinese Language and Culture 3 units of Elementary Chinese or Chinese The courses for selection are as follows: Elementary Chinese CHI1660 Chinese for Faculty of Business Administration Chinese CHI1510 Business Chinese CHI1520 Chinese for Executives CHI1586 Creative Writing in Chinese Students with Grade E in HKALE AS Chinese Language and Culture CHI1660 Chinese for Faculty of Business Administration (iii) Business Administration Major students exempted from the Chinese language requirement for admission by the Senate are required to complete, as determined by the Programme Director (by a small group convened by the Associate Pro- Vice-Chancellor and Registrar from onwards): (a) 3 units of Elementary Chinese or Chinese, OR (b) 3 units of Cantonese or Putonghua. The courses for selection are as follows: Elementary Chinese CHI1660 Chinese for Faculty of Business Administration Chinese CHI1510 CHI1520 CHI1586 Business Chinese Chinese for Executives Creative Writing in Chinese Cantonese CAN2013 Cantonese CAN3013 Intermediate Cantonese Putonghua PTH1001 Putonghua I (1 unit) PTH2001 Putonghua II (1 unit) PTH2003 Elementary Putonghua PTH3001 Putonghua III (1 unit) PTH3031 Putonghua in Current Affairs (1 unit) Note: The above courses are 3-unit courses, unless otherwise specified. B. Applicable to S6 entrants 1. Expository Writing All Business Administration Major students are required to complete HMG2010 Expository Business Writing in their first term of the second year of attendance of study.

3 Faculty Language Requirement 3 2. English All Business Administration Major students are required to complete, as determined by the Programme Director, ELT3110 Business Communication in their second term of the second year of attendance of study or thereafter and one of the following courses: ELT1100 English Enhancement for Business Studies (for non-eas, mainland and non-mainland included, students) ELT2550 Spoken English for Business Administration (for EAS students only) Any 3-unit elective course offered by English Language Teaching Unit (ELTU) 3. Chinese (i) All Business Administration Major students, including those admitted through EAS but excluding those in (ii), (iii) and (iv) below, are required to complete CHI1813 Professional Chinese (BSA). (ii) Mainland students proficient in Cantonese are required to complete, as determined by the Programme Director, CHI1813 Professional Chinese (BSA). (iii) Mainland students not proficient in Cantonese are required to complete, as determined by the Programme Director, CHI1813 Professional Chinese (BSA) and 3 units of Cantonese. The courses for selection are as follows: CAN2013 Cantonese CAN3013 Intermediate Cantonese (iv) Business Administration Major students exempted from the Chinese language requirement for admission by the Senate are required to complete, as determined by the Programme Director (by a small group convened by the Associate Pro- Vice-Chancellor and Registrar from onwards): (a) 3 units of Elementary Chinese or Chinese and 3 units of Cantonese or Putonghua, OR (b) 6 units of Elementary Chinese or Chinese. The courses for selection are as follows: Elementary Chinese CHI1660 Chinese for Faculty of Business Administration Chinese CHI1510 CHI1520 CHI1586 Business Chinese Chinese for Executives Creative Writing in Chinese Cantonese CAN2013 Cantonese CAN3013 Intermediate Cantonese Putonghua PTH1001 Putonghua I (1 unit) PTH2001 Putonghua II (1 unit) PTH2003 Elementary Putonghua PTH3001 Putonghua III (1 unit) PTH3031 Putonghua in Current Affairs (1 unit) Note: The above courses are 3-unit courses, unless otherwise specified.

4 Major/Faculty Requirement for S6 Entrants 1 Major/Faculty Requirement for S6 Entrants A. Applicable to students admitted in and thereafter All Business Administration Major students are required to complete 9 units of courses in the first year of study: (i) ACY1111 Introductory Financial Accounting, or HMG1111 Hospitality Financial Accounting (ii) ACY1112 Management Accounting for Decision Making, or HMG1112 Hospitality Managerial Accounting (iii) Plus one course from the following: MKT2010 Marketing Management MAT1010 University Mathematics MAT1320 University Mathematics for Applications B. Applicable to students admitted in Insurance, Financial and Actuarial Analysis Major students are required to complete one of the following courses, preferably in the first term of the first year of study: (i) MAT1010 University Mathematics (ii) *MAT1310 Calculus and Applications (iii) MAT1320 University Mathematics for Applications Students are also required to complete 6 units of free electives for fulfilment of the Major/ Faculty requirement. Quantitative Finance Major students are required to complete one of the following courses in the first term of the first year of study: (i) MAT1010 University Mathematics (ii) *MAT1310 Calculus and Applications (iii) MAT1320 University Mathematics for Applications Students are also required to complete 6 units of free electives for fulfilment of the Major/ Faculty requirement. The Faculty of Business Administration has not prescribed any Major/Faculty requirement for the Hotel and Tourism Management Major students, Integrated BBA Major students and Professional Accountancy Major students. Students are required to complete 9 units of free electives for fulfilment of the Major/Faculty requirement. * Course offered in and before.

