Business Plan Planning Service Financial Analyses and Projections

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1 Business Plan Planning Service Financial Analyses and Projections Financials Included With Every Ceo Resource Plan These are the financial analyses and projections that are included with all plans developed by Ceo Resource, including my Business Plan Planning Service. With my Business Plan Planning Service, I will work with you to complete both my Financial Analysis Worksheet and Business Plan Planning Worksheet to help you fully define the vision you have for your company. From those numbers we work together to develop, I will generate three years of very detailed analyses and projections for your business, including all of the following tables and charts and will provide them to you in both Microsoft Word table and Excel spreadsheet formats. Your company s projections will include start up capital needs, revenue forecasts, profit and loss, cash flow, break-even analysis, balance sheet, ratio analysis and an analysis of the future valuation of your business. Examples of all of these are shown below. Not Just Plug-and-Play But Real Expertise for Your Plan One of your real benefits in working with Ceo Resource is that your numbers and your answers to both Worksheets are NOT plug-and-play. Instead, my goal is to share my quarter century of experience and expertise to help you develop the most realistic, most beneficial business plan possible. Many know how to write a generic business plan - very few have over two decades of direct CEO experience of actually conceptualizing, starting, staffing, funding and operating multiple, multi-industry companies. Experience that will very directly benefit your own company s business plan. Many can generate boilerplate words for a plan - very few can produce an understandable, motivating, investor or lender-focused document that integrates over two decades of relevant experience that also synthesizes the plan into a real, living document that addresses and anticipates the realities of starting and growing your company. With Ceo Resource, you tap those credentials and that level of expertise and receive tangible deliverables that are designed to help your company the most.

2 The Full Plan Several Cost-Effective Options If, after completing Part 1, the Business Plan Planning Service, you decide a complete business plan with narrative is beneficial, I offer several cost-effective approaches that are described in detail at In addition, you will get full credit for the entire $800 toward the price of any full plan with narrative within 90 days of completion of the Business Plan Planning Service. Alternatively, you can save money and use the detailed financials and Worksheet information from Part 1 to complete the full plan yourself. After The Plan Ceo Resource's ImpleMentor Management Consulting and Virtual Chief Operating Officer Services specialize in cost effectively helping start up organizations, entrepreneurial ventures and new business formations slay the dragons that block the path to the success they envision. With nearly a quarter century of direct, start up, CEO and COO experience, I've probably already successfully fought those same dragons that you and your company are facing today. Another benefit of working with Ceo Resource is that I can help you implement your plan once we have finished it helping you slay the dragons that will stand between you and the success you have planned. I offer several cost-effective management-consulting services that are described in detail at Thank you Thank you for taking time to review Ceo Resource s Financial Analysis that I include with each business plan and with my Business Plan Planning Service. I hope you find it helpful and can see the benefits of us working together on your own company s planning needs. Please contact me with any questions or if you would like to discuss your specific needs and goals. Best regards, Robert Goodman Chief Dragon Slayer

3 A Sample Plan The following charts and tables are for a hypothetical company called Nemo Services a start up company that wants to raise $250,000 to sell five products and five services. Your financials will be customized to show your products and services and your specific line item expenses that will be defined in the Worksheets. Financial Analysis The Highlights This is the summary of all the projections showing you sales, gross margin and net profit for each of the three full years all on one chart. Highlights $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 Sales Gross Margin Net Profit $0 ($500,000)

4 Start-up Summary This table and chart show all the start up costs you anticipate for your company. This chart will list all the uses of capital that will be added to whatever negative cash flow from operations we project. This sum will define exactly how much money your company will need from debt and/or equity sources to implement the plan we develop. These numbers show what our hypothetical company needs. Your charts and tables will reflect all the lines items that are specific to your company. Table: Start-up Start-up Requirements Start-up Expenses Legal / Incorporation $800 Stationery etc. $1,200 Brochures $2,000 Ceo Resource $2,000 Insurance $0 Rent and Deposit $800 Research and Development $0 Expensed Equipment $2,000 Payables $2,000 Other $3,500 Total Start-up Expenses $14,300 Start-up Assets Needed Cash Balance on Starting Date $235,700 Other Current Assets $0 Total Current Assets $235,700 Long-term Assets $0 Total Assets $235,700 Total Requirements $250,000 Funding Investment Investor 1 $100,000 Investor 2 $100,000 Investor 3 $50,000 Total Investment $250,000 Current Liabilities Accounts Payable $0 Current Borrowing $0 Other Current Liabilities $0 Current Liabilities $0 Long-term Liabilities $0 Total Liabilities $0 Loss at Start-up ($14,300) Total Capital $235,700 Total Capital and Liabilities $235,700

