Business Plan Competition December 10-11, 2015

Transcription

1 Business Plan Competition December 10-11, 2015 Prison Entrepreneurship Program P.O. Box Houston, TX (832) Printing donated by Jita Printing Jeff Offutt, Owner and PEP Class VIII Graduate

2 Helping Hands 24hr. Moving & Moving Helper Service When you move we move, just like that! Business Plan December 2015 Owner & Founder

3 TABLE OF CONTENTS EXECUTIVE SUMMARY...3 LEADERSHIP...4 SERVICE OFFERING...4 MARKET...4 COMPETITION...5 DIFFERENTIATION...5 MARKETING STRATEGY...5 VISION AND OBJECTIVES...6 FINANCIAL SUMMARY...9 FINANCING STRATEGY...9 FINANCIAL PROJECTIONS... ATTACHED

4 EXECUTIVE SUMMARY Management: Company Name: Industry: Owner investment - cash $ 50,000 Owner investment - equipment - Vehicle and/or equipment loan - Start up financing - Total start up costs: $ 50,000 Plan Purpose: Helping Hands 24hr. Moving & Moving Helping Service Moving Business advisors and equity funding Overview: Our mission is to please our customers through clear communication and by providing great moving service. Service Offering: Helping Hands provides professional service and protection to our customer s property. The protection we provide consists of blankets with shrink wrapping to prevent scratches, straps to prevent shifting or sliding which can lead to damages and full insurance in case anything breaks or goes wrong. Market: Approximately 13% of Americans move every year. That s a total of 16.7mm American households. The moving industry produces revenues of $16.5 billion annually in the United States. Competition: We will take pride in ultimately saving the customer money and we believe that networking and referrals between satisfied customers will help us stand out from our competition. Differentiation: Dependability is also one of our biggest benefits. We will execute on the efficiency, speed and quality of our services. We will offer on-line satisfaction surveys after every job for every customer. Marketing Strategy: Helping Hands will price match competitors. We have based our prices off of our competitors, but rates may vary. Revenue Model and Financial Projections: Moving Packing Cleaning Per Unit Dollars Sales price $ % $ % $ % Non-owner labor cost (65.00) (22.00) (33.00) Other variable costs Fin. stmt. gross profit % % % Owner labor value (40.00) (40.00) (70.00) Pro forma gross profit $ % $ % $ % Year 1 total units sold 1, Year one summary income statement: Sales: $ 837, % COGS 114,100 14% Gross profit 723,700 86% Overhead 258,400 31% Pretax income 465,200 56% Tax expense 116,300 14% Owner withdrawals 33,000 4% Net income $ 315,900 38% $350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $- $(50,000) Mon 1 Mon 2&3 Qtr 2 Qtr 3 Qtr 4 Revenue Net Profit (Loss) Cash Flow In (Out) 3

5 LEADERSHIP is the founder and owner of Helping Hands 24hr Moving Helper Service. Cory will be responsible for all operations at the company including ordering equipment, hiring and managing employees, customer service and marketing. Cory s hard work ethic and moving experience will allow him to achieve success at the company. Cory brings more than eight years of moving experience to Helping Hands 24 hr Moving Helper Service. Cory has participated in Men s Life Road to Authentic Manhood program for three months at the PEP program. Cory has also achieved his General Equivalency Diploma while in boot camp at the Harris County facility in Atascocita in [20xx]. SERVICE OFFERING Helping Hands 24hr Moving and Moving Helper Services offers the ultimate moving experience. We will begin full-time operation in the summer of We will begin offering our service in the Houston area. Approximately 50% of our annual revenue will be made up from our premium moving services (full-service, including transportation, equipment, supplies, and labor) and the other 50% will be made up from our moving helper service (labor only). Helping Hands provides professional service and protection to our customer s property. The protection we provide consists of blankets with shrink wrapping to prevent scratches, straps to prevent shifting or sliding which leads to damages, and full insurance in case anything breaks or goes wrong. We differ from our competitors because we offer an around the clock service to our customers. As opposed to other companies, we offer a complete service which includes a truck, boxes, tape, equipment and man power. Alternatively we can provide just man power if that is all that is needed by the customer. We plan to expand our service to Austin and surrounding areas after establishing a service base in Houston, and then shifting our marketing and promotions into these areas. Helping Hands will offer a better, more efficient way to be moved from place to place. MARKET Approximately 13% of Americans move every year. That s a total of 16.7mm American households. The moving industry produces revenues of $16.5 billion annually in the United States. The Houston market is the 7 th most active metro area, with 15 thousand shipments (full services moves) in

