Build and Secure Mobile Apps in the Enterprise. Ed Brill Ian Robinson Josh Lambert

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1 Build and Secure Mobile Apps in the Enterprise Ed Brill Ian Robinson Josh Lambert

2 Introductions Ed Brill Director, Mobile Enterprise Marketing IBM Ian Robinson Program Director, MobileFirst Platform and Analytics IBM Josh Lambert Product Manager Fiberlink, an IBM company

3 Agenda 1. Transform Your Business to a Mobile Enterprise 2. Build, Test and Run Mobile Apps 3. Shield Your Apps and Secure Data Manage Deploy Mobile App Lifecycle Design Develop 4. Q&A Secure

4 Poll Question #1 Are you leveraging mobile apps in your business now? a) Yes b) No c) Planning to

5 Transform Your Business into a Mobile Enterprise Ed Brill Director, Mobile Enterprise Marketing

6 #MobileApps

7 IBM has proven solutions to address a diverse set of needs #MobileApps

8 Design & Develop Integrate Can Help You: Quickly develop, test and deploy quality mobile apps across multiple platforms Seamlessly integrate rich mobile apps with enterprise data and services Obtain Insight Manage Deploy Instrument Test Scan & Certify #MobileApps

9 Personal and Consumer Enterprise Can Help You: Instrument applications with security protection Secure mobile transactions from customers, partners and suppliers Preserve native device experience without compromising security Separate personal and business data Provide intelligent access based on risk and location DATA Security Intelligence Transaction Security Application Security Content Security Device Security Enterprise Applications and Cloud Services #MobileApps

10 Can Help You: Quickly create and deploy personalized mobile campaigns and gain insights Maximize brand value by integrating the physical and digital experiences of mobile customers #MobileApps

11 Can Help You: Design new engagement models placing the customer first Reshape processes and operating models for competitive advantage Build new business models that drive revenue In essence, Reinvent Business with Mobile #MobileApps

12 Poll Question #2 What are your mobile app user priorities for 2014? a) Apps for use by employees b) Apps for use by customers c) Apps for use by partners and suppliers d) Apps for use by the public

13 Build, Test and Run Mobile Apps Ian Robinson Program Director, Mobile First Platform and Analytics

14 #MobileApps For clients who need to: Quickly develop, test and deploy quality mobile apps across multiple platforms Enrich mobile apps with a comprehensive set of APIs and cloud-based services Seamlessly integrate mobile apps with enterprise data and services Key offerings: Worklight Platform Worklight Foundation Worklight Quality Assurance Worklight Application Scanning Bluemix Cloudant Rational Test Virtualization Server UrbanCode Deploy API Management & MessageSight Mobile Application Development & 1 Integration Services IBM MobileFirst Application Development portfolio offers: Native/Hybrid/Web app development platform (cloudbased, on-prem, hosted or managed service) Repeatable end-to-end (and virtualized) testing across multiple devices and design-time vulnerability scanning Easy connectivity to enterprise data and services via a single secure point of integration Design, development and integration services 2014 IBM Corporation

15 #MobileApps Reality: Enterprise mobile apps go far deeper than front-end UI User engagement Front-end app development Operations 30% of the value and effort is visible (mobile UI) 70% of the value and effort lies under the surface Security Enterprise Integration IBM Corporation

16 #MobileApps The IBM Worklight product line Integrated mobile app development with continuous delivery Application Scanning Quality Assurance Application Scanning Detect code vulnerabilities at the time of development Server Runtime Quality Assurance Collect beta test feedback, crashes and analyze user sentiment Studio Console Application Center Foundation Development, Runtime, Operations Console & Private Store Development Continuous Delivery IBM Corporation

17 #MobileApps What s in IBM Worklight Foundation? (IBM Worklight 6.2) Development Studio Leading tools for native and hybrid development that maximize code reuse, accelerate development, and promote team work Server Gateway for engagement, security and analytics Delivery Runtime Client APIs for native, hybrid and web apps Operational Console UI for deployment, management, and real-time operational analytics, push notifications Application Center A non-mdm, cross platform private mobile application store Accelerate Web, Native, and Hybrid Development Rich infrastructure, enabling developer focus on business logic Preview, simulation, and testing tools for shortening development lifecycle Mechanisms to industrialize app development Facilitate App Security and Trust Server-enforced authentication App authenticity and user-app-device binding Secure and syncable on-device storage App version enforcement 4 Support Mobile Operations Operational analytics with efficient data acquisition Offline and online event management integration Remote user and app control without MDM Engage Users with the Enterprise Integrate with the enterprise & codeless access to systems Unified push and SMS notifications Geo-location and context collections and intelligence 2014 IBM Corporation

18 #MobileApps What kind of mobile apps are IBM clients building with Worklight? Ministry of Railways in China supports more than 1.9 billion passengers with a peak of 267 million traveling during Chinese New Year. Passengers use mobile technology to reserve, purchase and manage ticketing As a bulk shipping company, CSX profitability depends on highly efficient operations and timely pickup and delivery of bulk cargo and coordination of container delivery and pick-up at its rail yards IBM Corporation

19 #MobileApps What s new in IBM Worklight 6.2 Foundation Developers: most advanced for native, fastest for hybrid and web New tooling and richest mobile middleware for native Unparalleled flexibility for hybrid Integration with Codename: Bluemix cloud services Mobile users: broadest reach with the richest experience Enhanced segmentation for push based engagement with optional full campaign management (Xtify) Reach feature phones via USSD Enhanced experience for Windows Phone 8 via native development CIO/IT: Easiest way to manage mobile assets Enhanced operational analytics for response, notifications and workload Remote controlled device log collection Flexible deployment models including onpremise, cloud on SoftLayer and pattern on IBM PureSystem CISO: Enforce security at every level user, device, data and app MaaS360 integration Trusteer integration Enhanced app authenticity for ios and Android IBM Corporation

