LEAD CONVERSION SECRETS OF TOP ADVISORS

Size: px
Start display at page:

Download "LEAD CONVERSION SECRETS OF TOP ADVISORS"

Transcription

1 LEAD CONVERSION SECRETS OF TOP ADVISORS

2 Introduction When you re in the insurance business, you re in the business of selling something that everyone needs: protection for their families and assets. As good a sales proposition as that is, selling insurance can be a challenge - you re under pressure to stand out from the many competitors who are offering virtually the same product. While industry leaders have implemented the contact methods discussed in this whitepaper, they have also recognized that it s equally as important to provide superior customer service. Finding a balance of servicing current policy holders and attracting new prospects can be difficult but is essential for insurance agents to succeed. insurancequotes agents are equipped with the largest customer service department in the industry and tools to help provide the best customer service to current and potential clients. We provide quality leads to help insurance agents grow their book of business. This whitepaper will review proven techniques from other successful agents to increasing your conversion rates and share lead conversion secrets from our top advisors. We ll show you: What techniques to implement into your process How to determine the optimal follow up strategy Effective communication methods Getting to grips with these techniques will help you provide the service your potential customers need and will help set you apart as someone who understands how and when to contact prospects from the very beginning of your relationship with them This way to increased conversions. 2.

3 Perfecting the Process After many years, technology has finally caught up with the insurance industry and has created, highly competitive environment. According to a research study performed by IBM in 2011, more than 80% of consumers utilize more than one touch point when making an insurance buying decision; 20% of these same consumers utilize four or more touch points. This growing trend highlights that consumers aren t simply relying upon the information provided by a single broker or agent in a face-to-face meeting; they are exploring and evaluating their insurance options utilizing multiple digital sources prior to executing a buying decision. It is no longer a seller s marketplace; it is a buyer s. Implementing the following techniques will ensure success: Send a thank you note immediately after your meeting, whether in person or on the phone. Don t just send it via either. In this day and age, a handwritten note mailed to the prospect s home or business will stand out a lot more. When you send that note, be sure to include some valuable takeaways such as a list of helpful websites where the prospect can find more information about the products they are considering. Schedule regular phone calls to check in on prospects If you don t hear anything back from the prospect within two or three weeks of your initial meeting and touch points, pick up the phone and give them a call. When you get the person on the phone, be forward. Don t simply ask if they have made a decision yet. Tell them you had a note on your calendar to call today to take care of the paperwork for getting their policy into effect. If the person is still on the fence when it comes to making a decision, this may be just the push they need. Be diligent with your note-taking and share this with the consumer. Asking how their recent vacation was or how their child is doing at baseball shows that they are more than just another sale. Share your successes with the prospect Another good follow-up technique is to share case studies with prospects that will show them how you have helped people in similar situations to them protect their families using insurance. If you don t have any case studies prepared yet, take the time to get list out specific examples of you going above and beyond the call of duty. These can be invaluable tools not just for getting new business, but encouraging existing customers to purchase new policies. 3.

4 Contact Strategy We all know how important it is to be quick to respond, but considering the fact that up to 50% of certain leads are not contacted more than once, it s not surprising that those who are persistent see a better ROI. Consider this report by Velocify.com, an independent lead management site. The Impact of Speed-to-Call Conversions By analyzing over 20 million leads that came to them from agents across the industry, they were able to confirm a few critical things about contacting leads. From their research, this chart shows the importance of making multiple contacts. Just by making a second call, the chance to contact over the first call increases 87%. Velocify has also identified the number six as the golden number for attempts. The Ultimate Contact Strategy, Velocify.com The Value of Multiple Contacts Contacting a prospect within a minute of lead generation can increase your likelihood of conversion by nearly 400%, as presented in The Ultimate Contact Strategy by Velocify. This graph demonstrates the rapid drop off of conversion as your contact times become longer. *Courtesy of Velocify.com 4.