5 Hotel and Tourism Management 1 Hotel and Tourism Management Course List Code Course Title Unit Required Courses DSE1021 Basic Quantitative Methods for the Hospitality 3 and Tourism Industry DSE1031 Basic Economics for the Hospitality and Tourism 3 Industry DSE2050 Information Systems and E-Commerce 4 FIN2010 Financial Management 3 HMG1010 Management of Hospitality Business 3 HMG1091/1092 Distinguished Speaker Series I/II 0/1 HMG1093/1094 Distinguished Speaker Series III/IV 0/1 HMG1095/1096 Distinguished Speaker Series V/VI 0/1 HMG1111 Hospitality Financial Accounting 3 HMG1112 Hospitality Managerial Accounting 3 HMG2010 Expository Business Writing (For S6 Entrants only) 3 HMG3010 Management of Lodging Facilities 3 HMG3020 Hospitality Organization Behaviour 3 HMG3030 Hospitality Real Estate 3 HMG3040 Service Business and Hospitality Law 3 HMG3050 Travel and Tourism Management 3 HMG3060 Service and Hospitality Quality Management 3 HMG3070 Food and Beverage Management 3 HMG3080 Hospitality Facilities Planning and Design 3 HMG4110 Information Technology for Service Industry 3 HMG4800 Hospitality Strategic Management 3 HMG4900 Fieldwork and Internship 3 MGT2040 Human Resource Management 3 MKT2010 Marketing Management 3 Elective Courses HMG4010 Human Resources Planning and Staffing for 3 Hospitality Business HMG4020 Hospitality Real Estate Finance 3 HMG4030 Hospitality Sales Force Management 3 HMG4040 Financial Management and Cost Control for 3 Hospitality Organizations HMG4050 Franchising and Multi-unit Management in the 3 Hospitality Industry HMG4060 Property Investment and Feasibility Study 3 HMG4070 Services Marketing 3 HMG4080 Training and Development for Service Business 3 HMG4090 International Hospitality Business and Management 3 HMG4100 Real Estate Valuation 3 + HMG4110 Information Technology for Service Industry 3 HMG4130 Entrepreneurship in the Hospitality Industry 3 + Applicable to students admitted in and thereafter. Applicable to students admitted in and before.

6 2 Full-time Undergraduate Programmes HMG4140 Marketing Research for Service Industry 3 HMG4150 Seminar on Cruise Line Management 3 HMG4160 Data Leveraging and Modelling for the 3 Hospitality Industry HMG4170 Human Resources Strategy in Hospitality 3 HMG4180 Managing Wine in the Hospitality Industry 3 HMG4501 Global Hotel Chain Management 1 HMG4502 Leadership Excellence 1 HMG4503 Airline Management 1 HMG4504 Theme Park Management 1 HMG4505 Convention, Exhibition and Event Management 1 HMG4506 Pre-opening of a Hotel Property 1 HMG4507 Hotels Association and the Development of the 1 Hotel and Tourism Industries HMG4508 Beverage Management 1 HMG4509 Seminar in Franchising and Multi-unit 1 Management in the Hospitality Industry HMG4510 Hotel Development 1 HMG4511 Cruise Line Management 1 HMG4512 Club Management 1 HMG4513 Hospitality Properties Mergers and Acquisitions 1 HMG4514 Seminar on Managing Wine 1 HMG4515 Restaurant Development and Management 1 HMG4516 Hotel Design 1 HMG4517 Development and Management of Hotels and 1 Serviced Apartments HMG4518 Hospitality Business Communication 1 HMG4519 Hotel Business Operation in China 1 HMG4520 Spa Management and Facilities 1 HMG4521 Development and Management of Casino Gaming 1 HMG4522 Sustainable Tourism 1 HMG4700 Business Negotiation for Service Business 3 Course Description (Unless otherwise specified, all are 3-unit term courses of three hours of lecture per week.) Required Courses (For the course descriptions of DSE2050, FIN2010, MGT2040 and MKT2010, please refer to the Integrated BBA Programme.) DSE1021 Basic Quantitative Methods for the Hospitality and Tourism Industry 1st term This course introduces statistical and operation methods appropriate to the hospitality industry, which include descriptive statistics, probability, correlation and regression, forecasting, decision analysis, quality control, and hotel yield management. Each method will be discussed using examples related to the hospitality industry.