5 Start-up $250,000 $200,000 $150,000 $100,000 $50,000 $0 Expenses Assets Investment Loans Sales Forecast This section would describe the assumptions for your sales forecast assumptions that will be very carefully scrutinized by every knowledgeable investor or lender who sees your plan. I will work with you to help you fine tune these numbers, and their underlying assumptions, to make them the most realistic and defendable projections possible. The structure of this table is based on units-based sales. Whether you are selling products or services, there is a unit cost, or selling price, associated with each product or service you offer. We will rename each product or service topic to clearly describe those specifically sold by your company. The first section includes your expected sales volume, by units, for each product or service you sell. The second section is your standard selling price per unit for that particular product or service. The last section shows your direct costs of producing each product or providing each service. This will include all your variable costs associated with selling that particular product or service. I will strategize with you on defining the most realistic numbers we can anticipate so your sales forecast produces the most accurate projections possible. The following table shows the annual summaries. Year 1 s monthly breakout is shown in the Appendix. The following charts graphically show the revenue contribution of each of your company s products and services.

6 Table: Sales Forecast Sales Forecast Unit Sales Your Service 1 8,200 13,120 22,304 Your Service ,632 Your Service Your Service Your Service Your Product Your Product Your Product ,360 Your Product Your Product Total Unit Sales 10,825 17,320 29,444 Unit Prices Your Service 1 $59.95 $59.95 $50.95 Your Service 2 $99.00 $99.00 $99.00 Your Service 3 $ $ $ Your Service 4 $ $ $ Your Service 5 $79.95 $79.95 $79.95 Your Product 1 $ $ $ Your Product 2 $ $ $ Your Product 3 $15.00 $15.00 $15.00 Your Product 4 $29.95 $29.95 $29.95 Your Product 5 $ $ $ Sales Your Service 1 $491,590 $786,544 $1,136,389 Your Service 2 $59,400 $95,040 $161,568 Your Service 3 $33,739 $53,982 $91,769 Your Service 4 $82,225 $131,560 $223,652 Your Service 5 $21,986 $35,178 $59,803 Your Product 1 $81,125 $129,800 $220,660 Your Product 2 $191,125 $305,800 $519,860 Your Product 3 $7,500 $12,000 $20,400 Your Product 4 $2,995 $4,792 $8,146 Your Product 5 $10,000 $16,000 $27,200 Total Sales $981,685 $1,570,696 $2,469,447 Direct Unit Costs Your Service 1 $14.99 $16.49 $18.13 Your Service 2 $24.75 $27.23 $29.95 Your Service 3 $44.99 $49.48 $54.43 Your Service 4 $ $ $ Your Service 5 $15.99 $17.59 $19.35 Your Product 1 $ $ $ Your Product 2 $ $ $ Your Product 3 $7.50 $8.25 $9.08 Your Product 4 $17.97 $19.77 $21.74 Your Product 5 $40.00 $44.00 $48.40 Direct Cost of Sales Your Service 1 $122,898 $216,300 $404,480 Your Service 2 $14,850 $26,136 $48,874 Your Service 3 $10,122 $17,814 $33,312 Your Service 4 $28,779 $50,651 $94,717 Your Service 5 $4,397 $7,739 $14,472 Your Product 1 $32,450 $57,112 $106,799 Your Product 2 $76,450 $134,552 $251,612 Your Product 3 $3,750 $6,600 $12,342 Your Product 4 $1,797 $3,163 $5,914 Your Product 5 $4,000 $7,040 $13,165 Subtotal Direct Cost of Sales $299,492 $527,106 $985,688

