Ovum Decision Matrix: Selecting an Enterprise File Sync and Share Product,

Transcription

1 Ovum Decision Matrix: Selecting an Enterprise File Sync and Share Product, Publication Date: 28 Aug 2014 Product code: IT Richard Edwards

2 Summary Catalyst Ovum s 2014 global study of 5,187 full-time employees indicates that 89% of those using file sync and share technology at work are using at least one consumer product, and 29% are using three or more consumer and/or commercial products. Only 9% of file sync and share users are satisfied with a single commercial product, and 44% of employees are not using file sync and share products at all, relying on other methods such as attachments to move documents around the business and their mobile devices. These figures paint an anarchic picture of file sharing and document-centric collaboration within the workplace, and support Ovum s thesis that while there may be an enterprise file sync and share solution to address almost every business need, there is no product that meets them all. Ovum view File sync and share technology supports the need of knowledge workers to keep important files, such as documents, spreadsheets, and presentations, close to hand, and to share these items when needed. However, "enterprise file sync and share" is about so much more than the phrase suggests. It is about: getting work done wherever you are and with whomever you are working; using any device suitable or available to read, review, author, or correct a document; sharing work-in-progress with a few, and publishing authoritative content to the many; protecting intellectual property and sensitive information (whether at rest or in transit) on-premise, in the cloud, or on a device; satisfying the different needs of the casual user and the power user; being as useful on a mobile device as on a traditional computer; and working with line-of-business and collaboration systems that the business already owns, as well as those that it is thinking of getting. Business efficacy, regulatory compliance, information security, and employee productivity are all affected by the way knowledge workers create, edit, process, and share documents, so the selection of enterprise file sync and share products is very much on the critical path of IT-related business investments. Ovum s market analysis suggests that only 5% of employees are using a single commercial product to sync and share their files. This supports Ovum s thesis that no single file sync and share product consumer of otherwise is able to address all of the needs of a large enterprise. This highlights the challenge facing CIOs and IT managers as they try to regain control of enterprise content. Despite bold vendor claims, no commercial enterprise file sync and share product is dominating the workplace. The wide-scale use of Dropbox among knowledge workers highlights the power and impact of IT consumerization, while the pervasiveness of Google Drive (and Apple icloud) demonstrates the effects that mobile devices are having on the enterprise. Heritage, legacy, and pervasiveness continue to influence the market too, with Microsoft the omnipresent force in the enduser computing realm. Three user-oriented themes ease-of-use, mobile-first design, and integration with existing products feature heavily in the products that have found their way into the "market leaders" category of the Ovum Decision Matrix, highlighting the importance of the user experience in product selection Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 2

3 All but one of the vendors in the market leaders category offer on-premise (or hybrid) deployment options, reflecting the belief of vendors that they need to store at least some documents and files in the corporate data center for compliance, data sovereignty, and pure practicality reasons. Small and medium-sized organizations differ from large enterprises and multinational organizations in this regard, hence the market is likely to polarize into two distinct segments in the near and medium term. Key findings Unmanaged consumer services are the most widely used file sync and share technology within the enterprise, with 89% of users employing consumer tools. Of enterprise file sync and share product users, only 9% are satisfied with a single commercial offering; 29% of users employ three or more products. A plethora of file sync and share solutions are targeting the enterprise market, and every offering appears to have something unique to offer. WatchDox ranks highest on the Ovum Decision Matrix for Enterprise File Sync and Share in terms of features that address end-user and IT management requirements, but the vendor s market impact is very low. The consumer-centric offerings from Dropbox and Google Drive are the most widely used file sync and share products in the enterprise, yet the commercial products from these vendors rank among the lowest in terms of addressing end-user and IT management requirements. Organizations, especially large enterprises, evaluating enterprise file sync and share products must be mindful of the deployment, administration, and support burdens that these systems place on the corporate IT department. Vendors in the enterprise file sync and share market most frequently cite Box as their primary competitor, followed by Accellion, Citrix, Dropbox, and Microsoft. The file sync and share capabilities of Alfresco, Salesforce.com, and Huddle are likely to be considered "good enough" by the majority of general business users. Box is the vendor in the spotlight, while Google and Dropbox are the vendors lurking in the shadows. Microsoft is the vendor that is omnipresent. Vendor solution selection Inclusion criteria Enterprise file sync and share is a general product term to describe offerings that enable the storage of, and access to, electronic documents and files from a range of devices and interfaces. These products enable a selection of files stored on the user s desktop computer to be synchronized to an on-premise or cloud-based content store, and thereafter to be accessed on other devices either on demand or via synchronization. These files can be shared with third parties through links or other mechanisms. Additional features extend file sync and share functionality to enterprise content management systems, line-of-business applications, and collaboration environments. Enterprise file sync and share products differ from consumer alternatives by providing additional administration, audit, and security features. The primary reasons for inclusion are as follows: 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 3

