A Strategic Guide to Enterprise Mobility

Transcription

1 A Strategic Guide to Enterprise Mobility Dirk Nicol Director Practitioner Outreach and Mobile Developer Community IBM 2013 IBM Corporation

2 Introducing the Mobile Enterprise The next era of computing Builds on previous era s Fundamentally different Consumerization of IT BYOD Alters the relationship with you customer IBM Corporation

3 Defining Business Value Business to Enterprise Business to Consumer Increase worker productivity Improved claims processing Increase revenue through sales engagements Extend existing applications to mobile workers and customers Increase employee responsiveness and decision making speed Resolve internal IT issues faster Reduce personnel cost (utilizing personal owned instead of corporate issued devices) Improve customer satisfaction Deeper customer engagement and loyalty Drive increased sales through Personalized offers Customer service Competitive differentiator Improve brand perception Deeper insight into customer buying behavior for up sell and cross sell Improve in store experience with mobile concierge services IBM Corporation

4 Mobile Challenges Higher expectations of user experience and quality Highly fragmented set of mobile devices and platforms lacking portability Testing and deployment becomes a major challenge Mobile landscape evolves at a much faster pace requiring more frequent updates Mobile security and management Threats, Data Loss Protection (DLP), Networks, Mobile Device Management (MDM) New engagement model IBM Corporation

5 Mobile Transformation App revolution: Context, Intelligence, Engagement The mobile app enters into our daily lives to help at the moment of need Shift of power to the individual but opportunity for a deeper relationship Systems of Interactions SoCloDaMo, systems of engagement and systems of record Omnichannel and iterative Re-imangined business models IBM Corporation

6 Examples: The TV Purchase IBM Corporation

7 Examples: Show rooming IBM Corporation

8 Embracing mobile to win Customer creates profile of preferences Points mobile phone s video camera at products App returns ranking based on customer preferences and also offers, price matching, loyalty program and promotions IBM Corporation

9 Visa Reaching the right customer at the right time with the next best action Customer would opt into the program Customer swipe card at a coffee shop Visa knows the customer has a love for apparel Visa knows there is a Gap store within the mall where you purchased the coffee Visa will send you a message to get 20-30% off a Gap purchase Incremental sales lift of 109% for the Gap / Visa program IBM Corporation

10 TBC Company Vehicle Health Monitor -Where are you in your ownership lifecycle The Digital Diagnosis -In store or on device time saving an education -Sales associates gets from behind the counter Engagement and Loyalty -Rainy day fund -Roadside assistance -Reward program IBM Corporation -Service explorer

11 Using context to add value Governed Policy Context: On site inside the ER, on the hospital network, authorized doctor on shift Function: All app features Data: Full data access and storage Security: Single-factor authentication Context: At coffee shop, on an unsecured network, authorized doctor on call Function: Designated features only Data: Specific encrypted data Security: Two-factor authentication IBM Corporation

12 Tesco Home Reducing steps in daily tasks IBM Corporation 11fig11

13 Waze Adding Social Insight IBM Corporation

14 Withings Integrating into ones life style and a 360 degree experience IBM Corporation

15 Flywheel Simplifying daily processes IBM Corporation

16 Mobile Business Transformation Prioritize on value Understand the individuals journey Reduce task steps Predict the next best action Focus on Context Engagement Intelligence Foundation Organizational and processes Iterate Choose the right technology capabilities Results Deeper relationship with customers Improve business processes More productive employees New business models IBM Corporation

17 User Journey Map Customer / User Journey Storyboard :: Meet Michael Gibbs Journey maps visually illustrate a customer's processes, needs, and perceptions over the course of their relationship with your company. Journey Maps are used to plan customer experience projects and to communicate the goals of these projects with the rest of your organization. A journey map effort gives you an understanding of the breadth of your customers interactions from the perspective of the customer IBM Corporation