5 Effective Communication In every aspect of insurance, consumers are turning to the internet for quotes, customer service, and even reading user reviews regarding particular companies. According to the 2012 comscore Auto Insurance Report, 69% of consumers shopping for auto insurance in the past year got an online quote. In this digital age, it's critical that insurance agents connect with these faceless customers. To grow your insurance practice, you must proactively work to get closer to customers. You must connect on their level and where they are: online. Making a sale is a delicate task any agent knows that. If you know how to make a great pitch, strike up a good relationship with a prospect and follow up with that person effectively, you also need to know how to tell when a client is ready to close the deal. Let s be realistic: It s highly unlikely that a prospect will ever come right out and say Sold! to you. It s your job as an agent to be able to read into what a client is saying and tell whether they re giving you an in and when they re saying yes, even if that specific word isn t coming out of their mouth. 1. Crafting Yourself as a Diamond in the Virtual Rough. While statistics have shown that the first agent to contact insurance leads typically has the best chance of closing the sale, there are ways to differentiate yourself in such a way that even if you are not the first contact, you will be the one that is remembered - and ultimately gets the sale. Whether you are contacting a prospect for the first time, or you are following up, here are 5 tips that can help to make a more lasting impression. 2. Open With a Warm Introduction. If you're working with an online insurance lead, allow them to tell you about themselves first. Rather than pitching products, find out what their goals are and lead from there. Whether you're doing this over the phone or Skype, it can help to add that human element where your customer connects with you (and ultimately feels more comfortable giving you referrals, by the way). Don't make the pitch about you- make the pitch using information you've gleaned from the conversation as a way to find solutions for their concerns. 5.

6 3. Be THE Expert. While you may be familiar with the ins and outs of deductibles, policy riders, and living benefits, the truth is that most non-insurance people are not. By crafting even a simple report that explains the features and advantages of the plans that you offer, you will be one step ahead of the competition. In other words, rather than talking about what insurance is, help the contact to easily understand what it actually does. 4. Respect Potential Clients' Time. Although it may seem like potential clients are waiting by the phone (or computer) for more information, the reality is that they will be ready when THEY are ready. Therefore, ask prospects to provide you with a time that may be most convenient for them to communicate with you. 5. Offer Something Valuable for Free. In a sea of competitors, it is those who offer real value that will eventually rise to the top. With this in mind, go the extra step and offer your potential clients valuable information on just exactly how the insurance policies you offer can benefit their lives. 6. Be Available. One of the biggest concerns that people have when they purchase products or services online is the seemingly impersonal nature of the transaction. So, while obtaining quotes and other pertinent information online may be convenient, when it comes time for a prospect to make a buying decision, it is important that they know someone is there to address any questions or concerns that they may have throughout the process. Given this, be sure that you offer insurance prospects an easy way to get in touch with you - even if they won't be purchasing right away. Keep in mind that while one of the most ubiquitous business communication tools is also one of the most common personal communication tools: . But if you think that what you write to your aunt or your old college roommate is the same as what you would send to a client, think again. You need to do some strategizing before touching your keyboard. Professional s are in a category of their own, particularly when you re using them to drum up more business. 6.

7 Here are some dos and don ts when it comes to writing effective s: Don t ignore grammar and spelling. Getting your prospect s name spelled correctly is step one. That might sound obvious, but misspelling someone s name is a quick way to kill a deal before you even get started. Watch out for run-on sentences and sentence fragments; try running your s through a quick grammar and spelling check before hitting send. Think of this as a résumé to get a job, you certainly would not submit a bio of your work experience laden with spelling errors. Do keep it concise. Rambling is only going to bore your prospect, and once you ve lost his attention, you ve lost his business. Be straightforward so that the client knows what you re asking of him. Don't use 10 words if 5 will do. Don t get creative with fonts. Using bold, italic or all caps makes your look pushy and amateur. Stick to a simple, easily readable font (like whichever one your program defaults to) and don t bother with colors. The appearance of your should be as straightforward as what you write. A pink script font might get you points with the local dog groomer but will surely make your clients wonder what your business is really like before speaking with you. Do speak on the customer s level. While being immersed in the insurance business makes any agent highly literate in reading acronyms and jargon, don t be fooled into thinking that the average customer will have any idea what they mean. Imagine that you ve never heard those industry-insider words before, and then work to construct your s without them. Don t let texting culture creep into your s. Ending an with thx or ttyl is about the same as ending it with Don t call me. Taking the time to write out words and sentences makes you look professional, rather than juvenile. Always resist the urge to use emoticons. 7.