4 The product identifies with the enterprise file sync and share market: The products exhibit clear enterprise file sync and share functionality, as detailed in the relevant sections of this Ovum Decision Matrix. The product is relevant to Ovum's enterprise clients: The vendor s product features in client enquiries, information requests, workshops, events, and advisory sessions. The vendor or product is established in the enterprise market: The product is from a startup vendor and has been generally available for 36 months, or is from an established vendor and has been generally available for 12 months. Exclusion criteria The enterprise file sync and share market is dynamic and continuously in flux. A number of mergers and acquisitions have taken place in the past 18 months, and some vendors are realigning and redefining their product strategies in response to market and economic forces. File sync and share capabilities are being added to all manner of products and solutions, but it would be inappropriate at this time to include all of these offerings in this report. The primary reasons for exclusion from this report are: the vendor did not wish to participate in the report at this time the product has file sync and share features, but these are not currently central to its core offering the product is new to the market and is not yet commercially proven. Methodology Technology assessment In this assessment dimension, Ovum considers a series of data points that identify features of note and areas of product differentiation within the enterprise file sync and share market. Essentially, it is an assessment of end-user product functionality. Vendors were asked to complete Ovum's Enterprise File Sync and Share Features Matrix, which comprises 241 product functionality data collection points divided into eight distinct categories. The more data collection points a category has the more differentiation among products there is in this area. The categories are as follows: File synchronization features: The product s core attributes as an enterprise file sync and share solution (comprises 46 data collection points). File sharing features: The product s core attributes as an enterprise file sync and share solution (comprises 28 data collections points). Collaboration features: The product s ancillary collaboration features and the extent to which the offering helps users to work with others (comprises 22 data collection points). Content management features: The product s level of integration with, and enhancement of, existing enterprise file and document management infrastructure (comprises 22 data collection points). Search features: The product s ability to help users find their documents and those created by others (comprises 38 data collection points) Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 4

5 Social features: The extent to which the product embraces expected enterprise social norms and mechanisms (comprises 35 data collection points). Desktop features: The extent to which the product enhances the purpose and usefulness of a computer running Microsoft Windows or Apple OS X (comprises 14 data collection points). Mobile features: The extent to which the product enhances the purpose and usefulness of a mobile device, be it a smartphone or tablet (comprises 36 data collection points). Execution In this dimension, Ovum considers a series of data points for features and functions that are important to CIOs, IT departments, and those with IS/IM responsibilities. Essentially, it is an assessment of "enterprise fit" and the ability to execute a successful rollout of the product. Vendors were asked to complete Ovum's Enterprise File Sync and Share Features Matrix, which comprises 194 "enterprise fit" data collection points divided into eight categories. The more data collection points a category has the more differentiation among products there is in this area. The categories are as follows: Deployment features: Assesses the product s on-premise and cloud deployment options, regional presence, and directory integration facilities (comprises 23 data collection points). Administration features: Assesses the degree to which enterprise administrators can control aspects of the product and the manner in which it is used (comprises 65 data collection points). Information security management features: Assesses the degree to which the product can address matters relating to the confidentiality, integrity, and availability of corporate files and data (comprises 22 data collection points). Governance, risk, and compliance features: Assesses the extent to which the product can help organizations address government and industry regulations (comprises 12 data collection points). Systems integration features: Assesses the reach and range of the product s integration capabilities (comprises 30 data collection points). Licensing features: Assesses the vendor s approach and flexibility to product licensing (comprises 17 data collection points). Developer features: Assesses the options open to corporate developers and independent software vendors in terms of APIs and standards support (comprises 12 data collection points). Management reporting features: Assesses the extent to which the product can support general management reporting requirements (comprises 13 data collection points). Market impact In this dimension, Ovum considers the global market impact of a product based on six market indicators. This is the most challenging dimension to ascertain, as vendors continue to play their cards close to their chest, only sharing glimpses of business performance and sales data when it complements and supports their marketing message. As the market matures, Ovum expects market impact data to become more revealing. The six categories relating to market impact are: Revenue: Private companies seldom disclose revenues, and established enterprise vendors do not usually disclose product revenue unless it is substantial, sustainable, and commercially 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 5