7 Hotel and Tourism Management 3 DSE1031 Basic Economics for the Hospitality and Tourism Industry 1st term This course is to provide the students with a basic understanding of the economics of the firm as well as macro-economics. The market forces of demand and supply as well as the firm s price and output decision under various forms of market structure will be analysed. In addition, national income, international trade theory, commercial policies, and foreign exchange market will be treated briefly. Economic applications that are particularly relevant to the hospitality industry will be emphasized. HMG1010 Management of Hospitality Business 1st term This course is an overview of the historical development of the hospitality industry. The philosophy of business operations and the framework of decision-making process will be introduced as it applies to the management in the hospitality industry, its scope, and form of organization. The segments, discipline, career opportunities, and current issues facing the hospitality and tourism industries will be discussed in details. In addition to hotel, restaurant and tourism management, this course also addresses issues related to resort, condominium, club, casino/gaming, meeting and convention, and airline management. Executives in the hospitality or allied fields will be featured as guest speakers. Students are expected to attend occasional meetings outside normal class hours for site visits and other relevant industryrelated activities. HMG1091/1092 Distinguished Speaker Series I/II 0/1 U; 1st/2nd term The first and second courses in the series. To keep abreast of the development that affects current managerial practices, industry executives of the hospitality, tourism, real estate and service related industries are invited as speakers to address the opportunities and challenges facing their respective fields. These courses provide a unique opportunity for successful industry leaders to share their visions, experiences and views regarding successful management styles, critical industry-related issues, identify career paths and offer career aspirations to the students in the programme. HMG1093/1094 Distinguished Speaker Series III/IV 0/1 U; 1st/2nd term The third and fourth courses in the series. To keep abreast of the development that affects current managerial practices, industry executives of the hospitality, tourism, real estate and service related industries are invited as speakers to address the opportunities and challenges facing their respective fields. These courses provide a unique opportunity for successful industry leaders to share their visions, experiences and views regarding successful management styles, critical industry-related issues, identify career paths and offer career aspirations to the students in the programme. HMG1095/1096 Distinguished Speaker Series V/VI 0/1 U; 1st/2nd term The fifth and sixth courses in the series. To keep abreast of the development that affects current managerial practices, industry executives of the hospitality, tourism, real estate and service related industries are invited as speakers to address the opportunities and challenges facing their respective fields. These courses provide a unique opportunity for successful industry leaders to share their visions, experiences and views regarding successful management styles, critical industry-related issues, identify career paths and offer career aspirations to the students in the programme.

8 4 Full-time Undergraduate Programmes HMG1111 Hospitality Financial Accounting 1st or 2nd term This course is designed to provide students with a basic understanding of hospitality financial accounting concepts. The emphasis of the course is to use accounting information in making managerial decisions and to prepare and understand hospitality financial statements. Overall objectives include developing an understanding of major components of the Hospitality Balance Sheet, the Hospitality Income Statement and the Hospitality Statement of Cash Flows and are able to interpret the financial information presented in these statements. Furthermore, students will develop a comprehension of basic concepts of financial analysis, the use of key ratios, and the essentials of managing assets such as cash, receivables, inventory, fixed assets, intangibles, and major liabilities and related accounts such as payroll, accounts payable, and long-term debt. HMG1112 Hospitality Managerial Accounting 1st or 2nd term This course is designed to provide students with a thorough understanding of hospitality managerial accounting concepts. The emphasis of the course is to learn how to use accounting as a managerial tool to improve operational efficiency and profitability of hospitality firms. Students should understand and apply a variety of analytical models of hospitality operation and investment such as forecasting, pricing, revenue and profit optimization, and budgeting. Specific topics will include financial analyses of hospitality firms; cost structures; Activity-Based Costing (ABC); Cost Volume Profit (CVP) analysis; yield management concepts; short-term and long-term forecasting models; operating and capital budgeting and the fundamental differences between capital and operating leases. Prerequisite: HMG1111. HMG2010 Expository Business Writing 1st or 2nd term This course, together with ELT3110, will constitute a two-course sequence to improve students managerial communication skills. This course is an introduction to the role and importance of effective communication in managerial work, especially in the dynamic business environment. It develops students abilities in analytical thinking and clear expression. It would highlight the process of planning, preparing, and executing professional communications with an emphasis on written documents. Students will write a series of business documents and give oral presentations. (For S6 Entrants only.) HMG3010 Management of Lodging Facilities 1st or 2nd term This course introduces students to the principles of hotel management. It contains an overview of organization, function, and management of lodging operation. The discussion will focus on the inter-relationships among stakeholders of a lodging facility - guests, managers, owners and employees. Special emphasis will be on the integration of the various departments of a hotel facility, i.e. Rooms, Front Desk, Sales, Food and Beverage (F&B), Purchasing, Housekeeping, Engineering and Maintenance, etc., to ensure customer satisfaction while maximizing the return on investment. Students will be exposed to computing applications specific to the hotel industry. Hotel security, guest safety as well as total quality issues will also be discussed. Prerequisite: HMG1010.

9 Hotel and Tourism Management 5 HMG3020 Hospitality Organization Behaviour 1st or 2nd term This course examines the determinants and consequences of human behaviour in the formal organizations. Specific focus is on the individual, interpersonal, and group processes, which underlie all the human dynamics. Specifically, it provides an in-depth study in the understanding and modification of human behaviour in hospitality organizations, and practical tools for accomplishing personal and organizational goals. Prerequisite: MGT2040. HMG3030 Hospitality Real Estate 1st term This course is designed to encourage students to think about hospitality properties as real estate, and to a lesser extent, operating business. Specific objectives are: to recognize the importance of valuing real estate, which involves an understanding of the determinants of value and an awareness of contemporary hospitality valuation issues; and to learn how properties are managed, leased, franchised, bought, sold, and financed to increase the wealth of the property owners. Prerequisite: FIN2010. HMG3040 Service Business and Hospitality Law 1st or 2nd term This course seeks to provide an introduction to the institutions, doctrines and methodology of the law in the context of the hospitality business. To this end, the course will begin with an examination of the legal system of the Hong Kong SAR before proceeding to encompass a selection of topics in business and hospitality law such as the law relating to contract, agency, employment and the sale of goods and torts (e.g., negligence and occupier s liability). Prerequisite : HMG1010. HMG3050 Travel and Tourism Management 1st or 2nd term This course is an overview of the travel and tourism industry s management issues, professional opportunities, marketing concepts, planning and development strategies and its relevance to the geography of travel, transportation issues and travel service. Different aspects of tourism, including origin and destination flow models, tourist profiles, demand and supply interaction, and barriers to travel are explored and analysed. Emerging concepts such as eco-tourism, heritage tourism, adventure tourism, sustainable tourism, etc., will also be examined. Prerequisite: HMG1010. HMG3060 Service and Hospitality Quality Management 1st or 2nd term This course is an analysis of management issues related to service culture, quality control and organizational performance in the hospitality industry. It introduces principles of microeconomics and how they apply to managers of enterprises associated with the hospitality industry. Emphasis will be placed on issues relating to the total quality management in the service industries. The interactions among affect, cognition, behaviours, and environment events that are important to the service operation of hospitality industry will also be examined. Prerequisite: HMG1010.