18 Organizing around a mobile strategy 1. Define mobile team structure and leadership. 2. Define value goals. What will drive value? 3. Define value indicators and value measurements. What does the customer want to accomplish? 4. Choose an approach: Define functional patterns and capabilities. 5. Assess gaps: Use a mobile technology framework to assess gaps. 6. Define an overall roadmap and plans based on a mobile framework. 7. Assess against measurements then adjust approach and improve functional capabilities. The right technology platform choice is critical IBM Corporation

19 IBM MobileFist A comprehensive product portfolio for delivering on a mobile strategy End to end set of capabilities and services that will allow you to differentiate Allow you to start where you are today, move quickly, learn from your customers and improve IBM Corporation

20 The IBM MobileFirst Development Lifecycle Design & Develop Instrument Obtain Insight Integrate Manage Industrialize Test Deploy Scan & Certify IBM Corporation

21 The IBM MobileFirst Development Lifecycle Design & Develop (IBM Worklight) Instrument (IBM Tealeaf) Obtain Insight (IBM Tealeaf) Integrate (IBM Cast Iron) Manage (IBM Endpoint Manager) Deploy (IBM Worklight) Industrialize Test (IBM Worklight & Rational Team Workbench) Scan & Certify (IBM Security AppScan) IBM Corporation

22 IBM Worklight Mobile application platform to speed development and ongoing management of mobile apps Standards-based cross platform mobile app development Connect and synchronize with back-end systems Governance and security at the application, network and data layer What s new in IBM Worklight 6.0 Embedded functional testing: Record test cases and play back on multiple devices Geo-location toolkit for managing and synchronizing mobile geo data Analyze app usage and responsiveness, with seamless upgrade to marketing insight delivered through IBM Tealeaf customer experience analytics IBM Corporation

23 IBM Worklight: An Overview Studio Leading tools for crossplatform hybrid development that maximize code reuse and enable per-device optimization Operational console Operational management for deployments, version enforcement, and infrastructure access. Operational analytics provide real-time insight into application usage Application center A cross-platform private mobile application store focused on the needs of a development organization or a team Application runtime Cross-platform services for the mobile channel (including client and server components). Client APIs available for both pure native as well as hybrid development IBM Corporation

24 Rich Page Editor (WYSIWYG UI Construction) Eclipse perspective for Worklight projects. Optimized layout for hybrid app development Rich page editor: dragand-drop, palette of components, properties view, beautified outline, and raw editable source code Changes to code automatically apparent in rich page editor, and vice-versa, for quick development IBM Corporation

25 IBM Worklight 6.0 Improve quality & time-to-value with industry-first integrated functional testing for mobile apps Comprehensive, complete, resilient functional testing Android and ios, Native and hybrid Record, edit, and run on mobile devices Same test runs across multiple devices Natural language scripts can be used by developers and non-developers alike Streamlined, four-step process 1. Record 2. Author 3. Playback 4. Report Deliver consistently high quality across your mobile app portfolio IBM Corporation

26 ... IBM Worklight 6.0 Transform business processes with geo-location toolkit Challenges of geo-location Multiple geo modalities Requires both GPS and WiFi sampling and interpolation Resource intensive Continuous polling strains network and battery resources Enterprise integration Meaningful action requires context from back-end systems New toolkit makes geo-location practical Efficiently collect geo-location data (both GPS and WiFi) Set policies for acquiring geo data and sending it in batch Trigger business actions when user reaches a point of interest, or enters/exits a region Server-side logic enables meaningful reaction to important geo events Automatic Check-In A At point A, initiate automated check-in SMS, Push Example: Geo-enriched hotel check-in experience IBM Corporation

27 IBM Worklight Forrester Consulting finds Five-Year Risk-Adjusted ROI of IBM Worklight to be 363%! Study available soon at ibm.com/mobilefirst Source: The Total Economic Impact Of IBM s Worklight Platform, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April IBM Corporation

