(Critical) Designs print pieces used for promoting courses, events and programs - including brochures, posters, flyers, signage, advertisements.

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1 General Information Company: Northwestern Michigan College Salary Grade: 10 Functional Job Title: Design, Marketing, and Technology Specialist - EES Effective Date: 10/3/2013 Functional Job Code: TECHSUPPEES Pricing Method: Internal Exemption Status: Not Determined Position Summary As part of the Extended Educational Services Team, this position creates marketing materials and maintains a web presence to promote Extended Educational Service courses and programming. This includes designing brochures, flyers, posters, signage, and advertisements, overseeing social media accounts, including Facebook and Twitter, and assisting with course registration as required. Essential Responsibilities (Critical) Coordinates EES course scheduling in collaboration with the office of Central Scheduling. (Critical) Designs print pieces used for promoting courses, events and programs - including brochures, posters, flyers, signage, advertisements. (Critical) Creates graphics for Learn for Life schedules and performs tasks related to brochure production, including document preparation, coding, proofing. (Critical) Coordinates EES web presence and designs and updates web pages. (Critical) Oversees social media including Facebook and Twitter accounts; prepares and distributes e-blast promotions. (Very Important) Oversees the promotion and operation of GRASP including ordering and organizing materials. (Important) Assists as needed with front office operation including registration and instructor support. (Important) Oversees the approval and creation of CEUs Certificates of Completion, and Gift Certificates Foundational Competencies ETHICAL BEHAVIOR AND INTEGRITY Displays honesty, trustworthiness, and ethical behavior. Earns respect. Behaves in a straightforward manner with others with no hidden agendas. Builds trust and credibility through reliability and authenticity. Leads by example; words and actions are consistently aligned. COMMITMENT TO LIFELONG LEARNING Actively pursues learning and development. Stays current in content area, acquiring and refining technical and professional skills. COMMITMENT TO QUALITY SERVICE, RESPONSIBLE STEWARDSHIP, CONTINUOUS IMPROVEMENT Displays a commitment to excellence and to providing quality service to learners, co-workers, or others they serve. Consistently seeks feedback and looks for ways to improve service, promote quality, and make effective use of college resources. CREATING/CONTRIBUTING TO A CULTURE OF INNOVATION and THOUGHTFUL RISK-TAKING Creates/contributes to an environment of safety and trust. Seeks to solve problems rather than affix blame. Willing to experiment and learn. AGILITY/ ADAPTABILITY/ TOLERANCE FOR AMBIGUITY Easily adjusts to organizational and environmental changes; adapts responses and tactics to shifting or evolving situations; deals effectively with ambiguity and uncertainty.

2 VALUING ALL PEOPLE Genuinely interested in others. Shows concern and empathy for others. Shows patience, understanding, and acceptance of people with varied backgrounds and perspectives. Treats learners, co-workers, and direct reports respectfully and fairly. COLLABORATION/TEAMWORK Actively and enthusiastically works with others to achieve a shared common goal. Gives credit and recognition to those who have contributed. Shares information and own expertise with others to enable them to accomplish group goals. Creates a sense of belonging in the team, a culture of inclusion. Collaborates across boundaries. Looks at problem solving at the institutional level (not just in own area or department). Open to sharing resources, working with other departments and organizations. ACCOUNTABILITY/PERSONAL RESPONSIBILITY Meets commitments and keeps promises; gets things done. Acknowledges and learns from mistakes. Holds self and others accountable. Takes responsibility for achieving goals. General Competencies Building Effective Relationships Relates well with all kinds of people in a variety of situations. Develops and maintains effective communication and relationships. Demonstrates understanding, friendliness, courtesy, tact, and empathy to others. Is approachable; makes time for others. Is sensitive to cultural diversity, race, gender, disabilities, and other individual differences. Communications / Active Listening Has good sense of who needs to know what and keeps others informed. Communicates in a clear, concise, organized, and compelling manner. Gives others their full attention; listens without interrupting. Seeks to understand others' points of view. Interprets both the words spoken and the non-verbal cues used by others. Level 2 Basic +: Somewhat greater than Basic: Gets along with others; treats others politely; demonstrates tact and respect for others from varied backgrounds or with different perspectives. Level 3 : Accurately hears implied as well as expressed messages; accurately interprets non-verbal cues; communicates more complex information effectively; adjusts vocabulary and approach to improve understanding; speaks and/or writes in a well-organized, clear, and concise manner. Global Awareness / Internationally Skilled Understands the complexities and interdependency of world events and issues. Understands one's own culture and history in relationship to others. Is open to new opportunities, ideas and ways of thinking. Is self- aware about identity and culture; demonstrates sensitivity and respect for differences. Strategic Understanding / Leadership Level 2 Basic +: Somewhat greater than Basic: Demonstrates sensitivity and respect for cultural differences. Explains how their role supports NMC's mission and vision. Level 2 Basic +: Somewhat greater than Basic: Understands the Recognizes opportunities to help the organization accomplish its mission and vision of the organization and works to implement goals. Considers a broad range of internal and external factors in this within the context of individual role and immediate work establishing goals and priorities. Consistently ensures a fit group; understands personal contribution to the department and between individual or group actions and the organizational the department's role in the organization. mission/strategy. Functional Competencies Business Knowledge / Business Sense / Understands How Business Works (Generic) Understands NMC's financial model the elements that affect NMC's financial viability/sustainability. Knows how businesses work. Knowledgeable about how policies, practices, trends, Level 2 Basic +: Somewhat greater than Basic: Knows current market conditions; identifies trends in their field; applies best practices within the organization.

