Financial Times. USD Digital Rate Card 2016

Transcription

1 Financial Times USD Digital Rate Card 2016

2 CONTENTS Cover Table of Contents Infographic Who reads the FT? FT Readers & Live Contexts Behavioural Targeting a. Luxury & HNW b. Personal Investors c. Institutional Investors d. Business Education Researchers e. Technology Enthusiasts f. Influencers g. Property Enthusiasts Demographic Audience Targeting a. C-Suite b. Decision-Makers c. Technology Decision-Makers d. Financial Professionals e. Business Travellers f. Financial Advisors g. Government / Lobbyists Environments Our commercial partners now have more choice and control over how they access our elite audience through FT.com. We are now able to provide segments and sponsorship options that will deliver exceptional results against a range of objectives. Through our bespoke offering, our clients will be able to run some of the most highly targeted campaigns available. 2 ft.com/advantage

3 HOW YOU CAN BUY FT.COM Fundamentally, there are two ways you can advertise to FT.com readers - either by targeting against an audience or an environment / editorial context. We only publish rates for our off-theshelf segments, so if you have any queries about environment buys or bespoke targeting, please contact your FT representative. AUDIENCES REACH TARGETING RELEVANCE WHAT HOW EXTENSIONS FT READERS LIVE CONTEXT BEHAVIOURAL TARGETING DEMOGRAPHIC AUDIENCE TARGETING BESPOKE TARGETING CPH (COST PER HOUR) CPM (COST PER MILLE) AUDIENCE DISCOVERY AUDIENCE + ENVIRONMENTS IMPACT SPECIAL REPORTS PAID POSTS SPONSORSHIPS & SHARE OF VOICE PACKAGES HOME PAGE ROADBLOCK CPD (COST PER DAY) SMARTMATCH FT² 3 ft.com/advantage

4 WHO READS THE FT The FT s award-winning business, politics and lifestyle content is relied upon by the wealthiest and most influential people on the planet. Our highly respected editorial team sparks debate, discussion and sets agendas in boardrooms and parliaments the world over. Our powerful and elusive audience turns to the FT to move ahead in their careers giving them an advantage over their peers. This elite group lives an exceptional lifestyle, with high purchasing power that funds lavish travel, art and fashion collections, property and more. 24% have lobbied or advised members of government 26% work in companies with 10k+ employees 31% are C-Suite Executives 75% work for an international company $600k $800k $150k $100k $400k $1m $50k $200k $200k $1.2m $0k $250k $1.1m Avg. Personal Net Worth 34% income $140k+ (Avg. HH Income $230K+) 59% Purchase decision makers 14% are sterling millionaires 4 ft.com/advantage FT Global Reader Survey 2015

5 FT READERS & LIVE CONTEXTS FT Readers To reach the greatest number of the most powerful and affluent individuals on the planet, this is the route for you. When you buy FT readers, you can trust your audience is of a certain calibre. They are making the biggest decisions for their firms and living an exceptional lifestyle. An FT reader campaign supported by our rigorous data science, allows you to position your brand in front of this elusive audience at unprecedented scale on or off our pages. $58 $78 $97 $174 Live Contexts Live contextual targeting allows you to maximise your reach whilst ensuring your brand is seen alongside content that is relevant your industry or campaign. If you want to be noticed by as many of the FT s elite audience as possible, in a context that will amplify the impact of your message, this is the route for you. Business Context Financial Context Political Context Leisure Context $78 $98 $116 $233 5 ft.com/advantage

6 BEHAVIOURAL TARGETING These segments are groups of FT readers that are passionate about particular topics - repeatedly return to read the latest content and to inform decisions at their work or home. Built using first party data on a user s behaviour on FT.com and 3rd party data on their consumption habits elsewhere on the web, our behavioural segments give you the chance to reach those actively seeking what you have to offer. Luxury & HNW Personal Investors Institutional Investors Business Education Researchers Technology Enthusiasts Influencers Property Enthusiasts 66 ft.com/advantage ft.com/advantage

7 Audiences Behavioural Targeting Personal HNWI & Investors Luxury LUXURY & HNW The FT s ultra-affluent, high net worth audience of luxury enthusiasts constantly seek out the best life has to offer. Whether looking to our content for the latest in luxury watches, jewellery and fashion, or engaging in features on sport and high living, this segment exhibits an even higher purchasing power than the average FT reader and relies upon us for insights on how to deploy it. $85 $107 $129 $256 $50k $100k $150k $200k $0k $250k $231,542 mean income 1 in 10 are sterling millionaires 7 ft.com/advantage FT Global Reader Survey 2015

8 Audiences Behavioural Targeting Personal Investors PERSONAL INVESTORS Our personal investment readers keenly track long term trends and short-term market volatility. This diligent group uses the FT for a substantiated opinion when deciding how to invest in equities, funds, property, art and more. They have the purchasing power to make the investments that will enhance their portfolios as they strive for higher returns. $85 $107 $129 $256 $480k $720k $240k $960k $0k $1.2m $1,402,274 20% Average investment portfolio of an FT reader * 75% 48% of all FT readers have an of all readers agree the FT investment portfolio of $1.4m gives them investment ideas ** or more ** of all FT readers agree financial advertising triggers their thinking about their personal finance situation ** 8 ft.com/advantage *FT Global Reader Survey 2015, **FT Personal Finance GIST 2015