6 in their best interests to do so. Also, product and vendor revenue profiles are changing with the advent of SaaS and freemium models, so Ovum is very cautious in its weighting of this factor. Market competitiveness: Ovum s examination of the enterprise file sync and share market includes a detailed look at the competitive landscape. Every vendor has a few competitors that it competes against on a regular basis, and Ovum s research methodology captures this information, using it to rank vendors accordingly. Customer deployments: The potential business value of enterprise file sync and share products is proportional to the number of employees or participants that have access to them, so one must try to determine the extent to which end users are engaging on these platforms. Vendors provide only indicative numbers when talking about paying customers and total number of end users, so Ovum tempers these figures with its own market survey data and publically available data, such as mobile app downloads and installs. Geographical penetration:where the information is provided, Ovum is able to establish the geographical reach of the product, both in terms of regional brand recognition and physical presence. Data center locations, sales operations, and provision of local support are also given merit. Vertical industry penetration:some vendors provide industry-specific solutions and/or implementation expertise, while others partner with industry specialists and consultancies to extend their reach and range. Where provided, this information is considered along with other market impact indicators. Market segment focus: Small, medium, and large enterprises often have very different business and technical requirements, and vendors deal with these segments of the market in different ways. Contract negotiation, bespoke service level agreements, customized support options, and tailored billing arrangements are important considerations for large companies and public sector organizations. Ovum considers the extent to which vendors are realistically able to address these areas. Ovum ratings Market leaders: This category is reserved for enterprise file sync and share products that score significantly above the combined group average. The primary metrics considered are those derived from assessing product functionality and enterprise fit as described above. Vendors appearing on this list do so based on Ovum's weightings and general market assumptions. Organizations evaluating the enterprise file sync and share market should pay particular attention to vendors in this category. Market challengers:this category is reserved for enterprise file sync and share products that score on or around the combined group average. The primary metrics considered are those derived from an assessment of product functionality and enterprise fit as described above. Ovum recognizes the significance of market impact, but it is given less weighting as it is not an easily verifiable measure. Market followers: This category is reserved for enterprise file sync and share products that generally score below the combined group average. All dimensions and their constituent categories are included. Vendors appearing on this list do so based on Ovum's weightings 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 6

7 and general market assumptions. Businesses and institutions evaluating the enterprise file sync and share market should consider the market and product strategies of the vendors listed in this category, as they may well align with the business and technical strategies of the organization. Ovum Decision Matrix Interactive The Enterprise File Sync and Share Ovum Decision Matrix Interactive is an online tool that provides Ovum clients with the product and IT management features that Ovum believes are crucial differentiators for leading products in this area. Access to this tool is via the Ovum Knowledge Center. Market and product analysis Ovum Decision Matrix: Enterprise File Sync and Share A plethora of file sync and share solutions are targeting the enterprise market, yet every offering appears to have something unique to offer. As always, the challenge for CIOs and IT managers is to identify the solution that best meets the organization's current and future requirements, with regard to a broad set of employee roles and business use cases. Herein lies the problem, as no single product on the market today offers everything that a large enterprise is likely to need. Ovum has discussed the provision of file sync and share products with CIOs and IT managers across a broad cross section of industries, and while there is no universal pattern, it seems that small and medium-sized companies are finding it easier to adopt a single offering from the more familiar commodity end of the market, while larger enterprises are combining products and solutions to meet a diverse range of business needs. Many organizations have invested in virtual private networks (VPNs) and remote access solutions to support field-based employees and home-working arrangements, but these solutions are typically designed to connect only company-owned and managed Windows PCs to the corporate network, not employee-owned laptops, smartphones, or tablets via the Internet. An employee on a personal device trying to remotely access a Microsoft Office document stored on a central file server or document management system, located behind a corporate firewall, is not going to have much success, hence the need for integrated enterprise file sync and share solutions Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 7