3 technology, and information affect an organization. Knows the competition. Is aware of how strategies and tactics work in the marketplace. Communicating a Shared Vision (Generic) Encourages the development of a common vision. Demonstrates openness to new ideas. Is decisive; influences, inspires, motivates, and challenges others to accomplish goals aligned to those of the organization's vision Basic Level 1: Clarifies group's mission and links it to that of the larger organization; influences others, through informal mentoring and participation in implementing department or NMC vision and goals. Copywriting and Editing (Marketing / Advertising) Prepares audience- and media-appropriate information to accomplish the goals of the advertising or promotion. + Level 4 +: Somewhat greater than : Prepares messages for print and electronic campaigns; effectively develops appropriate facts, images, or metaphors to communicate content in ways that positively influence readers or viewers. Customer Service Focus (Generic) Is positive and professional in appearance and demeanor. Personifies role model as a service provider. Responds to customer needs with respect and courtesy. Respects diverse groups. Takes ownership of customer concerns or problems. Offers sincere apologies and makes genuine attempts to fix problems. Quickly resolves customer service problems to the extent of employee's authority. Is a creative solution finder. Confidentiality is kept. Patiently and effectively deals with angry customers. Looks at things from the perspective of the learner/customer. Confronts negative attitudes of co-workers. + Level 4 +: Somewhat greater than : Addresses challenging customer service issues effectively; enlists the help of others to develop creative solutions to nonroutine problems. Problem Solving (Generic) Diagnoses a situation and determines what relevant information and/or procedure to use; uses reason to generate and evaluate alternatives and to determine a course of action. Level 3 : Identifies and investigates moderately complex problems; collaborates with others to resolve problems using sound problem-solving methodology. Setting Priorities (Generic) Effectively handles conflicting priorities and demands; knows when to say no, or to let some tasks go; spends his/her time and the time of others on what's important; focuses on key objectives, not minor detail. Level 3 : Discriminates between vital (high payoff) tasks and tasks with limited payoff; focuses on the "vital few." Technology Skills (Generic) Knows when and how to use tools appropriate for the job such as computers and appropriate software, , etc. Uses technology without assuming that technology solves problems. Level 3 : Is considered knowledgeable regarding workrelated technology; called upon to troubleshoot relatively simple problems. Web Site and Publication Design (Marketing / Advertising) Applies principles and skills in graphic design, web development, and usability to develop effective web and print media. Advanced Level 5 Advanced: Develops or updates even complex websites to provide access to information and on-line services; gathers

4 information on usability to align web design with audience features; oversees overall web design and evaluates effectiveness against established goals. Written Communication (Generic) Recognizes or uses correct English grammar, punctuation, and spelling; communicates information (e.g., facts, ideas, or messages) in a clear, concise, and organized manner with content and wording appropriate for the intended audience. Level 3 : Readily comprehends written information in area of commercial and technical expertise; composes effective and professional written communications and documentation for non-routine, commercial and/or technical matters; presents information and ideas in a systematic and logical sequence of writing. Leadership Scope Activities Serves as first line supervisor of a work group, or is an entrylevel professional individual contributor. Instruct and train others Provide guidance and stability Share special or technical information with others Guide or facilitate projects Bring commitment and drive into the workplace. Lead by example Serve as a spokesperson or advocate Subordinates Direct: Indirect: Tools and Equipment Adobe InDesign Adobe Photoshop Banner Content Management System Copy Machine Desk Top Computer Fax Machine Google Analytics MS Access MS Excel MS Word Printer Telephone Web Development tools Education and Experience Education: Associate's Degree Experience: Between 2 and 5 years Work Environment Lifting Activities Weight Height Distance Frequency Most Frequently Lifted Object Under 10 lbs. Waist level 1-9 feet Several times per week Heaviest Object Lifted lbs. Waist level 1-9 feet Occasionally Non-Lifting Repetitive Activities Other Physical Demands Arm Movement Several times per day Gripping Several times per day Sitting Continuously Close visual work Prolonged visual work

5 Standing Several times per day Talking Continuously Typing Continuously Walking Several times per day Writing Continuously Mental Demands Other Challenges Intense Concentration Minimal Guidance or Direction Performing Multiple Functions/Activities Precise accuracy requirements Production deadlines Safeguarding organization assets and property Licenses, Professional Certifications and Other Qualifications Associate s degree required Minimum of 2 years experience in office setting using web and graphic-related skills required MS Word experience required MS Excel experience required Experience using social media (Facebook, Twitter, etc.) required Experience using InDesign required Bachelor s degree preferred Web page creation experience preferred Experience in an educational setting preferred Experience using databases, PowerPoint, Google Analytics preferred Contacts with Others Internal Contacts Purpose Frequency Employees in your own work unit or department Interact with or advise Daily Employees in your function Interact with or advise Daily Managers in your function Investigate or Research Several times per week Senior executives in your function Share Information Monthly Employees in departments outside your function Share Information Once per week External Contacts Purpose Frequency Vendors, Suppliers, Subcontractors Interact with or advise Once per week Customers Interact with or advise Daily

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