10 6 Full-time Undergraduate Programmes HMG3070 Food and Beverage Management 2nd term This is a course that examines the principles of food and beverage management. It begins with an overview of the food service industry and the specific disciplines of food service distribution. Current issues in food safety and sanitation procedures that affect managerial decisions in hospitality industry will be discussed. Detailed considerations are given to the components of the food service system: marketing, menu planning, purchasing, logistical support, guest service, controls, and quality assurance. Students will also learn through visits to restaurant operations, analyse the restaurant s concept (market), organization, ownership, management, physical structure, staff, front- and back-of-the-house operations, and fiscal integrity. Prerequisite: HMG1010. HMG3080 Hospitality Facilities Planning and Design 1st or 2nd term The layout and design of hospitality facilities affect profitability in two basic ways: by influencing direct and indirect operational costs and creating an environment which meets, or fails to meet, consumers needs and expectations. This course introduces concepts and practices needed to plan, design and manage hospitality facilities profitably. Topics include budgeting and feasibility analysis, physical planning, selection of furniture, fixtures and equipment, and project management. Prerequisite: HMG1010. HMG4800 Hospitality Strategic Management 1st or 2nd term This course focuses on analysis, planning, change, and implementation issues associated with strategic management. It explores business missions, action plans, and evaluations of a hospitality organization. The emphases are on the value of analysing environments and formulating strategies linked to environmental conditions, and defending against organization weaknesses. Students learn how to engage in high-quality planning by examining situations from the perspectives of the customer, the employee, and management. Cases involving hospitality industry organizations are analysed extensively. Prerequisites: HMG3010, 3050, and HMG4900 Fieldwork and Internship 1st term The objectives of this course are: 1) to ensure that students are acquainted with actual hospitality working conditions, 2) to supplement theoretical and academic subject matter with practical experience, and 3) to guide students in selecting permanent employment upon graduation. There are two parts to this course: the internship where the students will engage in practicum experience in the hospitality industry, preferably during the summers before their graduation; the senior portfolio where the students will identify relevant industry issues and provide recommendations. This course will also provide students an excellent opportunity for team building and problem solving skills. Students are expected to attend field trips or study tours of the relevant industry sites. Students are also expected to conduct a project in their respective concentration areas. Prerequisite: HMG1010 and successful completion of the Summer Internship I and II.

11 Hotel and Tourism Management 7 Elective Courses HMG4010 Human Resources Planning and Staffing for Hospitality Business 1st or 2nd term This course focuses on managing people in the workplace. It addresses issues of human resources planning and staffing and substantive issues or situations to be faced as future hospitality managers, including the relationship between selection and recruitment, compensation and benefit activities and job design, motivation, and reward structure. Students will also learn the major theoretical and practical issues associated with programme design, development, implementation, and evaluation of hospitality human resources programme. Prerequisite: MGT2040. HMG4020 Hospitality Real Estate Finance 1st or 2nd term This course discusses the methods of real estate finance for hospitality-oriented projects. The topics include methods of measuring rates of return of both properties and securitized real estate; feasibility and appraisal processes; equity and debt-financing vehicles; form of operating agreement; workout strategy for distressed properties; and ethical issues of real estate development. Prerequisite: FIN2010 or HMG3030. HMG4030 Hospitality Sales Force Management 1st or 2nd term Students will learn through class discussion and practical application on how to establish a working sales office system for hotels and other sectors in the service industry. Concepts addressed include developing product and service knowledge, seeking out prospects, applying selling techniques and improving communication skill. Unique characteristics of the service industry will be stressed. Students will understand the effective use of a variety of marketing communication media, including advertising, sales promotion, and public relation. Prerequisite: MKT2010. HMG4040 Financial Management and Cost Control for Hospitality Organizations 1st or 2nd term This course applies accounting, finance, and cost control principles to the hospitality industry. The focus of this course is to provide future hospitality managers with the ability to add value and to handle the unique problems regarding financial management and cost control in this industry. Special emphasis will be placed on the estimation of cash flows and asset management related to the hospitality industry. It also provides a detailed analysis of food, beverage, and labour cost control. Prerequisite: FIN2010. HMG4050 Franchising and Multi-unit Management in the Hospitality Industry 1st or 2nd term This course discusses the relationship between franchisor and franchisee, advantages and disadvantages of using franchising in the hospitality industry, and the structure of and services offered by franchisors in the hospitality industry. Actual cases of franchising arrangements in the hospitality industry will be used to illustrate the concept. In addition, the organization, administration and evaluation of existing and changing practices, concepts and theories in multi-unit management in the hospitality industry will be examined. Prerequisite: MKT2010.