6 The moving industry is consistently growing at a rate of 3-5% per year, consistent with the growth of population and the economy. Houston has a year round moving season, but it slows down in the winter, due to the cold weather and increases in the summer as families move while school is out. There is an estimated 50+ moving companies operating in Houston at this time. So it is obvious that with the expansion of Houston (the 3rd largest city in America) and its population, this industry will grow along with it. Helping Hands moving service s target market is lower to middle upper class. The average household income in Houston is $45,000. Demographics data shows that over 35% hold white-collar jobs, which makes this an attractive market. It is also important to note that 29% of moving occurs for households with incomes of $100,000 and over. COMPETITION Our two biggest competitors on a national level will be Mayflower and Allied, our three closest regional competitors are Los Flores Movers, 3 Men Movers and Houston Movers for Less. Since we will take pride in ultimately saving the customer money, we believe that networking between satisfied businessmen will help us stand out from our competition. With the barrier of entry being so low in his field, we could possibly face new potential competition. DIFFERENTIATION Dependability is also one of our biggest benefits. We will execute on the efficiency, speed and quality of our services. We will offer satisfaction surveys after every job available on-line for every customer this will help increase our credibility and grow our list of referrals. We will also offer reasonable prices, based on the pricing of our competitors. Helping Hands approach to customer service, attention to detail, commitment to dependability and accessibility will be what differentiates us. MARKETING STRATEGY Price Helping Hands will price match competitors. We have based our prices off of our competitors, but rates may vary. Place Helping Hands will be located near the southwest freeway on the southwest side of town. This convenient location will allow easy access to enter and exit the freeway. 5

7 Promotion Helping Hands will be using all of the social media tools as well as the green sheet locate paper. We will also be using our truck for advertising with our logo and information on the sides. VISION AND OBJECTIVES Two Months Before Starting Research/Advisory Finalize business plan Choose business name Research (in detail) start-up cost (materials, equipment, space) Check city business requirements (filing, zoning, licenses, fees, etc.) Recruit advisory team composed of qualified, diverse, forward thinkers (marketing, finance, specific industry knowledge) Talk to tax accountant Marketing Create a marketing strategy (define target customers, how best to reach them) Develop marketing materials (business cards, fliers, brochures) Develop plan to assess marketing effectiveness Print marketing materials (business cards, fliers, brochures) Develop sales script Write 100 objections and responses Practice sales script (qualifying questions) Set sales goals (sale metrics) Obtain graphic for truck/car door Register with Chamber of Commerce (central listing of businesses, potential referrals, expos/conventions) Compliance File DBA (county clerk, $16 for 10 years, provide more than one name) Get employer ID from IRS Check the Texas Comptroller web site for what sales are taxable Get Texas sales tax ID Open business checking account Obtain any permits/licenses from city, county, state or federal Other Obtain a phone (need telephone number for marketing materials) Acquire appropriate insurance (bonding, liability, car, etc.) Obtain financing Buy needed tools, vehicles, phones, etc. First Two Months After Starting Obtain first customer 6

8 Assess marketing strategy effectiveness Write 200 more objections and responses Generate publicity First Year Make a sales goal of customers, and $. Hire first employee Create web site Be profitable for first year Expand marketing Expand equipment, truck and tools Develop plan for company culture, community service, philanthropy Establish retirement goals Look at marketing strategy (customer touch points Christmas cards, etc.) Update business plan Expanding product line Second Year Update business plan, adjust strategies to meet demand Update sale goal Expand services offered Incorporate Expand employees Open a storefront Implement volunteer program for employees Fifth Year Update sales goal Expand to multiple locations throughout Texas Tenth Year Update sales goal Sell company Philanthropy We will donate money to support the awareness on high blood pressure. We will help show the importance of healthy eating, awareness of healthy living and the importance of exercising daily. Community Impact 7

9 Helping Hands plans to have a great impact on the community in a positive way, by leaving our mark through great service. We plan to give back by sponsoring a community fun day for our employees, clients, and their families, as well as the community. This will help us stay rooted in our community. 8