8 Do utilize mobile signatures. This is a subjective one but worth noting. These days, as people are on the go and frequently away from their office, a mobile signature is becoming more acceptable to announce that you are, in fact, not in your office and are responding accordingly. Do always include your contact information. You want your prospect to be able to get in touch with you in several ways, so give him all the tools he ll need to do so. Create a signature that goes on all of your s, with your phone numbers, address and office address. This is another one of those commonly overlooked strategies. Far too often we see shortened signatures (mobile devices) or ones that make you feel like a retina scan will follow to verify that you are in fact the "intended recipient". If you ve had previous conversations with a prospect, incorporate details you ve talked about before to make the feel more personal. Creating that connection can help a client feel more comfortable with you and more willing to give you his business. Above all, before you send an , check, re-check and check once again to make sure that you re sending a message that s coherent, professional and friendly. We hope that you find the information provided to be helpful in reaching your goals and for starting out on the right foot with your potential customers. The conversion secrets explained in this whitepaper have proven to work for some of the most successful insurance agents in the industry and we believe they can work for you too. You may find that some techniques are more effective for you than others. Experiment with the various hints to create your perfect sales process and together, let's increase your contact rates, improve your sales and grow your customer base. For more excellent hints and tips which will help your grow your business and your influence, please check out our regularly updated blog at 8.

9 About insurancequotes insurancequotes is the complete insurance comparison shopping site for consumers and the premier customer acquisition platform for insurance agents and carriers. Our mission is to demystify the insurance shopping experience, so that shoppers can simply and easily find the coverage that s right for them, and providers can inform, educate and secure new customers through a marketplace that s comprehensive and trusted Blake Street, Suite 900 Denver, CO

6 Ways to Close Leads Faster (and Easier) than Your Competition. Discover the Secrets of Closing Internet Insurance Leads

6 Ways to Close Leads Faster (and Easier) than Your Competition. Discover the Secrets of Closing Internet Insurance Leads Discover the Secrets of Closing Internet Insurance Leads Introduction You know your sales are out there. You ve been using the internet to generate insurance leads, and your inbox has been filling up with

More information

Two Keys to Marketing: Success: Cold Calling & Prospecting

Two Keys to Marketing: Success: Cold Calling & Prospecting experience. insight. impact. Two Keys to Marketing: Success: Cold Calling & Prospecting This article appeared in OHR Tracker, Summer 1999. Author: Carolyn Merriman, president Warming Up to Cold Calling

More information

successful tips for CLOSING LEADS

successful tips for CLOSING LEADS successful tips for CLOSING LEADS www.insurancequotes.com information@insurancequotes.com 1860 Blake Street, Suite 900 Denver, CO 80202 drumming up new business on the internet With so much information

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Courtesy of: Albert S. Veltri, Broker of Record (732) 600-9904 Cell

Courtesy of: Albert S. Veltri, Broker of Record (732) 600-9904 Cell 30 Days to Quick Success As a Rookie Agent Courtesy of: Veltri & Associates, Realtors combines both traditional and Internet sales capabilities including residential sales and rentals, commercial, adult

More information

Create Your U.S.P. Worksheet

Create Your U.S.P. Worksheet Create Your U.S.P. Worksheet What makes your different or unique? Why should your target market buy from you rather than: your competitors? doing it themselves? doing nothing at all? What makes you more

More information

Designing a Marketing Email That Works

Designing a Marketing Email That Works Designing a Marketing Email That Works Tips for designing marketing emails that get opened and help your business grow. 2013 Copyright Constant Contact, Inc. 13-3450 2013 Copyright Constant Contact, Inc.