10 Table 1: Enterprise File Sync and Share: market leaders, challengers, and followers Market leaders Market challengers Market followers AirWatch (by VMware) Secure Content Locker Accellion Kiteworks Acronis Access Box Enterprise Edition Alfresco One Dropbox for Business Egnyte Enterprise File Sharing Suite Citrix ShareFile Google Drive for Work EMC Syncplicity Hightail for Enterprise OpenText Tempo Box IBM Connections and IBM SmartCloud Connections WatchDox Huddle Intralinks VIA Microsoft OneDrive for Business Salesforce Files Workshare Connect Source: Ovum Market leaders: vendor products The market leaders group of this Ovum Decision Matrix reflects the broad range of products and solutions available in this segment of the enterprise collaboration market. This group contains the following vendors: AirWatch a recently acquired vendor specializing in mobile device management, mobile application management, and mobile content management solutions. Box a fast-growing, cloud-native, collaborative content management service for enterprises, business professionals, and individuals. Egnyte a cloud-first vendor providing access to on-premise storage and content. EMC Syncplicity a company founded by former Microsoft employees and now an integral part of a leading enterprise IT infrastructure vendor. IBM an industry mega-vendor and supplier of enterprise IT products, solutions, and services. WatchDox a small, SaaS-based document-centric security vendor specializing in protecting access to sensitive digital assets via modern devices. Figures 1 and 2 display the relative positioning of the 19 enterprise file sync and share products assessed for this report. The x-axis is a measure of each product s ability to satisfy a range of usercentric requirements, while the y-axis is a measure of how well a product meets the requirements of IT departments, system administrators, and developers. The size of each bubble indicates the relative impact that each product is having on the market, including the consumer market where applicable, as every enterprise employee is first and foremost a consumer. Vendors are placed in the market leaders category if they significantly outperform the group average in the technology assessment (x-axis) dimension and the execution (y-axis) dimension. The enterprise file sync and share market is being carried along by the enterprise mobility wave, so mobile-first vendors, or those with strong mobile propositions, are well represented in the market leaders category. The file sync and share products of AirWatch, Box, Egnyte, EMC Syncplicity, and 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 10

11 IBM all outperformed the group average for enterprise mobility features based on Ovum s detailed feature assessment. Information security management continues to be of great importance to enterprises, thus vendors that are able to demonstrate practical features in this regard gain extra credit for their efforts. AirWatch, Egnyte, EMC Syncplicity, IBM, and WatchDox all outperformed the group average when Ovum assessed their information security management features. Multinational organizations and large enterprises still find cloud-only solutions restrictive when it comes to dealing with complex business requirements, so products that support hybrid deployment options are eagerly sought by CIOs and corporate IT managers. Box is the only vendor in the market leader category unable to support this requirement natively. Conceptually, file sync and share products straddle the content management and collaboration markets, so vendors already established in these domains usually have complementary products, features, and functionality that add value to their proposition. Somewhat surprisingly, only AirWatch, Box, and WatchDox scored equal to or above the group average in both content management and collaboration features assessment categories. Based on Ovum s assessment criteria, WatchDox is the product that best addresses the combined requirements of the end-user and IT department, but its market impact has yet to be felt. Product marketing plays a significant role in the world of enterprise IT, so it will be interesting to see if WatchDox can break out of the niche market position in which it sits today. Earlier this year the vendor launched a freemium offering LockDox to showcase the capabilities of WatchDox, so it will be interesting to see if the industry s most secure, most complete file sharing technology has general market appeal. Market challengers: vendor products The market challengers category is comprised of nine vendors, each offering a different starting point and value proposition for organizations evaluating enterprise file sync and share functionality. Accellion provides private cloud file sharing and mobile collaboration facilities and is favored by IT managers. It needs to enhance the search and social capabilities of its offering to move into the market leaders category. Alfresco provides enterprise content management solutions with strong document management and collaboration features. It is a browser-friendly product and a good allrounder from a file sync and share perspective. It now needs to advance its desktop and mobile features. Citrix is a major player in the enterprise infrastructure market, and its astute investments have resulted in an interesting set of discrete collaboration and communication products. If it could better ally these investments, it would move into the market leaders category. Hightail, a pure-play file sync and share vendor, established its market presence under the brand YouSendIt. It needs to find new ways to differentiate its enterprise offerings in order to advance on the market leaders. Huddle provides its file sync and share facilities as an integral part of its cloud-based collaboration and content management solution. The product s web-based user interface 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 11

