! Crowdsourcing!the!Library!

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1 CrowdsourcingtheLibrary ByLoneStefansen TheRoyalLibraryofDenmark

2 Background KBhasbeenworkingwithcrowdsourcingfor3 years LibrarieshaveauniqueopportunitytoaBract andengagedifferentcommunides» NonFprofit» InteresDngcontentthatpeoplecanrelateto» Trend:peoplewanttomakeadifferenceandbepartof acommunity.» Tohavepeopleworkingwithe.g.culturalheritage contentisagoalinitself

3 In 9 months we have been given 10 years worth of metadata from this community. Metadata that we are not able to produce ourselves

4 Crowdsourcing: CondiDonsforparDcipaDon Typesofcrowdsourcing Thetruthaboutthecrowd

5 Crowd + Outsourcing

6 Crowdsourcing

7 Crowdsourcing

8 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

9 4condiDonsforpar$cipa$on inthe,digital,age,, thatmustbeconsidered

10 CondiDon#1: Fromthecathedralmetaphor tothebazaar (orfromindustrialtoknowledgesociety)

11 Before CONTROL HOMOGENITY PASSIVITY MONOLOGUE INFORMATION HIERARCHY

12 One size fits all Any customer can have a car painted any colour that he wants as long as it is black. - Henry Ford

13 MASSMEDIA/BROADCAST Det foregik via massemedier ONETOMANY - én til mange

14 versus

15 Today FLEXIBILITY OPENNESS PARTICIPATION DIALOGUE DIVERSITY INTERACTION

16 Fromstandardiza$onto Fra tailoredsoludons standardisering til skræddersyede løsninger

17 Fra monolog til Frommonologuetodialogue

18 Fra asynkrone forhold til ligeværdige relationer FromasynchronousrelaDonstoequalrelaDons

19 Kort Inshort:frompassivitytoparDcipaDon sagt: Fra iagttagere til deltagere

20 Consumers are beginning in a very real sense to own our brands and participate in their creation We need to learn to begin to let go. - A. G. Lafley, CEO and Chairman of P&G

21 =Anewtypeofconsumer/user

22 Thenewconsumer:The,Selfsumer, They cooperate online by using different types of social media to find and decide upon a purchase. This is a new type of consumer less dependant on tradional advertisements and more inclined to trust products and brands found via the internet and social media. - David Jacobsen, PWC

23 Thisistheconsumercrowdweneedtoengage andthecondidonsweneedtoengagein

24 CondiDon#2: Wehavetocreateplaborms thatuserscanbuildupon

25 Selectedquotes: Udvalgte citater Build an architecture of participation. The service automatically gets better the more people use it. With enough eyeballs, all bugs are shallow.

26 Hvilken online Whichonlineservicefits thisdescripdon? tjeneste kunne det passe på?

27

28 The problem with Wikipedia is that it only works in practice. In theory, it can never work. - Miika Ryökäs

29 ThepublicsectorisstarDngtogetit (e.g.indenmark)

30 Weneedtolearnfromthebigwebsuccesses Facebook,Wikipedia andmakesurethatwe engageourusersinoursoludons.wehave learnedthatitmustbeeasyandfuntocontribute andthatevenmodestimprovementsofcontent fromthemanygivesgreatvalue C.Lanng DanishAgencyofITand TelecommunicaDons

31 Aarhus Stadsarkiv Borgerne kan være med til at udbygge arkivet TheciDzenshelpbuildthearchivebysubmifngfiles ofhistoricalinterestforarchiving Indsend filer af historisk interesse med henblik på arkivering

32 #hack4dk Hack theroyallibrary,thenadonalmuseum Hack Kulturarvstyrelsen andtheagencyofculture Har store mængder data - hvad skal vi gøre med dem? Wehavebigdata whattodowithit?

33 CondiDon#3: ThenewrelaDonsarepowerful

34 InsDtuDonalcontrol TradiDonalMedia SocialMedia User/consumercontrol

35 =theusersareincontrol

36 Centralized,network, De;centralized,network, Distributed,network,

37 TV YouTube Centralized,network, De;centralized,network, Distributed,network, Vi Weareallmedia er alle medier

38 2012 Edelman Trust Barometer, 2012 Edelman Trust Barometer, Weareexperiencingashiiintrust Der er sket et tillidsskifte 2012 Edelman Trust Barometer

39

40 CondiDon#4: Opennessiskey

41

42

43 BAZAAR PLATFORM RELATION OPENNESS

44 Crowdsourcingin 2014

45 5Modelsofcrowdsourcing Der findes 5 modeller 1.Crowd Wisdom 2.Crowd Journalism 3.Crowd Creation 4.Crowd Voting 5.Crowd Funding

46 Crowd Wisdom

47

48

49 Underafdeling: Crowd Journalism

50 The Guardian documents 5.500PDFs 646MPs documentsprocessedin80 hoursbymorethan25.000persons dokumenter 5500 PDF er 646 MP ere dokumenter gennemgået på 80 timer af mere end mennesker

51 Crowd Funding

52

53

54

55 Crowd Creation

56 LEGO Cuusoo

57 LEGO Cuusoo

58

59

60 90%ofourcustomersjustwanttobuyourproducts, 10%wanttobuildtheirownthingsonline. 1%havetheabilitytocreatesomethingthatotherswantto payfor. 1%maybestretchingit,butevenwith0.01%outofacustomer baseof3.2mio,it llsdllbemorethan3000persons. Atpresentwehave150designersemployedinLEGO FPaalSmithFMeyers,SeniorCreaDveDirector,LEGO

61 5sandheder Truthsaboutthe om crowd crowd en

62 1Thecrowdiseverywhere FbothintermsofskillsandlocaDon 2Thecrowdisbusy Fmakesmalltasks(microtasks)thatcanbehandlednextto jobs,families,hobbiesetc 3Therearemanykindsofspecialists fromcnnifreporttolegotokickstarter.respectthedifference 4Crowdsourcingdoesn tincreasetalentmass FitmakesthecrowdvisibleF>filter 5Thevaluableeffortssurface FtakeWikipedia:thebestarDclesliveon,therestperishes.Fast.

63 Howdowegetpeopleto pardcipate?

64 1%parDcipates 1% deltager 9% bidrager contributes 90% iagttager watches Kilde: Jacob Nielsen

65 Sænk de tekniske barrierer Vær personlig Lowerthetechnicalbarriers Bepersonal(butnotprivate) Combineofflinewithonline Kombiner offline med online CreatecoFownership builda communityand giveback Usereminders theywork Skab medejerskab - skab et community og give back Husk påmindelserne - de virker Deltagelseskroge HOOKSforPARTICIPATION

66 Tosucceedwithcrowdsourcingasabusiness model,youneed: Supportfrommanagement Ressources bothdmeand$$$ Strategicfocusandgovernance ToseeitNOTasanITproject,butasachange managementprojectinvolvingeverylevelof theorganisadon

67 Thankyou Acknowledgement: ThankstoSeismonautforpics andinspiradon

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