12 8 Full-time Undergraduate Programmes HMG4060 Property Investment and Feasibility Study 1st or 2nd term This course analyses the impact of the legal, political, and sociological dimensions of an urban area on the demand for and ability to provide space. It studies real estate markets (with an emphasis on hotel property market) at macro, city, neighbourhood, and property-specific levels. Students might need to conduct a feasibility study of a hotel (or other types of project) development. Prerequisite: FIN2010 or HMG3030. HMG4070 Services Marketing 1st or 2nd term This course discusses marketing strategies of service firms, new marketing approach, and reformulation of traditional marketing principles. It will also address issues related to international marketing with emphasis on the hospitality and tourism industry. Prerequisite: MKT2010. HMG4080 Training and Development for Service Business 1st or 2nd term This course examines the theories and skills in personnel training and development. The formulation and implementation of effective policies, systems and programmes for the training and development of manpower at all levels of the hospitality operations are emphasized. Prerequisite: MGT2040. HMG4090 International Hospitality Business and Management 1st or 2nd term This course provides an overview of the contemporary issues in the international business environment facing multinational service firms in the hospitality and tourism industry. These issues include such topics as: global strategy formulation and implementation; technology challenges; diversity in customers and employees; political and legal concerns; and effective organizational structures for long-term survival and success. Prerequisites: HMG3010, 3050 and HMG4100 Real Estate Valuation 1st or 2nd term This course deals with the valuation of property that is typically purchased as an incomeproducing investment. It covers both the theory and techniques involved in estimating the valuation of the property. The topics include the highest and best use analysis, cost approach, market approach, income approach, Hedonic Pricing Model, leased fee and leasehold valuation, and valuation of proposed projects. Special emphasis will be placed on hospitality property valuation. Prerequisite: FIN2010 or HMG3030. HMG4110 Information Technology for Service Industry 1st or 2nd term This course introduces students from a management perspective to the state-of-the-art technology-based systems used in the service industry, which enhance guest service and support management decision-making. Key issues in information-technology investment and management will be explored. Prerequisite: DSE2050.

13 Hotel and Tourism Management 9 HMG4130 Entrepreneurship in the Hospitality Industry 1st or 2nd term The hospitality industry is characterized with small business and entrepreneurs. This course will examine the characteristics of small business and entrepreneurs and their economic importance. Development and operation of a small business, including concepts and principles such as franchising, business plans, capital acquisition, venture capital, financial and administrative control, marketing, human resource and operations management will be discussed. Taxation, legal, insurance and ethics in small business will also be addressed. Prerequisite: HMG1010. HMG4140 Marketing Research for Service Industry 1st or 2nd term Marketing research methods and systematic procedures as it applies to the service industry will be introduced. The gathering and analysing of the information needed to make effective marketing management decisions will be discussed. Prerequisite: MKT2010. HMG4150 Seminar on Cruise Line Management 1st or 2nd term Course approaches the cruise industry as a unique combination of the hospitality, tourism, marketing and shipping industries. Course objectives are designed to familiarize students with the structure and operation of the cruise industry and related leisure/tourism segments of overnight and fast ferries; river cruises; sail cruises; gaming boats; and passenger/cargo operations. Having successfully completed this course, students will be able to understand the evolution of the modern cruise industry and the factors involved in its growth, to identify the market segments and their relationship to itinerary, onboard product and ship design; to know the major cruise lines and their target markets and operating areas; to be familiar with the impact of ship design constraints, SOLAS (Safety of Life at Sea) and MARPOL (Maritime Pollution Regulations), and other regulatory requirements on onboard product, itinerary, and ship cost and finance. Also, students will become familiar with the economic and social impact of cruise shipping in home ports, turn-around ports and ports-of-call. HMG4160 Data Leveraging and Modelling for the Hospitality Industry 1st or 2nd term The focus will be on practical applications to the hospitality industry. This is a course designed to provide students with the fundamental tools, skills, and concepts to effectively leverage data for the purpose of creating effective information to support their decision making. Tools used will centre on relational database and electronic spreadsheet software. Skills will include basic database design, relational algebra, and basic SQL with the database application, and model design and feature use with the spreadsheet. Emphasis will also be placed on how to transfer relevant data from a database environment to a spreadsheet tool so the data can be integrated in a simple decision support system. Concepts will include proper tool use for intended aims (e.g., database management tools for data management and spreadsheet tools for data manipulation), data integrity through database design and query, and decision support concepts through modular design and effective application of what if modelling. Prerequisite: DSE2050 for HMG students, at least one information systems or computer science course for Business or Engineering Majors.