10 FINANCIAL SUMMARY Helping Hands 24 Hour Moving and Moving Helping Service s revenue model 1 is based on selling the following services: Moving at an average price of $ This service has a direct labor cost of $65.00 and owner s labor charge of $40.00 producing a gross profit of $ for each service sold. He projects selling 1,420 of these in the first year for revenues of $. Packing at an average price of $ This service has a direct labor cost of $22.00 and owner s labor charge of $40.00 producing a gross profit of $38.00 for each service sold. He projects selling 110 of these in the first year for revenues of $11,000. Cleaning at an average price of $ This service has a direct labor cost of $33.00 and owner s labor charge of $70.00 producing a gross profit of $47.00 for each service sold. He projects selling 590 of these in the first year for revenues of $88,500. This will generate more than $837,900 in first-year revenues with a net profit of more than $315,900. This is a 38% net margin after deducting $149,300 in total owner compensation ($33,000 in cash withdrawals and $116,300 in income taxes). Helping Hands 24 Hour Moving and Moving Service will have a positive cash flow in the second month of operations. FINANCING STRATEGY Helping Hands 24 Hour Moving and Moving Service will start in Total start-up funding is $50,000. This amount will cover all expenses and other start-up costs. Cory will save $50,000 in 30 months of employment in the chemical industry. Cory does not seek any outside financing. 1 The revenue model in the Executive Summary includes money paid for non-owner labor plus the economic value of the owner s labor (not necessarily cash paid). Initially, the business will be unincorporated and, as such, receives no tax deduction for money paid to the owner. A deduction for owner s labor is included in the Executive Summary so the reader can assess the pro forma gross profit of the products and/or services. Estimating this pro forma gross profit requires the PEP participant to value his time in calculating a realistic sales price for his company s services. The attached financial projections differ in that non-owner labor is included in cost of goods sold, and money withdrawn by the owner is shown as owner withdrawals after calculating the business s tax expense but before net income. 9

11 DBA Helping Hands 24hr. Moving & Moving Helping Service Assumptions Used in Projected Income and Cash Flow Statements Year 1 Note 1 Business Organization and Taxation The business is a sole proprietorship and, accordingly, all taxes are the personal liability of the owner. The revenue model (note 4) includes a deduction for the owner's labor to mirror the cost structure of an incorporated business. This owner labor charge is deducted in calculating pro forma gross profit but is not included in the income statement presentation in arriving at taxable income. The income statement reports owner withdrawals after calculating tax expense and before net income. The income statement assumes a flat 25% federal tax rate (10% personal income tax and 15% self employment tax). Federal taxes are paid quarterly. Note 2 Accounting Method The financials assume that all revenues are collected in the month of sale and all expenses are paid in the month the obligation is incurred. The financial statements assume there will be no accounts receivable and no accounts payable. Note 3 Start-up costs The projected financials assume the business will secure initial financing and pay start-up expenses in month 1. Sales and normal operating activities will begin in month 2. Paid or contributed in Month 1 marketing, business cards, fliers 200 cell phone purchase 600 car/truck lease down payment permits supplies, office & misc. 700 Cash needed for start-up expenses 1,500 Paid or contributed in Month 1 Equipment Financing Depreciable Assets company car, truck or van 40,000 40,000 company trailer - computer, printer, fax 2,800 2, building/office deposit 200 N/A N/A beginning cash balance 5,500 N/A N/A Cash needed for start-up assets 48,500-42, assumed life (months) 713 monthly depreciation Total start up cost 50,000 Funding sources Cash owner will contribute 50,000 Value of assets owner currently owns and will contribute to the company Total owner contribution 50,000 Vehicle loan and other equipment debt (see note 5 for financing) - Start-up financing owner needs (see note 5 for financing) - Total start up cost 50,000

12 DBA Helping Hands 24hr. Moving & Moving Helping Service Assumptions Used in Projected Income and Cash Flow Statements Year 1 Note 4 Revenue Model Product name Product description Product 1 Product 2 Product 3 Moving Packing Cleaning move furniture from one location to another. pack all the packable items and prepare mover to be clean the house or apartment after mover has moved moved. out. Price per unit $ % $ % $ % Cost of one unit hours rate hours rate hours rate Non-owner payroll exp % % % Non-owner payroll tax % % % cost 1 description 0% 0% 0% cost 2 description 0% 0% 0% cost 3 description 0% 0% 0% cost 4 description 0% 0% 0% Total variable costs % % % Income statement gross profit per unit % % % hours rate hours rate hours rate Owner's labor charge % % % Pro forma gross profit % % % Start-up Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year Moving sold ,420 Packing sold Cleaning sold total revenue 60,500 60,500 60,500 60, , , , ,600 60,500 60,500 60, ,900 total cost of sales 8,370 8,370 8,370 8,370 13,900 13,900 13,900 13,900 8,370 8,370 8, ,190 total income statement gross profit (excludes owner labor) 52,130 52,130 52,130 52,130 89,700 89,700 89,700 89,700 52,130 52,130 52, ,710 Owner's labor hours (time spent directly related to sales) ,120 Note 5 Financing Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year Equipment financing, see Note 3 amortization schedule > Amount borrowed - principal, begin Interest rate 0.0% interest expense Loan term (months) - principal payment Monthly payment - principal, end Start-up financing, see Note 3 Amount borrowed - principal, begin Interest rate 0% interest expense Payback period (months) - principal payment Grace period (months) 6 principal, end Monthly payment - Note 6 Payroll - nondirect Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year # of employees average hours each employee worked per month average per hour wage salary expense 12,000 12,000 12,000 16,000 24,000 24,000 24,000 20,000 12,000 12,000 12, ,000