28 IBM WebSphere Cast Iron Cloud Integration Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps Simple and flexible, user-friendly, wizard-based, configuration, not coding architecture Bidirectional connectivity and business logic to increase data quality and streamline business processes Centralized monitoring for all integration projects Simple back end connectivity with WebSphere Cast Iron and IBM Worklight WebSphere Cast Iron Worklight adapter expedites mobile applications connectivity challenges. Can be extended with native connectors and template integration processes (TIP s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80% IBM Corporation

29 IBM Security AppScan Identify vulnerabilities in web and mobile application source code Native Android and ios application support IBM Security AppScan Better vulnerability detection from: Risk assessment of over 40,000 APIs Full call and data flow analysis for Java, JavaScript, Object-C (Mac OS X) Provides identification of sensitive data leak sources Helps reduce malware susceptibility of mobile apps What s new in IBM Security AppScan V8.7 Native support extended for ios to accelerate enterprise usage Enhanced support for JavaScript analysis in hybrid mobile apps Out-of-the-box support for IBM Worklight built apps to incorporate context aware riskbased access IBM Corporation

30 Worklight Application Center The Worklight Application Center enables companies to easily set up an enterprise app store for their enterprise and development teams. The Application Center provides: Administrators with fine-grained control over the distribution of mobile apps across the enterprise, including ACL and LDAP support; Employees with a central location for the latest apps needed by their department and optimized for their device; Developers with an easy way to distribute mobile builds and elicit feedback from development and test team members IBM Corporation

31 IBM Endpoint Manager Single Console Management & Security of ALL Employee Devices Unified device management Integrated management of containerization technologies App deployment and management Single-device views and near-real time data integrated with Service Desk & CMDB Self-service portal for locating, securing lost devices Seamlessly move mobile apps from development with Worklight to production deployment with IBM Endpoint Manager What s new in IBM Endpoint Manager for Mobile Devices V2.2 Deployment, configuration, and management of 3rd party container technologies from the Endpoint Manager console Manage and secure assigned devices from anywhere with administration capabilities in a web console IBM Corporation

32 IBM Tealeaf CX Mobile Visibility into the customer mobile experience to improve conversions and grow revenue Automatically detect customer struggles, obstacles or issues Drill down into actual user behavior, complete with gestures Translate customer feedback into actionable improvements Correlate customer behavior with network and application data What s new in IBM Tealeaf CX Mobile V8.7 Capture and high-fidelity replay of mobile gestures on ios and Android-based devices Analyze mobile user behaviors and quantify business impact of user struggles Add-on Heatmap, Link Analytics, Form Analytics, and Attention Map analytics for mobileweb applications automatically instrumented in IBM Worklight IBM Corporation

33 Mobile Strategy Guide Chapter 1, Introducing the Mobile Enterprise. Chapter 2, Defining Business Value Chapter 3, Mobile Business Challenges Chapter 4, A Mobile Strategy Framework Chapter 5, Mobile Development Chapter 6, Mobile Security and Management Chapter 7, Mobile Business Transformation Chapter 8, Planning a Mobile Project Chapter 9, SoCloDaMo (Mobile + Cloud + Social + Big Data Chapter 10, International Considerations Chapter 11, Case Studies and Mobile Solutions Chapter 12, Moving Forward IBM Corporation

34 blog IBM Corporation

35 New Technology Previews Mobile Cloud Services Ibm.com/developerWorks/labs BlueMix Project ICAP Open Cloud Architecture JazzHub IBM Corporation

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37 Mobile cloud services Reusable cloud services that can be shared across applications and channels Mobile Cloud Services are highvalue middleware capabilities designed to be consumed by mobile applications. Boarding Event Coupon For example, a Passes service would enable businesses to easily engage with consumers by sending them loyalty coupons, tickets, etc. Store Card MyApp Join the mobile cloud services community! ibm.com/developerworks/community/groups/community/mobilecloudservices Engage in dialog with product teams and receive updates on mobile cloud services Participate in early release programs! IBM Corporation

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