More information

Sell Your House in DAYS Instead of Months

Sell Your House in DAYS Instead of Months Sell Your House in DAYS Instead of Months No Agents No Fees No Commissions No Hassle Learn the secret of selling your house in days instead of months If you re trying to sell your house, you may not have

More information

How to Trade Almost Any Asset in the World from a Single Account Using CFDs

How to Trade Almost Any Asset in the World from a Single Account Using CFDs How to Trade Almost Any Asset in the World from a Single Account Using CFDs How to Trade Almost Any Asset in the World from a Single Account Using CFDs Shae Russell, Editor INTRODUCTION TO TRADING CFDS

More information

Prospecting Scripts. 2 keys to success in Real Estate

Prospecting Scripts. 2 keys to success in Real Estate Prospecting Scripts 2 keys to success in Real Estate 1. TALK TO PEOPLE 2. ASK THE RIGHT QUESTIONS 1. Door-knocking or cold calling properties around a new listing (inviting them to a property preview)

More information

It is clear the postal mail is still very relevant in today's marketing environment.

It is clear the postal mail is still very relevant in today's marketing environment. Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds

More information

RECRUITING TIPS SCRIPTS. Tom Ferry - Your Coach 888.866.3377 tomferry.com

RECRUITING TIPS SCRIPTS. Tom Ferry - Your Coach 888.866.3377 tomferry.com RECRUITING TIPS & SCRIPTS 1 & WHAT TO SAY TO NEW EXPERIENCED AGENTS table of contents Attracting New Agents Key Tips for Speaking with New Agents Interviewing a New Agent Inviting a New Agent to a Career

More information

Good Fast or Low cost marketing

Good Fast or Low cost marketing Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;

More information

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,

More information

A personalised approach to Home Insurance

A personalised approach to Home Insurance A personalised approach to Home Insurance We re delighted to announce the launch of our brand new Home Insurance that significantly moves the home insurance market forward by allowing customers a greater

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

Finding a Job. When You Have a Record

Finding a Job. When You Have a Record Finding a Job When You Have a Record Looking for work Y ou want a job. The fact is, to have any kind of future, you need a job. But you re probably asking yourself, Yeah, right, but who s going to hire

More information

White Paper. Leads are precious, treat them like gold

White Paper. Leads are precious, treat them like gold White Paper Leads are precious, treat them like gold 2 It s essential to get the most from the leads your business receives - - - your marketing and advertising dollars are being spent to create them,

More information

How to brand your dealership.

How to brand your dealership. autorevo.com 2013 Guide #03 How to brand your dealership. a dealership branding guide by AutoRevo. Take a good look at your dealership... How do customers see your dealership? Do you have an obvious identity,

More information

TIPS FOR CLOSING LEADS

TIPS FOR CLOSING LEADS TIPS FOR CLOSING LEADS TIPS FOR STEP 1 Respond promptly To establish a client connection and begin building a relationship, it s critical to respond to incoming leads within five minutes. When prospective

More information

Derek What Is Authentic List Building?

Derek What Is Authentic List Building? How to Build a Super-Responsive Email List of Qualified Prospects that Continually Buy Your Products Using Authentic List Building Techniques That Work (all in a matter of weeks ) Derek What Is Authentic

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

The Hungry Agent s Recipe for Success

The Hungry Agent s Recipe for Success The Hungry Agent s Recipe for Success Tips from Top Medicare Agents written by: Senior Market Sales, Inc. www.seniormarketsales.com Success is a lot like spaghetti... Both require a minimal amount of ingredients

More information

7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails

7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails 7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails 7 Proven Steps to Generating a Steady Stream of Hot Leads with Short and Simple Prospecting Emails p.2

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Using a conveyancing lawyer: Ten helpful tips

Using a conveyancing lawyer: Ten helpful tips Using a conveyancing lawyer: Ten helpful tips www.legalombudsman.org.uk Buying a new home is a significant step in anyone s life. You might be moving with a new job, getting a bigger place for a new or

More information

LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS

LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS ONLINE LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS There s a dangerous rumor going around that, for real estate professionals, generating and working online leads isn

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits

The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits Ross Murphy Managing Director Fresh Restaurant Marketing Discovering what your competition doesn t want

More information

Number One Agent in Properties Sold: Script #1

Number One Agent in Properties Sold: Script #1 Expired Listings First Call to Expired Listings Seller Number One Agent in Properties Sold: Script #1 Brad McKissack, Denton, Texas Millionaire Real Estate Agent Tip! If you get an answering machine, instead

More information

Complete the questions on this page as a warm-up to prepare for your coaching call.