12 meets the needs of desktop and laptop users, but the vendor must focus on bringing the full power of Huddle to all of its mobile device users. Intralinks has extended the reach and range of its inter-enterprise content management and collaboration platform by developing a well-balanced enterprise file sync and share product. The vendor looks set to challenge the market leaders with its innovative ideas and attractive enterprise services. Microsoft has said that it will "reinvent productivity for people who are swimming in a growing sea of devices, apps, data, and social networks." Office 365 will be the collective focus of this reinvention and is the company s vehicle toward the market leaders group. Salesforce.com is well known for its customer relationship management product, the market success of which is underpinned by the ancillary features that the vendor provides. Ovum s assessment of Salesforce Files shows it to be an excellent fit for most enterprise file sync and share requirements, and equal to most products on the market. Workshare provides secure enterprise file sharing and collaboration applications. The vendor has a stronghold in business sectors that have a particular focus on document-centric processes. Workshare Connect is a good all-rounder from an enterprise file sync and share perspective, and future iterations of the product are sure to challenge the market leaders group. Market followers: vendor products The market followers category is comprised of four vendors, two of which ( Dropbox and Google) dominate the enterprise market with their consumer-focused offerings. Ovum s 2014 global study of 5,188 full-time employees indicates that the consumer offerings of these companiesare used extensively in the workplace. Extrapolating from Ovum s survey data, 45% of the employees that use file sync and share technology in the workplace use Dropbox, and 48% use Google Drive. Apple icloud and Microsoft OneDrive are also used in the workplace, with figures of 25% and 21% respectively. Dropbox and Google would have similar market shares to Box (12%) if they could upsell 25% of their workplace user base into their respective enterprise products. Enterprise content management (ECM) vendors have realized that file sync and share apps provide casual business users with the perfect interface to their "industrial" products. OpenText provides qualifying customers with Tempo Box the company s enterprise file sync and share product free of charge. OpenText is iterating rapidly to bring new features and functions to Tempo Box users, and its efforts will unlock the value of the content stored within its popular ECM platform. Business continuity is often viewed from a department or an organizational perspective, but the loss of an employee s files or documents can also impact operations, product delivery, and customer service. It is not surprising, therefore, that backup and recovery vendors, such as Acronis, have entered the market, focusing on the core essentials of enterprise file sync and share Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 12

13 Market leaders Market leaders: technology assessment Figure 3: Ovum Decision Matrix: Enterprise File Sync and Share market leaders technology assessment Source: Ovum Organizations evaluating enterprise file sync and share products should focus on the vendor's stated direction, roadmap, evolutionary progress, and general business relevancy, rather than fixating on the offering's current level of functionality. However, every organization has its own minimum viable feature set that will make for a successful deployment, so this report should be used to shortlist possible solutions. Figure 3 shows how the products presented in this report compare to one another in terms of the functionality they provide to the end user. The dotted blue line marks the combined group average, revealing the products that currently offer above-average end-user functionality. AirWatch, Box, Citrix, Egnyte, EMC Syncplicity, IBM, Microsoft, Salesforce, WatchDox, and Workshare are the front runners in providing the features that matter most to end users: file synchronization, file sharing, collaboration, content management, search, and social. It is important that this functionality is available to the devices and computers used by enterprise employees. Figure 3 illustrates the competitive nature of the enterprise file sync and share market, and highlights the attention being given to the end-user experience. Dropbox has the lowest relative score in Ovum s 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 13