7 Sales by Year $1,800,000 $1,600,000 $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $ Your Service 1 Your Service 2 Your Service 3 Your Service 4 Your Service 5 Your Product 1 Your Product 2 Your Product 3 Your Product 4 Your Product 5

8 Personnel Plan We will prepare a personnel plan, projecting employees, salaries, and departments for your company. Your table will list all your planned personnel by name, type, group, or any other convenient listing specific to your company. In addition, this is where we will assign compensation amounts for each position. Payroll taxes and benefits will be calculated separately as a percentage of your payroll. As before, this table will show the annual numbers. A detailed Year 1, month-by-month breakout, is shown in the Appendix. Table: Personnel Personnel Plan President $96,000 $120,000 $150,000 Vice President of Marketing and Sales $66,000 $75,000 $100,000 Accountant $27,000 $29,000 $32,000 Administrative Assistant $22,000 $24,000 $26,000 Staff - 3 people $65,700 $110,000 $170,000 Other $8,000 $29,000 $58,000 Total People Total Payroll $284,700 $387,000 $536,000 Important Assumptions The financial plan depends on important assumptions, most of which are shown in the following table. Table: General Assumptions General Assumptions Plan Month Current Interest Rate 5.00% 5.00% 5.00% Long-term Interest Rate 5.00% 5.00% 5.00% Tax Rate 30.00% 30.00% 30.00% Other 0.00% 0.00% 0.00% Calculated Totals Payroll Expense $284,700 $387,000 $536,000 New Accounts Payable $998,253 $1,272,218 $1,965,256

9 Key Financial Indicators This chart will summarize several important key financial indicators for your company for all three years of our projections. These include sales, gross margins as a percentage, operating expenses, accounts receivable and inventory turns if appropriate for your business. Benchmarks Sales Gross OpEx AR Est. Turns Est.

10 Projected Profit and Loss We will define all the appropriate operating expenses for your business and the most realistic numbers possible. As with most of the other tables, we will show both a year-by-year comparison for your plan and include the detailed monthly projections for Year 1 in the Appendix. The four charts that follow will graphically show the impact of these numbers. In the case of our sample company, you can see that they operate with a negative cash flow for their first 7 months and then turn and stay positive. Annually, Nemo Services has a negative cash flow for Year 1 and then positive cash flow for Years 2 and 3. Table: Profit and Loss Pro Forma Profit and Loss Sales $981,685 $1,570,696 $2,469,447 Direct Costs of Goods $299,492 $527,106 $985,688 Other Production Expenses $0 $0 $ Cost of Goods Sold $299,492 $527,106 $985,688 Gross Margin $682,193 $1,043,590 $1,483,759 Gross Margin % 69.49% 66.44% 60.08% Expenses: Payroll $284,700 $387,000 $536,000 Sales and Marketing and Other Expenses $75,000 $0 $0 Depreciation $0 $0 $0 Project Related Costs - Widget Enhancements $190,000 $0 $0 Advertising/Promotion $6,000 $10,000 $15,000 Promotional Items $3,000 $24,000 $30,000 Conventions, Conferences, Meals and Meetings $3,600 $7,500 $12,000 Trade Shows $9,000 $15,000 $20,000 Mileage $7,200 $15,000 $20,000 Travel $7,800 $18,000 $30,000 Legal Fees $4,800 $10,000 $15,000 Accounting Fees $1,500 $3,000 $5,000 Bank Fees $240 $500 $1,000 Merchant Fees $2,400 $3,000 $5,000 Telephone and Long Distance $4,800 $10,000 $20,000 Internet Access $1,200 $3,600 $7,200 Web Hosting $1,200 $2,400 $6,000 Web Site Development $8,000 $50,000 $50,000 Computer Hardware and Software $2,400 $22,000 $30,000 Leased Equipment $1,200 $2,500 $3,500 Office Supplies $2,400 $5,000 $8,000 Printing Costs $18,000 $36,000 $45,000 Postage and Shipping $15,000 $26,000 $35,000 Miscellaneous $6,000 $12,000 $15,000 Utilities $1,200 $3,500 $4,500 Rent $14,400 $20,000 $25,000 Payroll Taxes $42,705 $58,050 $80,400 Ceo Resource / Management Consulting $48,000 $50,000 $100,000 Other $0 $0 $ Total Operating Expenses $761,745 $794,050 $1,118,600 Profit Before Interest and Taxes ($79,552) $249,540 $365,159 Interest Expense $0 $0 $0 Taxes Incurred $0 $74,862 $109,548 Net Profit ($79,552) $174,678 $255,611 Net Profit/Sales -8.10% 11.12% 10.35%