9 Audiences Behavioural Targeting Institutional Personal Investors INSTITUTIONAL INVESTORS Throughout its history, the Financial Times has been foremost among the sources of trusted information for the investment community. Our Institutional Investor readers are making the biggest decisions for their firms. They are responsible for deals that shape equity prices for big business and finance SME s and entrepreneurs the world over. They rely on our financial and companies content to stay ahead of trends and the market. $85 $107 $129 $256 45% of FT.com professional finance readers manage Corporate Pension Funds US $16.8 billion average total assets under management of an FT.com professional finance reader 9 ft.com/advantage FT Global Professional Investment Community Survey 2012

10 Audiences Behavioural Targeting Business Education Researchers BUSINESS EDUCATION RESEARCHERS As future leaders of their respective industries, our Business Education readers have proven to be some of the most entrepreneurial, determined and educated. With ambition at the forefront of their mind, they are constantly seeking information that helps them move ahead in their careers, including insights on which degrees programmes will enable them to fulfill their potential. With an acute global sensibility and sharp business acumen these are the strategic visionaries that are likely to be the next generation of the global elite. $85 $107 $129 $256 MASTERS 16% currently have an MBA* 30% have a Master s degree* 8/10 FT readers are very likely or likely to undertake Business Education ** 95% of those very likely or likely to undertake Business Education are looking to begin a course in the next 3 years** 10 ft.com/advantage *FT Global Reader Survey 2015, **FT Business Education GIST 2015

11 Audiences Behavioural Targeting Technology Readers TECHNOLOGY ENTHUSIASTS These readers rely on our content to keep on top of the latest technologies transforming life at home and at work - from self-driving cars to cloud computing. These enthusiasts are likely to be making key decisions about purchasing hardware and systems at work as they bring in the platforms to make their organizations more efficient and keep up with the competition. $85 $107 $129 $256 33% are C-Suite 37% are decision makers for IT/Telecommunication Equipment/Systems/Services 11 ft.com/advantage FT Global Reader Survey 2015

12 Audiences Behavioural Targeting Influencers INFLUENCERS The Financial Times has always been read by some of the most powerful people on the planet. This segment of our audience are the individuals that influence the biggest policy decisions in their verticals including healthcare, environment, education, business, economics, and foreign policy. It includes Heads of State, lobbyists, senators, members of Parliament and civil servants. They rely on our content to do their job and to shape their decision-making and inform their rhetoric. $85 $107 $129 $256 51% have been interviewed by TV, radio or press 64% have addressed a conference or public meeting 12 ft.com/advantage FT Global Reader Survey 2015

13 Audiences Behavioural Targeting Property Enthusiasts PROPERTY ENTHUSIASTS Our property enthusiast readers rely on our content to inform their decisions when buying, renting and selling. They are constantly looking for investment opportunities in real estate and properties around the world to expand their portfolio. Their interests go beyond just the purchasing of real estate, but to making their home unique with luxury interior design, art and architecture. Their homes are fixed with the latest in appliances, technology and more, truly setting their living style apart from their contemporaries. $85 $107 $129 $256 $600k $800k $400k $200k $1m 1.2m $1.6m $1.2m Mean Net worth* 28% are multiple home owners* $1.6million Average value of House & Home readers property portfolio** 13 ft.com/advantage *FT Global Reader Survey 2015, **FT House and Home GIST 2010/11

14 DEMOGRAPHIC AUDIENCE TARGETING These segments give you access to specific high-value audiences based upon our proprietary, declared registration data. Advertisers can have complete confidence that their messages will be placed in front of their target audience as we are able to target by job title and other relevant demographic data-points. C-Suite Decision Makers Technology Decision Makers Financial Professionals Business Travellers Financial Advisors Government / Lobbyists 14 ft.com/advantage

15 Audiences Demographic Audience Targeting C-Suite C-SUITE With a consistent showing in FTSE 100, lists of the most powerful and influential in business and regularly covered by the media, our C-suite readers are creating waves. These are the leaders making the biggest decisions in the corporate world, manage the biggest budgets and the largest teams. They rely on the Financial Times for our gold-standard coverage of business, trends, market volatility and are exceptionally well travelled, with their companies operating in offices around the globe. $101 $126 $152 $ CpH Time Available These readers spend a combined 73,978 hours with the FT each month Rates available on request 53 Average age 19% have MBAs 27% are sterling millionaires 96% are Opinion Leaders 15 ft.com/advantage FT Global Reader Survey 2015