14 10 Full-time Undergraduate Programmes HMG4170 Human Resources Strategy in Hospitality 1st or 2nd term The goal of this course is to explore the linkages among (internal and external) environmental factors, human resource (HR) strategy, HR systems, and organizational effectiveness. The focus of this course is on the organizational level of analysis. Thus our attention is on HR strategy and systems rather than individual human resource management (HRM) practices. Strategy is typically viewed as a capstone field where the knowledge gained in many different disciplines such as accounting, marketing, finance, etc. is integrated with an eye towards their overall impact on organizational effectiveness. We will be using this approach in this course. Our ultimate objective will be to learn how alignment among (internal and external) environmental factors, HR strategy, and HR systems i.e. systems comprised of HRM practices such as staffing, training, employee development, compensation, empowerment, performance evaluation and work design, etc. can be aligned to enhance the capacity of hospitality organizations to achieve their strategic goals and objectives. The importance of alignment is magnified in the hospitality industries because within these industries people have the greatest opportunity to impact organizational outcomes. As MGT2040 is a prerequisite course for HMG4010, students are expected to have a working knowledge of the various HRM practices listed above. Students will need this knowledge to succeed in this course. Prerequisite: MGT2040. HMG4180 Managing Wine in the Hospitality Industry 1st or 2nd term Starting in the 1990s, there is a great surge of interest in wine across the globe. Wine has been a significant element in social gathering and business meetings. It becomes the challenge for hospitality operators to meet the needs of increasing sophisticated tastes of consumers. To be an effective hospitality manager, knowledge of the alcoholic products, particularly wine, is essential. The ability to taste, understand, evaluate, and articulate wine in a clear, easily understood manner is key to meeting customers needs and at the same time, increasing wine sales and profitability. The course is designed to expose students wine label terminology, wine appreciation, and learn the principles on how to choose wines to pair with many different foods. The topics include cultural history of wine, the role of alcohol in society; major wine regions, grape varieties, vintages and winemaking process, sensory training and comparative tasting methods to help build students ability to discern distinct flavours from major types of wine. Using case study approach, students will gain first hand information via field trips to food establishments in leading Hong Kong hotels regarding factors to consider in crafting a wine list that fits the market position, food, and style of the establishment; purchasing wines, receiving and inventory control, costing, and styles of wine service. HMG4501 Global Hotel Chain Management 1 U; 1st or 2nd term The course covers topics such as the challenges and opportunities facing global expansion, strategic development of international hospitality projects and international development process.

15 Hotel and Tourism Management 11 HMG4502 Leadership Excellence 1 U; 1st or 2nd term This course explores different perspectives for hospitality industry success by learning lessons in leadership. Topics include: challenges facing the executives in the development and preserving of professional standards of luxury hotels, managing change, value creation, and importance of hospitality ethics. HMG4503 Airline Management 1 U; 1st or 2nd term This course will provide insights into the dynamics of airline management, including topics on airline organization, airline marketing and distribution networks, and/or airline catering operation and service management. HMG4504 Theme Park Management 1 U; 1st or 2nd term This course will cover areas such as opportunities and challenges facing the theme park industry. HMG4505 Convention, Exhibition and Event Management 1 U; 1st or 2nd term This is the study of the meetings and convention industry. The focus of this course will be on the components and processes involved in developing and conducting meetings and conventions. HMG4506 Pre-opening of a Hotel Property 1 U; 1st or 2nd term The course will cover relevant issues and challenges relating to pre-opening of a hotel property. Topics include project management, market feasibility, concept and theme development, layout and design, financing, recruitment, training of personnel, and locating of suppliers. HMG4507 Hotels Association and the Development of the Hotel and Tourism Industries 1 U; 1st or 2nd term The course will speak from the perspective of the Hong Kong Hotels Association in preparing the industry facing the challenges of the new millennium. Topics will cover hotel trends and new innovations in the hotel industry, changing role of hotel executives, changing requirements and profile of hotel guests, and new service definitions and changing service needs. HMG4508 Beverage Management 1 U; 1st or 2nd term Beverage sales comprise a major source of profit for hospitality operations. This course examines the principles and practices of profitable beverage (alcoholic and non-alcoholic) management in the hospitality industry. Topics covered in the course module include wholesaler-operator relations, purchasing and inventory control, beverage preparation and service, and financial accountability and control.

16 12 Full-time Undergraduate Programmes HMG4509 Seminar in Franchising and Multi-unit Management in the Hospitality Industry 1 U; 1st or 2nd term This course discusses selected topics on franchising and multi-unit management. Topics may cover the relationship between franchisor and franchisee, advantages and disadvantages of using franchising in the hospitality industry and the structure of and services offered by franchisors in the hospitality industry, etc.. HMG4510 Hotel Development 1 U; 1st or 2nd term This course will examine those factors to consider in determining hotel development including entry modes and country specifics, etc.. Decision criteria, ownership structure, financial management and profits, trends in hotel development will also be examined. HMG4511 Cruise Line Management 1 U; 1st or 2nd term This course seeks to create awareness of the ocean cruise industry as a unique combination of the hospitality, tourism, marketing, and shipping industries. Topics covered include evolution of the modern cruise industry, market segmentation, itinerary and product development, ship design and regulatory issues, and cost and revenue issues. HMG4512 Club Management 1 U; 1st or 2nd term This course is designed to familiarize students with club management as it compares to hotel management. Topics include club management structure, club membership, types of private clubs, unique features of club operations, food and beverage operations, building and facilities management, and external and governmental influences. HMG4513 Hospitality Properties Mergers and Acquisitions 1 U; 1st or 2nd term This course will familiarize students with issues and current trends concerning mergers and acquisitions of hospitality properties. Purpose and objectives of mergers and acquisitions activities and their relationships will be addressed. The course will examine the topics from different aspects: business, operating, corporate, legal and regulatory. HMG4514 Seminar on Managing Wine 1 U; 1st or 2nd term Managing Wine is intended for Hospitality Majors who plan on managing food and beverage operations. The goal of the course is to provide students the opportunity to refine their knowledge of the major wine styles produced in the world and to develop their skills in wine list planning, wine pricing strategies, wine cost control, service staff wine training, wine merchandising and awareness of responsible beverage alcohol management. Ultimately the goal of wine service is to maximize guest satisfaction and operational profits while minimizing risk.