11 Profit Yearly $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 ($50,000) ($100,000)

12 Gross Margin Monthly $100,000 $90,000 $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Gross Margin Yearly $1,600,000 $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $

13 Break-even Analysis Based on our other numbers, I will calculate a break-even point for your company and chart the results. This will be calculated based on our average projected Year 1 fixed operating expenses, your variable costs for both production and fulfillment and your average unit selling prices. In the case of Nemo Services, they need to generate about $100,000 a month by selling 549 units of an average mix of their products and services in order to break-even and cover their $63,500 of fixed operating costs and their average variable cost of production of $66.75 per unit. Table: Break-even Analysis Break-even Analysis: Monthly Units Break-even 549 Monthly Revenue Break-even $100,119 Assumptions: Average Per-Unit Revenue $ Average Per-Unit Variable Cost $66.75 Estimated Monthly Fixed Cost $63,500 Break-even Analysis $80,000 $60,000 $40,000 $20,000 $0 ($20,000) ($40,000) ($60,000) ($80,000) Monthly break-even point Break-even point = where line intersects with 0

14 Projected Cash Flow This is one of the most fundamentally important projections of all. It will show the cash flow of your company based on the timing of your projected sales, expenses, collections and start up costs. As with most of the other tables, we will show both a year-by-year comparison for your plan and include the detailed monthly projections for Year 1 in the Appendix. The projected cash flow tables will show how much money you have in the bank to make payroll and pay payables (the bank usually insists on you having a positive bank balance to pay these!). Note how the graph makes it very clear what is happening to monthly cash flow and the bank balance. These charts and tables will show us exactly how much we need to add to your other start up costs to define exactly how much debt/equity capital we need to raise to implement your plan. Table: Cash Flow Pro Forma Cash Flow Cash Received Cash from Operations: Cash Sales $245,421 $392,674 $617,362 Cash from Receivables $736,264 $1,178,022 $1,852,085 Subtotal Cash from Operations $981,685 $1,570,696 $2,469,447 Additional Cash Received Non Operating (Other) Income $0 $0 $0 Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $981,685 $1,570,696 $2,469,447 Expenditures Expenditures from Operations: Cash Spending $62,984 $123,800 $248,580 Payment of Accounts Payable $936,313 $1,212,410 $1,842,545 Subtotal Spent on Operations $999,297 $1,336,210 $2,091,125 Additional Cash Spent Non Operating (Other) Expense $0 $0 $0 Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $999,297 $1,336,210 $2,091,125 Net Cash Flow ($17,612) $234,486 $378,322 Cash Balance $218,088 $452,573 $830,895

15 Cash $250,000 $200,000 $150,000 $100,000 $50,000 Net Cash Flow Cash Balance $0 ($50,000) Projected Balance Sheet Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec This table shows the balance sheet of your company based on your projected sales, expenses, collections and start up costs. As with most of the other tables, we will show both a year-by-year comparison for your plan and include the detailed monthly projections for Year 1 in the Appendix. Table: Balance Sheet Pro Forma Balance Sheet Assets Current Assets Cash $218,088 $452,573 $830,895 Other Current Assets $0 $0 $0 Total Current Assets $218,088 $452,573 $830,895 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $218,088 $452,573 $830,895 Liabilities and Capital Accounts Payable $61,940 $121,747 $244,458 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $61,940 $121,747 $244,458 Long-term Liabilities $0 $0 $0 Total Liabilities $61,940 $121,747 $244,458 Paid-in Capital $250,000 $250,000 $250,000 Retained Earnings ($14,300) ($93,852) $80,826 Earnings ($79,552) $174,678 $255,611 Total Capital $156,148 $330,826 $586,437 Total Liabilities and Capital $218,088 $452,573 $830,895 Net Worth $156,148 $330,826 $586,437

