! Crowdsourcing!the!Library!
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1 CrowdsourcingtheLibrary ByLoneStefansen TheRoyalLibraryofDenmark
2 Background KBhasbeenworkingwithcrowdsourcingfor3 years LibrarieshaveauniqueopportunitytoaBract andengagedifferentcommunides» NonFprofit» InteresDngcontentthatpeoplecanrelateto» Trend:peoplewanttomakeadifferenceandbepartof acommunity.» Tohavepeopleworkingwithe.g.culturalheritage contentisagoalinitself
3 In 9 months we have been given 10 years worth of metadata from this community. Metadata that we are not able to produce ourselves
4 Crowdsourcing: CondiDonsforparDcipaDon Typesofcrowdsourcing Thetruthaboutthecrowd
5 Crowd + Outsourcing
6 Crowdsourcing
7 Crowdsourcing
8 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
9 4condiDonsforpar$cipa$on inthe,digital,age,, thatmustbeconsidered
10 CondiDon#1: Fromthecathedralmetaphor tothebazaar (orfromindustrialtoknowledgesociety)
11 Before CONTROL HOMOGENITY PASSIVITY MONOLOGUE INFORMATION HIERARCHY
12 One size fits all Any customer can have a car painted any colour that he wants as long as it is black. - Henry Ford
13 MASSMEDIA/BROADCAST Det foregik via massemedier ONETOMANY - én til mange
14 versus
15 Today FLEXIBILITY OPENNESS PARTICIPATION DIALOGUE DIVERSITY INTERACTION
16 Fromstandardiza$onto Fra tailoredsoludons standardisering til skræddersyede løsninger
17 Fra monolog til Frommonologuetodialogue
18 Fra asynkrone forhold til ligeværdige relationer FromasynchronousrelaDonstoequalrelaDons
19 Kort Inshort:frompassivitytoparDcipaDon sagt: Fra iagttagere til deltagere
20 Consumers are beginning in a very real sense to own our brands and participate in their creation We need to learn to begin to let go. - A. G. Lafley, CEO and Chairman of P&G
21 =Anewtypeofconsumer/user
22 Thenewconsumer:The,Selfsumer, They cooperate online by using different types of social media to find and decide upon a purchase. This is a new type of consumer less dependant on tradional advertisements and more inclined to trust products and brands found via the internet and social media. - David Jacobsen, PWC
23 Thisistheconsumercrowdweneedtoengage andthecondidonsweneedtoengagein
24 CondiDon#2: Wehavetocreateplaborms thatuserscanbuildupon
25 Selectedquotes: Udvalgte citater Build an architecture of participation. The service automatically gets better the more people use it. With enough eyeballs, all bugs are shallow.
26 Hvilken online Whichonlineservicefits thisdescripdon? tjeneste kunne det passe på?
27
28 The problem with Wikipedia is that it only works in practice. In theory, it can never work. - Miika Ryökäs
29 ThepublicsectorisstarDngtogetit (e.g.indenmark)
30 Weneedtolearnfromthebigwebsuccesses Facebook,Wikipedia andmakesurethatwe engageourusersinoursoludons.wehave learnedthatitmustbeeasyandfuntocontribute andthatevenmodestimprovementsofcontent fromthemanygivesgreatvalue C.Lanng DanishAgencyofITand TelecommunicaDons
31 Aarhus Stadsarkiv Borgerne kan være med til at udbygge arkivet TheciDzenshelpbuildthearchivebysubmifngfiles ofhistoricalinterestforarchiving Indsend filer af historisk interesse med henblik på arkivering
32 #hack4dk Hack theroyallibrary,thenadonalmuseum Hack Kulturarvstyrelsen andtheagencyofculture Har store mængder data - hvad skal vi gøre med dem? Wehavebigdata whattodowithit?
33 CondiDon#3: ThenewrelaDonsarepowerful
34 InsDtuDonalcontrol TradiDonalMedia SocialMedia User/consumercontrol
35 =theusersareincontrol
36 Centralized,network, De;centralized,network, Distributed,network,
37 TV YouTube Centralized,network, De;centralized,network, Distributed,network, Vi Weareallmedia er alle medier
38 2012 Edelman Trust Barometer, 2012 Edelman Trust Barometer, Weareexperiencingashiiintrust Der er sket et tillidsskifte 2012 Edelman Trust Barometer
39
40 CondiDon#4: Opennessiskey
41
42
43 BAZAAR PLATFORM RELATION OPENNESS
44 Crowdsourcingin 2014
45 5Modelsofcrowdsourcing Der findes 5 modeller 1.Crowd Wisdom 2.Crowd Journalism 3.Crowd Creation 4.Crowd Voting 5.Crowd Funding
46 Crowd Wisdom
47
48
49 Underafdeling: Crowd Journalism
50 The Guardian documents 5.500PDFs 646MPs documentsprocessedin80 hoursbymorethan25.000persons dokumenter 5500 PDF er 646 MP ere dokumenter gennemgået på 80 timer af mere end mennesker
51 Crowd Funding
52
53
54
55 Crowd Creation
56 LEGO Cuusoo
57 LEGO Cuusoo
58
59
60 90%ofourcustomersjustwanttobuyourproducts, 10%wanttobuildtheirownthingsonline. 1%havetheabilitytocreatesomethingthatotherswantto payfor. 1%maybestretchingit,butevenwith0.01%outofacustomer baseof3.2mio,it llsdllbemorethan3000persons. Atpresentwehave150designersemployedinLEGO FPaalSmithFMeyers,SeniorCreaDveDirector,LEGO
61 5sandheder Truthsaboutthe om crowd crowd en
62 1Thecrowdiseverywhere FbothintermsofskillsandlocaDon 2Thecrowdisbusy Fmakesmalltasks(microtasks)thatcanbehandlednextto jobs,families,hobbiesetc 3Therearemanykindsofspecialists fromcnnifreporttolegotokickstarter.respectthedifference 4Crowdsourcingdoesn tincreasetalentmass FitmakesthecrowdvisibleF>filter 5Thevaluableeffortssurface FtakeWikipedia:thebestarDclesliveon,therestperishes.Fast.
63 Howdowegetpeopleto pardcipate?
64 1%parDcipates 1% deltager 9% bidrager contributes 90% iagttager watches Kilde: Jacob Nielsen
65 Sænk de tekniske barrierer Vær personlig Lowerthetechnicalbarriers Bepersonal(butnotprivate) Combineofflinewithonline Kombiner offline med online CreatecoFownership builda communityand giveback Usereminders theywork Skab medejerskab - skab et community og give back Husk påmindelserne - de virker Deltagelseskroge HOOKSforPARTICIPATION
66 Tosucceedwithcrowdsourcingasabusiness model,youneed: Supportfrommanagement Ressources bothdmeand$$$ Strategicfocusandgovernance ToseeitNOTasanITproject,butasachange managementprojectinvolvingeverylevelof theorganisadon
67 Thankyou Acknowledgement: ThankstoSeismonautforpics andinspiradon
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