17 Hotel and Tourism Management 13 HMG4515 Restaurant Development and Management 1U; 1st or 2nd term This course is designed to provide students with insights on how to open and manage a freestanding restaurant. Topics include ownership structure and funding, market research, site selection, concept development, food and beverage menu planning, project management, human resources management, marketing communication, management system and control, and purchasing. HMG4516 Hotel Design 1U; 1st or 2nd term To hotel developers, of chains, groups, franchises, and independents alike, one of the critical elements that adds up to the success in the world of international hospitality, is design. In the multinational global entity, whenever new hotels open, in order to succeed they will have to meet the high standards of architecture and design that have been established over the recent decades. Topics incude factors influences on design, global trends in hotel design, infrastucture, environmental standards, life safety, brands, design consideration, architectural and interior design style reflecting different cultural concerns, restaurants and food/beverage concepts designed for both guests and non-guests, organization, positioning, competitor s facilities and marketing, facility programming and cost analysis, building plans, maintenance and refurbishment. HMG4517 Development and Management of Hotels and Serviced Apartments 1U; 1st or 2nd term This course is designed to provide students with insights on how to develop and manage hotel and serviced apartments. Topics include ownership structure and funding, mergers and acquisitions, the use of management companies or in house management, marketing strategies, market research, site selection, concept development, project management, human resources management, management system and control. HMG4518 Hospitality Business Communication 1U; 1st or 2nd term This course aims at preparing students to communicate with clarity and impact, improving their effectiveness in both accomplishing tasks and building relationships in the hospitality workplace. Focus is on the knowledge and skills hospitality managers require to communicate effectively as business writers and speakers. Students learn to analyse their readers and listeners, select appropriate information, organize and develop ideas, and present messages that enhance their credibility and accomplish their goals. Extensive feedback is provided which, combined with self and peer assessments, enables students to identify individual needs and continue to develop their competence. Class sessions are a combination of discussion, lecture, case analysis, and experiential activities including in-class writing workshops and oral presentations.

18 14 Full-time Undergraduate Programmes HMG4519 Hotel Business Operation in China 1U; 1st or 2nd term China is growing to be the world s leading tourist destination in This course is designed to give an introduction to those students who may consider pursuing their career in the hotel industry in mainland China. Through this course, students will learn how to equip themselves with the right attitude and management tools, as well as how to establish their relationship with the local environment. Emphasis will be placed on operating in business environment in primary cities like Beijing, Shanghai and Guangzhou. Specifically, the unique features of starting and running a successful hotel business operation in China will be addressed. Topics will include political, legal and economic environment in China, ownership and management of hotels, quality of workforce, the importance of quanxi ( ), objectives of pre-opening activities and their relationship, and the process of running a hotel from the functional areas of management perspective. HMG4520 Spa Management and Facilities 1U; 1st or 2nd term Spa facilities become a must-have for five star hotels. The course is designed to familiarize students with the latest trend in spa development and management of spa facilities. Topics covered will include the concept of health tourism, history of spa, types of spa, spa market segments, threats and opportunities facing the spa industry, holistic selection of spa treatments, profiling spa goers, design, investment criteria, management and maintenance of spa facilities, training of spa personnel, and career path in spa industry. HMG4521 Development and Management of Casino Gaming This course aims at familiarizing students with the unique features and structure of casino gaming, hence introducing the particular managerial issues associated with this rapidly expanding business in the global and regional markets. The Macao s casino industry is one of the world s famous casino jurisdictions and it has close relationship with Hong Kong. Thus, this course will scrutinize the situation, changing structure and performance of Macao s casino industry. Topics include impacts of Macao s casino industry on the Hong Kong economy, especially tourism, the progress and prospects of casino gaming in East Asia, and the associated business opportunities and challenges faced by various jurisdictions. HMG4522 Sustainable Tourism The need to provide balanced development addressing social, economic and environmental factors has been widely recognized, and the pursuit of sustainable development placed high on the International Agenda. This has resulted in the development of policy frameworks at National and Local government levels, and within key economic sectors. The significant role of the Tourism Industry in this regard was recognized as early as 1996 through the joint publication by the World Travel and Tourism Council, the World Tourism Organization and the Earth Council of Agenda 21 for the Travel and Tourism Industry. This document set out a framework for the tourism industry to address key sustainability challenges and contribute towards broader sustainable development strategies. This course is intended to provide students the ability to understand the key principles and trends, strategies for successful interventions within the tourism industry, and the tools available to assist in decision making and implementation of such sustainable tourism strategies. These range from implementation of management systems and sustainable technologies, through training of staff and customer servicing, to new tourism products such as eco, cultural, and adventure tourism. The changing