16 Audiences Demographic Audience Targeting Decision Makers DECISION MAKERS Whilst these professionals operate in a wide variety of sectors and roles, all are responsible for making decisions crucial to their company s direction. They are the ones shaping the strategy, growth and investment opportunity for the organizations they represent. A highly ambitious group, many have postgraduate degrees in business, aptly, prepping them for the decisions they make to lead their organizations to success. $101 $126 $152 $ CpH Time Available These readers spend a combined 152,766 hours with the FT each month Rates available on request 28% work in Finance 31% work in Business Services 13% work in Public Sector 16% work in Manufacturing/Engineering 9% work in Education/Health 3% work in Other 21% Work in organisations with 10,000+ employees 91% are Opinion Leaders 16 ft.com/advantage FT Global Reader Survey 2015

17 Audiences Demographic Audience Targeting Technology Decision Makers TECHNOLOGY DECISION MAKERS This audience are responsible for bridging the gap between the board and the IT department. As supply chains, the customer experience, and the cloud become increasingly central to boardroom conversations these decision-makers must stay on top of the latest advancements and market trends. They are creating and overseeing products that span from Silicon Valley to Bangalore to Berlin. These are the leaders that follow major enterprise and consumer tech developments that move markets CpH Time Available These readers spend a combined 18,409 hours with the FT each month Rates available on request $101 $126 $152 $302 62% of FT.com technology decisionmaker readers are C-suites* 91% are Opinion Leaders** 74% work for international corporations** 17 ft.com/advantage *BE Global 2014, **FT Global Reader Survey 2015

18 Audiences Demographic Audience Targeting Financial Professionals FINANCIAL PROFESSIONALS The FT s renowned coverage of finance has attracted a very senior group of professionals who rely on our content to make the decisions that will help their companies and organisations flourish. These readers fall into 2 categories they either hold finance roles in businesses across the world or are influential decision-makers in financial institutions. A group holding the power of the purse to influence growth, they are likely to be very if not the most senior decision markers CpH Time Available These readers spend a combined 118,942 hours with the FT each month Rates available on request $101 $126 $152 $302 42% are c-suite* 67% are business decision makers* 80% of FT.com Financial Professional readers have International responsibility** 38% of FT.com Financial Professional readers are Chief Financial Officers** 18 ft.com/advantage *FT Global Reader Survey 2015, ** BE Global 2014

19 Audiences Demographic Audience Targeting Business Travellers BUSINESS TRAVELLERS Our industry-leading data science team has identified our Business Traveller audience by cross-referencing our first party data on employment with web analytics that tell us where users have logged in to FT.com. By doing this, we ve discovered a powerful audience that looks to the FT for the business insights they need to help their organisations succeed whilst they are on the go. $101 $126 $152 $ CpH Time Available These readers spend a combined 78,119 hours with the FT each month Rates available on request Banking 14% Consulting 8% Communications, publishing, media 9% Education 10% Asset Management 5% Financial Services 20% Other 37% 38% are C-suites 20,000 take more than 100 business trips a year 36% take more than 6 flights a year for business 19 ft.com/advantage FT Business Traveller Segment Research 2015

20 Audiences Demographic Audience Targeting Financial Advisors FINANCIAL ADVISORS Financial Advisors have long relied upon the Financial Times to understand trends, monitor investment performance and assess risk and reward for their clients. These users work in financial advice, managing funds and recommend how their clients should invest. With debates around active versus passive investing, robo-advisors, regulations, industry mandates and how to act in the best interest of their clients, Financial Advisors are constantly seeking to arm themselves with trusted content to stay ahead of the curve in a fast paced industry. FULL PAGE CpH Time Available These readers spend a combined 4,055 hours with the FT each month Rates available on request $101 $126 $152 $302 55% are C-suites 40% Work in organisations with 10,000+ employees 20 ft.com/advantage FT Global Reader Survey 2015

21 Audiences Demographic Audience Targeting Government/Lobbyists GOVERNMENT/ LOBBYISTS In the political sphere there is no powerful agency or organization the FT has not touched. A staple in the likes of The White House, 10 Downing Street or Rashtrapati Bhavan, the FT reaches Heads of State, politicians and top officials formulating national and local policy, as well as the lobbyists and opinion formers that influence them. These are the change-makers, the enforcers, the representatives elected on behalf of the people who influence the way we live our lives daily; fueling economic growth, ensuring the use of technology in an increasingly globalised world, eradicating poverty and disease and combating threatening forces CpH Time Available These readers spend a combined 12,870 hours with the FT each month Rates available on request $101 $126 $152 $302 $1.1m Average budget of an FT.com govnment/influencer/lobbyist user* 92% are Opinion Leaders ** 15% make decisions involving education** 21 ft.com/advantage *IPSOS Affluent Europe 2015, **FT Global Reader Survey 2015

22 ENVIRONMENT Environment is an extremely powerful tool in advertising. Placing your creative in the right context allows you to align your brand to a particular topic or to capture the attention of your audience when they are considering your services. If being seen next to the right editorial content is important to you, then we have a suite of off-the-shelf and unlimited bespoke offerings that give you impact, choice and control. Special Reports Paid Posts Sponsorship & Share of Voice Packages (such as FTfm and Lex) Home page roadblock ft.com/advantage ft.com/advantage

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