Complete the questions on this page as a warm-up to prepare for your coaching call. Get Ready! Complete the questions on this page as a warm-up to prepare for your coaching call. What frustrates you about working with people who don t need to buy right away? How do you determine the buyer

More information

The Rules: Recruiters Reveal How to Play & Win the Medical Sales Job Search Game

The Rules: Recruiters Reveal How to Play & Win the Medical Sales Job Search Game Recruiters Reveal How to Play & Win the 2011 by MedReps.com Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. http://creativecommons.org/licenses/by/3.0/us The Truth

More information

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA ] [Document Subtitle] [Author Name] 2009. Roberta Guise. Guise Marketing & PR www.guisemarketing.com

More information

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI W hen it comes to social media, some businesses assume that posting content is the end goal, and having something posted every day, or multiple times

More information

Crafting a Cover Letter or Letter of Introduction

Crafting a Cover Letter or Letter of Introduction Crafting a Cover Letter or Letter of Introduction A potential employer's first impression of you is your cover letter, also known as a letter of introduction or letter of interest. Your letter introduces

More information

Create Irresistible Lead Magnets That Make Your Prospects Eager to Buy From You

Create Irresistible Lead Magnets That Make Your Prospects Eager to Buy From You Create Irresistible Lead Magnets That Make Your Prospects Eager to Buy From You Introduction... 1 Chapter 1 What Is a Lead Magnet?... 1 Chapter 2 Find the One Thing They're Hungry For... 3 Chapter 3 Give

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Persuasive and Compelling

Persuasive and Compelling Win More Business With Persuasive and Compelling Author: Greg Roworth B Bus (Acc) MBA What is the purpose of your website? For most businesses, a website has a number of objectives that may include generating

More information

Sales Lead Brokerage Profit Plan Bonus Document

Sales Lead Brokerage Profit Plan Bonus Document Sales Lead Brokerage Profit Plan Bonus Document Introduction Hello and thanks for ordering the Sales Lead Brokerage Profit Plan through the Money Makers Reviewed website. As you ll know if you read my

More information

Generating Leads While You Sleep

Generating Leads While You Sleep Generating Leads While You Sleep May 2013 CommuniGator 2013 Page 1 of 14 Contents Introduction... 3 Setting up the right infrastructure... 4 Page Scoring, Link Scoring and Lead Scoring... 7 Generating

More information

WRS CLIENT CASE STUDIES

WRS CLIENT CASE STUDIES Of the EMR choices, I don t think any of them will work for an ophthalmology practice as well as WRS. Ramapo Ophthalmology Associates Specializes in Ophthalmology Pomona, NY Futuristic EMR: The Eyes Have

More information

THE SEO MANIFESTO One Method To Outrank Them All. Proven To Work With

THE SEO MANIFESTO One Method To Outrank Them All. Proven To Work With THE SEO MANIFESTO One Method To Outrank Them All Proven To Work With Are You At The Top Of Google When Your Clients Look For You? The fact is, your clients are on Google looking for your products and services

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

How to Select an Email Marketing Agency

How to Select an Email Marketing Agency How to Select an Email Marketing Agency 2001-2011 All rights reserved. MailChimp is a registered trademark of The Rocket Science Group. 1 Table Of Contents Hello. Introduction...3 Should I Hire an Agency?...4

More information

Email Marketing Methods

Email Marketing Methods Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free

More information

Special Report: 5 Mistakes Homeowners Make When Selling A House. And The Simple Tricks To Avoid Them!

Special Report: 5 Mistakes Homeowners Make When Selling A House. And The Simple Tricks To Avoid Them! Special Report: 5 Mistakes Homeowners Make When Selling A House And The Simple Tricks To Avoid Them! 1 Special Report: 5 Mistakes Homeowners Make When Selling A House Dear Homeowner, And The Simple Tricks

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

NEW - Tufts Career Advisory Network

NEW - Tufts Career Advisory Network N E T W O R K I N G & I N F O R M AT I O N A L I N T E R V I E W I N G WHAT is Networking? Networking is a process of asking people you know (and the people they know) for information, advice, ideas or