16 Business Ratios This table will show your ratio analysis and compare your company s financial indicators with those in your industry. Table: Ratios Ratio Analysis Industry Profile Sales Growth 0.00% 60.00% 57.22% 8.18% Percent of Total Assets Accounts Receivable 0.00% 0.00% 0.00% 29.59% Inventory 0.00% 0.00% 0.00% 4.40% Other Current Assets 0.00% 0.00% 0.00% 41.37% Total Current Assets % % % 75.36% Long-term Assets 0.00% 0.00% 0.00% 24.64% Total Assets % % % % Current Liabilities 0.00% 0.00% 0.00% 31.49% Long-term Liabilities 0.00% 0.00% 0.00% 16.85% Total Liabilities 0.00% 0.00% 0.00% 48.34% Net Worth % % % 51.66% Percent of Sales Sales % % % % Gross Margin 69.49% 66.44% 60.08% % Selling, General & Administrative Expenses 30.39% 17.84% 13.68% 82.59% Advertising Expenses 6.71% 0.00% 0.00% 1.16% Profit Before Interest and Taxes -8.10% 15.89% 14.79% 1.47% Main Ratios Current Quick Total Debt to Total Assets 28.40% 26.90% 29.42% 59.56% Pre-tax Return on Net Worth % 75.43% 62.27% 3.09% Pre-tax Return on Assets % 55.14% 43.95% 7.63% Business Vitality Profile Industry Sales per Employee $122,711 $130,891 $154,340 $108,994 Survival Rate 57.79% Additional Ratios Net Profit Margin -8.10% 11.12% 10.35% n.a Return on Equity % 52.80% 43.59% n.a Activity Ratios Accounts Receivable Turnover n.a Collection Days n.a Inventory Turnover n.a Accounts Payable Turnover n.a Payment Days Total Asset Turnover n.a Debt Ratios Debt to Net Worth n.a Current Liab. to Liab n.a Liquidity Ratios Net Working Capital $156,148 $330,826 $586,437 n.a Interest Coverage n.a Additional Ratios Assets to Sales n.a Current Debt/Total Assets 28% 27% 29% n.a Acid Test n.a Sales/Net Worth n.a Dividend Payout n.a

17 Investment Analysis Your Company s Valuation Do you wonder what your company will be worth in the next few years? This table will give you an idea of your company s valuation based on a multiple of both revenues and earnings (typical multiples are 10 times your earnings or two times your annual sales but, in reality, these vary considerably as a function of multiple considerations). In the case of our hypothetical company, the initial investment of $250,000 in Nemo Services creates a company that shows a Year 3 calculated average valuation of $3,750,000. Table: Investment Analysis Investment Analysis Start Initial Investment Investment $250,000 $0 $0 $0 Dividends $0 $0 $0 $0 Ending Valuation $0 $0 $0 $1,976,000 Combination as Income Stream ($250,000) $0 $0 $1,976,000 Percent Equity Acquired 100% Net Present Value (NPV) $1,122,36 Internal Rate of Return (IRR) 99% Assumptions Discount Rate 10.00% Valuation Earnings Multiple Valuation Sales Multiple Investment (calculated) $250,000 $0 $0 $0 Dividends $0 $0 $0 Calculated Earnings-based Valuation $0 $1,750,000 $2,560,000 Calculated Sales-based Valuation $1,960,000 $3,140,000 $4,940,000 Calculated Average Valuation $980,000 $2,445,000 $3,750,000 Note that this analysis usually isn t included for non-profit companies for obvious reasons.

18 Appendix The following tables show the Year 1, month-by-month, break out for the previous annual summations and are part of the standard financial projections included with all plans and my Business Plan Planning Service.