14 analysis, yet 45% of employees using file sync and share products at work are using the company s consumer-oriented offering nearly four-times that of any "commercial" product. Indeed, Ovum s 2014 Employee Mobility survey indicates that 89% of employees using file sync and share technology for work purposes rely on consumer-oriented offerings, such as Apple icloud, Baidu Pan, Dropbox, Google Drive, and Microsoft OneDrive. If they are to make headway, enterprise file sync and share products must delight end users as much as, if not more than, the consumer products they are currently using. Market leaders: execution Figure 4: Ovum Decision Matrix: Enterprise File Sync and Share market leaders execution Source: Ovum Organizations, especially large enterprises, evaluating enterprise file sync and share products must be mindful of the deployment, administration, and support burdens that these systems place on the corporate IT department. Even products offered as software-as-a-service (SaaS) have an overhead, which could be significant if issues such as compliance, information governance, user management, and management reporting are not carefully considered. Deployment options vary among the products presented in this report, and integration with existing collaboration systems and line-ofbusiness applications is patchy once one moves away from popular applications, such as SharePoint and Salesforce. Figure 4 shows how the vendors presented in this report compare to one another in terms of their execution and, more specifically, their enterprise fit. The dotted blue line marks the combined group 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 14

15 average, revealing the products that offer above-average functionality in terms of meeting CIO and IT department requirements. AirWatch Secure Content Locker, Box Enterprise Edition, Egnyte Enterprise File Sharing Suite, EMC Syncplicity, IBM Connections, and WatchDox are the standout products based on the vendor response to Ovum s features matrix. These products are generally mature and have been developed with enterprises in mind. The products from Accellion, Citrix, Intralinks, Salesforce.com, and Workshare also deserve mention, as they also address important IT management requirements. To its detriment, Microsoft did not have the resources to fully complete the Ovum features matrix for Enterprise File Sync and Share, so Ovum would advise close inspection of the vendor s offering, especially in the area of management reporting, developer support, systems integration, and overall systems administration Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 15

16 AirWatch (by VMware) Secure Content Locker Ovum Decision Matrix: market leader Figure 8: AirWatch (by VMware) Secure Content Locker Source: Ovum Ovum SWOT assessment Strengths Merits "best-in-show" for product functionality and range of end-user features Enterprise file sync and share solutions must of course satisfy the management requirements of the corporate IT department, but all this will be to no avail if the end user finds the product difficult to use and lacking in capabilities. AirWatch Secure Content Locker currently merits the title of "best-in-show" in terms of features that matter to users of computers and mobile devices. Extends powerful search capabilities to mobile devices The AirWatch Secure Content Locker app enables full-text search on mobile devices and can be used to search metadata of popular file formats, such as Microsoft Office documents. The product also provides the more advanced user with proximity and "fuzzy" search capabilities, the results of which can also be sorted. Search terms can be restricted to file names, folder names, and branches of a folder tree. Native content management features complement direct access to third-party document management systems AirWatch Secure Content Locker users on computer and mobile devices 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 16

17 can access content stored in third-party enterprise content management systems, such as Microsoft SharePoint, EMC Documentum, OpenText, and IBM FileNet. Weaknesses Support for some important system integration features is patchy Developers expect modern products and infrastructure components to offer good support for commonly used standards, protocols, and programmatic interfaces, so there could potentially be some disappointments with this offering, as AirWatch support for OpenID, OAuth, WebDAV, and SAML is patchy. AirWatch supports OAuth and WebDav for repository integration and permits SAML for authentication via SSO with its agent. The company is currently working on SAML for repository integration. AirWatch has yet to develop out-of-the-box integrations with line-of-business applications "Enterprise-fit" is an important aspect of any IT purchasing decision, and the more boxes a vendor can tick in terms of supporting line-of-business systems the better. Currently, AirWatch has not integrated Secure Content Locker with any on-premise or cloud-based ERP, CRM, SCM, or MRP solutions. Moreover, there are no pre-built integrations with workflow systems. Opportunities New vendors have a chance to change the way work gets done An Ovum survey of IT professionals indicates that 23% of organizations are either adopting a wait-and-see approach when it comes to enterprise mobility or have no foreseeable plans in this regard. This presents a real opportunity for AirWatch and other newcomers to the enterprise collaboration market, as it means that offerings from incumbent vendors are not hitting the mark or sparking business innovation. AirWatch to boost VMware s credentials in the mobile-first, end-user computing space VMware s acquisition of AirWatch in January 2014 for $1.54bn is undoubtedly more strategic than its 2011 acquisition of Socialcast, an enterprise social networking product, but it still points to a desire to be a provider of end-user computing products. It will be interesting to see how VMware leverages the AirWatch acquisition as enterprises seek to develop their mobile-first, enterprise collaboration strategies. Threats AirWatch must reestablish its identity and offerings as a VMware subsidiary The enterprise file sync and share market is not an easy one in which to compete. However, there is almost an expectation that, as a VMware brand, AirWatch will now take on all-comers, but at what risk? As enterprises go about selecting strategic suppliers to power their mobile-first strategies, AirWatch may have to decide which battles it chooses to fight: enterprise file sync and share or mobile device management (MDM)? 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 17