More information

Terminology and Scripts: what you say will make a difference in your success

Terminology and Scripts: what you say will make a difference in your success Terminology and Scripts: what you say will make a difference in your success Terminology Matters! Here are just three simple terminology suggestions which can help you enhance your ability to make your

More information

Improve your prospects

Improve your prospects Make a case for life insurance Improve your prospects Allianz Life Insurance Company of North America M-5191 Discover how you can help expand your client base and close more sales. If regular prospecting

More information

Choosing Health Care Insurance Medicare Supplements

Choosing Health Care Insurance Medicare Supplements Choosing Health Care Insurance By Steve Meinhardt http://yumainsurancehealth.com Office: 928-217-3621 Mobile: 928-580-7102 Fax No: 928-344-3507 Email: steve@yumainsurancehealth.com Or - Fill out the contact

More information

Oxford Health NHS Foundation Trust. Finding work: A self-help guide

Oxford Health NHS Foundation Trust. Finding work: A self-help guide Oxford Health NHS Foundation Trust Healthy Minds Finding work Finding work: A self-help guide Healthy Minds Finding Work What is a CV? A CV (curriculum vitae) is a short list of facts about you and your

More information

Basic Sales Training

Basic Sales Training Basic Sales Training Basic sales training for people new to sales, and self employed and small business owners that sell products and services. This free sales training program from www.sales-training-sales-tips.com

More information

Donor-Centered Direct Mail

Donor-Centered Direct Mail Donor-Centered Direct Mail Creating Warm Fuzzies for Donors Elizabeth Hospodarsky, Senior Associate 2010 Direct mail really isn t about raising money. It s about requesting to come into someone s home

More information

Waging War on Real Estate s Discounters By Bernice L. Ross, CEO, RealEstateCoach.com

Waging War on Real Estate s Discounters By Bernice L. Ross, CEO, RealEstateCoach.com Waging War on Real Estate s Discounters By Bernice L. Ross, CEO, RealEstateCoach.com During today s session, you will learn: 1. Ten strategies to combat commission compression 2. How to create your personal

More information

The Basics of Promoting and Marketing Online

The Basics of Promoting and Marketing Online How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start

More information

SPECIAL REPORT. How To. Sell Your Home. In 9 Days Or Less. No Commissions! No Fees!

SPECIAL REPORT. How To. Sell Your Home. In 9 Days Or Less. No Commissions! No Fees! SPECIAL REPORT How To Sell Your Home In 9 Days Or Less No Commissions! No Fees! You may discover the perfect solution by reading this report. If you are like many home owners struggling to sell your home

More information

Anytime Adviser New Car Buying Coach

Anytime Adviser New Car Buying Coach Anytime Adviser New Car Buying Coach Welcome. This interactive guide offers you strategies for getting the best deal on a new car. Let's begin. Interested in a little guidance to negotiate your best deal

More information

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business. REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses

More information

EMAIL MARKETING TIPS FOR YOUR SALES TEAM

EMAIL MARKETING TIPS FOR YOUR SALES TEAM EMAIL MARKETING TIPS FOR YOUR SALES TEAM 10 Email Marketing Tips for Your Sales Team Email communication is the modern version of direct mail. You wouldn t leave out your signature or an intro greeting

More information

Making A Difference In 90 Days. Making Contact. How will you keep in touch with clients and prospects?

Making A Difference In 90 Days. Making Contact. How will you keep in touch with clients and prospects? Making A Difference In 90 Days Making Contact How will you keep in touch with clients and prospects? Gathering Contact Information Names, addresses Phone numbers E-mail addresses Social media handles Image:

More information

Guided Voicemail Scripting Toolkit. A guide to conducting well-run Guided Voicemail campaigns

Guided Voicemail Scripting Toolkit. A guide to conducting well-run Guided Voicemail campaigns Guided Voicemail Scripting Toolkit A guide to conducting well-run Guided Voicemail campaigns Guided Voicemail - Scripting Toolkit P a g e 2 Virtual Causeway 22 King Street South 5 th Floor Waterloo, ON

More information

How Top Home Improvement Pros Boost their Bottom Line:

How Top Home Improvement Pros Boost their Bottom Line: How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION

More information

16 Questions Sales Managers Must Ask

16 Questions Sales Managers Must Ask 16 Questions Sales Managers Must Ask Here are 16 critical questions sales managers should learn to ask their salespeople about any pending sale. If managers make a habit of asking these questions during

More information

THE OPTIMIZER HANDBOOK:

THE OPTIMIZER HANDBOOK: THE OPTIMIZER HANDBOOK: LEAD SCORING Section 1: What is Lead Scoring? Picture this: you re selling vehicles, and you have a list that features over two hundred different leads, but you re only allowed

More information

the ultimate guide to email marketing for insurance agents

the ultimate guide to email marketing for insurance agents the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

AutoSalesTraining. The Road to Success. Supplement included: Ten Step Road to the Sale

AutoSalesTraining. The Road to Success. Supplement included: Ten Step Road to the Sale The Road to Success Supplement included: Ten Step Road to the Sale The Road to Success... 3 The Ultimate Objective of a Successful Salesperson... 6 Prompt Approach... 8 Proper Approach... 10 Gathering

More information

The Four Sentence Elevator Pitch Turn prospects into customers

The Four Sentence Elevator Pitch Turn prospects into customers The Four Sentence Elevator Pitch Turn prospects into customers Andrew Winig (781) 646-9543 http://improvandy.com Copyright 2010 by ImprovAndy All rights reserved Table of Contents Turn Prospects into Customers...3

More information

LEARN HOW TO RECEIVE A 200% TO 300% HIGHER RETURN ON YOUR INTERNET LEADS

LEARN HOW TO RECEIVE A 200% TO 300% HIGHER RETURN ON YOUR INTERNET LEADS LEARN HOW TO RECEIVE A 200% TO 300% HIGHER RETURN ON YOUR INTERNET LEADS This FREE webinar will go through some of the top code cracking secrets and conversion tips and tricks that will help you see higher

More information

DIGITAL MARKETING 101:

DIGITAL MARKETING 101: DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And

More information

Software Outsourcing - Software Development. info@westtownwebservices.com

Software Outsourcing - Software Development. info@westtownwebservices.com Hi I m Tony Radford from West Town Web Services. We area UK based great value, high quality software development and outsourcing solutions business. If you need software built or looked after please get

More information

The Ultimate Guide to B2B Telemarketing

The Ultimate Guide to B2B Telemarketing The Ultimate Guide to B2B Telemarketing Contents What is Telemarketing?... 3 Data...4 What data do you need?...5 How to keep your data clean...6 The telemarketing campaign messaging... 7 The call...9 How

More information

Getting Started on Writing About your Company. By Matt S. Smith, MBA

Getting Started on Writing About your Company. By Matt S. Smith, MBA Getting Started on Writing About your Company By Matt S. Smith, MBA Stop Staring at a Blank Screen It is time to make progress At smithhouse, we work with a lot of small business owners. We love these

More information

Managing Your Online Reputation

Managing Your Online Reputation Managing Your Online Reputation Sigler Wholesale Distributors Created for Carrier Dealers in Northern California 2012, Sigler Wholesale Distributors Introduction So much of the world today exists online

More information

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Principles of a Successful Compensation Plan

Principles of a Successful Compensation Plan Principles of a Successful Compensation Plan by Daniel O. Jensen Introduction A compensation plan that fails to motivate distributors can stagnate a company as fast as any other factor. While there are

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Effective Ad Writing

Effective Ad Writing Effective Ad Writing How To Get The Most Results from Your Adverts by Joy Miller Limits of Liability / Disclaimer of Warranty The authors and publisher of this book have used their best efforts in preparing

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

Reputation Management A Must For Your Business

Reputation Management A Must For Your Business Reputation Management A Must For Your Business Brought To You By: Paul Zucker, The Local Web Solution -What Is Reputation Management? -Why Managing It Is Important! -Startling Stats -Monitor And Influence

More information

Sales and Servicing Strategies to Grow Your Agency s Business

Sales and Servicing Strategies to Grow Your Agency s Business About this article: Recent research offers invaluable insights about what drives personal lines consumers to choose particular providers for insurance, what s important to them in making their decisions