20 #MobileApps IBM Worklight Application Scanning Utilizing AppScan v9.0 technology Detect vulnerabilities at the time of code change to reduce risk of data leakage and breaches A single Eclipse Integrated Development Environment (IDE). Scan existing code projects or Worklight Studio projects Native and hybrid mobile applications support Enhanced JavaScript analysis, which includes improved performance and additional framework support Optionally connect to IBM Security AppScan Enterprise Server to share scan configurations, filters, and custom rules across all projects Application Scanning IBM Corporation

21 #MobileApps IBM Worklight Quality Assurance Delivers mobile app quality across a fragmented environment with end user feedback and quality metrics available at every stage of development. Evidence-based prioritization enable business and IT to collaborate on mobile strategy and user experience Over the air app distribution get the latest in the hands of testers as soon as it is available Frictionless bug reporting spend every minute on testing latest and greatest builds, not the hassles User Feedback Crash logs Bugs In-app crash reporting rapid understanding of why an app fails Sentiment analysis mine app ratings and reviews to extract actionable feedback before they go viral Quality Assurance IBM Corporation

22 #MobileApps BlueMix: Cloud-based mobile app development A rich set of mobile ready APIs that you can mix and match API Catalog A catalog of developer friendly APIs (IBM & third party) with mobile SDKs, that can be composed into new and existing mobile apps. Configure and manage through the BlueMix portal. Run Code The developer can chose from multiple language runtimes or bring their own. Just upload your code and go. Store Data The developer can store data in the cloud as a service easily without needing to administer the databases. Cloud Integration Build hybrid environments. Connect to onpremises systems of record plus other public and private clouds. Expose your own APIs to your developers. Categories Mobile Web Integration Data Big Data & Analytics and more Built on IBM SoftLayer Runs on top of IBM s leading infrastructure as a service IBM Corporation

23 Connecting Cloud APIs to IBM Worklight Foundation #MobileApps IBM Worklight Foundation IBM Codename: BlueMix Shared Identity Token Mobile Web Integration Data Analytics And More Extend your enterprise mobile app platform investment through Cloud APIs: In IBM Worklight Foundation: Worklight ready SDK that can be plugged into your project Lifecycle management controls API access for BlueMix services Worklight security framework integrates with BlueMix mobile application and services IBM Corporation

24 Cloudant: Foundation layer for IBM mobile solutions Open standards based NoSQL database-as-a-service provides guaranteed performance, reliability, scalability and availability for next-gen web, mobile and Internet of Things solutions #MobileApps Key mobile benefits: Improves mobile performance by moving data closer to the network and onto devices Consistent API to move data seamlessly between networks, platforms and mobile devices 11 Intelligent geo-load balancing across SoftLayer data centers worldwide 2014 IBM Corporation

25 #MobileApps IBM global mobile expertise is trusted by the world s most demanding clients Thousands of consultants with mobile and managed services expertise IBM Interactive Centers Mobile Enterprise Services Delivery & Support Centers Networking Delivery & Support Centers Highlights: Thousands of mobility, integrated communications and networking professionals 270 mobile patents 30+ research labs supporting mobility 48 networking delivery and support centers 11 mobile enterprise services delivery and support centers Customer support in 50 languages Global standard processes, tools and measurements IBM Corporation

26 Secure the Data in your Apps and Deploy Josh Lambert Product Manager

27 Poll question #3 What are your organization s plans for app development? a) We have already developed apps for in-house use b) We plan to develop apps in the next 6 months c) We have no plans to develop apps at this time

28 Mobile Application Management Taxonomy Native app: Built for a specific platform & installed on the device Public app: Available on a public app store App: Software application on a mobile phone Enterprise app: Created by a business for in-house distribution Web app: A website built for mobile, and deployed as a shortcut. #MobileApps 16

29 Plan for security right from development Best practices in App Security Authentication Single Sign On Data Loss Prevention (DLP) - Restrict copy-paste - Open-in controls In-app VPN Enforce compliance with IT policies App Wrapping Post-development code injection Software Dev. Kit (SDK) Use libraries as part of development #MobileApps

30 Manage through Mobile App Management Policies Passive controls Configure security and restrictions App blacklists & whitelists Reports Monitor for compliance Initiate automatic actions on noncompliance Ex: Alert, Block, Remove #MobileApps

31 App Discovery and Collaboration Web-based App Catalog for Mobile Apps Curated list of IT approved apps Discovery portal for all platforms User application review and rating system Social sharing and linking of apps #MobileApps

32 Deploy using an Enterprise App Store Enterprise App Catalog Consolidated Management interface independent of OS Easily Deploy and update apps Integrate with existing directory infrastructure Control app security through policies Version control of apps #MobileApps

33 Poll Question #4 How many apps are you planning to deploy in your organization in the next 6 months? a) 1-10 b) c) d) 50+ e) None

34 Demo MaaS360 by Fiberlink, an IBM company

35 Summary Consider complete Mobile Application Lifecycle Management as part of your Enterprise Mobility Management Strategy Manage Deploy Mobile App Lifecycle Design Develop #MobileApps Secure

36 For More Information Follow-up: Learn more about IBM Worklight at ibm.com/mobilefirst Visit the MaaSters Center to discuss IT in the cloud: MaaS360.com/maasters Forum announcements, discussions and questions Blog Webinars Resources Social media Free 30-day trial

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