19 Appendix Table: Sales Forecast Sales Forecast Unit Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Your Service ,000 1,000 Your Service Your Service Your Service Your Service Your Product Your Product Your Product Your Product Your Product Total Unit Sales ,045 1,180 1,210 1,240 1,380 1,400 Unit Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Your Service 1 $59.95 $59.95 $59.95 $59.95 $59.95 $59.95 $59.95 $59.95 $59.95 $59.95 $59.95 $59.95 Your Service 2 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 $99.00 Your Service 3 $ $ $ $ $ $ $ $ $ $ $ $ Your Service 4 $ $ $ $ $ $ $ $ $ $ $ $ Your Service 5 $79.95 $79.95 $79.95 $79.95 $79.95 $79.95 $79.95 $79.95 $79.95 $79.95 $79.95 $79.95 Your Product 1 $ $ $ $ $ $ $ $ $ $ $ $ Your Product 2 $ $ $ $ $ $ $ $ $ $ $ $ Your Product 3 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 Your Product 4 $29.95 $29.95 $29.95 $29.95 $29.95 $29.95 $29.95 $29.95 $29.95 $29.95 $29.95 $29.95 Your Product 5 $ $ $ $ $ $ $ $ $ $ $ $ Sales Your Service 1 $11,990 $17,985 $23,980 $29,975 $35,970 $41,965 $47,960 $53,955 $53,955 $53,955 $59,950 $59,950 Your Service 2 $990 $1,485 $1,980 $2,475 $2,970 $3,960 $4,950 $5,940 $6,930 $7,920 $9,900 $9,900 Your Service 3 $0 $750 $750 $1,500 $1,500 $2,999 $3,749 $4,499 $4,499 $4,499 $4,499 $4,499 Your Service 4 $0 $0 $1,495 $2,990 $4,485 $5,980 $7,475 $8,970 $10,465 $11,960 $13,455 $14,950 Your Service 5 $0 $0 $400 $800 $1,199 $1,599 $1,999 $2,399 $2,798 $3,198 $3,598 $3,998 Your Product 1 $0 $0 $1,475 $2,950 $4,425 $5,900 $7,375 $8,850 $10,325 $11,800 $13,275 $14,750 Your Product 2 $0 $0 $3,475 $6,950 $10,425 $13,900 $17,375 $20,850 $24,325 $27,800 $31,275 $34,750 Your Product 3 $0 $0 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 Your Product 4 $0 $0 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 Your Product 5 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 Total Sales $12,980 $20,220 $35,604 $49,689 $63,023 $78,353 $92,932 $107,512 $115,346 $123,181 $138,001 $144,846 Direct Unit Costs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Your Service % $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 Your Service % $24.75 $24.75 $24.75 $24.75 $24.75 $24.75 $24.75 $24.75 $24.75 $24.75 $24.75 $24.75 Your Service % $44.99 $44.99 $44.99 $44.99 $44.99 $44.99 $44.99 $44.99 $44.99 $44.99 $44.99 $44.99 Your Service % $ $ $ $ $ $ $ $ $ $ $ $ Your Service % $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 Your Product % $ $ $ $ $ $ $ $ $ $ $ $ Your Product % $ $ $ $ $ $ $ $ $ $ $ $ Your Product % $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 Your Product % $17.97 $17.97 $17.97 $17.97 $17.97 $17.97 $17.97 $17.97 $17.97 $17.97 $17.97 $17.97 Your Product % $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Your Service 1 $2,998 $4,496 $5,995 $7,494 $8,993 $10,491 $11,990 $13,489 $13,489 $13,489 $14,988 $14,988