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca Guide to event marketing & trade show display strategies This guide is brought to you by: For a complete show schedule please visit: www.outdooradventureshow.ca The return on your investment in consumer

More information

Health Insurance 101 A Step by Step Guide for College Students and Recent Grads

Health Insurance 101 A Step by Step Guide for College Students and Recent Grads Health Insurance 101 A Step by Step Guide for College Students and Recent Grads Updated to reflect 2010 health reform changes! Are You Covered for College? Introduction When you re young and healthy it

More information

The 4 Most Effective Scripts for Real Estate Agents

The 4 Most Effective Scripts for Real Estate Agents The 4 Most Effective Scripts for Real Estate Agents Plus Bonus: Power Closes for Prospecting Provided Courtesy of: and Just Listed Script Hi, my name is with. I\(my company) just listed a home for sale

More information

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so.

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m going to take the same approach with you that I have with our marketing aimed at

More information

he Ultimate Baby Boomers Guide to Life Insurance

he Ultimate Baby Boomers Guide to Life Insurance The Ultimate Baby Boomers Guide to Life Insurance he Ultimate Baby Boomers Guide to Life Insurance Contents Life Insurance Quotes for Baby Boomers- 3 Our Best Advice How the New Living Benefits Riders

More information

YOU WILL NOT BE EFFECTIVE READING THIS.

YOU WILL NOT BE EFFECTIVE READING THIS. This is the most effective and powerful script for securing appointment with FSBO's you will ever put to use. This scrip will increase your appointment closing ratio by 50-60%. The thing to keep in mind

More information

HOW TO LOWER YOUR GENERAL LIABILITY INSURANCE BY THOUSANDS OF DOLLARS! AN INSIDER'S GUIDE TO GETTING THE BEST POLICY AT THE LOWEST PRICE AVAILABLE

HOW TO LOWER YOUR GENERAL LIABILITY INSURANCE BY THOUSANDS OF DOLLARS! AN INSIDER'S GUIDE TO GETTING THE BEST POLICY AT THE LOWEST PRICE AVAILABLE HOW TO LOWER YOUR GENERAL LIABILITY INSURANCE BY THOUSANDS OF DOLLARS! AN INSIDER'S GUIDE TO GETTING THE BEST POLICY AT THE LOWEST PRICE AVAILABLE If you are a small contractor, you or your wife have to

More information

The Ultimate Guide to Email Marketing in Boring Industries

The Ultimate Guide to Email Marketing in Boring Industries The Ultimate Guide to Email Marketing in Boring Industries Table of Contents Introduction... 3 What B2B Customers Really Want... 5 Developing Your B2B Email Marketing Strategy... 6 Longer Sales Cycles...

More information

Tips for Taking Online Classes. Student Success Workshop

Tips for Taking Online Classes. Student Success Workshop Tips for Taking nline Classes Student Success Workshop Types of Distance Learning Distance learning occurs outside of the traditional classroom setting. These classes may take place over the internet (i.e.

More information

c01_1 09/18/2008 1 CHAPTER 1 COPYRIGHTED MATERIAL Attitude Is Everything in a Down Market http://www.pbookshop.com

c01_1 09/18/2008 1 CHAPTER 1 COPYRIGHTED MATERIAL Attitude Is Everything in a Down Market http://www.pbookshop.com c01_1 09/18/2008 1 CHAPTER 1 Attitude Is Everything in a Down Market COPYRIGHTED MATERIAL c01_1 09/18/2008 2 c01_1 09/18/2008 3 Whether you think you can or you think you can t, you are right. Henry Ford

More information

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads.

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. COLD MARKET LEAD SCRIPTS COLD LEAD BUSINESS SCRIPT I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. You will

More information

Quick Guide 1. Improve Your Listings, 2. Manage Your Prospects, 3. Advertise Your Website. 1. Improve Your Listings: Why? How?

Quick Guide 1. Improve Your Listings, 2. Manage Your Prospects, 3. Advertise Your Website. 1. Improve Your Listings: Why? How? I ve boiled our system down to 3 main tasks that you should do regularly: 1. Improve Your Listings, 2. Manage Your Prospects, 3. Advertise Your Website. Each one is described below: 1. Improve Your Listings:

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information