19 Hotel and Tourism Management 15 market dynamics will be discussed as well as the need to integrate sustainable development into all modes of travel and tourism. HMG4700 Business Negotiation for Service Business 1st or 2nd term This course introduces current research and thought on the negotiation process, and provides opportunities for course participants to apply the concepts and skills in simulations of actual negotiations. Strategic lessons are learned from different actual cases. The objective is to enable course participants to appreciate the art and science of negotiation, to understand how to resolve conflicts and derive the most out of bargaining. Prerequisite: MKT2010. Study Scheme 1. Major Programme A. Applicable to students admitted in and thereafter Students are required to complete a minimum of 76 units of courses as follows: (i) Required Courses: 61 units DSE1021, 1031, 2050 #, FIN2010 #, HMG1010, 1091, 1092, 1093, 1094, 1095, 1096, 1111, 1112, 3010, 3020, 3030, 3040, 3050, 3060, 3070, 3080, 4800, 4900, MGT2040 #, MKT2010 # # To be included in the Major GPA as well. (ii) Concentration Major Elective Courses: 9 units Three required concentration elective courses selected from the following relating to the student s concentration area: HMG4010, 4020, 4030, 4040, 4060, 4080, 4140, 4170, 4700 (iii) Other Major Elective Courses: 6 units a. Any remaining Major elective courses other than the three concentration Major elective courses of a student s respective concentration area, including HMG4010, 4020, 4030, 4040, 4060, 4080, 4140, 4170, 4700 and any Major free elective courses including HMG4050, 4070, 4090, 4100, 4110, 4130, 4150, 4160, 4180 b. At least 3 units of other Major elective courses from the following courses: HKG4501, 4502, 4503, 4504, 4505, 4506, 4507, 4508, 4509, 4510, 4511, 4512, 4513, 4514, 4515, 4516, 4517, 4518, 4519, 4520, 4521, 4522 Concentration Areas: Students should choose one of the following concentrations: Marketing Students are required to take HMG4900, 4030, 4140 and For HMG4900, students are required to select a topic in Marketing. For free electives, students are suggested to choose from the following: MGT4540, MKT3020, 3030, 4040 and SCO2207.

20 16 Full-time Undergraduate Programmes Human Resources Management Students are required to take HMG4900, 4010, 4080 and For HMG4900, students are required to select a topic in Human Resources Management. For free electives, students are suggested to choose from the following: MGT3501, 4050, Real Estate and Finance Students are required to take HMG4900, 4020, 4040 and For HMG4900, students are required to select a topic in Real Estate and Finance. For free electives, students are suggested to choose from the following: ECO3440, FIN3060, 3080, 4070, GRM2105. General Hospitality Management Students are required to take HMG4900 and choose three courses from HMG4010, 4020, 4030, 4040, 4060, 4080, 4170 and For HMG4900, students are required to select any hospitality topic. For free electives, students are suggested to choose from the following: ECO3440, FIN3060, 3080, 4070, GRM2105, MGT3501, 4050, 4060, 4540, MKT3020, 3030, 4040, SOC2207, etc. Recommended course pattern First Year of Attendance DSE1021, 1031, FIN2010, HMG1010, 1091, 1092, 1111, 1112, MGT2040, MKT2010 Second Year of Attendance DSE2050, HMG1093, 1094, 3010, 3020, 3030, 3040, 3050, 3060, 3070 and one out of the following: HMG4010, 4020, 4030, 4040, 4060, 4080, 4140, 4170, 4700 Third Year of Attendance HMG1095, 1096, 3080, 4800, 4900 and two out of the following: HMG4010, 4020, 4030, 4040, 4060, 4080, 4140, 4170, 4700 Second and Third Years of Attendance HMG4010, 4020, 4030, 4040, 4050, 4060, 4070, 4080, 4090, 4100, 4110, 4130, 4140, 4150, 4160, 4170, 4180, 4501, 4502, 4503, 4504, 4505, 4506, 4507, 4508, 4509, 4510, 4511, 4512, 4513, 4514, 4515, 4516, 4517, 4518, 4519, 4520, 4521, 4522, units 25 units 29 units 16 units 6 units Total: 76 units B. Applicable to students admitted in Students are required to complete a minimum of 76 units of courses as follows: (i) Required Courses: 64 units DSE1021, 1031, 2050 #, FIN2010 #, HMG1010, 1091, 1092, 1093, 1094, 1095, 1096, 1111, 1112, 3010, 3020, 3030, 3040, 3050, 3060, 3070, 3080, 4110, 4800, 4900, MGT2040 #, MKT2010 # # To be included in the Major GPA as well. (ii) Concentration Major Elective Courses: 9 units Three required concentration elective courses selected from the following relating to the student s concentration area: HMG4010, 4020, 4030, 4040, 4060, 4080, 4110, 4140, 4170, 4700