20 Your Service 2 $248 $371 $495 $619 $743 $990 $1,238 $1,485 $1,733 $1,980 $2,475 $2,475 Your Service 3 $0 $225 $225 $450 $450 $900 $1,125 $1,350 $1,350 $1,350 $1,350 $1,350 Your Service 4 $0 $0 $523 $1,047 $1,570 $2,093 $2,616 $3,140 $3,663 $4,186 $4,709 $5,233 Your Service 5 $0 $0 $80 $160 $240 $320 $400 $480 $560 $640 $720 $800 Your Product 1 $0 $0 $590 $1,180 $1,770 $2,360 $2,950 $3,540 $4,130 $4,720 $5,310 $5,900 Your Product 2 $0 $0 $1,390 $2,780 $4,170 $5,560 $6,950 $8,340 $9,730 $11,120 $12,510 $13,900 Your Product 3 $0 $0 $375 $375 $375 $375 $375 $375 $375 $375 $375 $375 Your Product 4 $0 $0 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 Your Product 5 $0 $0 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 Subtotal Direct Cost of Sales $3,245 $5,092 $10,253 $14,683 $18,889 $23,668 $28,223 $32,777 $35,608 $38,439 $43,016 $45,599 Appendix Table: Personnel Personnel Plan Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec President $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 Vice President of Marketing and Sales $0 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 Accountant $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 Administrative Assistant $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 Staff - 3 people $0 $0 $0 $7,300 $7,300 $7,300 $7,300 $7,300 $7,300 $7,300 $7,300 $7,300 Other $0 $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 Total People Total Payroll $8,000 $16,000 $16,000 $26,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 Appendix Table: General Assumptions General Assumptions Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Plan Month Current Interest Rate 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% Long-term Interest Rate 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Other 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Calculated Totals Payroll Expense $8,000 $16,000 $16,000 $26,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 New Accounts Payable $71,996 $41,665 $66,068 $91,576 $86,865 $95,759 $106,978 $81,268 $84,713 $85,759 $90,286 $95,319

21 Appendix Table: Profit and Loss Pro Forma Profit and Loss Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sales $12,980 $20,220 $35,604 $49,689 $63,023 $78,353 $92,932 $107,512 $115,346 $123,181 $138,001 $144,846 Direct Costs of Goods $3,245 $5,092 $10,253 $14,683 $18,889 $23,668 $28,223 $32,777 $35,608 $38,439 $43,016 $45,599 Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $ Cost of Goods Sold $3,245 $5,092 $10,253 $14,683 $18,889 $23,668 $28,223 $32,777 $35,608 $38,439 $43,016 $45,599 Gross Margin $9,735 $15,127 $25,351 $35,005 $44,134 $54,684 $64,709 $74,734 $79,738 $84,742 $94,985 $99,247 Gross Margin % 75.00% 74.81% 71.20% 70.45% 70.03% 69.79% 69.63% 69.51% 69.13% 68.80% 68.83% 68.52% Expenses: Payroll $8,000 $16,000 $16,000 $26,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 $27,300 Sales and Marketing and Other Expenses $5,000 $0 $0 $10,000 $0 $0 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Project Related Costs - Widget Enhancements $40,000 $0 $30,000 $30,000 $30,000 $30,000 $30,000 $0 $0 $0 $0 $0 Advertising/Promotion $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 Promotional Items $1,000 $0 $0 $0 $1,000 $0 $0 $0 $1,000 $0 $0 $0 Conventions, Conferences, Meals and Meetings $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 Trade Shows $0 $3,000 $0 $0 $0 $3,000 $0 $0 $0 $0 $0 $3,000 Mileage $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 Travel $650 $650 $650 $650 $650 $650 $650 $650 $650 $650 $650 $650 Legal Fees $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 Accounting Fees $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 Bank Fees $20 $20 $20 $20 $20 $20 $20 $20 $20 $20 $20 $20 Merchant Fees $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Telephone and Long Distance $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 Internet Access $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Web Hosting $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Web Site Development $3,000 $5,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Computer Hardware and Software $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Leased Equipment $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Office Supplies $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Printing Costs $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 Postage and Shipping $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 Miscellaneous $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Rent $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 Payroll Taxes 15% $1,200 $2,400 $2,400 $3,945 $4,095 $4,095 $4,095 $4,095 $4,095 $4,095 $4,095 $4,095 Ceo Resource / Management Consulting $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $ Total Operating Expenses $70,645 $38,845 $60,845 $82,690 $74,840 $76,840 $83,840 $53,840 $54,840 $53,840 $53,840 $56,840 Profit Before Interest and Taxes ($60,910) ($23,718) ($35,494) ($47,685) ($30,706) ($22,156) ($19,131) $20,894 $24,898 $30,902 $41,145 $42,407 Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Net Profit ($60,910) ($23,718) ($35,494) ($47,685) ($30,706) ($22,156) ($19,131) $20,894 $24,898 $30,902 $41,145 $42,407 Net Profit/Sales % % % % % % % 19.43% 21.59% 25.09% 29.82% 29.28% Include Negative Taxes