18 Appendix Further reading Enterprise File Sync and Share Fundamentals for Business Managers, EI (April 2014) Enterprise File Sync and Share Fundamentals for IT Managers, EI (April 2014) The New Digital Workspace: An Opportunity Not to Be Squandered, IT (August 2014) SWOT Assessment: Accellion Kiteworks, EI (August 2014) SWOT Assessment: Acronis Access Version 6.1, IT (August 2014) SWOT Assessment: AirWatch, by VMware, Secure Content Locker Version 7.1, IT (July 2014) SWOT Assessment: Alfresco One Version 4.2; Alfresco in the cloud, EI (August 2014) SWOT Assessment: Box Enterprise Edition, EI (August 2014) SWOT Assessment: Citrix ShareFile, EI (August 2014) SWOT Assessment: Dropbox for Business, EI (August 2014) SWOT Assessment: Egnyte Enterprise File Sharing Suite, EI (August 2014) SWOT Assessment: EMC Syncplicity, IT (August 2014) SWOT Assessment: Google Drive for Work, EI (August 2014) SWOT Assessment: Hightail for Enterprise, EI (August 2014) SWOT Assessment: Huddle, EI (August 2014) SWOT Assessment: IBM Connections Version 5.0 and IBM SmartCloud Connections, EI (August 204) SWOT Assessment: Intralinks VIA Enterprise, Version 1.6, EI (August 2014) SWOT Assessment: Microsoft OneDrive for Business, EI (August 2014) SWOT Assessment: OpenText Tempo Box Version 10.5, EI (August 2014) SWOT Assessment: Salesforce.com Salesforce Files, IT (July 2014) SWOT Assessment: WatchDox, Version 4, EI (August 2014) SWOT Assessment: Workshare Connect, EI (July 2014) Author Richard Edwards, Principal Analyst, Enterprise Mobility and Productivity 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 18

19 Ovum Consulting We hope that this analysis will help you make informed and imaginative business decisions. If you have further requirements, Ovum s consulting team may be able to help you. For more information about Ovum s consulting capabilities, please contact us directly at consulting@ovum.com. Copyright notice and disclaimer The contents of this product are protected by international copyright laws, database rights and other intellectual property rights. The owner of these rights is Informa Telecoms and Media Limited, our affiliates or other third party licensors. All product and company names and logos contained within or appearing on this product are the trademarks, service marks or trading names of their respective owners, including Informa Telecoms and Media Limited. This product may not be copied, reproduced, distributed or transmitted in any form or by any means without the prior permission of Informa Telecoms and Media Limited. Whilst reasonable efforts have been made to ensure that the information and content of this product was correct as at the date of first publication, neither Informa Telecoms and Media Limited nor any person engaged or employed by Informa Telecoms and Media Limited accepts any liability for any errors, omissions or other inaccuracies. Readers should independently verify any facts and figures as no liability can be accepted in this regard readers assume full responsibility and risk accordingly for their use of such information and content. Any views and/or opinions expressed in this product by individual authors or contributors are their personal views and/or opinions and do not necessarily reflect the views and/or opinions of Informa Telecoms and Media Limited Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 19

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