13 DBA Helping Hands 24hr. Moving & Moving Helping Service Projected Income and Cash Flow Statements Year 1 Assumptions Start-up Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year % of Total Revenue Revenue 2 Moving 4-52,000 52,000 52,000 52,000 93,600 93,600 93,600 93,600 52,000 52,000 52, ,400 88% Packing 4-1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 11,000 1% Cleaning 4-7,500 7,500 7,500 7,500 9,000 9,000 9,000 9,000 7,500 7,500 7,500 88,500 11% Total revenue - 60,500 60,500 60,500 60, , , , ,600 60,500 60,500 60, , % Cost of Goods Sold 2 Moving 4-6,500 6,500 6,500 6,500 11,700 11,700 11,700 11,700 6,500 6,500 6,500 92,300 11% Packing ,420 0% Cleaning 4-1,650 1,650 1,650 1,650 1,980 1,980 1,980 1,980 1,650 1,650 1,650 19,470 2% Total COGS - 8,370 8,370 8,370 8,370 13,900 13,900 13,900 13,900 8,370 8,370 8, ,190 14% Gross profit - 52,130 52,130 52,130 52,130 89,700 89,700 89,700 89,700 52,130 52,130 52, ,710 86% Expenses 2 Auto or truck lease - - 0% Depreciation ,847 1% Gasoline & fuels - 2,000 2,000 2,000 3,000 3,000 3,000 3,000 3,000 2,000 2,000 2,000 27,000 3% Insurance - bonding ,750 0% Insurance - vehicle ,400 1% Interest - equip & start up % Marketing ,400 0% Office - rent ,719 1% Office - insurance ,000 0% Office - telephone % Office - utilities - - 0% Payroll - not owner and not 6-12,000 12,000 12,000 16,000 24,000 24,000 24,000 20,000 12,000 12,000 12, ,000 21% in COGS Payroll taxes (9%) 6-1,080 1,080 1,080 1,440 2,160 2,160 2,160 1,800 1,080 1,080 1,080 16,200 2% Permits - - 0% Supplies ,450 0% Tax service - 1,500 1,500 0% Telephone - cellular ,250 0% Start-up expenses % Vehicle Maintenance ,400 1% - - 0% - - 0% Total expenses 1,500 18,422 17,922 19,422 23,282 32,002 32,502 32,002 27,642 17,922 17,922 17, ,466 31% Taxable profit (loss) 1 (1,500) 33,708 34,208 32,708 28,848 57,698 57,198 57,698 62,058 34,208 34,208 34, ,244 56% Tax (expense) benefit 1 (16,604) (29,813) (44,238) (25,656) (116,311) -14% Owner's withdrawals 1 - (3,000) (3,000) (3,000) (3,000) (3,000) (3,000) (3,000) (3,000) (3,000) (3,000) (3,000) (33,000) -4% Net profit (loss) (1,500) 30,708 14,604 29,708 25,848 24,884 54,198 54,698 14,819 31,208 31,208 5, ,933 38% Depreciation ,847 Equipment purchases 3 (43,000) (43,000) Principal, equipment loan Repay debt financing Owner contribution 3 50, ,000 Net cash flow 5,500 31,421 15,317 30,421 26,561 25,598 54,911 55,411 15,533 31,921 31,921 6, ,780 Cash, period start - 5,500 36,921 52,238 82, , , , , , , ,515 - Cash, period end 5,500 36,921 52,238 82, , , , , , , , , ,780 The accompanying assumptions are an integral part of this financial statement.