22 Appendix Table: Cash Flow Pro Forma Cash Flow Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cash Received Cash from Operations: Cash Sales $3,245 $5,055 $8,901 $12,422 $15,756 $19,588 $23,233 $26,878 $28,837 $30,795 $34,500 $36,211 Cash from Receivables $9,735 $15,165 $26,703 $37,266 $47,267 $58,764 $69,699 $80,634 $86,510 $92,386 $103,501 $108,634 Subtotal Cash from Operations $12,980 $20,220 $35,604 $49,689 $63,023 $78,353 $92,932 $107,512 $115,346 $123,181 $138,001 $144,846 Additional Cash Received Non Operating (Other) Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $12,980 $20,220 $35,604 $49,689 $63,023 $78,353 $92,932 $107,512 $115,346 $123,181 $138,001 $144,846 Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Expenditures from Operations: Cash Spending $1,895 $2,272 $5,030 $5,797 $6,865 $4,750 $5,085 $5,350 $5,735 $6,520 $6,570 $7,120 Payment of Accounts Payable $55,513 $38,381 $42,078 $84,899 $77,577 $114,159 $104,064 $78,962 $81,364 $78,930 $89,851 $90,534 Subtotal Spent on Operations $57,408 $40,653 $47,108 $90,696 $84,442 $118,909 $109,148 $84,312 $87,098 $85,449 $96,421 $97,654 Additional Cash Spent Non Operating (Other) Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $57,408 $40,653 $47,108 $90,696 $84,442 $118,909 $109,148 $84,312 $87,098 $85,449 $96,421 $97,654 Net Cash Flow ($44,428) ($20,433) ($11,504) ($41,008) ($21,419) ($40,556) ($16,216) $23,200 $28,248 $37,732 $41,580 $47,192 Cash Balance $191,272 $170,839 $159,335 $118,327 $96,909 $56,352 $40,136 $63,336 $91,584 $129,316 $170,896 $218,088

23 Pro Forma Balance Sheet Appendix Table: Balance Sheet A ssets Current Assets Starting Balances Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cash $235,700 $191,272 $170,839 $159,335 $118,327 $96,909 $56,352 $40,136 $63,336 $91,584 $129,316 $170,896 $218,088 Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Current Assets $235,700 $191,272 $170,839 $159,335 $118,327 $96,909 $56,352 $40,136 $63,336 $91,584 $129,316 $170,896 $218,088 Long-term Assets Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Assets $235,700 $191,272 $170,839 $159,335 $118,327 $96,909 $56,352 $40,136 $63,336 $91,584 $129,316 $170,896 $218,088 Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Accounts Payable $0 $16,482 $19,766 $43,757 $50,434 $59,721 $41,321 $44,235 $46,541 $49,890 $56,720 $57,155 $61,940 Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities $0 $16,482 $19,766 $43,757 $50,434 $59,721 $41,321 $44,235 $46,541 $49,890 $56,720 $57,155 $61,940 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $0 $16,482 $19,766 $43,757 $50,434 $59,721 $41,321 $44,235 $46,541 $49,890 $56,720 $57,155 $61,940 Paid-in Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 Retained Earnings ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) ($14,300) Earnings $0 ($60,910) ($84,628) ($120,122) ($167,806) ($198,512) ($220,668) ($239,799) ($218,905) ($194,006) ($163,104) ($121,959) ($79,552) Total Capital $235,700 $174,790 $151,072 $115,579 $67,894 $37,188 $15,032 ($4,099) $16,795 $41,694 $72,596 $113,741 $156,148 Total Liabilities and Capital $235,700 $191,272 $170,839 $159,335 $118,327 $96,909 $56,352 $40,136 $63,336 $91,584 $129,316 $170,896 $218,088 Net Worth $235,700 $174,790 $151,072 $115,579 $67,894 $37,188 $15,032 ($4,099) $16,795 $41,694 $72,596 $113,741 $156,148 Thank you Thank you for taking time to review Ceo Resource s Financial Analyses that I include with each business plan and my Business Plan Planning Service. I hope you found it helpful and can see the benefits of us working together on your company s planning needs. Please contact me with any questions or if you would like to discuss your specific needs and goals. Best regards, Robert Goodman Chief Dragon Slayer

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